💄 24 Beauty Affiliate Programs for Bloggers & Influencers in 2024 (Top Offers)

Love to look good? So do a lot of other people — which is why beauty affiliate programs are such a valuable opportunity.

For starters, the beauty and skincare niche is the third-most-profitable affiliate niche, according to our affiliate marketing statistics. The average affiliate marketer in this space earns $12,475 per month.

And according to one forecast, the global cosmetics industry will be worth an astonishing $758 billion by 2025.

The US is also the world’s biggest market for beauty products, with the average American household shelling out over $182 a year on cosmetics, perfume, and bath preparation products.

Research from Advanced Dermatology revealed hair care is the most popular product category, followed closely by skin care, shaving products, lotions, and haircuts.

A wide range of products, a captive audience, and vast sums of money being spent? No wonder affiliate marketers love the beauty industry!

But there are no guarantees. Whether you’re a website owner, beauty blogger, or social media influencer, you need to promote the right beauty brands and products to make a decent income. 

With that in mind, we’ve crunched the numbers and rounded up the 24 best beauty affiliate programs, from household names to cult favorites.

Beauty Affiliate Programs

1. Sephora affiliate program
2. MAC Cosmetics affiliate program
3. Glossier affiliate program
4. Cult Beauty affiliate program
5. Dermstore affiliate program
6. Ulta Beauty affiliate program
7. Escentual affiliate program
8. Nordstrom affiliate program
9. Boots affiliate program
10. Lookfantastic affiliate program
11. Feelunique affiliate program
12. SkinStore affiliate program
13. Space NK affiliate program
14. Chanel affiliate program
15. Tatcha affiliate program
16. Fenty Beauty affiliate program
17. Soko Glam affiliate program
18. Clinique affiliate program
19. Charlotte Tilbury affiliate program
20. Beauty Bay affiliate program
21. NARS Cosmetics affiliate program
22. Kiehl’s affiliate program
23. Dior affiliate program
24. SkinCeuticals affiliate program

7 Secrets

To Make Affiliate Sites 83% More Successful!

Join our FREE Training and learn how to:

Find profitable, hidden niches

Steal your competitor’s best keywords

Get links without paying a dime

Build fast sites that rank quickly

1 Sephora

Sephora has a catalog of 13,000+ beauty, health, and skincare products from over 200 of the world’s best-known brands. The website is home to luxury brand names, niche cosmetic products, and Sephora’s in-house collections.

The company offers global affiliate programs through Skimlinks and Sovrn, paying commissions of up to 10% per sale. Meanwhile, programs tailored to different markets can be found on Rakuten and Impact, with the most attractive commission rates — up to 10% — available via Impact.

Whichever program you join, you’ll get access to various marketing materials and resources, including exclusive affiliate newsletters, product previews, and professional-quality creatives.

Sephora also offers free shipping on all $50+ orders and free samples with all purchases, which can help boost conversions.

• Products/Services sold: Makeup, skincare, fragrance, health, and beauty products

2 MAC Cosmetics

MAC Cosmetics is an Estée Lauder Companies-owned beauty brand sold in 120+ countries that develops over 50 new collections yearly. It has superb brand recognition, thanks partly to collaborations with the likes of Lorde, Rihanna, and Selena Quintanilla.

Unsurprisingly for such a large brand, the MAC Cosmetics affiliate program is available through multiple networks. Its global makeup affiliate programs are on FlexOffers and Skimlinks, while local programs serving various markets can be found on Skimlinks, Sovrn, and Rakuten.

According to Skimlinks, the program has an average conversion rate of 2.77% and an average basket size of around $68 — so you could earn up to $6.80 per sale.

• Products/Services sold: Beauty and makeup products

3 Glossier

Glossier is a digitally native beauty brand founded in 2014 by Emily Weiss, who launched the company with just four products — including a face mist and a moisturizer.

Even today, Glossier only offers about 80 products across skincare, makeup, body, balms, gift sets, and apparel. Yet it generates annual revenues of $100+ million and has been valued at $1.8 billion. The company offers free shipping on orders of $40+.

Glossier’s global affiliate program can be found on Sovrn and FlexOffers. According to Sovrn, the retailer has an average basket size of $58.13 and a strong conversion rate of 7.54%. Sovrn has the most attractive rates, paying 15% per sale.

The company also runs a local affiliate program through Skimlinks for affiliates in multiple markets, including the US and UK.

Glossier offers various perks to affiliate marketers, including product launch sneak peeks and exclusive event invites.

• Products/Services sold: Skincare, makeup, body, balms, gift sets, apparel

4 Cult Beauty

Cult Beauty is an online store staffed by a team of beauty lovers dedicated to finding and selling cult beauty products — from never-bettered, 100-year-old remedies to cutting-edge scientific discoveries.

The retailer is dedicated to transparency, listing the full ingredients for every product it stocks and publishing every review it receives.

If you’re a UK-based affiliate marketer, you can join the Cult Beauty affiliate program through Awin or FlexOffers. You’ll find better terms on Awin, which offers a 30-day cookie window and commission rates of up to 15%.

Based outside the UK? Sign up through Cult’s global beauty affiliate program on Sovrn, or via Skimlinks, which targets various markets — including the US, Australia, and Germany.

Before you apply, bear in mind Cult Beauty prioritizes websites that are aesthetically pleasing, easy to navigate, and regularly updated with new content.

• Products/Services sold: Skin care, makeup, hair care, fragrances

5 Dermstore

Dermstore was founded in 1999 by a dermatologist who wanted to help patients access professional-strength skincare products, many made from all-natural ingredients.

Today, the company stocks formulas from household names, specialty brands, and lesser-known spa products. Free standard shipping is available on all $50+ orders.

Dermstore offers global affiliate programs through FlexOffers and Sovrn. Or, if you’re an affiliate marketer based in Canada or the US the US, you can sign up via Skimlinks. It also has a separate US program on the Awin network.

Join through Skimlinks to unlock the best terms, with commissions of up to 12% on an average order value of around $138. That equates to an average commission of approximately $16.50 per sale.

• Products/Services sold: Skincare, haircare, makeup products, fragrance, bath & body products

6 Ulta Beauty

Ulta Beauty sells makeup, haircare, nail care, and skincare products from 500+ established and niche brands, including Benefit Cosmetics, Pattern, and Too Faced. It’s the largest beauty retailer in the US, with 1,200+ locations across 50 states, giving it superb brand recognition.

Find the Ulta Beauty affiliate program through four affiliate networks: Impact, FlexOffers, Sovrn, and Skimlinks. The brand’s US-specific program is run through Impact, while the three other Ulta Beauty affiliate programs are global. 

Sign up via Skimlinks to access the best commission rates of 10% per sale. With an average order value of around $67, expect to earn approximately $6.70 per successful referral.

• Products/Services sold: Makeup, haircare, skincare, nail care

7 Escentual

Escentual.com is a family-run business based in Wales, UK that sells 6,500 products in various categories, including hair care, skincare, and fragrances. Launched two decades ago, the retailer has forged a reputation as one of the first places to stock new beauty releases.

The company offers a free gift-wrapping service and free UK shipping on all orders over £lu30.

Join Escentual’s UK affiliate program via Awin to enjoy commission rates of up to 7.5% and a 30-day cookie window. Meanwhile, global affiliates can sign up through Sovrn to access commissions of 2.5% – 7.5% per sale.

According to Sovrn, Escentual has an average basket value of $65+ and a strong conversion rate of over 10%, so you can be confident a high proportion of your traffic will convert. Affiliate partners can also access the brand’s bespoke editorial and creative assets.

• Products/Services sold: Perfume and cosmetic products

8 Nordstrom

Nordstrom is a US department store chain that stocks an extensive range of beauty products, including makeup, skincare, fragrances, haircare, and accessories. It sells various household-name brands, including Bobbi Brown, Dior, and Jo Malone London.

The company started in 1901 as a Seattle shoe shop before expanding into a major retail operation serving customers online and at 350+ Nordstrom locations.

Sign up for Nordstrom’s affiliate program through Rakuten. It pays up to 11% commissions per sale on all products except gift cards, with a cookie duration of 0.5 – 14 days, based on your site and performance.

Commissions are paid monthly — provided you hit the $25 threshold. If not, they’ll roll into the following month.

Nordstrom offers various affiliate tools and resources, including category, sale, and event-specific creatives, and exclusive affiliate promotions.

• URL: Nordstrom affiliate program
• Commission rate: 2% – 11% per sale
• Cookie duration: 0.5 – 14 days
• Products/Services sold: Shoes, jewelry, clothing, makeup, dresses
• Payment methods: Check, direct deposit, PayPal
• Market(s): Global

9 Boots

Boots is one of the UK’s largest health and beauty retailers, with 2,200+ stores ranging from prominent high street locations to local community pharmacies. 

It stocks hundreds of big brands — including Barry M, Garnier, and Rimmel — as well as its formerly in-house range of No7 body products, foundations, creams, and men’s skincare products.

The retailer’s global affiliate program is managed through Sovrn, offering a 4.68% commission per sale. Sovrn’s figures show an average order value of $63.50 and a superb 6.12% conversion rate, giving you a strong chance of ƒturning traffic into sales.

Alternatively, UK-based affiliate marketers can sign up via Awin, which pays commissions of 2% – 5% per sale and has a 14-day cookie window.

• Products/Services sold: Beauty, health, pharmaceuticals

10 Lookfantastic

Lookfantastic is a UK-based online store owned by THG, a tech company specializing in DTC ecommerce brands. 

The retailer sells 22,000+ haircare, cosmetics, and beauty products to customers in over 200 countries. It works with more than 660 premium brands and has become the online partner of choice for household names like MAC and Yves Saint Laurent.

Lookfantastic runs global program through FlexOffers and Sovrn, while various local programs are available on Awin and Skimlinks. 

The Skimlinks UK program offers the highest commission rates of up to 20%. But if you’re a US-based affiliate marketer (or have a predominantly US-focused audience), Sovrn’s your best bet, paying commissions of up to 10% per sale.

Whichever beauty affiliate program you choose, you’ll be offered support by Lookfantastic’s dedicated affiliate team. The retailer also provides product feeds, regular promotions, designed creatives, and a weekly affiliate newsletter.

• Products/Services sold: Luxury haircare, cosmetics, and beauty products

11 Feelunique

Feelunique bills itself as Europe’s leading online store for premium beauty products, with a portfolio of over 50,000 products from 1,500+ brands. It ships to more than 120 countries worldwide.

The company has partnered with Mind, a mental health charity, to develop self-care kits that support customers’ physical and mental well-being.

Feelunique’s affiliate program is managed through Awin. It has a 30-day cookie window and pays various commissions, based on product category and publisher type:

Feelunique affiliate partners get access to various marketing materials and resources, including custom banners, exclusive promotions, a regularly updated product feed, and frequent communications on new brands, products, and offers.

• URL: Feelunique affiliate program
• Commission rate: Up to 15% per sale
• Cookie duration: 30 days
• Products/Services sold: Premium beauty products
• Payment methods: BACS, international wire transfer, ACH
• Market(s): Global

12 SkinStore

Part of the Lookfantastic Group, SkinStore is an online store selling over 16,000 hair, cosmetic, and skincare products from more than 350 brands. 

The website attracts 500,000+ visitors monthly, thanks partly to its exclusive free gifts and member rewards. Customers get free US shipping on orders over $49.

SkinStore’s primary US affiliate program is managed through Awin, offering a 30-day cookie window and an 8% commission rate. US affiliates can also sign up through FlexOffers and Skimlinks, while global beauty affiliate program is available via ShareASale and Yazing.

The most attractive terms can be found on ShareASale, which pays commissions of 12% per sale. The network’s 30-day figures show an average order value of $108.69, an EPC of $32.93, and a 2.53% conversion rate.

• Products/Services sold: Designer skincare, body care, and hair care products

13 Space NK

Space NK is a major UK-based beauty retailer, stocking over 5,000 products across multiple categories, including skincare, cosmetics, and gadgets.

The company started with a single store in Covent Garden, London, and now operates 60+ branches across the UK. It sells products from 150+ popular beauty brands, including Drunk Elephant, Laura Mercier, and Nars.

Space NK’s primary beauty affiliate program — for US and UK affiliates — is managed through Rakuten, paying commissions of up to 7% with a 30-day cookie duration. 

Global programs are available via the FlexOffers and Sovrn networks, and there’s also a program on Skimlinks targeting multiple markets.

• Products/Services sold: Luxury beauty, makeup, and skincare products

14 Chanel

One of the biggest names in the makeup and beauty industry, Chanel is a British-based French fashion house founded by legendary designer Coco Chanel. It operates 500+ boutiques worldwide and generated annual revenues of over $15 billion in 2021.

The luxury brand is arguably best known for its No. 5 perfume, but it also sells various other beauty, makeup, and skincare products.

Unlike many other beauty affiliate programs, Chanel’s program is only available through Sovrn. It pays an average commission rate of 9.7% per sale, with Sovrn’s figures showing an average EPC of $0.58, a conversion rate of 5.93%, and an average order value of $71.18.

• URL: Chanel affiliate program
• Commission rate: 9.7% average
• Cookie duration: Unlisted
• Products/Services sold: Fragrances, makeup, skincare products
• Payment methods: Check, direct deposit, PayPal
• Market(s): US only

15 Tatcha

Tatcha is a beauty brand dedicated to Japanese beauty and skincare products. All its formulas are created at the Tatcha Institute in Tokyo from natural ingredients from superfoods, amino acids, and a proprietary complex inspired by the Japanese diet.

The company sells an extensive range of skincare products — including moisturizers, cleansers, and exfoliators — segmented by different skin types and benefits. It offers free shipping on all domestic orders within the US.

Tatcha’s global beauty affiliate program is available through FlexOffers and Sovrn, with FlexOffers providing commissions of up to 6.4% per sale and a 30-day cookie window.

The brand also runs affiliate programs catering to specific markets — including the US, Canada, and Australia — via Skimlinks, paying up to 15% commissions.

• Products/Services sold: Japanese beauty and skincare products

16 Fenty Beauty

Fenty Beauty is a cosmetics brand launched and owned by pop star Rihanna, giving it fantastic recognition and global appeal.

The company has become synonymous with promoting inclusivity in the makeup industry, offering a broad range of foundations that initially included 40 different shades (and has since expanded). It also stocks 50 shades of concealer.

Fenty’s beauty affiliate program is exclusively available through FlexOffers. It pays a flat commission of 10% on all sales and offers a seven-day cookie window.

• URL: Fenty Beauty affiliate program
• Commission rate: 10% per sale
• Cookie duration: 7 days
• Products/Services sold: Beauty & skincare products
• Payment methods: Bank transfer, wire transfer, check, PayPal
• Market(s): Global

17 Soko Glam

Soko Glam is a Korean beauty brand committed to selling only the highest-quality products designed to achieve visible results, including several clean and vegan curations.

The company is also dedicated to positively impacting societies, donating to various non-profit and charitable organizations, such as Black Lives Matter, Stop AAPI Hate, and Hate Is a Virus.

Soko’s North American partner program is available through Skimlinks, paying commissions of up to 10% per sale. Skimlinks’ figures show an average basket size of approximately $55 and a 90-day EPC of $0.07.

Alternatively, affiliates outside the US and Canada can sign up through Sovrn or FlexOffers. However, the terms are less attractive, with Sovrn paying 5% commissions and FlexOffers up to 1.6% per sale.

• Products/Services sold: Korean beauty, makeup, and skincare products

18 Clinique

Owned by Estée Lauder Companies, Clinique is a US skincare, cosmetics, toiletries, and fragrances brand typically sold in luxury department stores. 

The brand is known for helping customers find their new favorite beauty products, offering free samples with each purchase and customized product finders. It also provides free shipping and returns, 

Sign up for Clinique’s global affiliate program on FlexOffers. It has a seven-day cookie window and pays commissions of 10% per sale.

The company also runs locally targeted affiliate programs through Rakuten, Skimlinks, and Sovrn. According to Sovrn, Clinique boasts an average order value of $33.37, an average conversion rate of over 25%, and an EPC of $0.60. 

Products/Services sold: Skincare, cosmetics, toiletries, fragrances brand

19 Charlotte Tilbury

Charlotte Tilbury is a beauty and skincare brand founded in 2013 by the eponymous British celebrity makeup artist, who made her name leading creative product development for Armani, Burberry, and Tom Ford.

The brand’s products are sold in over 70 countries, primarily by large retailers such as Cult Beauty, Sephora, Bloomingdales, and ASOS. Customers can choose two free samples with every purchase and get free shipping and returns on all orders.

Charlotte Tilbury runs global affiliate program through Sovrn, Skimlinks, and FlexOffers. Both Sovrn and Skimlinks pay commissions of up to 15%. 

According to Sovrn, the brand boasts an average basket size of $92.15 — equating to average commissions of up to $14 per conversion.

• Products/Services sold: Makeup, skincare, and luxury beauty products

20 Beauty Bay

Beauty Bay began in 1999 as a fragrance retailer before adding skincare and cosmetics to its product lineup. In 2018, the company launched its in-house beauty brand — By Beauty Brand — which has since become the site’s bestseller.

Beauty Bay stocks 10,000+ products, with new launches dropping weekly. Customers get free shipping on orders over $100.

The company’s US affiliate program is managed through Awin, paying 10% on sales of own-brand products and up to 7% on other conversions. The brand runs other locally targeted beauty programs on Awin and Skimlinks, while its global program — paying up to 10% per sale — is available via Sovrn.

Beauty Bay affiliates can leverage various tools and resources, including a product feed and a weekly affiliate newsletter containing updates, trends, and product launches.

• Products/Services sold: Fragrance, skincare, cosmetics

21 NARS Cosmetics

NARS Cosmetics is a skincare and cosmetics brand founded in 1994 by French celebrity makeup artist and photographer François Nars, with an original lineup of 12 lipsticks.

The company’s product range has expanded significantly since then and now includes everything from primers and eyeshadows to lip glosses and bronzers. Its Radiant Creamy Concealer is the top-selling concealer in the US.

Find NARS Cosmetics’ main US beauty affiliate program on the Pepperjam network. It pays a flat 8% commission on all sales that convert within seven days of clicking your affiliate link.

NARS also runs US and UK-focused affiliate programs through Skimlinks and Rakuten respectively, while its global beauty programs are available via FlexOffers and Sovrn.

• Products/Services sold: Cosmetics and skincare products

22 Kiehl’s

Kiehl’s is a luxury beauty brand owned by L’Oréal. Founded in 1851 as a single pharmacy, it now sells a wide selection of skincare, haircare, and body care products — all of which are 100% Paraben-free.

Best-selling Kiehl’s products include its Midnight Recovery Concentrate, Ultra Facial Cream, and men’s Facial Fuel Moisturizer. Customers get free shipping on all orders.

Kiehl’s has global beauty affiliate program on the FlexOffers and Sovrn networks, with the latter paying up to 8.4% commissions per sale. It also has country-specific beauty programs on Skimlinks and Awin.

Affiliates can leverage various marketing tools and resources, including a regularly updated product feed, banners and visuals, and the ability to promote on-site promotions (including gift-with-purchase offers).

• Products/Services sold: Skin, hair, and body products

23 Dior

Dior is a European multinational luxury fashion house founded in 1946 by legendary French designer Christian Dior. 

One of the biggest names in the makeup niche, it sells various products across various categories, including complexion, eyes, lips, and nails. Dior customers get free delivery, gift wrapping, and product samples.

Dior operates a global affiliate program on two networks: FlexOffers and Sovrn. FlexOffers pays a flat commission of 8% per sale and has a 10-day cookie window, while Sovrn cites an average EPC of $0.04.

• Products/Services sold: Beauty products, fragrances

24 SkinCeuticals

SkinCeuticals is a L’Oréal-owned skincare company that sells to customers in 25 countries through dermatologists, plastic surgeons, medical spas, select pharmacies, premium spas, and its own website.

The brand’s products are made in the US based on decades of research into skin cancer. SkinCeuticals members enjoy free ground shipping on all orders.

SkinCeuticals runs global affiliate program via FlexOffers and Sovrn, with the former offering 5% commissions and a one-day cookie window. Various local SkinCeuticals programs are available through Awin, Skimlinks, Sovrn, and Rakuten. 

All programs offer dynamic commissions for high-selling affiliates, product-specific content, and professional-quality creatives. SkinCeuticals also employs a helpful affiliate support team.

• Products/Services sold: Skincare products

👉 Read also: How To Start a Beauty Blog

Conclusion

There’s no shortage of high-quality beauty affiliate programs. So many, in fact, that we had to omit popular beauty and skincare brands like Stila Cosmetics, Elizabeth Arden, and BH Cosmetics from our list — better luck next time!

The fact is, we only wanted to share the very best affiliate programs in the beauty nice. To do that, we analyzed the programs promoted by top 20 affiliate sites in the beauty niche, like Allure, Byrdie, Makeup.com, and Beautyholic.

All of those sites — and lots more besides — are making money online through the affiliate programs listed in our roundup. And you can do the same if you understand how to build a traffic-generating, high-converting affiliate website.

Not sure where to start the affiliate marketing journey? Want to take your existing site to the next level? We’re here to help.

Sign up for our free training to learn seven best practices for creating high-performing affiliate sites — including how to build fast sites that rank quickly.