How To Find Long Tail Keywords You Can Monetise in 5 Minutes (Video Tutorials)
When creating content online, understanding what keywords are and how to use them to your advantage is pretty darn important.
These little key phrases often make the difference between a piece that will get you a single spike of traffic at publication and pieces that will be constant traffic earners.
Now I know there are tons of keyword research tutorials you can find online so I will do things a little differently here. I will first explain my personal reasoning behind the whole process and then I will simply SHOW YOU how I actually do it.
No lengthy theory, no complicated excel macros. Just me and the tools I use to find golden keywords for my sites. Read on.
The Basics of Keyword Research for Authority Sites
If you've done keyword research before, I recommend you watch this video anyway. I used to get paid hundreds of dollars an hour to search for keywords and still not grasp the concept of keywords that actually make money, not keywords that just generate traffic.
In the video bellow I describe what a great money making keyword looks like:
Finding golden keywords
Alright, now that you have the basic principles, it's time to show you how to actually get these keywords and populate your site map.
As I explained in the video, these are not necessarily the highest search volume keywords, but they're keywords you can realistically snag and make money from.
Here is a reminder of the characteristic of a profitable keyword:
- The keyword has a reasonable search volume (500+ exact/month)
- The keyword has a stable or upwards search volume trend.
- The keyword is a body or long tail keyword (3 or more words usually)
- The intent is either to look for information about a commercial product or to try and solve a painful problem.
- The keyword has medium / low search competition
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1 - Finding body terms and long tails with SECockpit
This is basically a 2 in 1 tactic. I use SECockpit to find the top level keywords that could potentially bring thousands of visits to my site if I ranked for them and then refine them into longer tail, less competitive and higher conversion rate variations.
Each piece of content I then create has the potential to rank for dozens of queries with some kind of search volume.
I then scan the top 10 results to make sure I do stand a chance to ever show up for these results. If I do, I expand my workflowy site map.
Here's how I do it:
Check it out : Side by side comparison of the best keyword research tools
2- Reverse engineer your competitor's most profitable keywords
This one is both sneaky and incredibly effective. I find a competitor that has lower authority than my site, then run him through SEMRush to find all the keywords he ranks for and then narrow it down to the most
From this point all I have to do is create better content than he has and snag the keyword along with long tail variations using SECockpit to uncover them.
This is it. These are the main methods I use to find highly monetisable keywords for my authority blogs and sites.
I understand these tools may cost some money but if you are able to produce (or outsource) content and promote your website fast, they should pay for themselves in no time. Plus, SEMRush has a free version giving you limited data to get started.
If you have any question or just a better way to do conversion oriented keyword research, feel free to share it in the comments.
If you want to go deeper about keyword research, I highly recommend the ultimate guide to keyword research over on Backlinko.