What you will learn
- Why search volume is no longer accurate
- How to pick keywords that actually drive traffic
- Why analytics data is key for conversions
With the SERPs becoming more and more cluttered with snippets, carousels and featured information feeding tons of information to the searcher without even clicking on your site, today we look into just how this affects search volume.
And if search volume is so unreliable these days, what can you do to combat that and pick the keywords that count?
