#167 – How to Use Trademarks to Protect Your Business Without Paying a Fortune w/ Randy Michels

What You Will Learn

  • Why you should think about registering a trademark as early as possible
  • The exact process of applying for a trademark
  • Trademark levels and how they might impact your Authority site
  • Our trademark adventures with a Twitter handle

Trademarks is an increasingly common question that comes up from website owners at all stages of the business life-cycle.

So my guest today is Randy Michels, co-founder and trademark attorney at Trust Tree Legal, here to lay down some of the most important trademark knowledge you need to be aware of.


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  1. Thanks for this. Randy sounds like a great lawyer in this field. A friend of mine had a not-so-great lawyer. People were always stealing her business name, often intentionally. Most would comply after receiving a cease and desist letter. One business refused to cooperate and then complained to Google which delisted her site from the Google search database. Her lawyer advised her not to fight and she had to create a new website after more than 20 years in business. I wish her lawyer had been Randy.

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