14 Best Bicycle Affiliate Programs In 2024

Can you tell a Trek bike from a Santa Cruz at 20 paces? Know how to mend a puncture, change a tire, and reconnect a slipped bike chain? Or maybe you just think bicycles are neat? Either way, bicycle affiliate programs are the perfect way to turn your enthusiasm and expertise into cold, hard cash.

Speaking of cash, there’s plenty of it in the biking niche, with the global bicycle market expected to grow from $81.5 billion in 2022 to $128.7 billion by 2030.

Traditionally, European and Asian countries have led the way in cycling. But there are signs that the US is starting to catch up. Participation has increased steadily over the past decade, with around 51.4 million Americans saddling up in 2021.

One of the best things about cycling affiliate programs is the opportunity for repeat purchases. Bikes aren’t a one-and-done transaction. Once you own a bicycle, you still need to buy apparel, biking equipment, spare parts, and gadgets. So it’s no surprise the average US household spends almost $24 a year on cycling. And with an average road bike price of 5,982 USD in 2023, there are plenty of high-ticket commissions to be made.

There are also various subcategories to promote within the cycling niche, from dedicated bike tours to electric bikes to cycle insurance. Each represents an opportunity to make money online.

But whatever sub-niche you target, you should only promote high-quality products. To help you find them, we’ve rounded up the 14 best bicycle affiliate programs…

Bicycle Affiliate Programs 

  1. Trek Bikes
  2. Competitive Cyclist 
  3. ICAN Cycling
  4. Jenson USA 
  5. Alchemy Bicycles 
  6. Wiggle 
  7. Chain Reaction Cycles 
  8. Juiced Bikes 
  9. Aventon Bikes 
  10. Woom 
  11. Engwe 
  12. Worldwide Cyclery 
  13. Priority Bicycles 
  14. Aventuron
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1 Trek Bikes

trek homepage

Trek’s premium road, city, electric, and mountain bikes are exclusively available via its official website and through authorized retailers. That means you won’t find them on Amazon. 

The company also produces Bontrager aftermarket products, which carry an unconditional 30-day exchange or refund guarantee. Free shipping is available on all Trek orders of $50+.

Sign up for the Trek affiliate program through Avantlink. Trek affiliates earn a 4% commission on sales of most bike types, rising to 5% on full-suspension bicycles, and 8% on parts and accessories. However, ship-to-home orders are only commissionable for Bontrager parts, accessories, and apparel. The program has a 30-day cookie window.

The Trek website has an average sale value of more than $100. To help affiliate marketers boost traffic and sales, the company offers access to its team of dedicated in-house affiliate program managers.

URL: Trek Bikes affiliate program

Commission rate: 4% – 8% per sale

Cookie duration: 30 days

2 Competitive Cyclist

competitive cyclist homepage

Competitive Cyclist sells custom-built bikes made by well-known brands like Santa Cruz, Yeti Cycles, and Pinarello. It also stocks a great range of bike components, accessories, and apparel. The company is owned by Backcountry, one of America’s most prominent specialist outdoor retailers.

The Competitive Cyclist affiliate program is run through two affiliate networks: Avantlink and Impact Radius. It has a 30-day cookie window and pays a base commission of 5% on all eligible sales. However, the Competitive Cyclist website notes that higher rates are available, with top-performing affiliates earning up to 12% per sale on some transactions. The site boasts a high average sale value of $250+.

Affiliates can access various marketing materials and resources, including data feeds containing all new and existing SKUs, and newsletters featuring seasonal promotions and product launches. The company also has a dedicated in-house affiliate management team.

URL: Competitive Cyclist affiliate program

Commission rate: 5% – 12% per sale

Cookie duration: 30 days

3 ICAN Cycling

carbon road bikes homepage

ICAN Cycling sells high-quality carbon bicycles, wheels, and frames. Customers get a $100 discount when buying carbon wheels and frames together. The company is based in China but has dedicated warehouses serving the US, EU, UK, Australia, and Spain. Fast, free shipping is available on all overseas warehouse orders.

The ICAN affiliate program, managed through ShareASale’s affiliate network — the third-most-popular affiliate network, according to our affiliate marketing statistics — pays a 5% commission on all sales originating from your affiliate link that convert within 30 days.

With completed bike prices ranging from $1,499 – $3,799, affiliates can earn $75 – $190 from a single transaction. Frame and wheel sets have an average price of $500, equating to a $25 commission.

ShareASale’s 30-day figures show the website has an average sale of $587.74, with a $2.52 EPC. The conversion rate is low at 0.43%, but that’s not unusual when promoting high-ticket items.

ICAN offers a wealth of marketing materials. Affiliates can access fully categorized product data feeds, regular coupons and promotions, a monthly affiliate newsletter, and dedicated affiliate team support. The company also allows deep-linking, enabling affiliates to create direct text links to any product on the ICAN website.

URL: ICAN Cycling affiliate program

Commission rate: 5% per sale

Cookie duration: 30 days

4 Jenson USA

jenson homepage

Jenson USA sells mountain bikes, road bikes, and electric bikes, along with many accessories and apparel products. Its catalog contains over 40,000 products, all covered by the company’s guaranteed low-price program. If customers find a lower price elsewhere — or Jenson USA lowers its prices — within 30 days of purchase, they’ll be refunded the difference.

Free shipping is offered for $50+ orders. All Jenson USA bikes are “ready to ride,” which means they can be assembled in less than four steps and under 10 minutes.

The Jenson USA affiliate program is available through Avantlink and Impact Radius. The brand pays a 3% commission on all sales and has a 30-day cookie window. However, deal and coupon websites get a shorter cookie duration and lower commission rate.

The company’s website has a 2.5% conversion rate, which is comparatively strong among cycling brands, giving you a better chance of turning clicks into cash.

URL: JensonUSA affiliate program

Commission rate: 3% per sale

Cookie duration: 30 days

5 Alchemy Bicycles

alchemy bikes homepage

Alchemy is a direct-to-consumer bicycle manufacturer. All its road, gravel, and electric bikes are handmade at its production facility in Denver, Colorado, and delivered, fully assembled, to the customer’s door.

To help drive sales, Alchemy offers 0% financing options and a 30-day ride guarantee, allowing customers to get a no-questions-asked refund within the first month of their purchase. All bike frames come with a lifetime warranty covering manufacturer defects, while the paint job and finish are covered for defects for one year.

Alchemy’s cycling affiliate program is on the Avantlink affiliate network. It offers decent commission payouts, with an advertised base rate of up to 6%. The program also offers a 90-day cookie window, longer than any other programs we’ve reviewed in the cycling niche.

Even by the standards of the cycling industry, Alchemy has a high average order value. Its mountain bikes have an average sale of $5,400, while road bikes are even higher at $8,500.

As an Alchemy affiliate, you’ll get exclusive deals and seasonal promotions, while product review opportunities are also available. Reporting, tools, banner ads, and data feeds can be accessed through Avantlink.

URL: Alchemy Bicycles affiliate program

Commission rate: Up to 6% base commission

Cookie duration: 90 days

6 Wiggle

wiggle homepage

Wiggle is a one-stop fitness shop selling everything from cycling gear to triathlon apparel and equipment. Its bicycle category includes road bikes, mountain bikes, BMXs, and commuter bikes, plus parts and components from big-name brands. The company offers free delivery and shipping to 60 countries.

Wiggle operates local cycling affiliate programs in multiple countries and territories. Its US affiliate program is managed through Awin. All affiliate applications are manually approved, so you’ll need to demonstrate your plans for driving traffic and sales.

Commission rates vary for different website types, ranging from 1% for voucher and discount sites to 4% for content sites. The program has a 30-day cookie window.

URL: Wiggle affiliate program

Commission rate: 4% per sale for content sites

Cookie duration: 30 days

7 Chain Reaction Cycles

chain reaction homepage

Chain Reaction sells a vast selection of bikes, accessories, and bike components from top brands like Continental, Fox Racing, and Shimano. It also stocks high-quality products from its house brands, including Föhn, Nukeproof, and Vitus. The company delivers worldwide and has a 365-day returns policy.

Like Wiggle, Chain Reaction has localized bicycle affiliate programs across several markets, including a US and Canada-focused program on the Awin affiliate network. The cookie duration is 30 days, but the commission rates vary for different types of websites, as follows:

  • Price comparison sites and shopping directories: 1% commission rate
  • Voucher, offer, and cashback sites: 2% commission rate
  • Content sites: 4% commission rate

The company offers various marketing materials, including a daily product feed, regular newsletters, offer listings, and always-on campaign banner ads.

URL: Chain Reaction Cycles affiliate program

Commission rate: 4% per sale for content sites

Cookie duration: 30 days

8 Juiced Bikes

juiced bikes homepage

Founded by Olympic high jumper Tora Harris, Juiced was one of the first companies in the US to sell high-performance electric bicycles direct to consumers. All its products are designed, engineered, and supported by a team based in San Diego, California. 

Juiced offers free shipping to the lower 48 states on all e-bikes. Customers can also take advantage of flexible monthly payments through Klarna.

To join Juiced’s affiliate program, you must have an account on the Avantlink affiliate network. Affiliate partners earn a 4% commission on all sales, apart from coupon, loyalty, and deal sites, which are only eligible for a 3% commission rate. The program has a 30-day cookie window.

Juiced boasts a high average order value, with its electric bikes ranging from $1,499 – $3,499. Affiliates can access various marketing assets and resources, including dedicated affiliate management and high-quality images and video content.

URL: Juiced Bikes affiliate program

Commission rate: 4% per sale for content sites

Cookie duration: 30 days

9 Aventon Bikes

aventon homepage

Aventon sells electronic bikes, accessories, and components. Its Class III models can achieve speeds of up to 28 mph in pedal assist mode or 20 mph via the throttle. The company has sold more than 300,000 bikes and amassed over 40,000 five-star reviews.

Sign up for Aventon’s cycling affiliate program via the Avantlink affiliate network. It pays a 4% commission on all sales and has a 30-day cookie window.

The Aventon website has a solid conversion rate of 2.5%, so there’s a decent chance your referred customers will go on to buy. Aventon offers various affiliate tools to boost conversions, including product feeds and banner ads.

URL: Aventon Bikes affiliate program

Commission rate: 4% per sale

Cookie duration: 30 days

10 Woom

woom homepage

WOOM is a specialist manufacturer of children’s bikes. Its products are designed in Europe and manufactured in-house, with research and development taking place at its facility in Austria.

The company claims its bikes are 40% lighter than most kids’ bicycles, partly because 90% of its components are developed with children in mind. It sells models in six different sizes, starting at up to four years of age. The company offers fast shipping, with in-stock products dispatched on the next business day, and has a 30-day free return policy.

WOOM is yet another cycling brand to choose Avantlink as its affiliate network partner. Its affiliate program pays a flat 5% commission rate on all sales and has a 30-day cookie window.

The WOOM website has an average sale value of more than $250. To boost conversions, the company runs regular seasonal promotions.

URL: Woom affiliate program

Commission rate: 5% per sale

Cookie duration: 30 days

11 Engwe

engwe homepage

Engwe is an electric bicycle company that also sells mobility scooters and accessories, mainly in the US and Europe. The company offers a one-year warranty and lifetime customer support on all sales. All products come with free shipping and no tax.

Find Engwe’s affiliate program on the ShareASale affiliate network. It pays a standard commission rate of 5%, climbing to 6% for select deal creatives. The program has a 30-day cookie duration.

According to ShareASale’s 30-day figures, the website has an average sale of $1,182.20 and pays an average commission of $67.87. It boasts an EPC of $112.30 and a strong 1.65% conversion rate.

URL: Engwe affiliate program

Commission rate: 5%+ per sale

Cookie duration: 30 days

12 Worldwide Cyclery

worldwide cyclery homepage

Worldwide Cyclery sells thousands of products across various bike-related categories, including bikes, frames, accessories, and components. It offers free US shipping on all orders over $45 and also ships overseas.

The company has strong brand awareness thanks to its social media presence, having amassed 189,000 followers on Instagram and 307,000 subscribers to its YouTube channel.

To sign up for the Worldwide Cyclery affiliate program, you’ll need an Affiliatly account. Once approved, you can earn commissions of 7% – 9%. The program has a generous 45-day cookie window. Commissions are paid around the 15th of each month, provided you reach the $50 payment threshold.

Worldwide Cyclery offers various marketing assets and resources to affiliates, including text and banner ads and a dedicated affiliate manager. It also shares weekly newsletters containing the latest product news and promotions.

URL: Worldwide Cyclery affiliate program

Commission rate: 7% – 9% per sale

Cookie duration: 45 days

13 Priority Bicycles

priority bicycles homepage

Based in New York, Priority Bicycles makes low-maintenance belt-drive bicycles. The company grew out of a Kickstarter campaign, which initially aimed to raise $30,000 to fund shipments of its first bike. The campaign ultimately ended up generating $565,000.

Today, the brand sells five models and has shipped thousands of bikes worldwide. It has also secured commercial partnerships with educational institutions, premium resorts, and top-rated bicycle tours in several US cities. All Priority bikes include all the tools for final assembly and can be built in minutes.

Priority’s cycling affiliate program is on the Avantlink network. It pays a flat 5% commission on all sales and has a 21-day cookie window.

Affiliates can access published content, social feeds, and banner ads to help them drive clicks and referrals.

URL: Priority Bicycles affiliate program

Commission rate: 5% per sale

Cookie duration: 21 days

14 Aventuron

aventuron homepage

Aventuron is a family-owned outdoor gear, cycling, camping, hiking, fishing, and overlanding retailer that stocks leading brands like Salsa and Yeti. It offers free shipping on orders over $100 and 0% financing for 12 months.

The retailer has a guaranteed low price guarantee, promising to match any lower price up to 10 days after the original purchase date. Its bikes are shipped in ready-to-ride condition, meaning customers only need to attach the front wheel, seat post, and handlebar.

Aventuron’s cycling affiliate program, managed through Avantlink, pays a standard 7% commission on all sales, dropping to 2% for coupon sites.

The website has an average order value of $750 and a strong conversion rate of 3.5%. It runs seasonal promotions and offers dedicated program management through Clique Affiliate Marketing.

URL: Aventuron affiliate program

Commission rate: 7% per sale for content sites

Cookie duration: 60 days

Conclusion: Are Bicycle Affiliate Programs Right For You?

As you can see, there’s no shortage of attractive cycling affiliate programs. That gives you plenty of scope to find the well-known brands and quality products most relevant to your audience. And because you’ll mainly be promoting high-ticket items, you only need to drive a few sales per day to earn a job replacement income.

But there’s more to affiliate marketing than choosing the right affiliate programs. You’ll almost certainly need a website to build a successful online business. And building high-quality affiliate sites takes time — trust us, we’ve built a ton of them.

Still trying to figure out where to start? Try signing up for our free training, where we reveal seven secrets that make new sites 83% more successful. Look out for our top tip on building backlinks without paying a cent!