10 Best Casino Affiliate Programs of 2020

This roundup is going to shake things up a little bit because we look at some of the best casino affiliate programs out there.

And when we say “casino” we mean in the online sense and not the “Las Vegas hotel” sense.

There are affiliates who treat the online gambling niche as being completely taboo.

And there are affiliates who make ludicrous amounts of money promoting programs in this niche.

Which route you take is entirely up to you – we’re just here to inform you.

Like the fact that this industry is going to be worth north of US$90 billion by 2024.

Online Gambling Market Size In 2017 And 2024
Size of the online gambling market in 2017 and 2024
(in billion U.S. dollars)

Or that many states in the US prohibit online gambling…but there are ways around this.

And that there’s one specific provision in some casino affiliate programs that you need to watch out for.

Intrigued?

You should be.

Casino Affiliate Programs

  1. Betsson Casinos Affiliate Program
  2. BitStarz Casino Affiliate Program
  3. Bet 365 Casino Affiliate Program
  4. Ace Revenue Casino Affiliate Program
  5. Casumo Casino Affiliate Program
  6. Genesis Casino Affiliate Program
  7. Cashmio Casino Affiliate Program
  8. Bao Casino Affiliate Program
  9. Golden Star Casino Affiliate Program
  10. Cloudbet Casino Affiliate Program

Casino Affiliate Program Payments

You’ll have three choices when getting paid by these programs:

  • CPA = you get paid every time they visit the casino from your site
  • CPL = you get paid once for their registration
  • Revenue share = you get a percentage of what the player loses 

Most programs only offer a revenue sharing payment model, which is fine on the surface of things.

But you need to watch out for something called “Negative Carryover”.

With revenue share, when your player loses big you win big.

If, however, they win big then you lose big.

This leaves you with a negative balance on your affiliate account. 

Some affiliate programs will wipe this negative balance clean at the end of the month…but not all of them.

Always, always read the fine print, my friends.

Now, let’s get to the programs themselves.

Betsson Casinos Affiliate Program

Betsson Casinos Homepage

You’ll find multiple casino brands operating under the Betsson umbrella, including Betsafe, Casino.dk and Star Casino. 

They’ve been in the casino game now for over 50 years, so you’re dealing with an established brand. 

Players can choose from dozens of classic slots and table games or a range of live casino games. 

One note here is that they’re focused on the European market, which means US players are out of luck.

Their affiliate program operates on a revenue share basis, and you can also get paid for signing up sub-affiliates. 

If you have plenty of skin in this niche you can apply for their exclusive CPA program, where you get paid once for all new players/depositors.

URL: Betsson affiliate program

Commission: 20% – 30% revenue share

Suitable for US Market: No

Negative carryover: No

Cookie duration: 30 days

BitStarz Casino Affiliate Program

Bitstarz Casino Homepage

BitStarz has earned a reputation for not only providing an enjoyable casino experience but a safe one too.

You can then factor in that they get tons of positive reviews from players, based on that and their top notch customer service and live chat support. 

BitStarz is a mobile-friendly casino that offers slots, live games and you can pay for many of these games with cryptocurrencies, but not all of them.

New players who deposit at least £20, €20 or $20 are entitled to a welcome package, which can include a 100% matching bonus for whatever amount you deposit. 

So how well do they take care of their affiliates?

You can earn up to a 40% revenue share, and they’re happy to have their offers promoted via email or Skype, so you don’t even need a website.

URL: BitStarz affiliate program

Commission: Up to 40% revenue share

Suitable for US Market: Yes

Negative carryover: No

Cookie duration: 30 days

Bet 365 Affiliate Program

Bet 365 Homepage

Even people who don’t visit casino sites will have heard of Bet 365

That’s because they’re one of the largest online casinos in the world, and also one of the most popular.

US players are welcome, so that’s one major box ticked in their favor. 

Along with all the usual slots and other casino games, Bet 365 offers roulette, blackjack, and baccarat via a video stream with a real dealer.

This site is also fully mobile, so you’re not tied to a desktop or laptop, and can enjoy your games on a smartphone or tablet.

Bet 365 usually garner pretty positive reviews, so they’re obviously doing something right.

Affiliates get a flat 30% revenue share, unlike the sliding scale offered by other casinos. 

In addition to this Bet 365 also operate a negative carryover on affiliate accounts, so bear that in mind when signing up.

URL: Bet 365 affiliate program

Commission:  30% flat revenue share

Suitable for US Market: Yes

Negative carryover: Yes

Cookie duration: 45 days

Ace Revenue Affiliate Program

Ace Revenue Homepage

Ace Revenue is a little different in that it’s not a casino in and of itself.

Instead, it’s an “umbrella” affiliate program covering a number of online casinos such as Silver Oak, Captain Jack, Slot Madness and Royal Ace, for example.

Players get to enjoy all the usual games such as slots, poker, video poker and table games such as roulette. 

US players are also more than welcome on all of their partner sites. 

What also sets Ace Revenue apart from its competitors is that they pay lifetime commissions.

Once signed up you can start earning either a 35% or 45% revenue share, but they also offer a two-tier program so you can get paid up to 5% for your sub-affiliates. 

Ace Revenue is also happy to discuss tailored CPA offers for high-performing affiliates.

URL: Ace Revenue affiliate program

Commission:  Up to 45% revenue share

Suitable for US Market: Yes

Negative carryover: No

Cookie duration: Lifetime

Casumo Casino Affiliate Program

Casumo Casino Homepage

Casumo Casino stands out from the crowd because, unlike so many of their competitors, their site doesn’t look like it traveled forward in time from 1998.

In addition to the modern design and interface, you can enjoy a live casino experience with real dealers for your game of blackjack, Texas Hold’em, roulette and baccarat. 

They also offer a wide selection of games from third parties like Microgaming, Bally Barcrest, Elk Studios, etc. 

Casumo does have an in-house game called Topwheel Treasures, where you basically spin the wheel for prizes like on some game shows.

In terms of regular games, players get points for every game-related action they take, which they can then redeem for free spins, a bonus on their deposit, or some extra cash straight into their account.

As an affiliate partner, you’ll get a revenue share of between 25% and 45%, depending on how many players you sign up.

The top tier revenue share of 45% is reserved for affiliates who can refer at least 50 new customers.

URL: Casumo Casino affiliate program

Commission:  Up to 45% revenue share

Suitable for US Market: No

Negative carryover: No

Cookie duration: 30 days

Genesis Casino Affiliate Program

Genesis Casino Homepage

Genesis Casino caught our attention because they make a genuine effort to add some excitement to what they do.

They even do a little bit of content marketing storytelling on their site, which is novel. But they’re also not sitting there going, “Yeah we’re here…so give us money”.

What can players expect?

Genesis Casino offers 1,300 different games, including online slots, video poker, and all your usual favorites.

They also offer a live casino experience, including several flavors of roulette. 

Mobile gamers will have to use a browser though because Genesis does not currently offer a dedicated app for their casino.

Most affiliates will earn their income from a revenue share of up to 35%, and an additional 2.5% from sub-affiliates. 

Genesis Casino will consider CPA offers, but only for affiliates who can prove they know what to do with that. 

URL: Genesis Casino affiliate program

Commission:  Up to 35% revenue share

Suitable for US Market: No

Negative carryover: No

Cookie duration: 70 days

Cashmio Affiliate Program

Cashmio Homepage

Cashmio is a relative newcomer to an industry where competitors boast about having decades of experience.

This online casino signed its first customers in 2016, but the flip side of this is the Scandinavian entrepreneurs behind the curtains of Cashmio have a ton of experience in casino support.

So they decided to take what they knew and create the kind of casino they’d enjoy using.

And what your visitors get is a site crammed full of games they love, including virtual casino games, live events, and all the usual online slots games. 

Players can also take their games mobile with the Cashmio app, available for both iOS and Android devices.

What’s in it for affiliates?

In terms of commission, you can earn anywhere from 25% – 45% revenue share. 

Cashmio is also available in multiple languages, so your audience is larger by several hundred million players as a result.

URL: Cashmio affiliate program

Commission:  Up to 45% revenue share

Suitable for US Market: No

Negative carryover: No

Cookie duration: 60 days

Bao Casino Affiliate Program

Bao Casino Homepage

Using mascots is one way of building your brand, and Bao Casino has done a pretty good job of that.

It gives their site a fun look and makes it memorable for players. 

Inside the digital doors of this online casino, you’ll find a mixture of in-house live casino and table games, as you’d expect. These are mixed with familiar virtual video slot offerings from NetEnt, Amatic, and Quickfire.

And if you fancy playing a few hands of poker, you can do that here too.

They also run a range of crypto games, where you can participate without ever using regular currency, which is a hint at what the future of online casino gaming looks like.

Affiliates are paid differing amounts depending on whether you choose revenue share, their CPA option, or a hybrid program.

One thing to watch out for is that you have to earn €4,000 in a given month before you can receive an affiliate payment. 

That’s pretty extreme unless you’re a very active affiliate. 

URL: Bao Casino affiliate program

Commission:  Varies

Suitable for US Market: No

Negative carryover: No

Cookie duration: 30 days

Golden Star Casino Affiliate Program

Golden Star Casino Homepage

Golden Star Casino was established in 2012 and is run by a team of seasoned casino players and others involved in the industry. 

Players can participate in the usual games of chance, including virtual slots with something for everyone. But you can also play table games, or go for the live game experience.

You can choose from roulette, blackjack, and keno from their live casino games. Each of the live games has real dealers, so the experience can be pretty immersive.

Golden Star also supports Bitcoin games, so you don’t actually need to use your regular bank account or credit card details.

The site is also available in several languages and is mobile friendly so there’s no dedicated app for it.

Affiliates are paid up to 50% revenue share, and there’s no negative carryover.

One final note on this program is that in addition to it not being available for the US market, it’s also not available for a UK audience. 

URL: Golden Star affiliate program

Commission:  Up to 50% revenue share

Suitable for US Market: Yes

Negative carryover: No

Cookie duration: 180 days

Cloudbet Affiliate Program

Cloudbet Homepage

Cloudbet is a casino you can expect to see a lot more of in the future – one that only trades in Bitcoin.

Internet censorship seems to be ramping up, so I can see a time when part of going “off-grid” for some people will mean dumping FIAT currency. 

This casino seems to be trying to get ahead of that coming curve.  

Cloudbet offers players all the usual virtual and live casino action from a relatively modern interface.

If you’re interested in dabbling in some sportsbook betting, then you’ll find plenty to choose from here.

Affiliates are paid a flat 30% revenue share, but they are willing to discuss hybrid commission programs with the right types of affiliates. 

URL: Cloudbet affiliate program

Commission:  Flat 30% revenue share

Suitable for US Market: Yes

Negative carryover: Yes

Cookie duration: 90 days

Bonus Program: Nord VPN

Nordvpn Homepage

Why would you promote a VPN program to casino players?

Well because it’s one way around the geo-blocks many of them experience.

The vast majority of online casinos are not available in the US or its territories, for example.

So these players can either sign up for a VPN using your affiliate link or somebody else’s…the choice is yours.

NordVPN is one of the more popular VPN solutions out there, plus we noticed it was mentioned positively on a few casino message boards and support pages.

Their EPC should answer any other questions you might have about whether or not it’s worth promoting.

URL: NordVPN affiliate program

Commission:  40%

EPC: $250.08

Cookie duration: 30 days

Conclusion

So, there you have it – 10 of the best online casino affiliate programs we could find.

There are literally hundreds of others though, but we were pretty picky about who we let through the gate.

We focused on programs that not only pay well but ones that offer marketing tools and/or a dedicated affiliate team to support you.

The online casino and gambling niche can be extremely lucrative, but that usually means you can expect a lot of competition.

But it’s possible to compete in any niche, once you know what you’re doing.

And a quick way to get to grips with the core principles of affiliate marketing is by checking out our free training session

We share over two hours of tips, advice, and guidance with everyone who shows up.

So grab your favorite beverage, get comfy and tune in.

Share on facebook
Share on twitter
Share on linkedin
Share on pocket
Share on email

Article by:

Contributors

Related Videos

Shane Dutka
Play Video
Play Video
Play Video
Play Video

Ready To Start Your Journey?

Now it is your turn to get started building your own Authority Website.

To help you get started, we put together a free video training that will give you all the tools and tactics you will need to get started even if you don’t have any prior experience.

Click the button below to join the training and let us show you the authority site model.

Scroll to Top