15 Best Outdoor Affiliate Programs You Can Join in 2021

Love spending time in the great outdoors? Do you dream about scaling mountains, leaping across streams, and camping under the stars?

And do you have your own website (or plan to launch one)? If you answered “yes” to all those questions, outdoor affiliate programs are definitely for you.

There’s plenty of scope to make money online by promoting outdoor products. The global market for outdoor and camping gear was valued at more than $50 billion in 2019 and is expected to exceed $77 billion by the end of 2026, representing a compound annual growth rate of 6.1%. 

Ready to start earning your slice of the metaphoric outdoor pie? Read on for our guide to the best affiliate programs in the outdoor activities and equipment niche…

15 Top Outdoor Gear Affiliate Programs

  1. REI
  2. Backcountry
  3. Patagonia
  4. Osprey
  5. Marmot
  6. Camping World
  7. North Face
  8. Hyperlite Mountain Gear
  9. Cabela’s
  10. Outdoorsy
  11. EVO
  12. Outdoor Voices
  13. RVShare
  14. Outdoor Gear Exchange
  15. Gear Coop

REI

Rei Homepage

REI Co-op is a real mainstay of the outdoor industry, having launched way back in 1938. Since then, it’s built up a huge customer base by offering a vast selection of high-quality products, along with expert advice and information on outdoor gear and activities.

It also caters to a price-savvy audience through its REI Outlet, which stocks a wide assortment of brand-name closeouts, overstocks, and second-hand products at discounts of 20% – 70%.

Combined, REI’s reputation and product range make its affiliate marketing program a real no-brainer. And while actual commissions of 5% might not sound too exciting, bear in mind the retailer boasts an average order value of over $120.

What’s more, REI offers free shipping on all $50+ orders can be a big help in driving affiliate sales. 

URL: REI Affiliate Program

Commission rate: 5%

Cookie duration: 15 days

Backcountry

Backcountry

Backcountry specializes in high-quality outdoor gear across a huge variety of categories and pursuits, including backpacking, camping, trail running, skiing, snowboarding, rock climbing, kayaking, mountaineering.

So whether you’re looking for snowboarding gear, sleeping bags, trekking poles, or pretty much anything else outdoors-related, you’ll find it at Backcountry.

It also stocks all the big brand names, including several — Marmot, The North Face, and Patagonia —whose outdoor gear affiliate programs also appear in this article.

A big part of Backcountry’s success is down to its first-rate customer service, delivered by its famed Gearheads — specialist employees with deep knowledge of an outdoor niche, whether it be fly-fishing rods, SUPs, or road-bike helmets.

As for Backcountry’s affiliate program, it’s pretty par for the course in the outdoor industry, with an 8% commission and 30-day cookie window. However, premium commission rates of 10%+ are available to top-performing affiliates.

URL: Backcountry Affiliate Program

Commission rate: 8%

Cookie duration: 30 days

Patagonia

Patagonia

Patagonia might be a household name today, but it started out as a niche brand making rock climbing tools.

Climbing remains a big part of Patagonia’s offering, but it’s also expanded into a range of other outdoor activities, including skiing, snowboarding, surfing, and trail running.

Ethics are clearly important to Patagonia, with the company donating time, services, and at least 1% of its sales to support grassroots organizations across the world battling environmental degradation.

While there are lots of other affiliate networks out there, Patagonia is one of many outdoor brands that uses the Avantlink network to track affiliate sales.

Again, you’ll earn an 8% commission on all sales through its affiliate program. However, the high average order value ($150+) and high conversion rate (5.5%) make this program particularly attractive.

URL: Patagonia Affiliate Program

Commission rate: 8%

Cookie duration: 90 days

Osprey

Osprey

Osprey is best known for its high-quality backpacks, although the brand also sells a range of gear for hiking, biking, commuting, and travel.

Speaking of those backpacks, each one is backed by Osprey’s limited lifetime warranty. The company pledges to repair any damage or defect free of charge, whether a pack was purchased yesterday, last month, or 40 years ago. It’s a great “sell” that’s sure to drive affiliate link clicks.

Which brings us nicely to Osprey’s affiliate program. For every sale you refer, you’ll earn an 8% base commission — and with an average order value of $150+, your earnings can stack up fast.

Osprey also runs regular seasonal promotions and sales, expanding the range of marketing tools at your disposal.

URL: Osprey Affiliate Program

Commission rate: 8%

Cookie duration: 30 days

Marmot

Marmot

Marmot has a pretty cool brand story. It was founded back in the 1970s by Eric Reynolds and Dave Huntley as a mountaineering-themed social club that eventually branched out into making sleeping bags and other outdoor gear.

Incidentally, to become a member of the club, you had to hike up a mountain with another member. Once accepted, you automatically became president (everyone in the club was president).

Anyway, Marmot’s affiliate marketing program — run through CJ Affiliate (or Commission Junction, as it used to be known) — isn’t about driving signups for a defunct social club; it’s about compelling your audience to buy outdoor equipment and clothing.

You’ll net an 8% commission for all sales within the 90-day cookie window.

To help you out, you’ll get a bunch of marketing materials from Marmot, including graphics, logos and display banners.

URL: Mamot Affiliate Program

Commission rate: 8%

Cookie duration: 90 days

Camping World

Camping World

Founded in 1966, Camping World sells RV accessories and other specialized products.

With more than 10 million US households owning a recreational vehicle and nearly 17.2 million households looking to buy one, that gives you a pretty substantial audience to target.

Starting out from a single store in Bowling Green, Kentucky, Camping World now claims to be America’s largest TV-related retailer, with more than 160 Camping World and Gander RV & Outdoor SuperCenters nationwide.

Of course, it also has a substantial online presence, with its website selling thousands of high-quality products for RVs, camping, towing, and outdoor living. It even sells new and used RVs.

Clearly, a lot of those products carry high price points. So while you likely won’t be driving an RV sale a day, the 6% commission rate looks pretty generous.

URL: Camping World Affiliate Program

Commission rate: 6%

Cookie duration: Unknown

North Face

The North Face

The North Face (TNF) started back in 1968 as a San Francisco-based outdoor equipment store focused on the climbing niche (bonus fact: its famous logo is a stylized version of the Half Dome peak in California’s Yosemite National Park).

Today, the brand specializes in a range of performance apparel and equipment across multiple product categories and activities, including trail running, snow sports, and even yoga

But it’s perhaps best known for its outdoor clothing, famously beloved by big names like Drake. It’s even got a collaboration with Gucci, much to the surprise of all the middle-aged outdoor enthusiasts who’ve been wearing TNF gear for decades.

Okay, so what about its affiliate program? Well, a 5% commission rate and seven-day cookie window aren’t amazon, but TNF’s strong brand should help you drive plenty of sales.

URL: North Face Affiliate Program

Commission rate: 5%

Cookie duration: 7 days

Hyperlite Mountain Gear

Hyperlite

Hyperlite Mountain Gear (HMG) sells exactly what you’d expect — durable, lightweight outdoor gear aimed at climbers, trekkers, and hikers.

Founded in 2009 by brothers Mike and Dan St Pierre with the aim of becoming market leaders in the lightweight gear space, HMG products have won a string of Editor’s Choice Awards and features from high-profile publications like Backpacker, Outdoor Gear Lab, and Trailspace. 

HMG is another outdoor sports brand to run its affiliate program via Avantlink. It offers a comparatively generous 10% commission rate, which looks even more generous considering the average order value of more than $350.

URL: Hyperlite Mountain Gear Affiliate Program

Commission rate: 10%

Cookie duration: 30 days

Cabela’s

Cabela's

Cabela’s is a subsidiary of fishing gear chain Bass Pro Shops. Much like its parent company, it sells clothing and gear for a range of outdoor sports, including fishing, shooting, hunting, and boating, as well as camping equipment.

Although it’s best known in the US, Cabela’s reaches customers in 120 countries, so unlike some of the other outdoor affiliate programs on this list, this one is truly global. It even ships mail order catalogs to all of those destinations, including all 50 US states.

Unfortunately, it’s not all great news. With a 14-day cookie window and commission rates of just 1% – 3%, the terms and conditions of Cabela’s affiliate program are pretty stingy.

But on the plus side, you’ll get lots of creative assets, regular newsletters, and support from a dedicated affiliate management team to help you drive lots of traffic.

URL: Cabela’s Affiliate Program

Commission rate: 1% – 3%

Cookie duration: 14 days

Outdoorsy

Outdoorsy

Moving briefly away from the world of outdoor gear, Outdoorsy is basically Airbnb for recreational vehicles. RV owners list their vehicles and Outdoorsy helps them get bookings from renters. Everyone wins!

It’s definitely proved popular, with the website racking up more than 1.2 million customer interactions and generating 93% five-star reviews.

Much like Airbnb, there’s a huge range of “accommodation” available on Outdoorsy, covering everything from vintage Airstreams to trailers and motorhomes. 

And much like the (now defunct) Airbnb affiliate program, Outdoorsy pays commissions for attracting new bookings, and also for generating new listings from RV owners. Whichever action you drive, you’ll earn a base commission of $60 for your efforts.

URL: Outdoorsy Affiliate Program

Commission rate: $60+

Cookie duration: 30 days

EVO

Evo

EVO has been selling outdoor sports equipment, accessories, and apparel for two decades now, having started out in founder and pro skier Bryce Phillip’s dorm room as a means to fund his travels and ski career.

While snow sports are a big part of the EVO proposition, it stocks quality outdoor gear across a range of other categories, including wakeboarding, biking, skating, and surfing. You’ll find lots of camping gear here too.

Much like REI, EVO also has a big discount offering, with savings of up to 65% available on big-name brands.

EVO’s affiliate program pays a 5% commission on all sales, which is neither great nor terrible. On the bright side, it runs regular sales and promotions to help drive conversion rates, and offers free shipping on $50+ orders.

URL: EVO Affiliate Program

Commission rate: 5%

Cookie duration: 30 days

Outdoor Voices

Outdoor Voices

Outdoor Voices, or simply “OV”, is a clothing company focused on high-quality athletic apparel.

Founded in New York back in 2013 and now based in Austin, the brand was originally renowned for its “kits” — collections of tops and bottoms, sold for a bundled price, that could be mixed and matched.

As any affiliate marketing veteran will tell you, multi-buy deals mean higher average orders — and higher commissions.

Sadly, the terms and conditions of OV’s affiliate program aren’t great, with a 14-day cookie window and a measly 2% commission rate. But it does offer free returns and free shipping on orders over $75, which makes it a little easier to drive sales.

URL: Outdoor Voices Affiliate Program

Commission rate: 2%

Cookie duration: 14 days

RVShare

Rvshare

Now let’s take another brief foray into the world of RV rental with RVShare, which bills itself as the “world’s first and largest peer-to-peer RV rental marketplace”.

Whether or not that’s true, it’s got plenty of reach, serving more than 60,000 RV owners across the US.

Just like Outdoorsy, RVShare operates a two-pronged affiliate program, paying commissions of:

  • 5% for each completed stay (after check-in)
  • $7+ for every new RV listing 

On the face of things, that sounds a lot less appealing than Outdoorsy’s affiliate program. But with an average booking value of $950, those commissions can really add up.

To help you reach lovers of outdoor adventure, RVShare offers access to plenty of marketing tools, including a product feed, text links, and quality banner creative. You can also deep-link to regional landing pages and specific RV types.

URL: RVShare Affiliate Program

Commission rate: 5% per sale; $7+ for new RV listings

Cookie duration: 30 days

Outdoor Gear Exchange

Outdoor Gear Exchange

Outdoor Gear Exchange prides itself on stocking an extensive selection of outdoor clothing and equipment for pretty much any outdoor activity you can imagine.

Its broad product range includes everything from premium, big-name brands to more affordable options. And its knowledgeable customer service team is always on hand to help outdoor enthusiasts find exactly what they’re looking for.

Despite that (partial) focus on affordability, Outdoor Gear Exchange still has a strong average order value of $130, no doubt helped by the fact that free shipping is available on orders over $49.

Sign up for its affiliate program and you’ll earn a 6% cut of all sales referred within the 30-day cookie window. The brand’s responsive affiliate program manager is always on hand to help you drive more traffic and sales.

URL: Outdoor Gear Exchange Affiliate Program

Commission rate: 6%

Cookie duration: 30 days

Gear Coop

Gear Coop

I haven’t thoroughly researched this, so I can’t verify it, but Gear Co-op claims to be the first national outdoor retailer to offer free two-day shipping, return shipping, and a limited lifetime warranty.

The website stocks a who’s-who of big-name outdoor brands — think Adidas Outdoor,  Arc’teryx, Patagonia, and Marmot.

Gear Co-op’s affiliate program — also run via Avantlink — pays a range of commissions based on the type of product sold.

You’ll get 7% on sale and clearance items, 8% on gear, and 9% on clothing and footwear. Not only that, but performance incentives are available, with premium commission rates of 11%+ offered to top-performing affiliates.

Combined with a high average order value of $120+ and a generous 120-day cookie window (the longest of all the outdoor affiliate programs we’ve seen), there’s definitely lots to like about Gear Co-op.

URL: Gear Coop Affiliate Program

Commission rate: 7%9%

Cookie duration: 120 days

Conclusion: Are Outdoor Affiliate Programs Right for You?

You’ve seen all the affiliate programs, so you understand the earning potential of the outdoor industry.

Now it’s time to decide: is this niche right for me?

First, a word to the wise. Your audience will be expecting expert recommendations and advice on finding the best gear. So if you wouldn’t recognize a piece of quality mountain hardwear if it slapped you in the face, you’ll be eaten alive.

Even if you are a legit authority on everything outdoorsy, there are no guarantees you’ll earn decent money. First, you need to build a high-quality, high-conversion affiliate website.

But don’t panic, because we can help!

Sign up for Authority Hacker’s free two-hour webinar to discover the five crucial steps to start an authority site that’s fit for 2021 and beyond.

Share on facebook
Share on twitter
Share on linkedin
Share on pocket
Share on email

Article by:

Contributors

Related Videos

Ready To Start Your Journey?

Now it is your turn to get started building your own Authority Website.

To help you get started, we put together a free video training that will give you all the tools and tactics you will need to get started even if you don’t have any prior experience.

Click the button below to join the training and let us show you the authority site model.

Scroll to Top