#127 – Should You Track Your Rankings

What you will learn

  • The surprising truth about where many tracking tools get their ranking data
  • Why even Google Webmasters won’t give you perfect numbers
  • The importance of long tail keywords in ranking analysis
  • The principles we use to measure the performance of our sites

Rank tracking has been the default benchmark since the birth of SEO. In today’s episode, we’re going to ask: Is it still relevant or should you focus on other metrics?


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  1. If money wasn’t an issue, what keyword tracking software would you be using? Reports to clients is important… thanks! Great podcast! Learned a lot.

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