The 10 Best Photography Affiliate Programs of 2020

It’s pretty much a meme at this stage, but social media has created a whole new generation of photographers.

Or, at least people who aspire to be photographers.

A basic DSLR might only cost a few hundred dollars but a comprehensive photography kit for a beginner can cost $2,000.

But photographers love their hobby and are willing to spend inordinate amounts of money to get that perfect shot.

And that means you can make money in this niche…if you’re promoting the right photography affiliate programs.

Photography is a consumer electronics niche so commission rates are low.

But in this article, we’ll show you ways to boost your revenue despite that.

Keep reading to find out how.

Photography Affiliate Programs

  1. Focus Camera Affiliate Program
  2. Canon Photography Affiliate Program
  3. Samy’s Camera Affiliate Program
  4. BuyDig.com Affiliate Program
  5. KEH Camera Affiliate Program
  6. Master Class Affiliate Program
  7. OtterBox Affiliate Program
  8. Creative Live Affiliate Program
  9. Hiscox Affiliate Program
  10. Canvas Pop Affiliate Program

Focus Camera

Focus Camera Homepage

Focus Camera has been in business since 1966 when Abe Berkowitz opened their store on 13th Avenue in New York.

The business quickly developed a name for itself thanks to staff expertise and a range of products from leading manufacturers.

Since then Focus Camera has moved into the world of e-commerce but they still have a retail store operating out of Brooklyn today.

Their website is easy to navigate and features pretty much everything you could need to satiate your photography desires.

But they do also sell a full range of other optical products such as telescopes, binoculars, and microscopes.

Focus Camera Affiliate Program Stats

All of this adds up to plenty of opportunities for you to make direct and incidental sales from the Focus Camera affiliate program.

The 3% commission rate might seem low, but it’s pretty typical in this niche.

The network traffic for this program more than makes up for the lower commission rate, but the short cookie duration means you’re better off only sending qualified traffic to their site.

URL: Focus Camera affiliate program

Commission rate: 3% per sale

EPC: $12.89

Cookie duration: 3 days

Canon

Canon Homepage

Canon is one of the oldest manufacturers of cameras on the planet, with their history dating back to the release of their first 35mm (remember film!?) camera in 1934.

Although they were better known for their inkjet and laser printers in the ’80s and ’90s, they’ve now become a force to be reckoned with in the digital camera market.

In fact, they’re the “go-to” source for many newbie photographers who want to own a DSLR that will make them look like a pro.

Canon Affiliate Program Stats

Your first affiliate advantage in promoting the Canon affiliate program is that well…they’re Canon.

It’s not like trying to promote a relatively unknown brand, but you will have to deal with competition because their products are so popular.

Again, you can see that the commission rate is low, but there’s a very respectable EPC and you also get a dedicated affiliate management team to help make the most of Canon’s offerings.

URL: Canon USA affiliate program

Commission rate: 2.5% per sale

EPC: $44.80

Cookie duration: 30 days

Samy’s Camera

Samy's Camera Homepage

Samy’s Camera first opened for business in 1976, with the goal of being a leader in the sale of photography and imaging products to both budding amateurs and serious professional photographers alike.

In terms of the sheer range of services, Samy’s has their bases covered, with a full range of photography equipment and accessories, but they also service cameras too.

But what really stood out for us as their USP is “Samy’s Photo School” – they run an entire range of photography courses.

This is a smart move on their part because it shows they’re more than just a camera shop.

And none of their competitors have caught up to them on this unique angle.

Samy's Camera Affiliate Program Stats

Samy’s actually offers a slightly above average commission rate of 4%, and it also has a strong EPC of $45.59.

An average order value of between $300 and $500 is what we’d expect customers to spend because digital photography isn’t cheap.

Which means worthwhile affiliate payments for you.

URL: Samy’s Camera affiliate program

Commission rate: 4% per sale

EPC: $45.59

Cookie duration: 30 days

BuyDig.com

Buydig Homepage

Buydig is the online store for the Beach Trading Company, who’ve been an active retailer to digital photography enthusiasts since the 1990s.

Buydig.com has been online since 1996 and has built a reputation for excellent customer service and high-quality, low-cost digital cameras and other electronic devices.

So although you might not recognize the brand name, Buydig is pretty well established in its niche.

But more important is that their store sells pretty much everything a photographer would need from cameras and lenses to memory cards and printers.

Buydig Affiliate Program Stats

As an affiliate, you’ll make 2% on every referred sale, which is usually enough to put most affiliates off promoting programs like this.

Yes, having 20% commission rates or $100 leads is awesome, but despite the low commission rate, the Buydig affiliate program is performing very well on Commission Junction.

It’s performing far, far better than other “popular” programs that offer better commission rates.

URL: BuyDig affiliate program

Commission rate: 2%

EPC: $12.06

Cookie duration: 7 days

KEH Camera

KEH Camera Homepage

KEH Camera offers something different for affiliates to promote – pre-owned cameras and photography equipment.

Photography can be an expensive hobby to get into, so being able to buy “used” equipment can save you a lot of money.

And KEH has helped over 1.5 million enthusiasts and professionals save up to 40% off regular retail prices.

As of right now, it’s also the world’s largest online store of its type.

This makes it an ideal program to feature on any type of photography, craft or imagery related site.

Keh Camera Affiliate Program Stats

The margins are much higher on pre-owned equipment vs. new equipment, so that means you get a 4% commission on sales instead of the 2% you get with other programs.

KEH Camera is also a top performer on ShareASale, and the average order size of over $300 means you can expect to make about $12 for every customer you refer to them.

URL: KEH Camera affiliate program

Commission rate: 4% per sale

EPC: $30.00

Cookie duration: Up to 15 days

Master Class

Master Class Homepage

If you’ve been on Facebook at any time over the last few years you’ll be familiar with Master Class – their ads were everywhere for months at a time.

For those of you who aren’t, they offer a range of online-only courses taught by experts in a given profession.

So you can learn the art of storytelling from Neil Gaiman, or even how to be an adventure photography pro from Jimmy Chin.

Basically, it’s like Udemy, but everyone you learn from is a celebrity, and usually at the top of their given field.

Master Class is a perfect example of how you can cater to the photography niche, but make more money than choosing to only chase physical product sales.

Master Class Affiliate Program Stats

Master Class affiliates get paid 25% on every sale, which averages out to $38 for every customer that then signs up for a class.

But they also have a bonus structure where you can earn anywhere from an extra $100 to $300 per month if you can send enough new customers their way.

Photographers love learning new techniques, so Master Class should be a relatively easy upsell to your audience.

URL: Master Class affiliate program

Commission rate: 25% per sale

EPC: $73.08

Cookie duration: 30 days

OtterBox

Otter Box Homepage

OtterBox is famous for making near-indestructible cases for phones of all shapes and sizes.

They’ve been doing that since 1998, starting out in a garage and growing from there, which ties in with their company mission statement of “We grow to give”.

Now, in an ideal world OtterBox would manufacture cases for cameras, but they don’t.

But what they do manufacture is ruggedized power packs – those little USB battery packs that you can take anywhere with you.

This makes them perfect for photographers working outdoors, in dangerous environments, or anywhere that unpredictable weather is a factor.

Again, with a little lateral thinking, you can find tons of products to promote that other photography affiliate sites will never think of.

They’re too busy cranking out cookie-cutter Amazon data feed sites instead.

Otter Box Affiliate Program Stats

As you can see this program pays its affiliates 7% per sale, and the OtterBox brand is already firmly established in consumers’ minds.

This should not be the only affiliate program you promote on your authority site, but it definitely deserves a mention.

URL: OtterBox affiliate program

Commission rate: 7% per sale

EPC: $27.96

Cookie duration: 30 days

Creative Live

Creative Live Homepage

Creative Live offers a range of online courses covering everything from communication and time management skills to photography and video classes.

But they’re not your typical photography classes because you can learn how to make the most of Adobe Photoshop, or how to set up your lighting, street photography or even “iPhonegraphy.

Yes, there’s even a course dedicated to people taking photographs solely with their iPhones.

We’ve already featured photography lessons in the Master Class affiliate program, but Creative Live covers all the bases from beginners to experts.

Creative Live Affiliate Program Stats

What’s also different about their program is that Creative Live gives affiliates multiple ways to make money promoting them.

You get 25% on new customer sales, $10 on returning customer transactions, and $1 for every new registration on their site.

They’ll even pay you $10 for referring other affiliates to their program.

URL: Creative Live affiliate program

Commission rate: 25% per sale

EPC: $20.17

Cookie duration: 30 days

Hiscox

Hiscox Homepage

Hiscox is a specialist insurer, providing coverage for small businesses of all kinds, including photographers.

Obviously, this program might be difficult to promote if your audience doesn’t contain at least some percentage of professional photographers.

Then again many photographers freelance to pay for their “habit”.

The point is that you probably hadn’t thought of selling insurance to photographers, period.

It’s also a hint that you can upsell photography fans on an insurance policy that also covers their much-loved camera equipment.

Most other photography affiliate sites won’t advertise programs like this one, so that represents more opportunity for you.

Hiscox Affiliate Program Stats

Hiscox affiliates make $25 per lead, which isn’t huge but this might be open to negotiation if you can send them enough new business.

And an EPC of over $300 means that affiliates promoting this program can make serious cash.

URL: Hiscox affiliate program

Commission rate: $25 per lead

EPC: $323.04

Cookie duration: 7 days

Canvas Pop

Canvas Pop Homepage

Canvas Pop allows photographers to immortalize their images by committing them to canvas.

That’s a fancy way of saying they take your digital images, blow them up and print them on real canvas for you.

What’s even better is they can work with digital images in almost any resolution for your canvas, frame or triptych print.

We like this program because it appeals to photographers at every level, from the newbies to the professionals.

The pros will use this as an add-on service for their customers, and the novices might just use it for a portrait of their pet dog.

Canvas Pop Affiliate Program Stats

Regardless of what your feelings might be on our suggestion, Canvas Pop is making a lot of money, and so are their affiliates.

Photographers love showing off their latest shots to friends and family, so this program means they can now supersize their presentation in the classiest way possible.

URL: CanvasPop affiliate program

Commission rate: Up to 11% per sale

EPC: $126

Cookie duration: 90 days

Bonus Program: B&H Photo

B&h Photo Homepage

Fans of B&H Photo Video have described their 70,000-square foot New York retail store as “Nerd Nirvana” and “A/V Eden.

And the reason they’ve done that is because not only do B&H stock a huge range of products, but each of their salespeople is a specialist in their field.

So, you won’t get a hard pitch from somebody who knows nothing about a particular camera or accessory. Instead, you’ll get helpful advice from a fellow photographer.

B&H Photo Video has been providing this level of service since they opened their first store in Tribeca, NY, way back in 1973.

B&H Photo Affiliate Program Commissions

Okay, so that all sounds awesome, but what does that mean for you as an affiliate?
Simply this – B&H operates probably the biggest photography affiliate program on Earth, and that’s not hyperbole.

They’re so big we’d be doing you a disservice if we didn’t include them in this roundup.

If you’re serious about building an authority site in the photography niche, then you need to include this program in your portfolio.

URL: B&H Photo Video affiliate program

Commission rate: Up to 8%

EPC: N/a, but their sales volume is mahoosive!

Cookie duration: 60-hours

Conclusion

If you’ve read any of our other roundups on affiliate programs (and you should) you’ll have noticed we do things a little bit differently here at Authority Hacker.

We only ever highlight programs based on their established sales metrics i.e. you make money by promoting them.

But we also feature programs that can put you a step ahead of other affiliates who are still following the same old, wildly inaccurate advice from affiliate marketing “gurus”.

What’s that…you want to take a leap ahead of other affiliates?

Then click on over to our free training session on how to build a profitable authority site, the Authority Hacker way.

After all, what have you got to lose by listening to free advice from two guys who sold an 18-month old website in 2018, for a 6-figure sum?

Exactly.

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