#205 – Why Featured Snippets Are Changing The Keyword Research Game

What You Will Learn

  • Why featured snippets aren’t always a good thing
  • Whether or not you should intentionally manipulate Google with “snippet bait”
  • What to do when the war for a snippet intensifies

We all know by now Google are on a mission to create featured snippets for most of their SERPs. This can be a good and bad thing for SEOs depending on how you look at it though.

Is it right to try and manipulate your way to the top spot and what happens when Google finally catch on? Today Mark and Gael discuss the Pros and Cons of investing time and resources in grabbing that coveted position 0 in the SERPs.


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