#179 – Has Google stopped rewarding original content?

What You Will Learn

  • Why links aren’t everything to Google anymore
  • What does Google really look at when deciding who ranks
  • What Duplicate Content really means in 2020 and beyond

Duplicate content is bad. Or at least that was what we were trained to believe by Google. But if that’s the case, why does emulating the top SERP competitors content yield an almost instant boost in results?

And if that’s the case, where does link building – the golden metric – come into play in all of this?

Mark and I get take an in-depth dive into what we think the future of Google’s top results page will look like and how to stay on top of the ever changing battlefield for that top result.

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