Buzzsumo Review & Tutorial – Tutorial Sunday

Have you ever been really excited about getting more content on your site then get to the point where you actually have to come up with good ideas and gone like “eh…”

Well, despite the fact that we have sites doing very well with content, it’s happened to us ​dozens of time. And to be honest, for 1 hit we had, we’ve had a dozen of pieces that just didn’t perform at all and we paid for anyway.

That was until we discovered Buzzsumo. This tool, allows us to find out what works for the competition, what works in the niche and who to promote our content to for maximised exposure.

In this week’s tutorial, I teach you all the ways we’ve found to use Buzzsumo to reduce the number of “failed pieces” and increase our content marketing ROI. Enjoy!​

I’m sorry for the sound quality on this one, it’s not as good as I’d have hoped for. Hopefully by next week I’ll have ​my condenser microphone setup and start weekly podcasts on top of weekly tutorials.

Without further ado, the video:​

Uses of Buzzsumo

  • Find viral pages on competitor sites
  • Find viral content around a topic
  • Find quality guest posting targets
  • Preparing a news jacking operation
  • Find target placements for your infographics
  • Find influencers in a niche
  • Promote your content on Twitter

As usual, if you have any question regarding this tutorial, let me know in the comment section bellow and I’ll do my best to help you out!

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4 Comments

  1. Hi Gael,
    Nice tutorial. Got a couple of questions:

    1. How do you tweet at people? I mean what approach do you use if you find that someone has re-tweeted similar content in the past and you find the via Buzzsumo. Since is very much a ‘cold’ contact, how do approach people? Would you have any sample tweets that you can share?

    2. How do you use the Twitter lists that you created? I am trying to figure out if you can tweet at a list but I find conflicting information on that.

  2. Hey Joe,

    Great questions! I think you’re right, those deserve to be talked about in depth. I have a Twitter post where I’ll develop these more but here’s the short version:

    1. You can actually be pretty simple here. I’ll split my prospect into 2 categories. The “average” influencers and the VIP’s. For the first group I’ll be teasing my content with a tweet and the link and simply mention them at the end.

    For this piece of content for example I’d go with something like “This weird trick to promote your content without headache @influencer1 @influencer2 @influencer3 @influencer4″.

    For the VIP Influencers I’d be doing a personalised tweet just for them, usually asking for feedback like “Hey @randfish, I’d love to have your opinion on this piece as this falls close to what you preach people should do Thanks in advance!.”

    2. I use list to just interact with them. I try to first promote their content, then trigger a convo with a reply, then they naturally follow you back after some point and start retweeting your stuff if it’s relevant to what they tweet about. It’s a long term game but it’s well worth it, you end up with influential engaged followers who promote your stuff when you tweet it.

    Hope that helps.

    Gael

  3. Yeah. The folks at Buzzsumo very quickly realized the value in the tools they are devbeloping. As a result, the free users can only view the first ten posts. But hey, this is more than enough in many scenarios if you just extract the information and plug them into other tools like SEMRush or whatnot.

    Tom

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