#158 – Why Google’s No Paid Link Policy is Both Genius and B.S.

What You Will Learn

  • What Google actually, officially says about link schemes and paid links
  • Surprising implications for link exchanges based on the policy text
  • Why Google’s paid link policy is actually a good thing for small sites

Most people know about Google’s no paid link policy.

A lot of people complain about it but few people have really dug into the semantics of what Google says when they talk about link building.

In today’s episode, we’re taking a look at Google’s actual words and explain what they mean in real life and why the no paid link policy is ultimately good for you, even if you’re a grey hat SEO.