14 Best Home Improvement Affiliate Programs In 2024 (High EPC)

There’s a lot to like about home improvement affiliate programs. Global spending in the home improvement niche surpassed $333 billion in 2021 and is expected to reach almost $515 billion by 2028, representing a compound annual growth rate of 6.4%.

global home improvement market

Americans are particularly keen on home improvement, with the average household spending $3,000 a year on souping up their properties. According to Angi, the most popular US home improvement projects are:

most popular home projects

Because home improvement work can be stressful and complicated, many search for advice online. That’s where you come in as an affiliate marketer: recommending the right tools and services for your audience.

But what, exactly, should you promote?

To help you out, we dived into the data to bring you the 14 best affiliate programs in the home improvement niche…

Home Improvement Affiliate Programs 

  1. Home Depot
  2. Houzz
  3. Lowe’s Home Improvement
  4. Modern Bathroom
  5. Build with Ferguson
  6. HomeAdvisor
  7. Acme Tools
  8. Wayfair
  9. Toolbarn
  10. Harbor Freight Tools
  11. Ace Hardware
  12. Modernize
  13. The RTA Store
  14. LL Flooring
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1 Home Depot

the home depot homepage

The Home Depot is a giant in the home improvement market in the US, with an extensive catalog of tools, construction products, appliances and services. 

What’s more, it’s earned superb brand awareness and trust among its target market, which includes both home DIYers and professionals too. Morning Consult even named the company as one of America’s most trusted brands, making it one of only two retailers to make the top 10. In other words, you shouldn’t struggle to convince your audience to buy from Home Depot.

The retailer runs two home improvement affiliate programs through the Impact Radius network.

The “standard” Home Depot affiliate program has a one-day cookie window and pays flat commissions of 1% – 8% per sale, depending on the types of products purchased.

Meanwhile, the Home Depot Services program — covering services like HVAC maintenance and cabinet makeovers — offers a 30-day cookie duration. It pays commissions of up to $15 per appointment and $30 per web traffic lead.

NetworkCommissionCookieMarketURL
Impact (Home Depot)1% – 8%1 dayUS onlySign Up
Impact (Home Depot Services)$10 – $1530 daysUS onlySign Up
  • Products/Services sold: Home decor products, tools, home improvement services 
  • Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer

2 Houzz

houzz homepage

Houzz describes itself as the “leading platform for home remodeling and design”, with products, materials, and services across a wide range of tastes and price points. However, it’s most popular with younger homeowners, with 25 to 34-year-olds representing one-fifth of the site’s audience.

The site offers various innovative features, including “View in My Room 3D”, which allows shoppers to virtually position an item in their house before they buy. Houzz also connects homeowners with local construction professionals, interior designers, roofers, and other home improvement professionals.

Sign up for the Houzz affiliate program through ShareASale to receive a 30-day cookie window and a 3% commission rate on all sales.

ShareASale’s 30-day figures show an average order value of $704.60, a $17.45 EPC, and a 0.77% conversion rate.

Alternatively, agencies can choose the Houzz partner program to earn commissions from every client who purchases a Houzz Pro subscription.

NetworkCommissionCookieMarketURL
ShareASale3%30 daysUS, CASign Up
PartnerStack (partner program)Unlisted30 daysUnlistedSign Up
  • Products/Services sold: Home improvement interior decor products & services

3 Lowe’s Home Improvement

lowes homepage

Like Home Depot, Lowe’s is an industry leader in the home improvement space, operating 2,000+ stores across the US and Canada. As a large and trusted retailer, it should be a comparatively easy sell for your audience.

The company’s catalog features items in popular categories such as power tools, appliances, hardware, and home decor. It also provides professional installation services.

Find the Lowe’s affiliate program through two networks: CJ Affiliate and FlexOffers. The CJ Affiliate program offers better terms but specifically targets the Canadian market.

Whichever network you choose, you’ll get access to marketing materials and resources, including robust data feeds, exclusive affiliate promotions, and regular newsletters.

NetworkCommissionCookieMarketURL
CJ Affiliate2%1 dayCASign Up
FlexOffers0.8%1 dayUnlistedSign Up
  • Products/Services sold: Home improvement products and services

4 Modern Bathroom

modern bathroom homepage

For bathroom focused blog posts or sites dedicated to bathroom remodeling, Modern Bathroom‘s online store features plenty of products to promote, from sinks and faucets to vanities and storage solutions.

The retailer stocks products from big names like Fairmont Designs, Design Element, Toto, MTI, and Danze, as well as its in-house Modern Bathroom and Wyndham Collection brands. Customers get free shipping on all orders.

Find the Modern Bathroom affiliate program on CJ Affiliate. The program has a generous 120-day cookie window and pays commissions of 4% – 8% per sale, depending on product type and brand. With an average order price of $1,500 and a three-month EPC of $62.54, there’s real earning potential here.

Modern Bathroom runs a monthly bonus program for top-performing affiliates and pays a $50 first-sale bonus.

Affiliate partners can leverage a variety of text links and banner ads, including mobile-friendly assets.

Modern Bathroom also offers regularly updated data feeds and dedicated affiliate management through affiliate marketing agency PartnerCentric.

  • URL: Modern Bathroom affiliate program
  • Commission rate: 4% – 8% per sale
  • Cookie duration: 120 days
  • Products/Services sold: Bathroom remodeling products
  • Payment methods: Check, direct deposit, Payoneer
  • Market(s): US, CA

5 Build with Ferguson

build with ferguson homepage

Build with Ferguson has a huge selection of interior decor and design products, including lighting, fixtures, and doors. It’s owned by Ferguson Enterprises, a major distributor of construction and industrial products and services.

The brand is known for exceptional customer experience and expert advice, employing a team of US-based product specialists to help customers find precisely the right products.

Build with Ferguson’s affiliate program is managed through Impact Radius and pays a flat 2% commission rate, with a one-day cookie window. Impact cites a 30-day EPC of $1.32.

To partner with the retailer, you must have a website in the home improvement niche generating US traffic. The company is open to working with influencers and paying for content placements.

Affiliates can access various marketing materials and resources, including deep product linking, unique promo code tracking, and a regularly updated product catalog.

  • URL: Build with Ferguson affiliate program
  • Commission rate: 2% per sale
  • Cookie duration: 1 day
  • Products/Services sold: Home improvement hardware and interior decor
  • Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
  • Market(s): US only

6 HomeAdvisor

homeadvisor homepage

When only a specialist will do, HomeAdvisor is a search engine for home repair and improvement services, connecting homeowners with vetted local professionals. You’ll get up to four recommendations per project, free of charge. 

The platform’s database comprises 100,000+ contractors in various repair and improvement niches, from architects and remodelers to plumbers and landscapers. Once matched with a professional, homeowners can read reviews from previous customers.

Join HomeAdvisor’s affiliate program through the CJ Affiliate network. It offers a one-day cookie window and commissions of up to $16 per lead, dependent on the service category.

While the commissions aren’t spectacular, CJ Affiliate reports a three-month EPC of $59.55, indicating that customers often make multiple purchases through the platform.

  • URL: HomeAdvisor affiliate program
  • Commission rate: Up to $16 per lead
  • Cookie duration: 1 day
  • Products/Services sold: Home repair and improvement services
  • Payment methods: Check, direct deposit, Payoneer
  • Market(s): US only

7 Acme Tools

acme tools homepage

Acme Tools is an authorized power tool and equipment retailer offering 70,000+ high-quality products from recognized brands like DeWalt, Honda, and Makita. It’s in an attractive niche, with global power tool sales projected to grow from $26.6 billion in 2022 to over $35 billion by 2029.

The company claims to provide the guaranteed lowest prices on cordless tools, generators, heavy equipment, and more. This pledge is backed by a price protection promise: if Acme drops its prices within 30 days of the purchase date, it will refund customers the difference.

The Acme Tools affiliate program is managed through Impact Radius and pays a standard 2% commission rate, with a 15-day cookie window. However, the Acme website references commissions of up to 3%.

As an approved affiliate marketer, you’ll get access to marketing materials, including exclusive promotions and coupon codes.

Acme Tools also provides custom text links, banner ads, remarketing images, and a complete data feed.

  • URL: Acme Tools affiliate program
  • Commission rate: 2% per sale
  • Cookie duration: 15 days
  • Products/Services sold: Power tools and equipment
  • Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
  • Market(s): US only

8 Wayfair

wayfair homepage

As one of North America’s largest online furniture and decor retailers, Wayfair offers plenty of choice in its catalog of over 40 million products.

The company is well known and trusted, with 22+ million active customers, and generated net revenues of $12.2 billion in 2022. It also offers free shipping on orders of $35+.

Sign up for Wayfair’s affiliate program through FlexOffers or CJ Affiliate. You’ll get the best terms through FlexOffers, which has a seven-day cookie window and a decent 9.6% commission rate — way above the 2.8% average for the home goods and furnishings niche.

According to CJ Affiliate, the website boasts an average order value of $300, so expect to earn average commissions of around $21 – $29.

Wayfair provides various affiliate marketing materials and resources, including data feeds containing over two million products.

NetworkCommissionCookieMarketURL
FlexOffers9.6%7 daysUS, CASign Up
CJ AffiliateUp to 7%7 daysUS, CASign Up
  • Products/Services sold: Furniture, home decor products, lighting, kitchen fixtures & appliances 

9 Toolbarn

toolbarn homepage

Toolbarn sells thousands of tools and replacement parts from major brands and specialist manufacturers, including fasteners, blades, and accessories. 

The online retailer is owned by Japanese industrial products and electronics giant Kyocera and offers free shipping on most orders over $199. Its audience trends slightly younger than Acme Tools’, with 35 to 44-year-olds representing its largest demographic.

Sign up for Toolbarn’s affiliate program through Impact Radius. The program has a 45-day cookie window and pays a flat commission of 3% per sale, with Impact’s figures showing a 30-day EPC of $2.07.

The website has an average order price of $75, equating to an average commission of around $2.25 per action.

Toolbarn is open to working with influencers in the home improvement niche, so if you have an established social media following, this program could be a strong fit.

The retailer provides various marketing tools, including high-converting text links, banner ads, and a complete data feed containing all Toolbarn products.

  • URL: Toolbarn affiliate program
  • Commission rate: 3% per sale
  • Cookie duration: 45 days
  • Products/Services sold: Tools and replacement parts
  • Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
  • Market(s): US only

10 Harbor Freight Tools

harbor freight homepage

Harbor Freight Tools sells 7,000+ tools and generators at great prices, up to 80% cheaper than rival brands.

The company has been in business for 40+ years and has served approximately 40 million customers across its website and network of 1,100 store locations across the US.

Harbor Freight’s affiliate program is managed through CJ Affiliate. It has a 30-day cookie window, a 3% commission rate, and an average order value of $120+, resulting in an average commission of around $3.60 per sale.

CJ Affiliate says the website boasts a three-month EPC of $1.28.

Affiliate partners can access various marketing tools, including affiliate-only promotions and coupons.

  • URL: Harbor Freight Tools affiliate program
  • Commission rate: 3% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Tools & power equipment
  • Payment methods: Check, direct deposit, Payoneer
  • Market(s): US only

11 Ace Hardware

ace homepage

There’s no shortage of products you can promote to your audience with Ace Hardware, the world’s largest retailer-owned hardware cooperative. Among the brands people will know and love are Weber, Tregar and Yeti — perfect for blog posts plugging outdoor entertainment improvements.

The company prides itself on delivering excellent customer service and was ranked highest in customer satisfaction among home improvement retailer stores by JD Power.

Find the Ace Hardware affiliate program on Impact Radius. The program has a 10-day cookie duration and a 2% commission rate, with Impact citing a 30-day EPC of $0.23.

Affiliate marketers can access all the resources they need through the Impact platform, including reporting tools, banner ads, and text links.

  • URL: Ace Hardware affiliate program
  • Commission rate: 2% per sale
  • Cookie duration: 10 days
  • Products/Services sold: Tools, paint, home decor products, hardware, lighting & electrical products
  • Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
  • Market(s): US only

12 Modernize

modernize homepage

Like HomeAdvisor, Modernize helps people find home improvement and construction professionals in their area. 

The platform connects 25,000+ homeowners with local professionals weekly and has helped more than two million customers complete their home improvement projects.

Modernize’s in-house pay-per-lead affiliate program offers commissions for HVAC, roofing, solar, window, and other trade-related leads. Payouts vary depending on the trade and the specifics of the project.

The program is open to all affiliate marketers, but Modernize prioritizes those with home improvement and/or design-focused websites. Approved affiliates can access a large selection of high-quality creative assets.

  • URL: Modernize affiliate program
  • Commission rate: Unlisted
  • Cookie duration: Unlisted
  • Products/Services sold: Home repair and improvement services
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): US only

13 The RTA Store

rta store homepage

The RTA Store specializes in ready-to-assemble bathroom and kitchen cabinets.

The family-owned business launched in 2009 as an alternative to big box stores, focusing on delivering excellent customer service. Since then, it has secured high-profile partnerships with home makeover shows on the DIY Network and other broadcasters, including Kitchen Crashers, The Vanilla Ice Project, and Kitchen Impossible.

Sign up for The Rate Store’s affiliate program through ShareASale. It offers a 30-day cookie window and a standard commission rate of 2% per sale, climbing to 25% on select deal creatives.

ShareASale’s figures show an average order price of $3,513.38 and a 30-day EPC of $42.05.

Affiliates can access tracking tools, text links, banner ads, and more via ShareASale’s affiliate dashboard.

  • URL: The RTA Store affiliate program
  • Commission rate: 2%+ per sale
  • Cookie duration: 30 days
  • Products/Services sold: Bathroom and kitchen cabinets
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): US only

14 LL Flooring

ll floring homepage

LL Flooring — formerly known as Lumber Liquidators — is a large retailer of hard-surface flooring, with 400+ stores across the US and Canada. Turns out this is something of a growth niche, with the global market expected to grow at a compound rate of over 5% from 2022 – 2030.

The company serves professionals and DIY customers, and has a catalog of over 400 flooring products at comparatively low prices.

LL Flooring’s affiliate program is managed through Impact Radius and pays a flat 1% commission on all sales, with a 30-day cookie window. Impact’s figures show a 30-day EPC of $0.54.

Affiliates can access various marketing materials and resources, including deep product linking, a detailed product catalog, and unique promotional codes.

  • URL: LL Flooring affiliate program
  • Commission rate: 1% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Hard-surface flooring
  • Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
  • Market(s): US only

Conclusion

There are dozens more home improvement affiliate programs we could have recommended.

Our list doesn’t even include the ubiquitous Amazon, which sells 70,000+ products in its “tools and home improvement” category.

Fact is, we only wanted to showcase the best of the best. So we looked at the affiliate programs promoted by 20 of the most prominent authority sites in the home improvement niche, including Upgraded Home, Home Inspector Secrets, HomeTips, and Bob Vila.

All those sites (and lots more) are making a killing from the home improvement affiliate programs in our roundup — and so can you.

How? By building your own niche site.

Sign up for our free training and we’ll tell you exactly how to do it by revealing seven secrets that make new sites 83% more successful.

See you there!