9 Best Luxury Watch Affiliate Programs in 2024

It never occurred to me until now…but human beings are obviously obsessed with time.

Each day we carry around a tiny portable clock that reminds us of how high or low the sun is in the sky.

And we’re not happy wearing just any old portable clock.

Oh no, sometimes people need a luxury watch to tell the time.

But the fact is that wearing a timepiece is a social norm – to the tune of an industry worth at least US$116 billion per year.

The luxury watch market alone is worth almost US$7 billion per year

And more humans being born each day means there’ll be ongoing growth of roughly 4% in this market for the foreseeable future.

Growth and demand markets are how we can generate income statements like this:

Affiliate Earnings

These aren’t a boast – we just want to show you what’s possible with an affiliate marketing business.

But the affiliate programs you choose can be the pivot point between success and earning pocket change each month.

So we’ve put together a list of the top watch affiliate programs for you.

Let’s look at the gems we found for you.

Luxury Watch Affiliate Programs

  1. Overstock
  2. Spinnaker Watches
  3. Watch Gang
  4. S-Force Watches
  5. Swarovski
  6. Kay Jewelers
  7. LIV Swiss Watches
  8. Flex Watches
  9. Filippo Loreti
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Overstock Homepage Screenshot

Founded in 1999, most people associate Overstock with surplus electronic and computer gear.

But there’s a lot more to them than that.

They also sell products such as furniture, bedding, clothing, outdoor goods, home decor supplies…and jewelry.

As of the time of writing, they have 10,725 different watches in stock, ranging in price from $5 to $22,000.

So your visitors will find everything from the most basic timepiece for men and women, all the way up to luxury watches.

And yes they have lots of pre-owned Rolex watches available too.

There’s also the added benefit that their affiliate program is one of the top-performers on CJ Affiliate — the fourth-most-popular affiliate network, according to our affiliate marketing statistics.

A position it’s maintained for several years. 

Promoting this offer will earn you 5% in commissions for each timepiece you sell.

URL: Overstock affiliate program

Commission:  Up to 10%

Cookie duration: 14 days

Spinnaker Watches

Spinnaker Homepage Screenshot

Spinnaker is something of an unknown quantity in this market.

They have the look and feel of a long-established brand, but they actually appear to only be in business for under a decade.

But our focus is on the quality of their products.

And again we find ourselves in the land of luxury watches, with an average retail price of $250.

But these timepieces give a nod to the nautical.

Because while these wristwatches are fashionable, many of them are inspired by actual dive watches.

So if your audience is interested in rugged watches that can also look good with a tuxedo, you should send them over to the Spinnaker site.

So, let’s take a look at what this watch affiliate program offers in terms of affiliate commissions.

Which comes to 4% per sale across the board.

Or $10 per sale for their basic timepieces or $35 per sale for one of their more expensive watches. 

URL: Spinnaker affiliate program

Commission:  4%

Cookie duration: 30 day

Watch Gang

Watchgang Homepage Screenshot

Watch Gang has been around since 2016.

But it’s not just another e-commerce store for watches.

Instead, it’s a subscription box service that delivers a high-quality timepiece to your front door each month.

An idea inspired by the founder inheriting his father’s 1953 vintage Rolex when he passed. 

Except that you don’t have to pay retail prices for each watch – they’re heavily discounted. 

Oh, and if you like Rolex watches, they give their customers a chance to win one every week.

And it’s not a pre-owned Rolex – it’s brand new.

Premium affiliate programs tend to pay premium commissions.

And in the case of Watch Gang, you’ll earn a flat $27 on sales of any of their products.

A percentage-based system might seem like a better choice, but a flat referral means you can better predict your affiliate marketing income. 

URL: Watch Gang affiliate program

Commission:  $27 per lead

Cookie duration: 30 day

S-Force Watches

S Force Homepage Screenshot

If S-Force watches were people they’d be SEAL Team 6.  

They don’t play up to being stylish or cool – we’re in Alpha male territory here.

S-Force watches are made for people who work to be larger than life.

From astronauts to divers, and elite warriors – they have a watch that will not only look good on your wrist but is also entirely functional.

And you won’t have to sell a kidney to buy one with prices starting at just $180.

Each watch comes with a 24-month warranty for additional peace of mind.

This affiliate program is primarily looking for social influencers.

Or affiliates with a large social audience – 5,000 followers on Instagram, YouTube or Tumblr.

If you do end up working with S-Force they pay 20% commission on all sales.

URL: S-Force Watches affiliate program

Commission:  20%

Cookie duration: 30 day


Swarovski Homepage Screenshot

Swarovski has been in business since 1892 – the year they patented a machine that perfectly cut precious stones.

Awesome – but what has this got to do with the watch niche?

Because they also sell an entire range of faux diamond-encrusted and far more traditionally styled watches.

There are hundreds to choose from, spanning multiple styles, and ranging in price from around $140 to over $800 each.

So if your visitors are interested in things that shimmer, or just want a uniquely styled watch, they might find this offer interesting.

In terms of their affiliate program, you’ll earn 8% commission on all referred sales, and you have a 30-day cookie to play with.

The neat part of promoting brands like this is that they’re already established, so you don’t really have to pre-sell their products. 

URL: Swarovski affiliate program

Commission:  8%

Cookie duration: 30 days

Kay Jewelers

Kay Jewelers Homepage Screenshot

Next up in our roundup we have Kay Jewelers – the biggest jewelry store chain in America, or so they claim.

This type of business can get passed over in affiliate roundups mainly because people no longer associated jewelry stores with timepieces.

Even though Kay Jewellers has over 1,500 different watches in stock at any one time.

Prices start at just $15 for kids’ watches but go all the way up to $15,000 for their luxury watches.

And yes, it is pre-owned Rolex watches occupying that slot in their inventory.

So how does this jeweler compare to the other watch affiliate programs in this roundup?

The commission rate is way lower than other offers, but that’s pretty typical for jewelry programs.

And a 2% cut of a $15,000 sale is still $300.

URL: Kay Jewellers affiliate program

Commission:  Up to 2%

Cookie duration: 7 days

LIV Swiss Watches

Liv Homepage Screenshot

You’ve no doubt heard about micro-breweries by now.

But have you heard of micro-brands?

Because that’s exactly what LIV Swiss Watches is.

Going outside the jargon what you get is a company dedicated to delivering Swiss-quality luxury watch craftsmanship at prices regular people can afford.

And it’s not just a group of upstarts trying to capitalize on the demand for fine timepieces.

In fact, LIV is built on 20 years of industry experience, so they know what they’re doing.

So what types of watches do they sell?

You can choose from a limited range of rugged diver watches, the more sportsmanlike ‘GX’ range, or their eclectic ‘Rebel’ watches.

Or you can go all the way and invest in a LIV P51 watch…if you can afford to spend US$1,500 on a wristwatch.

Luxury watches are never cheap.

At least not the legit ones.

But this is actually good news for the affiliate marketers reading this because this program gives you a 10% cut of all sales.

Their average order size of $423.00 means average commissions of $40+ per referral for you.

And you even get a 90-day cookie to work with.

URL: Liv Swiss Watch affiliate program

Commission:  10%

Cookie duration: 90 days

Flex Watches

Flex Homepage Screenshot

Flex Watches remind me an awful lot of when Swatch watches became incredibly popular in the late 80s and 90s. 

Yes, I’m that old.

What they offer is a range of watches that are simultaneously quirky, unique, stylish, and durable thanks to their rubber casing and bold color patterns.

And if you don’t happen to like any of their watches you can simply buy one of their watch bands instead.

Flex Watches also donate 10% of the proceeds of each watch to whatever charity is associated with the artwork on your watch.

So you’re wearing your heart on your wrist, so to speak.

Even if this is just a marketing tactic, it’s a brilliant one.

So let’s take a look at how their offer fares against the other watch affiliate programs in our roundup.

The 10% commission rate is obviously very attractive, for starters.

Plus, you have a real advantage here in promoting a brand with heart – consumers love that stuff.

URL: Flex Watches affiliate program

Commission:  10%

Cookie duration: 30 days

Filippo Loreti

Filippo Loreti Homepage Screenshot

And now we come to Fillipo Loreti – the final program on our list. 

This watch manufacturer is the net result of a crowdfunding campaign that actually delivered on the goods.

They’ve gone from a standing stop in 2015 to becoming a leading supplier of direct-to-customer luxury watches.

So what makes them different from any other watchmaker?

Well, each of their watches is handcrafted, which is always a positive selling point.

But each watch is also part of a limited edition – they make them once and then never again.

So this adds a whole other level of prestige to owning one of their timepieces.

Your visitors can choose from hundreds of different watches, suitable for both men and women.

The question to ask now is, “What’s this worth to affiliates”?

Well, their average order size is $218 per sale.

So with a 10% commission rate that means you’ll earn roughly $20 per referral.

If you want to have an easier journey as an affiliate, watch out for conversion rates.

Except with this luxury watch offer, because they’re converting almost 13% of their affiliate traffic into cash money.

URL: Filippo Loreti affiliate program

Commission: 10%

Cookie duration: 30 days

Over to You

Who knew watches were so popular?

I mean, okay…everyone will buy at least one watch during their lifetime.

And sometimes that might even be a luxury watch.

But there were literally hundreds of watch affiliate programs to choose from for this article.

Which is always good news because it means there’s money being spent in this niche.

There are lots of big commissions being paid.

So much so that this niche strays over the line into luxury affiliate programs at times…but without ever meaning to.

All you need to do now is put your affiliate marketing muscle to work and create an affiliate site with the above knowledge in-hand. 

No idea what an affiliate site is?

That’s no problem – we’ll show you exactly how this business model works in our free training.

By the time you’re done, you’ll understand what it takes to build a site that can actually make money for you.

And it’s not nearly as difficult as some people make it out to be.