{"id":94605,"date":"2023-02-13T17:20:36","date_gmt":"2023-02-13T17:20:36","guid":{"rendered":"https:\/\/www.authorityhacker.com\/?post_type=podcasts&p=94605"},"modified":"2024-03-28T09:25:30","modified_gmt":"2024-03-28T09:25:30","slug":"304-kyle-roof-reveals-2023-e-e-a-t-secrets","status":"publish","type":"podcasts","link":"https:\/\/www.authorityhacker.com\/304-kyle-roof-reveals-2023-e-e-a-t-secrets\/","title":{"rendered":"#304 – Kyle Roof Reveals 2023 E-E-A-T Secrets"},"content":{"rendered":"
This week, Gael was joined by Kyle Roof.<\/p>\n\n\n\n
We kicked off this interview with Kyle by asking him to go through each of the E-E-A-T guidelines and walk us through what he thinks of each of them and how they can be achieved. <\/p>\n\n\n\n
So let’s dive in!<\/p>\n\n\n\n
Consider the extent to which the content creator has the necessary first-hand or life experience for the topic. Many types of pages are trustworthy and achieve their purpose well when created by people with a wealth of personal experience. For example, which would you trust: a product review from someone who has personally used the product or a “review” by someone who has not?<\/p>\n\n\n\n
– Google’s definition of Experience<\/em><\/p>\n\n<\/div><\/div>\n\n\n <\/p>\n\n\n\n First of all, let’s sum up the difference between Experience and Expertise. Experience is something you gain over time but don’t necessarily study. Expertise is something that can be studied and learned. <\/p>\n\n\n\n So how, in particular, do we convey Experience to a bot or algorithm?<\/p>\n\n\n\n Well, it’s Kyles’s belief that it all comes down to the wording and language used throughout the site. While many factors go into his, these are undoubtedly the easiest for a bot to get right. <\/p>\n\n\n\n First up, Kyle thinks context plays a big part in this. While the topic of LSI keywords has always been a patchy one, it’s hard to deny that Google works by building up a “picture” of what your article and site are about. If you’re missing the types of keywords that other sources are using, can you really be trusted as an “expert” to a bot? <\/p>\n\n\n\n What’s more, subtle differences can also stack up. <\/p>\n\n\n\n Your content should be humanized. You should use language which indicates that you, a human, have experience with the product being reviewed. <\/p>\n\n\n\n Let’s look at a few examples:<\/p>\n\n\n\n