Are we really suggesting mortgages as an affiliate marketing niche for you to consider?
Because even though “experts” will tell you it’s too competitive, I still managed to find 1,207 keywords with a KD score of 20 or under with almost no effort at all.
There’s also the tiny fact that the US mortgage market is worth US$11 trillion.
That’s not a typo – Trillion with a “t”.
Add in the fact that finance is one of the most profitable affiliate niches — the average marketer earns more than $9,000 per month, according to our affiliate marketing statistics — and the mortgage niche looks really attractive.
So what we’ve put together for you is a list of the best mortgage affiliate programs we could find.
Mortgage Affiliate Programs
- Lending Tree
- Motley Fool
- Gabi Insurance
- Lexington Law
- Quicken Loans
- Mortgage Training Centre
- BBVA Bank
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Lending Tree, as the name suggests, isn’t a financial institution but more of a financial services comparison site.
So instead of having to shop around with 30 different loan providers, you can access their network of lenders by completing a simple form.
You’re then matched with the best mortgage finance company based on your circumstances, be that for a standard mortgage, reverse mortgage, or mortgage refinancing.
Promoting this home loan affiliate program will put up to $44.50 per closed sale in your pocket.
Commission: Up to $44.50 per lead
Cookie duration: 14 days
The Motley Fool has been advising people on how to better manage their personal finances since 1993.
Okay, that’s great, but why include them in a roundup of mortgage affiliate programs?
Because home loans are the single biggest investment most people will make during their lifetime.
So avoiding costly mistakes when signing up for your first mortgage is just as important as avoiding mortgage refinancing mistakes later in life.
As a Motley Fool affiliate, you’ll receive $100 per lead.
But please check their ‘Commission Groups’ on Awin – this rate doesn’t apply to all Motley Fool products.
URL: Motley Fool
Commission: $100 per lead
Cookie duration: 45 days
Mortgage lenders require that you have home/dwelling and liability insurance as part of the deal.
The problem is that many mortgage brokers make their money back by sticking you with an overpriced insurance policy.
Using Gabi your visitors can find a better home insurance plan by simply sending them your current policy details, and they can save you up to $825 per year on their home insurance costs.
Your affiliate leverage is that they offer this service free of charge.
The $5 per lead commission rate offered might not sound like much but this affiliate program has a 14% conversion rate and an EPC of $240.40
This is a profitable affiliate offer.
Commission: $5 per lead
Cookie duration: 90 days
The business name is Lexington Law…but they’re a credit repair company?
Okay, so are we talking about credit repair or mortgages/home loans?
I’m teaching you how to combine multiple programs into one niche.
Because your visitors haven’t got a snowball’s chance in hell of getting a mortgage if they have a shitty credit score.
And that’s why you should consider programs like this for your financial services blog.
An affiliate for this program will earn $65 for every lead generated, so affiliates can definitely make money here.
URL: Lexington Law
Cookie duration: 30 days
Your audience could be looking for home financing for any of a number of reasons.
It might be for their first home.
Or they could be looking for a refinancing deal to finish a home improvement project.
Maybe they’re retired from the armed services and looking for a mortgage that caters to veterans.
Mortgage Advisor has something to suit pretty much everyone – including FHA, VA, and USDA loans.
This real estate loan affiliate program pays up to $28 per lead.
Commission: Up to $28 per lead
Cookie duration: TBC
Quicken Loans is one of the leading mortgage and mortgage refinancing companies in the United States.
And that’s not hyperbole – they’ve literally won awards 10 years in a row for what they do.
Your visitors can apply for their mortgage 100% online and then manage their mortgage through them afterward.
Or they can choose to speak to a mortgage expert to guide them through the process.
Either way, they’re matched with the best possible home loan for their individual circumstances.
Affiliates promoting this offer can earn up to $15 per referral.
Commission: Up to $15 per referral
Cookie duration: 90 days
Better.com operates on a simple premise – that the existing mortgage industry is “broken”.
And after the financial crash of 2008, that’s kind of hard to argue with.
So founder, Vishal Garg, set about streamlining the entire mortgage/refinancing process, stripping away unnecessary overheads such as meetings you’re actually charged for by the lender.
An additional goal was to also make the process cheaper, which is why they only charge a 1% fee on all home loans.
This is an in-house affiliate marketing program that pays up to $200 per lead.
Commission: $200 per lead
Cookie duration: NA
Mortgage Training Centre
So let’s say that your visitors want to help others find the mortgage of their dreams, but to do that directly as an agent.
If that’s the case you could point them towards the Mortgage Training Center who has been providing training in this area since 1994.
Their course is geared towards being SAFE (Secure and Fair Enforcement for Mortgage Licensing) and NLMS (Nationwide Mortgage Licensing System and Registry) certified.
You will receive anywhere up to 50% in affiliate commission for all referrals to this mortgage broker affiliate program
But the amount does depend on the product or service – make sure to read the small print.
Commission: Up to 50%
Cookie duration: 30 days
Noah offers homeowners the opportunity to release up to $300,000 in equity in their homes by partnering with them.
So instead of making monthly payments with ludicrous interest rates, Noah will only get paid if you sell or refinance your home, or you can repay them within 10 years.
All your visitors need is 25% equity in their home and a FICO score of 600.
The Noah affiliate program is run in-house so we’re waiting to hear back from their affiliate manager on how much commission they pay per referral.
Cookie duration: TBC
BBVA Bank first opened for business in the United States in 1964, but its company history dates back to 1857 in Bilbao, Spain.
Their 19 different branches offer all the usual banking services you might expect, including mortgage loans.
So you can refer visitors to them for most types of mortgage, including fixed-rate, no/low down payment, jumbo, and adjustable-rate mortgage loans.
They also provide for HOME (Home Ownership Made Easy) mortgages, and government-backed loan products.
Each “sale” you refer to BBVA will net you a fixed payment of $85 per lead.
Commission: $85 per lead
Cookie duration: Session-based
Over to You
So there you have our list of mortgage affiliate programs for you to promote.
Is there a single best mortgage affiliate program?
But there’s enough variety of home loan referral programs and others here for you to monetize any financial services blog you might have, and then some.
You don’t know what monetization even means?
Cool – drop by our free training on how to make money with affiliate marketing.
There’s no cost and nothing to buy.