10 Ahrefs Alternatives In 2024 (Free & Paid Options)

Ahrefs is our go-to SEO tool. But its recent updates made a lot of people look for alternatives. From our hands-on experience, these are the best Ahrefs alternatives:

Best Overall
semrush logo

Semrush is the usual go-to alternative for Ahrefs. It can match most of its features, and it has a ton more on top.

Best Keyword Tool
ubersuggest logo

Ubersuggest is approachable, affordable, and pretty good. If you want keyword data, it's a great choice.

Best Price
serpstat logo

If you want every feature in Ahrefs, at half the price, SERPStat is the best pick. Find out more about SERPStat here:

Best For Beginners
Mangools small square logo

Mangools' suite of SEO tools is all-encompassing, cheap, and tailor-made for beginners. If you're new, give it a try:

Best For Agencies
SEO Power Suite small square logo
SEO PowerSuite

The SEO Power Suite can do most of what Ahrefs can. But it's cheaper, and has more features for agencies.

Ahrefs is one of the best SEO tools around.

But in light of its recent updates, many people started looking for Ahrefs alternatives.

We’ve often compared Ahrefs to the most popular SEO tools and rarely found a competitor that could beat them in terms of quality of data.

However, while Ahrefs is the best SEO tool in our book, they have been creeping up their prices and reducing how many credits each plan gets.

So I can’t blame you for looking around for alternatives.

In this post, we’ve listed the best alternatives to Ahrefs and what you’ll miss out on if you pick it.

1 Semrush

Best Overall Ahrefs Alternative

SEMRush's website

Matches core Ahrefs features

Decent data

Extra tools for SMM and PPC


Clunkier interface

Not as good at keyword research

Many people migrated away from Ahrefs in light of its recent pricing update.

And Semrush has been a favorite destination for these people.

Not without reason – Semrush is an excellent SEO tool, and it’s a great Ahrefs alternative.

Let’s see why.

Semrush Features

SEMRush's features

Semrush’s feature set is more or less similar to what you get with Ahrefs. The biggest difference is that Semrush is not just focused on pleasing search engines. It also has features to help you with Google Ads, social media marketing, and more.

These are Semrush’s main features:

Comprehensive Keyword Research – To see what your audience is searching for.

SERP Analysis – To get an overview of your niche.

Site Audit – To improve your on-page and technical SEO.

Backlink Checker – Perfect for kickstarting your outreach process.

Data Quality

SEMRush's Data Quality


Ahrefs data quality

Semrush’s keyword data is not on-par with Ahrefs.

Honestly, nothing offers so much value, and consistent data quality, as Ahrefs does.

It’s the reason we still recommend it even after the controversial pricing updates.

That being said, Semrush still has qualitative data. Its keyword research tools and SEO metrics are pretty on-point. And competitor analysis is not too bad either. As far as SEO software goes, Semrush is a great tool.

Semrush vs Ahrefs

Overall, Semrush and Ahrefs are pretty similar. But there are slight differences.

Semrush has worse keyword data, and a worse tool layout. Especially for the SERP checker.

And overall, I like Ahrefs’ interface better. For more info, check out our data study where we examine traffic estimates from popular SEO tools.

User Interface And Our Experience

SEMRush's keyword research interface

Semrush is not as easy to navigate or pretty as Ahrefs.

But it’s good enough, and you shouldn’t have a hard time making the most out of it.

We found WAY more success using Ahrefs – but Semrush can still cover your needs.


SEMRush's pricing

Semrush has a very similar pricing scheme to Ahrefs.

But it offers way more features and caps for the cheaper subscriptions.

So if you need an all-in-one SEO tool but want to get it at the lowest price possible, Semrush is a decent alternative to Ahrefs.


Ahrefs vs Semrush is a showdown as old as SEO tools.

And we’re decidedly on the Ahrefs side.

but we recognize the merits of Semrush – and that’s why it’s our recommendation for the best Ahrefs alternative.

2 Ubersuggest

Best Ahrefs Alternative For Keyword Research

Ubersuggest's website

Affordable (even the free tools are helpful)

Beautiful interface

Decent data quality


Not as comprehensive as Ahrefs

Not qualitative data for low volume keywords

Ubersuggest is a trendy alternative to Ahrefs. And for a good reason.

It’s complex, has plenty of the features you’d find in Ahrefs, and it’s MUCH cheaper.

But it’s not quite on par with Ahrefs.

So let’s find out who can make the most out of Ubersuggest.

Ubersuggest Features

Ubersuggest Features

Ubersuggest has all the tools you’d expect from an SEO tool in its price range. However, its Backlink data, SERP tools, and even keyword data are not quite up to Ahrefs’ level.

Here are Ubersuggest’s main features:

Keyword Analysis – To find the best SEO opportunities in your niche.

Site analysis – To get an overview of your domain, top pages, and more.

Backlink analysis – To understand what works in your niche and who you need to reach out to.

Data Quality

Ubersuggest data quality


Ahrefs data quality

When it came out, Ubersuggest was nothing more than a free option for the budget-tight affiliate marketer.

But it has come a long way since then.

At this time, Ubersuggest is just as good as your average keyword research tool – if not better.

Sure, it’s still not at the same level as Ahrefs.

Especially when it comes to low-traffic keywords, as you can see in the screenshots above.

But it’s good to get you started. Plus, the domain and backlink data are helpful.

Ubersuggest vs Ahrefs

Ubersuggest may have come a long way. But it’s nowhere near the level of Ahrefs yet. It’s missing crucial tools, like advanced SERP analysis, complex data segmentation, and all of Ahrefs’ useful filters.

Not to mention, Ahrefs’ data is of higher quality.

You get insights that are nowhere to be found in Ubersuggest, especially when researching keywords.

On the other hand, Ubersuggest is much easier to use and slightly prettier.

User Interface And Our Experience

Ubersuggest's interface

Ubersuggest is very pretty.

Its interface is one of its biggest perks. Everything is intuitive, and the color-coding helps analyze SERPs/keywords quickly.

If you’re a beginner, Ubersuggest is one of the best Ahrefs alternatives you can pick. For more, read our Ubersuggest review.


Ubersuggest Pricing

Ubersuggest has a free version that is useful.

If you’re a beginner and want to get a feel of keyword research tools, give it a try.

If you like it and you want a paid version, Ubersuggest is still WAY more affordable than Ahrefs.

$12/month as a starting point is good, even if the research caps can get annoying.


If you want an Ahrefs alternative, you’re probably looking for a more affordable option.

And that’s why Ubersuggest is one of the best Ahrefs alternatives.

There are better tools on this list. But Ubersuggest mixes functionality and pricing really well. Give it a try for free:

3 SERPStat

Best Ahrefs Alternative On A Budget

SERPStat's website

Very affordable

Matches most Ahrefs core features

Decent data quality


Not as good at keyword research

Overal lower quality than Ahrefs

SERPStat is the best compromise between data quality, features, and pricing.

You’d be hard-pressed to find any other SEO tool with so much under the hood and such an affordable price tag.

SERPStat Features

SERPSTat's features

SERPStat has a stacked tool set, especially for keyword research.

This is what SERPStat can do:

Keyword Research – To find and track the best SEO opportunities.

Page Audits – Complete with keyword improvement suggestions.

SERP Crawler – To better understand your competition.

Data Quality

SERPStat Data


Ahrefs data quality

Serpstat’s data isn’t on par with Ahrefs or Semrush. It’s not as useful and doesn’t have as many data filters.

All of this makes it harder to find low-hanging SEO fruit with SERPStat.

But it can still be useful for things like SERP analysis, or basic backlink data.

SERPStat vs Ahrefs

SERPStat is cheaper than Ahrefs, but that’s the only thing it’s got going on for it.

Ahrefs has a better interface, data filters, data quality, and features.

User Interface And Our Experience

SERPStat's interface

Visuals are not SERPStat’s forte.

It has a very crowded interface, and it can get really hard at times to figure out what goes where.

This is especially bad compared to Ahrefs, which has an excellent interface. If you want to find out more, read our SERPStat review.


SERPStat's Pricing

Serpstat’s pricing is its biggest perk. It’s not really cheap, but when you consider the perks and amount of tools you get, the cost is pretty good.

It’s not just a budget alternative to Ahrefs.

It’s a discount Ahrefs.


If you want as much as possible from your SEO tool, but don’t want to pay too much, SERPStat is your best bet.

4 The Mangools Suite

Best Alternative For Beginners

Mangools' website



Pretty good interface


Not so good at bulk research

Doesn’t have high-quality data all the time

The Mangools Suite is probably the best Ahrefs alternative if you’re a beginner.

They’re affordable, easy to navigate, and pretty powerful.

Mangools Features


Mangools has a simple and extremely easy-to-use suite for keyword research, SERP analysis, and more.

Here are the Mangools Suite tools:

KWFinder – Their most popular tool, very good at keyword research.

SERP Checker – To analyze the SERP for important keywords.

SERP Watcher – A pretty decent rank tracker.

Link Miner – Useful backlink analysis.

Site Profiler – To get a good audit of your site, as well as your competitor’s site.

Data Quality

Mangools Data Quality


Ahrefs data quality

Mangools has a good reputation, and we’ll echo that.

While it’s not the best tool if you need A TON of results or research for big sites, it’s great if you’re getting started.

The data quality is good enough.

Mangools vs Ahrefs

The Mangools suite evolved a lot in the last few years.

Today, it rivals all of Ahrefs’ core features.

But when you take into account all the small features, data filters, and options in Ahrefs, Mangools is only better when it comes to interface.

User Interface And Our Experience

Mangools' interface

We like KWFinder, Mangools’ crowning jewel.

In fact, we used it exclusively to start a site we later sold. For more on that story, read our KWFinder review.

In our experience, the Mangools suite is straightforward to use. And it’s very pretty.

That’s why we recommend it to beginner affiliates.


Mangools' Pricing

Mangools is not just easy to use.

It’s also affordable.

Granted, the Mangools Suite used to be much cheaper. But for $35/month, it’s still much more affordable than most entries on this list.


If you’re a beginner affiliate marketer or online blogger, look no further.

The Mangools suite is cheap, powerful, and well-designed.

5 SEO Power Suite

Best Ahrefs Alternative For Agencies

SEO Power Suite Website

Great agency support

Decent feature match

Good data


Desktop app

Not the best backlink database

The SEO Powersuite is not your average web app.

It’s a comprehensive SEO desktop suite with advanced research and white labeling.

Not to mention, it’s been through a major visual overhaul recently.

SEO Power Suite Features

SEO Power Suite Features

SEO Power Suite is one of the few Ahrefs alternatives that stick to a desktop app.

Here’s what you’ll find in that app:

Rank Tracker – With advanced data segmentation to keep an eye on everything.

Keyword research – To find growth opportunities.

Website Auditing – Perfect to understand what your site needs.

Link Assistant – To figure out the best backlink opportunities.

SEO Spyglass – To get the scoop on your competitors.

Data Quality

The SEO PowerSuite is very comprehensive, and it’s one of the longest-lasting Ahrefs alternatives out there.

Their data doesn’t disappoint either.

It’s especially good at reporting data for marketers that want to get the scoop on their customers’ online presence.

SEO Power Suite vs Ahrefs

SEO Power Suite and Ahrefs have more or less the same core features.

The only notable differences are the interface (Ahrefs is prettier and easier to use) and the fact that SEO Power Suite is a desktop app.

The SEO Power Suite is a better choice for agencies, though, since it has great white label reporting.

User Interface And Our Experience

SEO Power Suite's Interface

SEO Power Suite went through a visual revamp recently.

Which is a good thing. It was REALLY ugly before that.

So even if it’s not the best-looking app (and definitely not the easiest to use), at least now it looks like it was made in this century.


SEO Power Suite's Pricing

SEO Power suite has good prices – $500/year for its agency plan comes down to about $40/month. And that’s the most expensive plan.


SEO Power Suite’s desktop app and complex dashboards aren’t for everyone.

But if you’re an agency and you’re looking for an Ahrefs alternative, SEO Power Suite can help:

6 Long Tail Pro

Best Ahrefs Alternative For Long Tail Keyword Analysis

LongTail Pro's Website

Great for long keywords



No backlink data

Database not as impressive as Ahrefs

Today’s LongTailPro is a new and improved version of the long-lasting keyword SEO toolkit.

In the past few years, LongTailPro evolved to answer market needs in an effective way.

So let’s see what it can do.

LongTail Pro Features

LongTail Pro Features

LongTailPro is not just a keyword research tool.

It can actually do a lot for your site.

Here are its main features:

Keyword Research – To identify SEO opportunities, especially long-tail keywords.

SERP Analysis – Good on its own, but complements keyword analysis really well.

Rank Tracker – To keep count of how your pages are progressing.

Data Quality

Longtailpro Serp Analysis

LongTailPro’s data quality is not quite on-par with Ahrefs’ keyword explorer.

But it’s still pretty good – probably one of the best keyword research alternatives to Ahrefs. If you want more than just Google Analytics to help you with your SEO strategy, but you’re bootstrapping, LongTailPro’s data can help.

LongTailPro vs Ahrefs

LongTailPro really shines with its advanced research tools, especially for keyword and SERP analysis. In those cases, it’s more or less on par with Ahrefs.

But overall, it lacks some SEO tools that make Ahrefs or Semrush mandatory for any online business. For example, it offers no backlink data unless you pay for an extra add-on.

Still, LongTailPro came a long way.

So who knows, maybe it will rival everything Ahrefs can do in the future.

User Interface And Our Experience

Longtailpro Ah Backlink Analysis

LongTailPro can be complicated to jump into.

But it’s not too bad. You should make the most out of the tool with a few days of playing around with its dashboards.


LongTail Pro Pricing

For what it offers, LongTailPro is very cheap and has generous caps on the data you get.

If you pay monthly, you can get all the mentioned SEO tools for as little as $37/month.

And it can be MUCH cheaper if you pay for a full year in advance.


If you need a keyword research alternative to Ahrefs, LongTailPro is a solid choice.

Especially for affiliate marketers.

Not to mention, you get more than simple keyword research. If that sounds like a good deal to you, check it out here:

7 Moz Pro

Best For Competition Analysis

The website of Moz

Great competitor metrics

All-in-one suite

Moz Bar is really useful


Not the best keyword research tool

Interface lags behind in some areas

Moz Pro is a big name in the SEO world.

Heck, they even created metrics that have become industry-standard.

But is it a good choice today?

Can it still compare with big names in the industry, like Ahrefs or Semrush?

Let’s find out.

Moz Pro Features

Moz Pro Features

On paper, Moz Pro has everything it needs to compete with Ahrefs.

Here are its main features:

Competition Analysis – Plenty of features to get data on your competitors.

Keyword Research – To identify low-hanging SEO fruit.

SERP analysis – To understand your niche and organic traffic competitors

Link Research – To kickstart your link-building efforts.

Data Quality

Moz Pro Web Mentions Overview

Moz Pro’s site audits aren’t as deep as we’d like them.

And its keyword research is not as exhaustive as what you’ll find in Ahrefs.

But overall, Moz offers decent data quality.

Moz Pro vs Ahrefs

Even if Ahrefs has some more tweaks and tricks, they’re pretty much on-par when it comes to core features.

The pricing’s very similar too.

So you’re definitely NOT getting a bad deal with Moz, especially if you need to do competitor research.

But overall, Moz Pro is not as easy to use and consistent as Ahrefs.

User Interface And Our Experience

Moz Page Overview

Moz Pro is overall easy to get into.

Its Moz bar is also handy for quick research when browsing the web. Simpler and easier to use than what you get from Ahrefs.

But we’ve had issues with Moz Pro. For example, its database for keywords can be ten times lower than that of Ahrefs.


Moz Pricing

Moz Pro’s pricing is almost identical to that of Ahrefs.

The cheapest plan is $99/month; if you want ample limits, you’ll need to pay $179/month.

But Moz also has some other things going for it. They offer some free SEO tools and a 30-days money-back guarantee.


Moz Pro is a comprehensive SEO toolkit.

And it’s one of the best Ahrefs alternatives if you’re looking for something to study your competition in-depth.

8 Majestic

Best Ahrefs Alternative For Link Data

Majestic's website

Great backlink data

Comprehensive suite of features

Good feature match


Slightly clunky interface

Cheaper plans have strict caps

Backlink data is crucial for organic growth.

It’s the only way to understand your competition’s link profile, find link-building opportunities, and vet potential placements.

Ahrefs has A LOT of tools to help you access link data.

So can Majestic compete?

Majestic Features

Majestic's Features

Majestic is usually touted as a great Ahrefs alternative for link data. So yeah, it can compete.

But that’s not its only strong point.

Majestic is a comprehensive, all-in-one SEO solution, and it includes features like:

Link Analysis – To augment your link-building efforts.

Keyword Research – To find organic traffic opportunities.

Site Explorer – To understand your technical presence and your competition.

Rank Tracker – Perfect for staying up to date to your site’s progress.

Data Quality

Majestic's Data Quality

For keyword research, Majestic’s data quality can be hit or miss.

But when it comes to backlink data, Majestic is a strong choice.

Their 8 trillion URLs database guarantees you’ll get the best information. For link-building purposes, Majestic is a strong Ahrefs alternative.

Majestic vs Ahrefs

Majestic and Ahrefs both have features to cover the same needs.

Keyword research, site analysis, backlink data – both have all of them.

But Majestic is slightly harder to navigate.

And it’s more focused on delivering hard data.

By comparison, Ahrefs gives you high-quality data and easy access to multiple types of information.

User Interface And Our Experience

Majestic's user interface

Majestic is not the prettiest Ahrefs alternative.

But it’s not the ugliest either. It’s decent to get started with.

Not to mention, it’s currently going through a visual overhaul, so there is room for improvement in the future.


Majestic's Pricing

Majestic is probably one of the few entries on this list that limits access to many features on its cheapest plan.

So the lite plan is affordable, but it won’t have everything we discussed.

If you want to make the most out of Majestic, you’ll need to get its Pro plan.

Even then, it’ll still be as expensive as Ahrefs’ cheapest plan.


Ahrefs has better link data than Majestic.

But if you’re looking for a more affordable SEO tool that can compete with Ahrefs’ backlink data, Majestic is the way to go:

9 Screaming Frog

Best Ahrefs Alternative For Site-Wide Analysis

Screaming Frog's Website

Very affordable

Super useful data


Desktop app

Fit for experienced users

If you need to do comprehensive site audits, there’s probably no tool that will serve you as well as Screaming Frog.

However, this is not your average SEO web app.

So let’s dig in.

Screaming Frog Features

Screaming Frog Features

Screaming Frog is a huge name in the industry, and it can give you access to more data about a particular site than any other entry on this list.

But it’s also different since it’s a desktop app with unique navigation.

Here are Screaming Frog’s main features:

In-depth site crawls – To unearth the most minute details for you to fix.

Find broken links – To avoid being penalized by Google.

Generate XML Maps – Perfect to improve indexing.

Schedule audits – To do all of this in advance.

Data Quality

Screaming Frog Data Quality

Screaming Frog may be a bit harder to use than Ahrefs (or most entries on this list), but its data quality makes it worth your while.

Its data is qualitative, and it can point you towards specific issues about your site.

You usually won’t find these advanced issues in Ahrefs.

So from a technical SEO point of view, Screaming Frog’s data is super valuable.

Screaming Frog vs Ahrefs

Screaming Frog is much harder to use than Ahrefs.

For starters, it’s a desktop app, so it takes longer to get started.

Even with everything set up, Screaming Frog is not for everyone. Unless you’re an experienced SEO or webmaster, you won’t be able to make the most out of its reports and features.

But if you have some experience and you want to REALLY tidy up a website, it can be a great Ahrefs alternative.

User Interface And Our Experience

Screaming Frog's Interface

The fact that Screaming Frog is a desktop app is a plus for some people.

But not for us. Or most people looking for an Ahrefs alternative.

So there’s that obstacle to get over.

But even after you install Screaming Frog, its interface is a bit outdated, and it can take a while to understand how to use every dashboard and feature this tool offers.


Screaming Frog's Pricing

Screaming Frog has a free version if you want to check out a limited version of its features.

Even if you get the paid version, it’s still an affordable tool.

$209/year is a steal.


Screaming Frog is not your average SEO tool.

But for site analysis, it’s one of the best Ahrefs alternatives.

And for the low price point, you can get it together with another tool just for its site analysis capabilities.

10 SE Ranking

Best Ahrefs Alternative For Website Rank Tracking

SE Ranking's website


Beautiful interface

Very good feature match


Keyword research is not always top-notch

Not that big of a database

If you like Ahref’s rank tracker, then SE Ranking might be the right alternative for you.

Don’t worry, you’re not sacrificing features. SE Ranking an all-in-one SEO tool, so you get the complete package.

SE Ranking Features

SE Ranking's Features

SE Ranking can take care of mostly everything that Ahrefs or Semrush can, including:

Advanced Rank Tracker – To understand how your pages progress over time.

Keyword research – To find new keywords to target.

On-page SEO checker – To improve your standings.

Multichannel Marketing – SE Ranking helps you manage social media as well.

Data Quality

SE Ranking's Data Quality


Ahrefs data quality

SE Ranking can drop the ball for some low-volume keywords.

But that’s common among all Ahrefs alternatives.

And beyond that, SE Ranking’s data quality is pretty much on-par with your average SEO tool.

SE Ranking vs Ahrefs

Some of SE Ranking’s features aren’t extremely useful.

And some of them don’t compare to what Ahrefs offers.

But overall, SE Ranking is an excellent choice if you need Ahrefs’ toolset but have a limited budget.

User Interface And Our Experience

SE Ranking's interface

SE Ranking’s interface is probably its only perk that’s at the same level as Ahrefs.

We actually recently got to play around with the tool and see what it can do.

And I think it offers an outstanding user experience and interface.


SE Ranking's Pricing

SE Ranking is very cheap for a complete SEO toolkit.

All of the tools we mentioned for under $30/month are an excellent deal.

And since SE Ranking is a relatively new tool, you might want to jump on it now. If it keeps growing, it will definitely raise its prices as well.


SE Ranking is a newcomer to the block of SEO tools.

But it’s gaining popularity fast.

If you want to see what it can do first-hand, check it out:

So Which Ahrefs Alternative Is Good For You?

We’d still advise you to go for Ahrefs.

It’s the best SEO tool all around, and it will help you with everything your website needs to flourish. Read our Ahrefs review to find out why.

But if you:

  • Are disappointed with Ahrefs’ recent updates
  • Want something cheaper
  • Want a different SEO toolkit
  • Need something more beginner-friendly

Then tools like Semrush, Ubersuggest, or SERPStat are the best Ahrefs alternatives.