{"id":40284,"date":"2019-10-09T20:45:04","date_gmt":"2019-10-09T18:45:04","guid":{"rendered":"https:\/\/authorityhacker.com\/?post_type=members&p=40284"},"modified":"2023-04-16T20:25:38","modified_gmt":"2023-04-16T20:25:38","slug":"kevin-espiritu","status":"publish","type":"members","link":"https:\/\/www.authorityhacker.com\/members\/kevin-espiritu\/","title":{"rendered":"How Kevin Espiritu Became The Face of global advertising campaigns from his authority site"},"content":{"rendered":"
\n\nLearn More About AuthorityHacker Pro<\/a>\n\n<\/div>\n\n\n

They say that the point of a journey is not to arrive.<\/p>\n\n\n\n

I agree.<\/p>\n\n\n\n

Sometimes you have to look back to truly appreciate how far you\u2019ve come.<\/p>\n\n\n\n

That goes double in the world of online marketing.<\/p>\n\n\n\n

Today, I\u2019m going to share part of Kevin Espiritu\u2019s authority site journey with you.<\/p>\n\n\n\n

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For those of you who don\u2019t know him, Kevin is the brains behind Epic Gardening.<\/p>\n\n\n\n

That site now generates a full-time income for him, and then some.<\/p>\n\n\n\n

But it wasn\u2019t always like that.<\/p>\n\n\n\n

In fact, 3 years ago Kevin was living a very different life.<\/p>\n<\/div>\n\n\n\n

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\"Epic<\/figure>\n\n\n\n

Where it all started<\/h2>\n\n\n\n

When Kevin became part of our community he\u2019s already been running his Epic Gardening site for a few years.<\/p>\n\n\n\n

He was a pretty rare exception in that his site was making $500 \u2013 $700 per month without any real outside help.<\/p>\n\n\n\n

Now, most people would look at that figure and go, \u201cYeah\u2026that\u2019s a nice chunk of change.\u201d<\/p>\n\n\n\n

And it is.<\/p>\n\n\n\n

But the thing is Kevin \u2013 by his own admission \u2013 had been floundering since 2013 to get to that point.<\/p>\n\n\n\n

He was three years into his journey and his site had plateaued.<\/p>\n\n\n\n

That\u2019s something we see all the time \u2013 Kevin was far from unique.<\/p>\n\n\n\n

In early 2016 he decided his site needed help to get it to the next level.<\/p>\n\n\n\n

So he turned to the Authority Hacker Pro course and community for guidance.<\/p>\n\n\n\n

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As Kevin puts it himself, \u201cI really didn\u2019t know how to focus or where to focus\u201d.<\/p>\n\n\n\n

This was also the year Kevin decided to quit his job at a company called Book In A Box<\/a>, founded by Tucker Max.<\/p>\n\n\n\n

The same Tucker Max made famous in the movie \u201cI Hope They Serve Beer In Hell.\u201d<\/p>\n\n\n\n

At this point in his life, Kevin needed to replace his 9-5 income..<\/p>\n\n\n\n

So he sank his teeth into both Epic Gardening and the Authority Hacker Pro blueprints.<\/p>\n\n\n\n

And I mean he really<\/em> went hardcore mode.<\/p>\n\n\n\n

The guy sat in his apartment and wrote content for Epic Gardening all day. Every day.<\/p>\n\n\n\n

In fact, the only time he took a break was to stretch his legs in a nearby park just so his body didn\u2019t seize up.<\/p>\n\n\n\n

By September 2016 (3 months later) he\u2019d reached his income goal of $2,500 per month.<\/p>\n\n\n

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I still remember how excited he was when that happened.<\/p>\n\n\n\n

So does Kevin.<\/p>\n\n\n\n

Building processes & systems<\/h2>\n\n\n\n

But it wasn\u2019t just about applying brute effort and hoping for a positive outcome.<\/p>\n\n\n\n

How so, I hear you ask.<\/p>\n\n\n\n

Well, because he took our blueprints and actually applied them.<\/p>\n\n\n\n

Kevin isn\u2019t one of those guys that does things by halves. We see people all the time talking about taking action, but Kevin actually did take action. Lots of it.<\/p>\n\n\n\n

The first thing he did was use our content blueprint to systematize everything he published.<\/p>\n\n\n\n

\"Ah
Image taken from Authority Hacker Pro\u2019s editorial system blueprint.
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So he had a structured way of creating each page and then promote it, but without having to reinvent the wheel every time.<\/p>\n\n\n\n

Just rinse and repeat as we show inside Authority Hacker Pro.<\/p>\n\n\n\n

That\u2019s also how he set off a nuke under his Pinterest traffic after following our blueprint.<\/p>\n\n\n\n

Within two weeks his Pinterest traffic had grown from 7,000 monthly viewers to a projected 50,000 monthly viewers.<\/p>\n\n\n\n

Two and a bit years later and 1.8 million people see his pins on Pinterest each month.<\/p>\n\n\n\n

\"Epic<\/figure>\n\n\n\n

That\u2019s an enormous amount of potential traffic to monetize or funnel elsewhere.<\/p>\n\n\n\n

His approach is also why Epic Gardening\u2019s YouTube channel is very successful.<\/p>\n\n\n\n

Success as in videos with almost 1 million views:<\/p>\n\n\n

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Success like 10,000,000 total video views and 160,000 subscribers:<\/p>\n\n\n\n

\"Epic<\/figure>\n\n\n\n

Kevin has made a pretty big impact with his social channels as you can see, and created other revenue streams in the process.<\/p>\n\n\n\n

And as he correctly points out, the benefits of the flow-through traffic are huge for his business.<\/p>\n\n\n\n

For example, somebody could find him on Pinterest, follow him to his blog and then buy his book.<\/p>\n\n\n\n

Or they might find one of his many excellent blog posts, follow that to his YouTube and subscribe to his channel.<\/p>\n\n\n\n

It\u2019s allowed him to monetize his content across multiple platforms.<\/p>\n\n\n\n

His presence on social platforms has also resulted in him becoming the face of the \u201cNature Needs Heroes<\/a>\u201d national advertising campaign in the United States by Timberland.<\/p>\n\n\n\n

\"Nature<\/figure>\n\n\n\n

From hobbyist hydroponics blogger, to authority site owner, to \u201ccelebrity\u201d status.<\/p>\n\n\n\n

Kevin now has fun taking selfies of himself in front of his signs in the street.<\/p>\n\n\n

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And that\u2019s just what he achieved in the first 36 months of working with a single-minded purpose and the right guidance.<\/p>\n\n\n\n

Using the Authority Hacker Pro community<\/h2>\n\n\n\n

Something that\u2019s important to point out here is that Kevin was and is an important part of the Authority Hacker Pro community.<\/p>\n\n\n\n

He\u2019s so popular he was interviewed on our podcast- check it out when you get a chance.<\/p>\n\n\n\n