Personal development is a hot niche.
Not just for right now, but since Google started recording data back in 2004:
The truth is most people want to improve their life in some way.
They want to be wealthier, happier, more in control of their lives, or to simply start a new career.
And that’s why the self-improvement market in the United States alone is projected to be worth US$13.2 billion within the next 2 years.
Many of the personal development companies out there are marketing savvy, so even the biggest names in the game have some sort of affiliate marketing program on offer.
So we’ve researched this niche for you and uncovered personal development affiliate programs with great metrics.
The kind of metrics that show you just how much money you can make.
No fluff, people– just facts.
Personal Development Affiliate Programs
- Mindvalley affiliate program
- Tony Robbins affiliate program
- Coach Training Alliance affiliate program
- Panda Planner affiliate program
- Real Subliminal affiliate program
- MasterClass affiliate program
- Inner Talk affiliate program
- Hemi Sync affiliate program
- Manifestation Miracle affiliate program
- Freedom App affiliate program
- Audible affiliate program
Mindvalley is an education company offering online courses, live workshops, training sessions, and private networking opportunities across various categories — including careers, entrepreneurship, and relationships.
The site uses Net Promoter Score to maintain the quality of its course offering. Every customer is asked: “On a scale of one to 10, how likely are you to recommend this product to your family, friends, and neighbors?” Any courses or sessions that score less than eight get dropped from the Mindvalley lineup.
Mindvalley’s affiliate program offers a flat 30% commission on all sales and a 30-day cookie window, with payments issued on the 15th of each month via PayPal. The site boasts an average order value of $350 and sees average EPCs of $1 – $4.
Affiliate partners enjoy various promotional tools and materials, including Mindvalley-funded retargeting campaigns for the traffic they generate and a free masterclass funnel with a conversion rate of over 20%.
You’ll also get support from a dedicated affiliate manager and free access to all Mindvalley programs, worth $499 yearly.
Apply via a simple online form, where you’ll be asked about your niche, audience size, and planned promotional methods. Mindvalley generally responds to successful applications within seven days.
- URL: Mindvalley affiliate program
- Commission rate: 30% per sale
- EPC: $1 – $4
- Cookie duration: 30 days
If there’s a king of the personal development market, it has to be Tony Robbins.
Yeah okay, Deepak Chopra is in there too, but Robbins puts himself out there more, especially with things like his firewalking events.
Robbins is a real rags-to-riches story, mentioning how he once lived in what was effectively a beach hut. But now, years later, he’s reportedly worth $550 million.
And if the people visiting your site can’t afford to attend one of his personal growth live events, they can always sign up for one of his online courses instead.
You’ll need a Commission Junction account to promote this affiliate program, but you’ll need a CJ account if you’re serious about affiliate marketing, period.
Affiliates get paid a 10% – 15% commission on all referred sales, which is slightly above average.
Plus, with a 7-day EPC of $320 this is one of those affiliate programs you can almost definitely make money with, especially with the online courses.
- URL: Tony Robbins affiliate program
- Commission rate: 10% – 15%
- EPC: $399.95
- Cookie duration: 45 days
Coach Training Alliance
Coaching is big business right now – both individuals and businesses are willing to pay handsomely for professional coaching services, such as life coaching.
The Coach Training Alliance can help you become a certified coach to meet the growing demand for coaches- they’ve trained 10,000 so far.
They can even show students how to build out their own coaching business once they graduate.
So everything a potential coach needs is available under one roof.
Not sure how to pitch this to your audience?
How about “Not everyone is comfortable going to a therapist, but nobody will turn down life coaching”?
Life coaching training programs usually aren’t cheap, and that explains why this affiliate program has an average order value of $3,400.
But what’s really nice about that is you get a 15% cut, which amounts to $218 per sale in affiliate commissions.
So you’d need to make about 15 sales per month to replace the income from your day job.
Affiliate programs that offer this level of payout are pretty rare.
- URL: Coach Training Alliance affiliate program
- Commission rate: 15%
- EPC: $209.50
- Cookie duration: 365 days
Panda Planner is a paper-based organization system to help you keep your life on track.
Because if you’re interested in personal development programs, there’s a very good chance your life isn’t quite where you want it to be, right?
Now, if the idea of using a paper planner seems a bit well…archaic, how well have all those planner apps worked out for you?
There’s a lot of neuroscience behind why writing stuff down makes you actually take action on it, while a note in an app can simply be forgotten about.
Oh, and the Panda Planner has thousands of 5-star reviews, so that’s some nice affiliate leverage to have.
The ‘Network Earnings’ score for this program is a little lower than most affiliate programs we’d feature.
With that said, their EPC more than makes up for that.
But the Panda Planner is one of those products that almost sells itself, and you get paid a 12% affiliate commission on every single sale you refer.
- URL: Panda Planner affiliate program
- Commission rate: 12%
- EPC: $54.58
- Cookie duration: 45 days
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Oh yeah, we were talking about personal development affiliate programs and finding the best ones for you.
Real Subliminal is a library of over 200 subliminal messaging audio products to help you reprogram your subconscious mind.
This is done to help you achieve specific goals, like be more motivated, stop procrastination, attract more money, become debt-free, or even lose weight.
Basically, these are positive affirmations delivered to your subconscious via MP3 files containing messages to change your internal belief system.
This affiliate program pays 30% for every sale, which averages out to almost $14 per referral.
There’s also very little competition in the subliminal messaging niche, so it could make an ideal sub-category of a larger affiliate site, or a dedicated niche site all of its own.
- URL: Real Subliminal affiliate program
- Commission rate: 30%
- EPC: $23.95
- Cookie duration: Never expires
MasterClass is ideal for people who are sick and tired of trying to learn from amateurs claiming to be professionals.
In fact, every tutor you’ll find on MasterClass is a leader in their industry or art, like Ron Howard in the above screenshot – a master filmmaker.
Or James Patterson for aspiring authors.
The beauty of MasterClass is that you can learn about anything – from writing and cooking to scientific thinking and space exploration.
So for just $17 per month, your visitors can absorb the knowledge and skills of some of the best and brightest our planet has to offer.
What we like about this program is they invest in their marketing, so you’re not promoting a “cold” offer – people will recognize the brand.
That will make your in-content affiliate links all the more effective.
And when you look at the average commission payments of $37 per sale and a $236 EPC, you’ll start to see how this affiliate program could earn you some life-changing money.
- URL: MasterClass affiliate program
- Commission rate: 25%
- EPC: $236.45
- Cookie duration: 30 days
It’s just as easy to “talk” yourself into a positive mindset as it is to argue yourself into a negative one.
Yet people seem quite happy to engage in an entirely negative internal dialogue for most of their waking life.
The Inner Talk programs are the creation of Eldon Taylor, and have apparently been double-blind tested to prove they’re the most effective subliminal messaging programs available today.
All of which are designed to help you reprogram the organic computer sitting between your shoulders.
These programs cover a vast range of subjects, from improved sports performance to sleeping better, or even having more fulfilling relationships.
So we’re pretty certain you can find programs that might appeal to your audience.
Every sale referred through your affiliate links will net you a 20% commission, which averages to $15 a pop.
And while their site looks like it was designed in 1998, their affiliate marketing program has an EPC of $31.
Which speaks to the quality and effectiveness of their products.
- URL: Inner Talk Store affiliate program
- Commission rate: 20%
- EPC: $31.20
- Cookie duration: 90 days
The impact of sound on human physiology has been discussed for a long time now.
This is despite the fact that we know music can and does have a profound effect on people of all ages.
Hemi Sync takes the use of sound as a tool for personal development to a new level with their binaural beats products.
Binaural beats are audio tone tracks (two of them that produce a third sound) that can affect your alpha, beta, delta, or theta brainwave patterns.
So binaural beats in the Alpha (7-13Hz) range can help you relax, whereas a Beta pattern (30-50Hz) can make you feel more alert and focused.
I’ve tested products like this in the past for increased focus and they do seem to work.
Affiliates promoting the Hemi Sync range of binaural beats products will make 5% commission per sale.
The actual payout is about $4 per transaction, so this should probably be an add-on affiliate program for your site and not the primary one.
- URL: Hemi Sync affiliate program
- Commission rate: 5%
- EPC: $30.94
- Cookie duration: 365 days
If you’ve heard about the Law of Attraction you’ll also be familiar with the concept of manifesting what you want in your life.
If you’re not, it’s basically about visualizing something you don’t have right now – be it a house, car, job or relationship.
Aligning itself with your desires, the universe will then manifest what you asked for.
The Manifestation Miracle works with the same principles, but using something called “destiny tuning” instead.
This product is available as either a digital or physical package, including printed copies of the books for people who prefer to read actual books.
Does manifestation work?
Some people swear by it.
We’d like to draw your attention to the average sale value for this ClickBank product – $179 buckaroos per sale!
So it doesn’t matter if you believe in manifestation or not.
What matters is that potential customers do – you just need to hook them up with this product, through your email list, or through paid/organic traffic.
- URL: The Manifestation Miracle affiliate program
- Commission rate: 75%
- Gravity: 25.55
- Cookie duration: 60 days
If I can share just one personal development tip for the years ahead, it’s this – spend less time on social media.
Freedom is a desktop and mobile app that can help you do just that.
It allows you to create customized “blocklists” so that you can block access to Facebook, Twitter, and YouTube, but still view content on LinkedIn.
You then just set your timer and get to work free of distractions from social media sites, or the entire Internet if you choose.
Freedom is what I use myself, and it’s also how I read/listened to 38 books last year just by swapping time spent on Facebook, etc., for time spent reading instead.
Under normal circumstances, we’d never feature an affiliate program with a $2 EPC, but there’s a method to our madness.
Firstly because the program has made dozens of affiliate payments – so their offer works.
But the second reason is because the best way to promote Freedom as a personal development tool is to tie it in with another offer.
Keep reading to find out what we mean.
- URL: Freedom affiliate program
- Commission rate: 10% per sale
- EPC: $2.02
- Cookie duration: 30 days
Audible is Amazon’s audiobook platform and is currently the biggest player in that market.
They didn’t create this service in-house – they acquired Audible back in 2008 for around US$300 million.
So what has any of this got to do with personal development?
Because there are thousands of excellent audiobooks available on Audible that cover every aspect of personal development you can think of.
Your audience will then say they don’t have time to listen to an audiobook.
That’s when you tell them that they should install the Freedom app mentioned above, replacing their social media time with quality audiobook time instead.
And here are 5 great personal development books you could listen to, review, and then promote as a lead-in to the Audible program itself:
- Deep Work – Cal Newport
- The War of Art – Stephen Pressfield
- Atomic Habits – James Clear
- The Subtle Art of Not Giving A Fuck – Mark Manson
- So Good They Can’t Ignore You – Cal Newport
The Audible affiliate program is actually part of the Amazon Associates Program, so you won’t need to sign up for anything else.
In terms of what you can earn, Amazon doesn’t share their affiliate EPCs, but you can be sure they’re on the huge side of things.
And you can make $10 for everyone who signs up for a paid Audible membership.
- URL: Audible affiliate program
- Commission rate: $5 for a free trial, $10 for gold digital membership, 50c per audiobook
- EPC: TBC
- Cookie duration: 24 hours
Over to You
And that brings us to the end of our roundup of the best self help affiliate programs we could find for the personal development niche.
There are dozens of offers we didn’t list, like the Brian Tracy affiliate program, for example.
But, as always, this is because it didn’t appear to be as lucrative as you need these programs to be.
And the thing is that affiliate marketing can be very lucrative…once you know what you’re doing.
So if you still find yourself with more questions than answers, why not check out our free training webinar.
We cover all the basics you need to know about affiliate marketing and authority sites – and you don’t even need to buy anything.
All you need to do is complete a short form and let us know which email address to send your invite to.