Prowly<\/a>. Tools like Cision can cost around $10,000 a year, but there are more affordable options out there as well, like Prowly.<\/p>\n\n\n\nEnsuring Your Email Makes It<\/h2>\n\n\n\n
To make sure your press release emails land in a journalist’s inbox, use monitoring tools to track the open rate of your mail, and avoid using spam-triggering phrases.<\/p>\n\n\n\n
Don’t follow up more than twice, otherwise your email will likely just be marked as spam.<\/p>\n\n\n\n
And don’t be disheartened if you don’t hear back from journalists right away – some journalists might feature your campaign without responding to your email.<\/p>\n\n\n\n
It’s also not essential to have personal relationships with journalists to create a successful campaign – your story should be good enough that any journalist will want to cover it.<\/p>\n\n\n\n
It may take a few weeks to see coverage, but if there’s still radio silence after that, then it might be time to reconsider your approach.<\/p>\n","protected":false},"author":3,"featured_media":103693,"template":"","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":""},"categories":[15],"tags":[],"acf":{"coauthors":null},"uagb_featured_image_src":{"full":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b.png",2000,1125,false],"thumbnail":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b-520x292.png",520,292,true],"medium":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b-300x169.png",300,169,true],"medium_large":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b-768x432.png",768,432,true],"large":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b-1024x576.png",1024,576,true],"gs-tiny":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b.png",50,28,false],"xl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b-1600x900.png",1600,900,true],"xxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b.png",2000,1125,false],"xxxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b.png",2000,1125,false],"xxxxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b.png",2000,1125,false],"xxxxxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b.png",2000,1125,false],"1536x1536":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b-1536x864.png",1536,864,true],"2048x2048":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2023\/10\/P323-1-b.png",2000,1125,false]},"uagb_author_info":{"display_name":"Mark Webster","author_link":"https:\/\/www.authorityhacker.com\/author\/mark\/"},"uagb_comment_info":0,"uagb_excerpt":"\ud83d\uddd2\ufe0f Overview In this week’s episode, Mark sits down with Gabriela Covay to break down exactly how her company, Bright Valley Marketing, landed Authority Hacker over 30 links – including some DR90 ones – in their full digital PR campaign. And they’ll give you a step by step on how you can do it, in…","_links":{"self":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/podcasts\/103678"}],"collection":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/media\/103693"}],"wp:attachment":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/media?parent=103678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/categories?post=103678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/tags?post=103678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}