{"id":50928,"date":"2020-09-07T19:01:02","date_gmt":"2020-09-07T17:01:02","guid":{"rendered":"https:\/\/authorityhacker.com\/?p=50928"},"modified":"2024-03-27T22:42:57","modified_gmt":"2024-03-27T22:42:57","slug":"7-affiliates-2020","status":"publish","type":"podcasts","link":"https:\/\/www.authorityhacker.com\/7-affiliates-2020\/","title":{"rendered":"#226 &#8211; 7 REAL AFFILIATE SITES Dissected (And Why They&#8217;re Successful)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What You Will Learn<\/h2>\n\n\n\n<ul>\n<li>What a successful affiliate site looks like<\/li>\n\n\n\n<li>How they got there<\/li>\n\n\n\n<li>Why we consider them a success<\/li>\n<\/ul>\n\n\n\n<p>We get this question all the time with The authority site system\u2026<\/p>\n\n\n\n<p>\u201cShould I go into a broad or narrow niche?\u201d<\/p>\n\n\n\n<p>Well, instead of giving you a bunch of unfounded theory, let me tell you the story of 2 sites that experienced both sides of the coin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">On my left: Alphashooters.com&nbsp; (The power of niching down)<\/h2>\n\n\n\n<p>The photography niche is no joke.<\/p>\n\n\n\n<p>There\u2019s a ton of massive sites reviewing every lens, bag, adapter, sd card, little fluffy thing you put on the mic to reduce wind noise, etc.\u2026<\/p>\n\n\n\n<p>So when I saw alphashooters.com got 25k traffic with just a DR 15, I was like Bravo.<img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"147\" src=\"https:\/\/lh5.googleusercontent.com\/LYP4DQRHOHig-VYjBtPG7JqFdRfk20RMxNbe6Fspi9fkxIcxGYXhv7PsvFH_ThXloXR8VWp7Ei_RNOrNa5VOYGIU8Rq_tiLMAy9_0w3UqxBI61_FwTWoRketHcb5F8YYjwdq6S0O\"><\/p>\n\n\n\n<p>Their secret?<\/p>\n\n\n\n<p>Focusing on a single brand of camera and covering everything related to them.<\/p>\n\n\n\n<p>If you didn\u2019t know, Alpha is Sony\u2019s camera brand.<\/p>\n\n\n\n<p>And the items they review are NOT cheap.<\/p>\n\n\n\n<p>I know it because we shoot our show with a Sony camera\u2026 and it cost us 2600 GBP ($3,380).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/wgT9NE3Klf-tdSJAvdhA_TR5lrDa8JFtHikEuYCba7pAhaca1ZuHAiJCKuiaM75Xzroz5_sKAIJXfzPTT0n-DCWrs3nCeks9M9A07fjWCYFgUVwOMVqzHji_fOiu6NkZdxcr17iS\" alt=\"\"\/><\/figure>\n\n\n\n<p>So when those guys rank for \u201cbest lenses for sony a7iii\u201d, they must be making bank.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/tzW8xH1rtMHPtdak1vYQPTQTxUWuHGaXL1GhQaLQfdLpPzSD6DiHRJDS6tCfm5zJZqFH1uZXSsYxQlIIkl1IM0ceaUkOFI32xiEVBgkeoHeHgN5Q692r_QmqbiJx23TFgKzEWYAA\" alt=\"\"\/><\/figure>\n\n\n\n<p>And this, my friends, is the power of niching down and owning a topic.<\/p>\n\n\n\n<p>You don\u2019t need as many links to rank.<\/p>\n\n\n\n<p>You don\u2019t need as much time either.<\/p>\n\n\n\n<p>Buuuut, you may be putting a ceiling above your head.<\/p>\n\n\n\n<p>That\u2019s what happened to our next candidate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">On my right: Baldingbeards.com (Woops, I ran out of keywords)<\/h2>\n\n\n\n<p>Balding beard started as a niche site for bald people with a beard\u2026<\/p>\n\n\n\n<p>Talk about niching down.<\/p>\n\n\n\n<p>Their problem?<\/p>\n\n\n\n<p>They\u2019ve been victims of their success.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/DvGC1jrEWwTTLT4_tLE86FWYvmImIMIpn-SmagFCD0wj2fvkDuhHaCTpc58yh2hjYsd2FieeMJsIlZV_3CcG1lOPP9jCUXjcIGCIaUBC1n7Zn6RrhyRalRGa78FNp8ns7JKEf9w2\" alt=\"\"\/><\/figure>\n\n\n\n<p>They\u2019ve covered most of the keywords in their small niche, and it felt like a bit of a waste to not be able to grow anymore.<\/p>\n\n\n\n<p>Soooo they started expanding the scope of their content and talk about all men grooming items.<\/p>\n\n\n\n<p>And it has been working.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/NgOHdlkpDN6y7wLcb1umNV91aTpqzQz34RovdxRZLre0pOeE63YJai0WFEpmAvSyoNJTx-HV2qAdtg4apWPR8nroOWg2KvnmxsVP2qcBvpJW8tRUOlfxzb-ehQrXhyqbchlvHb2A\" alt=\"\"\/><\/figure>\n\n\n\n<p>Today, they are sitting pretty with over 275k traffic, according to Ahrefs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/GuJ4mS7Dp5aFIBoptk_uk8d6O94Bv4M36u-6wg0vS7AiOvk-7_amBnmmR5Qp5g5cy1yKPxjiEAXZOIB7MXuia7thJw-7WFvXMBikhMsbGebnO-N8P-iprNxhkeEcZHf0uhrIV8eB\" alt=\"\"\/><\/figure>\n\n\n\n<p>And I can tell you it\u2019s not just rough bald dudes visiting their sites anymore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The moral of the story<\/h2>\n\n\n\n<p>So what can we learn from these 2 sites?<\/p>\n\n\n\n<p>One, niching down, is powerful.&nbsp;<\/p>\n\n\n\n<p>It allows you to enter competitive niches by focusing on a single area and covering it better than people who pick a broader scope.<\/p>\n\n\n\n<p>Two, Even if you end up constrained by your niche because of your narrower branding, Google doesn\u2019t work that way.&nbsp;<\/p>\n\n\n\n<p>So like baldingbeards.com, you can expand your scope and start ranking for more keywords.<\/p>\n\n\n\n<p>So should you be afraid to niche down for a new site?<\/p>\n\n\n\n<p>Nope.&nbsp;<\/p>\n\n\n\n<p>It might be a good idea.<\/p>\n\n\n\n<p>Plus, you can always rebrand and use a new domain name \/ 301 redirect the old one later if you feel constrained.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">If you want more<\/h2>\n\n\n\n<p>Alpha shooters and Balding Beards are only 2 out of the 7 sites we analyzed in this week\u2019s show.<\/p>\n\n\n\n<p>So if you want more of this kind of affiliate site analysis, check out this week\u2019s show.<\/p>\n\n\n\n<p>Plus, we have a special furry cameo in the video Podcast that you probably don\u2019t want to miss ????<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resources<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.cj.com\" target=\"_blank\" rel=\"noopener\">CJ<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.bhphotovideo.com\/\" target=\"_blank\" rel=\"noopener\">B&amp;H<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.focuscamera.com\/\" target=\"_blank\" rel=\"noopener\">Focus camera<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shareasale.com\/info\/\" target=\"_blank\" rel=\"noopener\">ShareASale<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mediavine.com\" target=\"_blank\" rel=\"noopener\">Mediavine<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.authorityhacker.com\/recommends\/serpstat\">Serpstat<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/simplisafe.com\/\" target=\"_blank\" rel=\"noopener\">SimpliSafe<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.centerfield.com\/\" target=\"_blank\" rel=\"noopener\">Centerfield<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.fastcompany.com\/3065928\/sleepopolis-casper-bloggers-lawsuits-underside-of-the-mattress-wars\" target=\"_blank\" rel=\"noopener\">Casper sleepopilous lawsuit<\/a><\/li>\n<\/ul>\n","protected":false},"author":20,"featured_media":50932,"template":"","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":""},"categories":[14],"tags":[5],"acf":{"coauthors":null},"uagb_featured_image_src":{"full":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail.png",1280,720,false],"thumbnail":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail-520x292.png",520,292,true],"medium":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail-300x169.png",300,169,true],"medium_large":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail-768x432.png",768,432,true],"large":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail-1024x576.png",1024,576,true],"gs-tiny":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail.png",50,28,false],"xl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail.png",1280,720,false],"xxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail.png",1280,720,false],"xxxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail.png",1280,720,false],"xxxxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail.png",1280,720,false],"xxxxxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail.png",1280,720,false],"1536x1536":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail.png",1280,720,false],"2048x2048":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/09\/Affiliate-Sites-Examples-YT-Thumbnail.png",1280,720,false]},"uagb_author_info":{"display_name":"Gael Breton","author_link":"https:\/\/www.authorityhacker.com\/author\/gael\/"},"uagb_comment_info":0,"uagb_excerpt":"What You Will Learn We get this question all the time with The authority site system\u2026 \u201cShould I go into a broad or narrow niche?\u201d Well, instead of giving you a bunch of unfounded theory, let me tell you the story of 2 sites that experienced both sides of the coin. On my left: Alphashooters.com&nbsp;&hellip;","_links":{"self":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/podcasts\/50928"}],"collection":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/podcasts"}],"about":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/types\/podcasts"}],"author":[{"embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/users\/20"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/media\/50932"}],"wp:attachment":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/media?parent=50928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/categories?post=50928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/tags?post=50928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}