18 Best Health Affiliate Programs in 2023 (Top Offers)

Health affiliate programs are hard to beat if you’re looking for a niche with truly universal appeal. After all, almost everyone on the planet cares about their health.

Unsurprisingly, there’s a whole lot of money in the health industry. The global healthcare services market is currently worth an estimated $7.5 trillion and is expected to pass $9 trillion by 2026.

Meanwhile, the consumer healthcare market — including over-the-counter drugs, medical devices, and health supplements — is set to reach almost $933 billion by 2026.  

Americans spend more on healthcare than consumers in any other country. Between 2011 and 2020, per-capita healthcare spending climbed from $7,244 to an eye-watering $10,202. And there’s no sign of this increase slowing any time soon.

health care expenditures
Per capita personal health care expenditure in the United States from 2010 to 2020 (in U.S. dollars)

That’s bad news for residents of the United States, but good news for anyone promoting health and wellness affiliate programs. There are countless products and services to choose from, and with commission rates climbing as high as 60% – 75%, there’s tons of earning potential.

But if you’re going to make bank in this niche, you need to recommend the right products and services. To help you out, we’ve rounded up the 18 best health affiliate programs:

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Health Affiliate Programs

  1. Smart Nora
  2. Physicians Choice
  3. Market Health
  4. Fitbit
  5. Tyent Water Ionizers
  6. Just Thrive Probiotic
  7. Neurohacker Collective
  8. KOS
  9. PlusCBD
  10. Life Line Screening
  11. SellHealth
  12. MoreNiche
  13. NutriProfits
  14. HealthTrader
  15. HealthyWage
  16. Thrive Market
  17. The Vitamin Shoppe
  18. The Lost Book of Remedies

1 Smart Nora

Smart Nora Homepage Screenshot

Snoring is annoying for anyone who has to listen to it. But in some cases (sleep apnea) can lead to some very serious health issues. These include depression, high blood pressure, eyesight issues, and the obvious chronic fatigue from not sleeping properly for weeks. Long story short, your health will suffer if you can’t sleep properly.

Smart Nora is the answer to the prayers of sleepless people everywhere — an inflatable smart device that detects snoring and then adjusts your sleeping position to stop it. And it claims to be able to do that in as little as seven nights.

Your potential audience for this product is the 48% of the population that would dearly love to stop snoring. Or for the person sleeping next to them to stop.

The Smart Nora affiliate program pays 6% on a retail price of $329, which puts $16 in your pocket for each referral. And its EPC of $227 puts it at the very top of the health affiliate programs listed here.

A 30-night trial also gives you a lot of leverage to use when pre-selling this affiliate offer. But then again, people who have to deal with snoring would pay almost any price for a solution.

  • URL: Smart Nora affiliate program
  • Commission rate: 6% per sale
  • EPC: $227.13
  • Cookie duration: 30 days
  • Products: Smart Nora Snoring Solution

2 Physicians Choice

Physicians Choice Homepage Screenshot

Physicians Choice supplies a range of dietary and natural health supplements aimed at people who want to curb their reliance on prescription medications and live healthier lives.

Consumers are now far more aware of what they put into their bodies and what the potential side effects can be.

Each dietary supplement sold by Physicians Choice is made from science-backed ingredients and sustainable sources. Because there’s very little point in promoting natural health if entire ecosystems have to suffer.

So if you have an audience that’s interested in losing weight, sleeping better, looking younger, or just feeling better in general, this affiliate program has health products aimed squarely at that audience.

We’d like to point out here the vast number of affiliate commission payments this program has made. This makes it the top-performing affiliate program in the health sub-category on the Refersion affiliate network.

And they pay that same 25% commission on recurring sales too. This is the affiliate marketing equivalent of a “sure thing” for making money online.

3 Market Health

Market Health Homepage

Market Health is an affiliate network dedicated to the health and beauty market. It manufactures, owns, and operates a vast range of health supplements and natural skin care products, allowing it to provide 118 different affiliate offers at the time of writing. 

That means lots of opportunities to bring in potential customers, compel them to click your referral links, and send them to high-converting product landing pages. And in even better news, every time a customer buys one of the affiliate products you’re promoting within 30 days, you’ll earn up to 60% commissions per sale. That’s a whole lot of earning potential!

Not only that, but health and wellness affiliate marketers who send 20 or more sales a day can negotiate special commission rates and payment requirements. Payments are made twice a month on the 1st and 16th, with a $20 minimum payout.

  • URL: Market Health affiliate program
  • Commission rate: Up to 60%
  • Cookie duration: 30 days
  • Products: Health and wellness, beauty, supplement, weight loss, and skin care offers

4 Fitbit

Fitbit Homepage Screenshot

Want to know what one of the key ingredients to long-term good health is? Movement.

The team behind Fitbit saw an opportunity to combine smartphone technology with the need to get people up and active in our increasingly sedentary society. Basically, a Fitbit is a wearable device that tracks how active you are, what you eat, and even how well you sleep.

Other tech companies have tried to create competing wearable health products, but the Fitbit product range dominates the market. And they also just happen to be the perfect product to promote to a health-conscious audience.

The obvious downside to this health affiliate program is that you can find Fitbits in many offline stores. But their ‘Network Earnings’ score indicates that thousands of these fitness trackers are being sold online. So, there’s an obvious demand there, and you’ll get paid a 3% affiliate commission for every Fitbit you sell. 

  • URL: Fitbit affiliate program
  • Commission rate: 3%
  • EPC: $21.37
  • Cookie duration: 15 days
  • Products: Smart fitness devices (trackers, smartwatches, scales)

5 MoreNiche

Moreniche Homepage

MoreNiche is another big health and wellness affiliate network serving customers across a range of categories. It works with a variety of health and wellness brands, allowing you to promote weight loss products, pre-workout formulas, and much more besides.

What really helps MoreNiche stand out is its superb conversion rate, which is as high as 7.44% on some of its affiliate offers. Combined with an average order value of almost $100, it’s easy to see why this affiliate network has paid more than $135,000 in commissions in the last 30 days alone!

Once you start generating sales through the MoreNiche health affiliate program, you’ll be given a dedicated affiliate manager to steer you in the right direction.

Best of all, unlike the 30-day cookie window offered by most health affiliate networks, MoreNiche has a lifetime cookie — so whether someone buys in a week, a month, or a year, you’ll still earn a chunk of the sale.

6 Tyent Water Ionizers

Tyent Water Ionizers Homepage Screenshot

Tyent Water Ionizers is here to help you stay hydrated, not just with old water. The human body is composed of around 60% – 70% water. So it stands to reason that staying hydrated is a good idea if you want to look and feel healthy.

But the thing is, most of the bottled and tap water you drink each day is laced with impurities — everything from heavy metals to fecal matter.

A Tyent Ionizer not only removes these impurities but also makes your water more alkaline, which has alleged health benefits such as improved energy, reduced joint pain, slower aging, and better digestion. Plus, this planet has a limited supply of clean drinking water, so using filtration makes sense at this stage.

Health affiliate programs tend not to have big payouts because of priced protein powders and supplements.

So you’re going to love that the Tyent affiliate marketing program pays average commissions of $498.68 on orders of up to $3,000. And yes, bigger orders are entirely possible. Water Ionizers aren’t cheap, but people are willing to pay for them. And that includes everyone from your ordinary average family to preppers who are afraid there’s something in the water.

7 Just Thrive Probiotic

Just Thrive Probiotic Homepage Screenshot

Being truly healthy means feeling as good on the inside as you look on the outside. Just Thrive can help your visitors with their internal/gut health with a range of prebiotic and probiotic supplements.

Founded by a husband and wife team focused on the health and wellness of others, Just Thrive ensures that your gut bacteria are balanced.  Their entire range of health products is based on the belief that unbalanced levels of bacteria in your stomach can lead to any health issue or disease you can think of.

The Just Thrive range is also vegan, paleo, and keto-friendly, so is suitable for everyone regardless of their dietary or lifestyle preferences.

This affiliate marketing offer pays a 10% commission, and has an EPC of $160, so is again one of the best-performing health affiliate programs in this roundup. The 180-day cookie is also a nice touch because probiotics are not exactly an impulse buy, so you have 6 whole months for your traffic to convert to cash.

  • URL: Just Thrive affiliate program
  • Commission rate: 10%
  • EPC: $160.87
  • Cookie duration: 180 days
  • Products: Probiotic and antioxidant supplements

8 Neurohacker Collective

Neurohacker Collective Homepage Screenshot

Do you want to become a fully optimized human being? If so, then NeuroHacker might have what you’re looking for in their mitochondrial and cell fitness supplements.

What you have here is a range of nootropics (smart drugs) – a health trend that’s become very popular over the last decade or so:

Nootropics Google Trend Graph

Now, I’m not going to pretend to understand the science behind all this stuff, but the fact is that people from all walks of life are embracing nootropics and similar supplements. They do this because they trust that these products can help them become smarter, stay more focused, and even age more slowly.

Who doesn’t want to be smarter, younger, and more focused? And that’s pretty much how you’d pitch Neurohacker Collective products to your visitors.

As an affiliate marketer, you’ll get up to 25% cut of every sale they make. You’ll also get access to tracking and real-time reporting.

9 KOS

Kos Homepage Screenshot

KOS has a simple goal, and it’s to “…reboot your interior” with its range of plant-based supplements, protein powders, and superfoods. The brand takes its name from the Greek island, which was also the home of Hippocrates, the father of modern medicine.

So in line with what Hippocrates wanted for humanity (better health), the team behind KOS wants to help your visitors get the maximum benefit and caloric intake from plant-based foods in the form of protein powders. Their products are vegan-friendly (obviously), and are also produced in small batches from non-GMO ingredients.

It makes sense for each of us to try to eat a health-focused diet, especially considering that the Western world is in the middle of an obesity epidemic.

The KOS program is one of the top health affiliate programs on Refersion, paying a 15% commission for each referral sent to them via your affiliate links. And you also get paid for unlimited affiliate referrals within the 30-day cookie provided.

  • URL: KOS affiliate program
  • Commission rate: 15%
  • EPC: $31.27
  • Cookie duration: 30 days
  • Products: Plant based supplements, protein powders and superfoods

10 PlusCBD

Plus Cbd Oil Homepage Screenshot

In our post on pet affiliate programs, I became a fan of CBD oil after using it to treat my pup’s (okay, she’s 10) joint problems. Cannabidiol oil appears to have cured it because she hasn’t needed an injection in months.  That’s why I know you’ll find multiple audiences for the CBD-based products sold by PlusCBD –they supply CBD products suitable for everything from anxiety attacks to skincare.

People have tried to promote the health benefits of hemp since the early 1960s, but with little effect. It’s only in the last few years that the use of CBD products has become acceptable.

People from all walks of life can potentially benefit from using CBD oil, so you don’t need to have a health-focused audience to promote these products to. Anyone who wants to feel better in themselves will be interested — from easing arthritic joint pain to helping them sleep better at night.

Now let’s take a look at how they measure up against other health affiliate programs listed here. This is one of the top-performing affiliate programs on the ShareASale affiliate network right now, ranking in their top 50. As health offers go, this program has an impressive EPC, 15% commission rate, and an average order size of $143.58 means there’s the potential for you to receive lots of $47 payments.

  • URL: PlusCBD affiliate program
  • Commission rate: 15%
  • EPC: $68.53
  • Cookie duration: Up to 90 days
  • Products: CBD products including gummies, capsules, drops and balms

11 Life Line Screening

Life Line Screening Homepage Screenshot

Life Life Screening provides an extremely valuable service — preventive health screening. This can help you detect serious health problems before they become untreatable. We all know we should go for an annual checkup, but very few of us do that. And even when we do, the checkup itself tends to be quite brief and cursory.

Referring your visitors to Life Line Screening means they can choose from a number of screening options, including ultrasound, blood tests, or limited EKG. In total, they offer 15 different types of health checks covering everything from heart disease to cancer. 

The easiest way to position this offer is that it’s almost always easier to prevent a disease or health issue than cure it once it becomes established. This is a slightly tangential health affiliate program that could get overlooked.

This is despite the fact it generates an average order size of $149, which pays a $90 commission per referral. Those are the kind of metrics that can make affiliate marketing pretty easy.

12 SellHealth

Sellhealth Homepage

SellHealth positions itself as a high-converting, high-commission health and wellness affiliate network. It’s been up and running since 2001, making it one of the longest-standing affiliate networks in the health and wellness space.

In that time, it’s paid out a staggering $50 million in commissions and signed up more than 100,000 advertising partners. Currently, SellHealth operates over 50 exclusive branded affiliate offers across a range of categories, including anti-aging beauty products, skin care treatments, and sexual health solutions.

All SellHealth affiliates start out with a commission rate of 30%, which is already pretty generous. Consistently hit a minimum number of daily sales and your commission climbs to 40%; sell even more, and it rises as high as 50%. Get it right, and you could be earning $350 per sale.

13 NutriProfits

Nutriprofits Homepage

If you like promoting a diverse range of affiliate products, NutriProfits could be the health affiliate program for you. Why? Because it boasts, affiliate offers from brands across multiple health and wellness niches, including weight loss, hair loss, and skincare.

And there’s plenty more to like about this affiliate program. It pays generous commissions of 40% per sale, with payments available in four currencies — US dollars, euros, British pounds, and Polish złoty.

What’s more, just like MoreNiche, NutriProfits offers a lifetime cookie window. That means every returning customer is assigned to your affiliate marketing account forever, so any time they make a purchase down the line, you earn a commission.

14 HealthTrader

Healthtrader Homepage

HealthTrader is one of the most intriguing health and wellness affiliate networks we’ve seen. Its business model is based around revenue sharing, meaning most of its affiliate offers allow you to keep earning a commission for as long as customers keep paying for the service or subscription in question.

Another interesting element of the HealthTrader affiliate network is its commission rates, which vary between different affiliate offers. For instance, online healthcare provider Medilico pays a 13% revenue share, while Sleep Support Plus pays 50%. Some boosted offers pay as much as a 60% commission.

While some affiliate programs force you to wait for an age before sales are signed off, HealthTrader transactions are approved in less than three days, and it doesn’t have any long transaction cooldown periods.

What’s more, it supports more than 30 currencies — from the Japanese yen to the Indian rupee —, and its rates are updated hourly, making it a truly global health affiliate network.

15 HealthyWage

healthywage homepage

HealthyWage incentivizes weight loss by prompting people to bet money on how much weight they’ll lose. The more they wager, the more they can win — and the more likely they are to meet their weight loss goals. That’s the idea, at least. There’s no fixed cost, but users can stake anywhere from $5 – $995 per month.

Find the HealthyWage affiliate program on ShareASale. It has a simple commission structure, paying affiliate marketers to promote two products: HealthyWager (for individuals) and Team Challenge (for teams). You’ll earn $50 per HealthyWager sale and $30 for every person you sign up to a Team Challenge.

According to ShareASale, the program has a seven-day EPC of $13.49. It has a 30-day cookie window and offers payouts via direct deposit, mailed check, and Payoneer.

To help you drive sales and passive income, you’ll get access to a wealth of resources, including banner ads and text links. HealthyWage also provides a dedicated affiliate manager to offer support and advice.

16 Thrive Market

thrive market homepage

Thrive Market looks like an online store, but it’s a membership plan claiming to offer up to 30% off organic groceries. It stocks more than 5,000 products from across the health and wellness industry. More than one million members have signed up, with plans costing $5 per month when billed annually or $9.95 per month when billed monthly.

The company’s health affiliate program is powered by CJ Affiliate. They pay $5 per sale on one-month membership plans and $30 on one-year memberships, with a cookie duration of 14 days. Bonus commission opportunities are also available to help you earn more passive income. According to CJ Affiliate, the program has a seven-day EPC of $36.34. 

Commissions are paid on a Net 30 basis. Payments can be made via check, direct deposit, or Payoneer (for affiliates based outside the US).

  • URL: Thrive Market affiliate program
  • Commission rate: $5 – $30 per new membership signup
  • Cookie duration: 14 days
  • Products: Natural and organic food products

17 The Vitamin Shoppe

the vitamin shoppe homepage

The Vitamin Shoppe sells a wide range of nutritional supplements, vitamins, and minerals. As well as its online store, the company has a dedicated app and more than 700 brick-and-mortar stores across the US. It also sells natural beauty products, superfoods, and more.

Like many other affiliate programs in the health and wellness niche, The Vitamin Shoppe is on CJ Affiliate. It pays a flat commission of 1% per sale and has a cookie duration of seven days. 

The seven-day EPC currently stands at $73.88, so there’s good money to be made here despite the comparatively low base commission rate of 1%. As with other CJ Affiliate programs, commissions are paid by check, direct deposit, or Payoneer.

For any affiliate managers planning to drive traffic through paid ads, it’s important to note that The Vitamin Shoppe doesn’t allow any brand name bidding. So you’ll have to stick to generic terms.

18 The Lost Book of Remedies

The Lost Boof Of Remedies Homepage Screenshot

The Lost Book of Remedies is an eBook by Dr. Nicole Apelan that shows you how you can use herbs and plants to treat a variety of health issues. Now, we have to do the obvious stuff here and state that if you have a medical condition, you should always seek professional medical advice from a doctor first.

This eBook will appeal to people who have tried conventional medicine and want to look at what natural health and wellness alternatives are available to them. It also shows you how to grow your own herbs and which ones are the best choices for a naturopathic gardener. 

This is one of the best-selling health products on ClickBank right now, and affiliates are making good money promoting it. Just check out that commission structure.

As an affiliate marketer, you’ll receive a 75% affiliate commission on the initial sale, but there are also three upsells that pay you a 75% cut. This basically means you can make up to $130 commission for every new customer you send them.

Note: We recently published a complete guide on how to make money with ClickBank.

Over to You

This is one of those niches where we were absolutely spoiled for choice when it came to finding health affiliate programs.

We had to whittle this post down from dozens of great health and wellness affiliate programs to just 18.

Extra work was involved because we didn’t want to muddy the waters with fitness affiliate programs or unrelated health offers.

Health is a huge market, so there’s a lot of money to make here.

But you might be worried that it’s not the right niche for you.

After all, how can you be sure?

Well, why not let us put your mind at ease by showing you what works, and, more importantly, what doesn’t in the affiliate marketing game?

You can get our free training, 100% on the house, and we ask for nothing in return.

Not a thing.

Well, you have to provide your best email address, but how else can we invite you?