Launch email<\/strong> – Josh used to offer free training but this doesn\u2019t work. Now the tone is \u201cgo to the sales page and buy it\u201d with free training offered halfway down the page.<\/li>\n<\/ul>\n\n\n\nThere are also a number of scarcity elements involved. There is a countdown timer, the list is emailed 9 times in 7 days.<\/p>\n\n\n\n
The lists are also segmented intelligently. Anyone who has clicked but not purchased the course goes into a separate email sequence. They are sent an email asking if they had a problem with the cart and are given an additional 24h after the offer has closed to purchase the product.<\/p>\n\n\n\n
If You Were Starting Again Today, What Would You Do Differently?<\/h2>\n\n\n\n
If Josh was launching the site again today, he probably wouldn\u2019t build a content site first.<\/p>\n\n\n\n
The first thing he would do would be to build a course and to run the traffic to a sales page from lead gen first to warm up the Facebook retargeting pixel.<\/p>\n\n\n\n
From there, he would widen the offer to lookalike audiences through Facebook ads.<\/p>\n\n\n\n
This obviously requires some capital to invest in ads from day one but in Josh\u2019s opinion it would be the best approach for him.<\/p>\n","protected":false},"author":20,"featured_media":0,"template":"","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":""},"categories":[19],"tags":[5],"acf":{"coauthors":null},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"gs-tiny":false,"xl":false,"xxl":false,"xxxl":false,"xxxxl":false,"xxxxxl":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Gael Breton","author_link":"https:\/\/www.authorityhacker.com\/author\/gael\/"},"uagb_comment_info":4,"uagb_excerpt":"What you will learn In today\u2019s episode, Mark is joined by Josh Dunlop. Josh is the Founder and CEO of Expert Photography – a photography site that helps you understand your camera and take great photos. In the fourth episode of the Undercover Success Series, Josh tells Mark the story of Expert Photography and explains…","_links":{"self":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/podcasts\/16949"}],"collection":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/users\/20"}],"wp:attachment":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/media?parent=16949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/categories?post=16949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/tags?post=16949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}