12 Best Jewelry Affiliate Programs in 2021

The jewelry market has been on a constant upwards trend for years.

Back in 2014, it was predicted that the entire jewelry market would reach $250 billion by 2020.

It surpassed that threshold, totaling $281 billion last year.

So it’s easy to find a demand for jewelry. But is it as easy to find distributors willing to work with you?

What are the best jewelry affiliate programs to sign-up for?

That’s exactly what we’re talking about today, so keep reading if you want to find out how to monetize your jewelry site through affiliate marketing.

We did the research on jewelry affiliate programs, so here are the 12 best programs in this niche.

Jewelry Affiliate Programs

  1. Blue Nile Jewelry Affiliate Program
  2. Etsy Affiliate Program
  3. James Allen Affiliate Program
  4. Brilliant Earth Affiliate Program
  5. Leibish Affiliate Program
  6. Clean Origin Affiliate Program
  7. White Flash Affiliate Program
  8. Brian Gavin Affiliate Program
  9. Zales Affiliate Program
  10. Jared Affiliate Program
  11. Kay Affiliate Program
  12. Amazon Associates Affiliate Program

Finding affiliate opportunities that work for your audience can be tough, so we’ve made a video specifically about that.

Why You Should Trust Us

We have been doing affiliate marketing for more than 10 years in many consumer niches. 

We’ve helped thousands of people get started & make money with affiliate marketing, and shared many case studies publicly on this blog.

Ah Affiliate Commissions Example
Ah Affiliate Commissions Example

Some of our affiliate dashboards earnings

For this article, we researched the jewelry market and came up with a list of the best jewelry affiliate programs.

This way, you’ll know exactly what the jewelry affiliate market looks like, and what monetization options are available.

We will continue to monitor the changes and update this page if we find new programs.

Blue Nile Jewelry

Blue Nile Homepage

Like most jewelry companies, Blue Nile has a wide collection of diamonds, engagement rings, wedding rings, and other jewelry gifts.

If you want to recommend diamond products to your audience, Blue Nile has a wide array of products for you to promote, all in different shapes and sizes.

For jewelry enthusiasts, Blue Nile also has a ring customization option, which is a great competitive advantage that you can use to promote their products. 

As far as affiliate collaboration goes, Blue Nile has a nice affiliate program. They offer a 30 day cookie duration, for both online and via telephone sales.

However, the commission rate is undisclosed, and may vary based on the platform you have.

URL: Blue Nile Affiliate Page

Commission rate: Varies

Cookie duration: 30 days


Etsy Homepage

Etsy is an online marketplace dedicated to handmade jewelry and decorations.

The platform puts a lot of emphasis on the craft behind creating jewelry and gifts, and it’s a very popular online marketplace.

The product range available on Etsy is huge.

You’ll find a lot of independent craftspeople developing stunning, unique pieces of jewelry, which makes it a wonderful affiliate opportunity if your audience appreciates the craft behind jewelry.

Their affiliate program is pretty good too. They have a 30 day cookie duration, and they share a 4% commission for all the sales you facilitate. 

URL: Etsy affiliate page

Commission rate: 4%

Cookie duration: 30 days

James Allen

James Allen Homepage

James Allen is a fine jewelry distributor, known for its diamonds and engagement rings. It has a wide variety of products for jewelry enthusiasts, with a ton of options for diamond rings specifically.

Besides their ready-to-wear products, they also let buyers design their own diamond ring.

They have a lot of things you can customize for your ring, such as:

  • Starting with a setting
  • Starting with a diamond
  • Starting with a lab created diamond
  • Starting with a gemstone
  • The choice between 10 specific shapes
  • The color
  • The clarity
  • The number of carats

And other options to create the perfect engagement ring. They also offer customers 24/7 customer service, free international shipping, and a lifetime warranty.

That’s a great service, and it’s bound to help you sell valuable jewelry to your audience.

Their affiliate program is also advantageous. It has the market standard cookie duration, 30 days, and they offer a 5% commission rate for the products you help sell.

Moreover, you can sign-up to become an affiliate on their own website, which makes it easier to get started, and it also means that you can negotiate an advantageous deal if your platform is big enough.

URL: James Allen affiliate page

Commission rate: 5%

Cookie duration: 30 days


Ritani Homepage

Ritani covers the basics in terms of sought-after jewelry: diamonds, lab-made diamonds, engagement and wedding rings, and other jewelry.

On top of that, customers can always chat with a Gemologist, an expert that will help you find the diamond that fits your needs and budget. 

Ritani also focuses a lot on driving organic traffic to their website. It’s one of the few jewelry companies that prominently features their educational section, which has buying guides, jewelry maintenance articles, and a huge section for buying engagement rings.

For affiliates, the commissions aren’t that high. You only get 2%-4% commission, but that doesn’t mean their affiliate program is bad.

Quite the contrary, they offer:

  • A generous 30 day cookie duration
  • A product data feed with over 15.000 entries
  • A lot of text links, banners, and other content

URL: Ritani Affiliate Program

Commission rate: 2%-4%

Cookie duration: 30 days


Leibish Homepage

Leibish offers a wide range of colored diamonds and uniquely designed jewelry. Their products make for flashy gifts and engagement rings, and they know how to market their products.

Besides the classic jewelry and colored diamonds, Leibish also sells jewelry featuring:

  • Rubies
  • Sapphires
  • Emeralds
  • Tanzanite

And other gemstones. They have a dedicated customer support team, free shipping, and a 30-day money back guarantee. All of these make Leibish a great affiliate opportunity if you’re looking to promote exquisite jewelry.

Their affiliate program is good too. They have a 1%-7% commission rate, based on the order’s value.

Since their products are high-tier, the average order value comes to a whooping $735, making it a very lucrative opportunity for jewelry affiliates.

URL: Leibish affiliate program

Commission rate: 1%-7%

Cookie duration: Unknown

Clean Origin

Clean Origin Homepage

Diamond sourcing is a worry that a lot of customers have when buying jewelry. With Clean Origin, you won’t have to worry about that, since all of their diamonds are high-quality, lab-made diamonds.

They also feature colored diamonds, and other gemstones or jewelry, which makes Clean Origin a great affiliate program for jewelry platforms.

Their deal is also pretty great. They offer a long, 90 day cookie duration, which means you can rely on Clean Origin’s sales and marketing team to do a lot of the work for you.

Each sale you facilitate will give you a 5% commission, which is a good rate in this market, especially considering the $5,000 average order.

URL: Clean Origin Affiliate Program

Commission rate: 5%

Cookie duration: 90 days


White Flash Homepage

Whiteflash is a jewelry distributor mainly focused on diamonds. They have their own, high-grade diamond jewelry line, called “A Cut Above”, and they have a lot of ways to market their products to their customers. 

They’re also a socially responsible company, which makes it easy to promote their jewelry to people that appreciate that in a company, and they have a pretty good service, which includes:

  • 1 year buy-back period
  • Customer loyalty
  • Free shipping

Their deal for affiliates is also great, offering a 30 day cookie duration, and up to 5% commissions on all the sales you help bring.

The best part is that it’s extremely easy to sign-up for Whiteflash’s affiliate program, since it’s hosted by them.

URL: Whiteflash affiliate sign-up form

Commission rate: up to 5%

Cookie duration: 30 days

Brian Gavin

Brian Gavin Homepage

Brian Gavin is a jewelry distributor based in the US, with a big history in the market, and some interesting quirks for online buyers.

They have a comprehensive diamond finder system, based on shape, size, clarity, price and color. They also feature an earring maker, and all the jewelry products you’d need for any event.

If you want to become an affiliate for Brian Gavin you won’t need to sign-up to any external platform. They have their own sign-up form for you to join Brian Gavin as an affiliate.

If you get accepted, you’ll get up to 7% commission rate, and a 30 days cookie period.

URL: Brian Gavin affiliate page

Commission rate: up to 7%

Cookie duration: 30 days


Zales Homepage

Zales is a jewelry company from the US, with a lot of history in the market, and a well refined sales funnel, making it easy to promote their products.

They have quite a lot of those, including:

  • Engagement jewelry
  • Rings
  • Necklaces
  • Earrings
  • Bracelets
  • Watches

And the option for customers to create their own jewelry. They also have a great service, offering virtual consultancy, image search, easy returns, and a buy now, pay later program.

If you work with Zales as an affiliate, you also get a 6% commission rate on the products you help sell, as well as a 7 day cookie period.

That’s not the longest cookie duration, but Zales is a well known brand, so the help you get from their marketing and sales department definitely makes up for it.

URL: Zales affiliate program

Commission rate: 6%

Cookie duration: 7 days


Jared Homepage

Jared’s jewelry offer is not extremely different from any other one mentioned today. They have most of the jewelry you’ll find on other sites as well, free shipping, and frequent discounts.

However, Jared does have some extra products when compared to its competition. Pandora jewelry, for example, can be promoted by affiliates through Jared, which makes it easy to tap into market segments that already trust a brand.

Moreover, Jared offers great support to affiliates. You will need to join Jared’s affiliate network via CJ, but once you do, you’ll get dedicated support from Jared’s team of affiliate experts to set-up your promotional efforts.

On top of that, they provide a daily product data feed along with a wide variety of banner ads and text links.

Jared’s cookie duration is only 24 hours, but their 5%-7% commission rates can keep your earnings pretty high.

URL: Jared affiliate page

Commission rate: 5%-7%

Cookie duration: 24 hours


Kay Jewelers Homepage

Kay is another extremely popular jewelry brand from the US, largely thanks to its flawless customer service, and attractive product range.

It includes engagement jewelry, rings, necklaces, earrings, bracelets, and even watches.

They often have advantageous discounts, which can make it easy to score a sale with Kay, and their great customer service will help you keep your audience happy with your recommendations.

Unfortunately, that great service and name recognition doesn’t come for free. You only get a 1 day cookie duration period with Kay.

However, the up to 7% commission rate should be enough to still make this a wonderful affiliate opportunity for your jewelry platform.

URL: Kay affiliate program

Commission rate: up to 7%

Cookie duration: 1 day

Amazon Associates


Last year, Amazon slashed its commission rates, making it a less lucrative choice for most affiliates. If you want to find out more about that, you can watch our video on the topic below:

That being said, Amazon Associates is not a bad program by any means. Sure, compared to other jewelry specific programs, it doesn’t have the best numbers. You only get a 4% commission rate, and a 1 day cookie duration. 

Keep in mind though, that 1 day cookie applies to any product bought by a person from Amazon, so it’s still a decent deal.

Moreover, it’s a good program if you’re just starting out. It’s reliable, and easy to join.

Like any other niche, Amazon also has a lot of products in the jewelry market, so you also get a lot of flexibility in what you want to promote.

URL: Amazon Associates

Commission rate: 4%

Cookie duration: 24 hours


Jewelry affiliate programs offer a wide array of products and deals for you to choose from, so monetization shouldn’t be a problem if you want to start your own affiliate platform in this market.

However, a smart monetization plan is only helpful if you can get traffic on your site. If you’re not really sure how to go about it, we have a webinar made specifically about that.

It’ll teach you what it takes to create and run a successful affiliate business, by understanding:

  • How to identify profitable niches
  • How to do keyword research
  • How to build your site
  • How to create valuable content that converts
  • How to do link building

So if any of that sounds interesting, sign-up to the webinar!

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