11 Best Parenting Affiliate Programs In 2023

As long as people keep having kids, parenting affiliate programs will always be a reliable source for making money online.

We all know babies are expensive. According to an analysis from the Brookings Institution, the average US family spends about $310,605 raising children from their birth to their 18th birthday. That’s about $17,000 a year.

Some of that money could be yours — you just need to find the right parenting affiliate programs.

From potty training to sleep advice to time management tools, there’s no shortage of profitable affiliate products in the parenting niche. Of course, not all of those products are good. To help maximize your earning potential, we’ve rounded up the 11 best affiliate programs for parents…

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Affiliate Earnings

Parenting Affiliate Programs

  1. Parenting Simply
  2. Tinyhood
  3. The Sleep Lady
  4. momAgenda
  5. The Baby Manual
  6. Good Parents Plan
  7. Slumberkins
  8. OurFamilyWizard
  9. 1-2-3 Magic Parenting
  10. Care.com
  11. Positive Parenting Solutions 

1 Parenting Simply

parenting simply homepage screenshot

Parenting Simply offers various online courses to teach positive parenting solutions, from anger-free parenting to managing temper tantrums. The company is the brainchild of Adina Soclof, a certified speech pathologist with a Master’s degree from New York’s Hunter College. 

Like many businesses in the parenting niche, Parenting Simply runs its own affiliate program, paying a generous 40% commission on each referred sale. With course prices starting at around $50, affiliates can expect to earn $20+ per conversion. Commissions are paid monthly. The program has a 365-day cookie window — longer than other parenting affiliate programs we reviewed.

To help affiliates drive traffic and sales, Parenting Simply offers various marketing resources, including free articles for your website, newsletter, or parenting blog. New copy-and-paste promotional tools are added regularly.

  • URL: Parenting Simply affiliate program
  • Commission rate: 40% per sale
  • Cookie duration: 365 days
  • Products/Services sold: Online courses
  • Payment methods: Unlisted
  • Market(s): Unlisted

2 Tinyhood

tinyhood homepage screenshot

Tinyhood is an online business offering on-demand classes that cover every stage of parenthood, from breastfeeding to sleep training to child CPR. All courses are led by certified experts with years of hands-on experience. Classes are accompanied by downloadable handouts, checklists, and easy-reference guides. 

Tinyhood’s classes are available through a monthly subscription, with prices starting at $12.95 when billed annually.

Join Tinyhood’s parenting affiliate program through Impact Radius. It pays up to 15% per sale and has a 30-day EPC of $1.14.

Once approved for the affiliate program, you’ll receive regular updates on new classes, product launches, and exclusive deals. Tinyhood affiliates can also access unique promo code tracking, deep linking, and product catalogs.

  • URL: Tinyhood affiliate program
  • Commission rate: Up to 15% per sale
  • Cookie duration: Unlisted
  • Products/Services sold: Online courses
  • Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
  • Market(s): US only

3 The Sleep Lady

the sleep lady homepage screenshot

As its name suggests, The Sleep Lady teaches parents how to help their little ones enjoy a consistent, peaceful night’s sleep. It offers solutions for newborns, babies, toddlers, and children aged up to six years old. The company’s trademarked Shuffle Method has helped over one million families benefit from better sleep. While “sleep” is in the website’s name, it also offers an online potty training course.

The Sleep Lady has an in-house parenting affiliate program. The commission rate is unlisted, so you’ll need to sign up to learn more, but we can tell you that it offers a 30-day cookie window.

Commissions are paid on the final day of the month, provided you reach the minimum threshold of $50. If not, your earnings will be rolled over to the following month.

The Sleep Lady has various marketing materials, including text links and banner ads. The site also offers a free 17-page downloadable guide to improving sleep, which could be a helpful hook for your audience.

  • URL: The Sleep Lady affiliate program
  • Commission rate: Unlisted
  • Cookie duration: 30 days
  • Products/Services sold: Online courses 
  • Payment methods: PayPal
  • Market(s): Unlisted

4 momAgenda

mom agenda homepage screenshot

momAgenda designs and sells day planners and other organizational products created with busy moms in mind. It has excellent brand recognition, having been promoted by celebrity moms like Reece Witherspoon and Cindy Crawford. momAgenda company has also been featured in Real Simple magazine and the New York Times.

The company ships to almost every international location and is happy to work with affiliates outside the US. It prefers to partner with affiliates focusing on parenting, motherhood, family, gifts, education, or shopping.

Interested in promoting momAgenda? Sign up for its parenting affiliate program via ShareASale, which has a 30-day cookie window. The program pays a default commission of 15%, although select deal creatives only pay 10%.

According to momAgenda, top affiliates have earned $1,000 per month in commissions over the past three months. Meanwhile, ShareASale’s 30-day figures show a $64.24 average order value, an EPC of $29.79, and a strong 3.2% conversion rate.

momAgenda has various affiliate tools, including a data feed and a monthly newsletter containing promotions, contests, and sales opportunities. It has a dedicated affiliate management team and runs regular affiliate bonus campaigns.

  • URL: momAgenda affiliate program
  • Commission rate: 10% – 15% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Planners, memory books, accessories
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): Global

5 The Baby Manual

The Baby Manual

The Baby Manual is a series of award-winning video-based courses aimed at solving some of the most common challenges faced by first-time parents. Its videos are led by practicing medical professionals, industry experts, and real parents. The company’s educational materials are used by adoption agencies, hospitals, pregnancy centers, lactation consultants, and doulas across the US.

The Baby Manual runs an in-house affiliate program, offering a 30-day cookie window and a sliding commission scale based on sales volume. Affiliates earn 20% per sale on volumes of up to nine units per month, rising to:

  • 25% per sale for 10 – 29 units per month
  • 30% per sale for 30 – 59 units per month
  • 35% per sale for 60 – 99 units per month
  • 40% per sale for 100+ units per month

The average price of The Baby Manual is $62, so affiliates can expect to earn around $12 – $24 per transaction. Not only that, but they can earn a 5% share of sales generated by affiliates they recruit to the company’s parenting affiliate program.

Sign up to receive support from The Baby Manual’s trained affiliate team and access your premade affiliate link, banner ads, and creatives.

  • URL: The Baby Manual affiliate program
  • Commission rate: Up to 40% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Online training
  • Payment methods: Unlisted
  • Market(s): Unlisted

6 Good Parents Plan

good parents plan homepage screenshot

Good Parents Plan is a standalone guardianship package for parents of minors that contains essential information about medical histories, parenting philosophies, and family values. It ensures that if the worst happens, parents will know their little ones will be looked after according to their wishes.

The company’s automated guardianship system is available in all 50 states and is far more affordable than paying a law firm to do the work. Parents receive their documents within minutes of completion.

Find the Good Parents Plan affiliate program on ShareASale. It has a 90-day cookie window and pays a flat $40 commission. The program is open to affiliates with primarily US-based audiences.

Good Parents Plan provides an array of marketing resources. For instance, affiliates can share a discount coupon that drops the price to $99 while still earning $40 from the sale. Each affiliate receives access to a free plan, which they can use themselves or give away through a competition. Custom creatives and copy can be requested on demand, and the company is also open to cross-promotion opportunities.

There’s just one problem: Good Parents Plan has been active on ShareASale since May 2022, but the program is yet to drive a single transaction. So it could be the best-kept secret in affiliate marketing or a total no-hoper.

  • URL: Good Parents Plan affiliate program
  • Commission rate: $40 per sale
  • Cookie duration: 90 days
  • Products/Services sold: Standalone guardianship packages
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): US only

7 Slumberkins

slumber kins homepage screenshot

Slumberkins sells books, educational toys and materials, and daily affirmations designed to help parents raise caring, confident, and resilient children. 

The company also offers a curriculum for educators based on evidence-based tools for fostering strong peer-to-peer and teacher-to-peer relationships. Customers get free US shipping for $75+ orders.

Want to start promoting Slumberkins? Find its parenting affiliate program on Pepperjam, paying commissions of up to 10% of net sales. The program has a 30-day cookie window and an average order value of $75, equating to average commissions of around $7.50 per sale.

  • URL: Slumberkins affiliate program
  • Commission rate: Up to 10% of net sales
  • Cookie duration: 30 days
  • Products/Services sold: Books, educational toys, daily affirmations
  • Payment methods: Check, direct deposit, PayPal
  • Market(s): US only

8 OurFamilyWizard

our family wizard homepage screenshot

OurFamilyWizard is a dedicated co-parenting app that allows users to share expenses, communicate, store medical information, and plan parenting schedules. It is the #1 court-recommended co-parenting app in the US and Canada, and is trusted by over a million parents and professionals. 

OurFamilyWizard offers a 30-day money-back guarantee, but has an extremely strong return rate of around 2%.

Find the company’s parenting affiliate program on ShareASale. It offers a generous 120-day cookie window and pays a 25% commission per sale. According to ShareASale’s 30-day tracking figures, the program delivers an average order value of $176.44, an EPC of

$42.49, and a 0.96% conversion rate.

Affiliates can access various marketing materials to help boost referrals, including coupons, deals, creatives, and a regular affiliate newsletter detailing the latest promotions and incentives.

  • URL: OurFamilyWizard affiliate program
  • Commission rate: 25% per sale
  • Cookie duration: 120 days
  • Products/Services sold: Co-parenting app
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): US only

9 1-2-3 Magic Parenting

123 magic homepage screenshot

1-2-3 Magic sells books, DVDs, and on-demand video courses that teach parents how to discipline their little ones effectively. The program was developed by registered clinical psychologist Thomas W. Phelan, Ph.D., a member of the American Psychological Association who has worked with children and families for over 35 years.

The company has sold over 1.8 million copies of its books, which have been translated into 20+ languages and regularly rank as the #1 child discipline book on Amazon.

Sign up for the 1-2-3 Magic parenting affiliate program via ShareASale. It has a 45-day cookie window and pays a 10% commission, although top-performing affiliates qualify for higher rates.

Once approved for the program, you can access special offers and promotions, including seasonal offers and product giveaways. The company runs a new publisher program designed to help new affiliates get up and running during their first month-and-a-half in the program. It is also happy to create exclusive special offers for individual affiliates.

  • URL: 1-2-3 Magic Parenting affiliate program
  • Commission rate: 10% per sale
  • Cookie duration: 45 days
  • Products/Services sold: Parenting books, DVDs, on-demand video courses
  • Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
  • Market(s): Global

10 Care.com

care homepage screenshot

Care.com is a marketplace for caregivers, including babysitters, tutors, housekeepers, and nannies. The company claims it is the largest and fastest-growing service of its kind, with more than 17 million members. Its subscription-based plans offer savings up to 67% cheaper than one-off purchases.

The Care.com affiliate program is managed through Impact Radius. It has a 30-day cookie duration and pays commissions on two types of actions:

  • Free account registrations from careseekers pay $1 per action
  • Premium subscriptions pay $15 per action

Care.com offers various offers and creatives to boost referrals and sales. The company currently only works with publishers who drive US-based traffic.

  • URL: Care.com affiliate program
  • Commission rate: $1 – $15 per action
  • Cookie duration: 30 days
  • Products/Services sold: Child care, housekeeping, tutoring solutions
  • Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
  • Market(s): US only

11 Positive Parenting Solutions

positive parenting solutions homepage screenshot

Positive Parenting Solutions is an online business offering online parenting courses designed to help moms and dads communicate without yelling or nagging. Customers get 24/7 access to 49 in-depth training video sessions, plus advanced modules and in-depth workbooks to tackle the most challenging childcare scenarios. The company also offers a mobile app, which is currently used by around 80% of Positive Parenting subscribers.

Positive Parenting is used by 75,000+ families in 21 countries. It has excellent brand recognition, amassing 1.6 million social media followers and attracting national media exposure through various outlets. Founder Amy McCready regularly contributes to shows such as CBS This Morning, Fox & Friends, and The Doctors.

The company’s in-house affiliate program pays a generous 25% commission per sale and has a 60-day cookie window. With an average order value of $250, affiliates earn around $63 per conversion. Its proven sales funnel delivers a return rate of less than 1%.

Commissions are paid via PayPal approximately 35 days after the sale, once the 30-day refund period has passed. Affiliates can access real-time sales reports via the Positive Parenting dashboard.

According to Positive Parenting, top-performing affiliates generate up to 50% higher conversion rates by signing up for free access to the company’s course materials. This helps them craft stronger messaging.

  • URL: Positive Parenting affiliate program
  • Commission rate: 25% per sale
  • Cookie duration: 60 days
  • Products/Services sold: Online parenting courses
  • Payment methods: PayPal
  • Market(s): Global

Conclusion

There are so many baby brands and children’s retailers that our list could easily have stretched to 20+ parenting affiliate programs. Rather than naming every affiliate program we could find, we looked at the programs being promoted by 25 of the biggest parenting blogs and content sites, including Your Modern Family, For Modern Kids, Scary Mommy and Rookie Moms.

All those sites are making a killing from parenting affiliate programs — and so can you. You just need to figure out how to build, optimize, and scale an affiliate website capable of generating plenty of search traffic.

It’s no easy task, but we can help. Sign up for our free training and we’ll reveal seven secrets that make affiliate sites more successful, including one fantastic technique for stealing your competitors’ best keywords.

See you after nap time!

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