{"id":10833,"date":"2020-07-05T10:06:00","date_gmt":"2020-07-05T08:06:00","guid":{"rendered":"https:\/\/authorityhacker.com\/?p=10833"},"modified":"2024-02-29T17:04:25","modified_gmt":"2024-02-29T17:04:25","slug":"semrush-review","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/semrush-review\/","title":{"rendered":"SEMRush Review &#038; Tutorials (2024 Edition)"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SEMRush Review and Tutorial: How Good Is It Really?\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/kx6xwu2MIWs?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.authorityhacker.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ahrefs is our go-to all-in-one SEO tool.<\/p>\n\n\n\n<p>It\u2019s easy to start, and it packs quite the punch.<\/p>\n\n\n\n<p>And while SEMRush fell out of grace with us the last time we looked at it, it went through some facelifts.<\/p>\n\n\n\n<p>It can help you find keywords to rank, audit your site, pit your business against your competitors, and even do some PPC and SMM tweaks.<\/p>\n\n\n\n<p>But it\u2019s not perfect.<\/p>\n\n\n\n<p>And it\u2019s only suitable for a few specific categories.<\/p>\n\n\n\n<p>So let\u2019s delve into the tool in our review.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"semrush-review\">SEMRush Review<\/h2>\n\n\n\n<p>SEMRush is easy to get into, even if it may have some interface drawbacks.<\/p>\n\n\n\n<p>The dashboards are generally beautiful and easy to navigate.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/traffic-analytics-overview.-semrush-1-1024x533.png\" alt=\"Traffic Analytics Overview. Semrush\" class=\"wp-image-50798\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/traffic-analytics-overview.-semrush-1-1024x533.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/traffic-analytics-overview.-semrush-1-300x156.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/traffic-analytics-overview.-semrush-1-768x400.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/traffic-analytics-overview.-semrush-1-1600x832.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/traffic-analytics-overview.-semrush-1-1536x799.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/traffic-analytics-overview.-semrush-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>But if you use the tool for more than an hour, it can get a tad bit complex at times.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"1024\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-menu-1-262x1024.png\" alt=\"Semrush Menu\" class=\"wp-image-50799\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-menu-1-262x1024.png 262w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-menu-1-77x300.png 77w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-menu-1-393x1536.png 393w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-menu-1.png 410w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/><\/figure><\/div>\n\n\n<p>There are a lot of views and dashboards to access, which makes it hard to keep track of everything you\u2019re doing.<\/p>\n\n\n\n<p>And this is especially a problem for beginners, who might not easily make the difference between SEMRush\u2019s <strong>Keyword Magic Tool<\/strong>, and the <strong>Keyword Overview<\/strong>.<\/p>\n\n\n\n<p>But I expect it poses problems for advanced users too.<\/p>\n\n\n\n<p>I used SEMRush to get insights on Authority Hacker alone.<\/p>\n\n\n\n<p>If you\u2019re working for several clients (which is the target market of SEMRush) I\u2019m sure you can get lost in all the views and dashboards.<\/p>\n\n\n\n<p>However, that only means there\u2019s a steep learning curve.<\/p>\n\n\n\n<p>And they do try to make up for it.<\/p>\n\n\n\n<p>For example, when you get started they\u2019ll ask you what you\u2019re focused on.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/area-of-interest-semrush-2-1024x701.png\" alt=\"Area Of Interest Semrush\" class=\"wp-image-50801\"\/><\/figure><\/div>\n\n\n<p>This won\u2019t change any of the features, it\u2019ll just get you started with the associated toolkit.<\/p>\n\n\n\n<p>All in all, you should get the hang of it in a few days.<\/p>\n\n\n\n<p>But it can still get confusing at times, so take some time to play with each feature.<\/p>\n\n\n\n<p><em>Speaking of which\u2026<\/em><\/p>\n\n\n\n<p>Whenever I review a tool, I like to try every feature in part. I\u2019ll usually mention my experience with all features too, whether it\u2019s paid search metrics or advanced metrics for spying on your competitors.<\/p>\n\n\n\n<p>I feel this provides a comprehensive take on software.<\/p>\n\n\n\n<p>And if anyone was drawn in thanks to a specific feature, they\u2019ll be able to see that feature put to the test.<\/p>\n\n\n\n<p>I can\u2019t do that in SEMRush.<\/p>\n\n\n\n<p>They have a long list of (more or less) powerful features, with subcategories and tweaks, so I can\u2019t hope to cover everything unless I\u2019m writing a SEMRush user\u2019s manual.<\/p>\n\n\n\n<p>But I\u2019ll focus on the main toolkits:<\/p>\n\n\n\n<ul>\n<li>The SEO Toolkit<\/li>\n\n\n\n<li>The Advertising Toolkit<\/li>\n\n\n\n<li>The Competitive Research Toolkit<\/li>\n\n\n\n<li>The Social Media Toolkit<\/li>\n\n\n\n<li>The Content Marketing Toolkit<\/li>\n<\/ul>\n\n\n\n<p>And I\u2019ll mention what you can (and can\u2019t) do with all of them.<\/p>\n\n\n\n<p>So let\u2019s take it step by step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"semrush-seo-toolkit\">SEMRush SEO Toolkit<\/h2>\n\n\n\n<p>SEO is a must for any online business. And it\u2019s more than just a keyword research tool or tools to find the best links your competitors get.<\/p>\n\n\n\n<p>SEMRush is an SEO tool which kind of helps you with everything.<\/p>\n\n\n\n<p>This subset has a bunch of features, and they\u2019re all built to help you increase organic traffic.<\/p>\n\n\n\n<p>However, there\u2019s a huge difference between a site audit and a keyword research tool, so I\u2019ll try to break this section up too.<\/p>\n\n\n\n<p>(I did tell you this was a complex tool).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"site-analysis\">Site Analysis<\/h3>\n\n\n\n<p>As is digital marketing custom, we suggest you start with a site audit, just to get a grip on your most pressing issues.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"225\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/site-audit-feature-semrush-1-1024x225.png\" alt=\"Site Audit Feature Semrush\" class=\"wp-image-50803\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/site-audit-feature-semrush-1-1024x225.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/site-audit-feature-semrush-1-300x66.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/site-audit-feature-semrush-1-768x169.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/site-audit-feature-semrush-1-1600x351.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/site-audit-feature-semrush-1-1536x337.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/site-audit-feature-semrush-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Right off the bat, you can\u2019t choose as many metrics to look for as you would in Ahrefs for example.&nbsp;<\/p>\n\n\n\n<p>But the end result is not bad.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/site-audit-results-semrush-2-1024x548.png\" alt=\"Site Audit Results Semrush\" class=\"wp-image-50804\"\/><\/figure><\/div>\n\n\n<p>SEMRush delivers. You can analyze each issue your site has, and you get short explanations on how (and why) to fix each issue.<\/p>\n\n\n\n<p>This is one of the rare instances SEMRush has a better UI than most tools.<\/p>\n\n\n\n<p>You also get a quick overview of your site, and you have the option to export every problem to Trello, which definitely streamlines your SEO efforts.<\/p>\n\n\n\n<p>(As long as you use Trello.)<\/p>\n\n\n\n<p>Besides the audit, you also get a dashboard for site analysis:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/domain-overview-semrush-2-1024x604.png\" alt=\"Domain Overview Semrush\" class=\"wp-image-50805\"\/><\/figure><\/div>\n\n\n<p>This is a great overview of how you\u2019re standing, and it can be improved by setting up more metrics and by connecting with your other platforms.<\/p>\n\n\n\n<p>Basically, this is how SEMrush thinks Google sees your site.<\/p>\n\n\n\n<p>And it gets more useful the bigger your content size is.<\/p>\n\n\n\n<p>If we\u2019re fair, it\u2019s helpful for any online business that has some domain history. Otherwise, you\u2019d be better off scrapping for related keywords or scooping your competitors.<\/p>\n\n\n\n<p>Speaking of which&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyword-research\">Keyword Research<\/h3>\n\n\n\n<p>If you want to find keywords ripe for the taking, SEMRush won\u2019t disappoint.<\/p>\n\n\n\n<p>While the process can get complicated at times (you\u2019ll notice this is a theme with SEMRush), you get access to advanced tools for sketching the best list of keywords your website could rank on.<\/p>\n\n\n\n<p>Classic keyword research is pretty straightforward with SEMRush.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-overview-semrush-1-1024x737.png\" alt=\"Keyword Overview Semrush\" class=\"wp-image-50806\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-overview-semrush-1-1024x737.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-overview-semrush-1-300x216.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-overview-semrush-1-768x553.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-overview-semrush-1-1600x1152.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-overview-semrush-1-1536x1106.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-overview-semrush-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>You plug a seed keyword and get basic recommendations, related keywords and a bunch of search results metrics.<\/p>\n\n\n\n<p>I\u2019ve been analyzing a lot of keyword research tools for the past few weeks, and SEMRush is the only one on-par with <a href=\"\/recommends\/ahrefs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a> when it comes to the amount of data generated.<\/p>\n\n\n\n<p>The only problem I could point to is the lack of keyword difficulty metrics on suggestions and related keywords:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"338\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-suggestions-semrush-1-1024x338.png\" alt=\"Keyword Suggestions Semrush\" class=\"wp-image-50807\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-suggestions-semrush-1-1024x338.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-suggestions-semrush-1-300x99.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-suggestions-semrush-1-768x253.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-suggestions-semrush-1-1600x527.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-suggestions-semrush-1-1536x506.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-suggestions-semrush-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Which makes Ahrefs better suited at finding low-hanging SEO fruit.<\/p>\n\n\n\n<p>Besides that, you get all the suite:<\/p>\n\n\n\n<ul>\n<li>Measuring search traffic based on country and language<\/li>\n\n\n\n<li>Targeting filters<\/li>\n\n\n\n<li>Premade modifiers<\/li>\n\n\n\n<li>Keyword difficulty metrics<\/li>\n<\/ul>\n\n\n\n<p>Even without an ever-present KD score, you get a lot of suggestions, and a ton of data on organic search numbers paid search metrics and more or less everything you need to refine your research.<\/p>\n\n\n\n<p>On top, if something\u2019s not available here, you\u2019ll find it in the <strong>Keyword Magic Tool<\/strong>.<\/p>\n\n\n\n<p>This was a long-awaited feature of SEMRush, and it\u2019s supposed to help you find better keywords with advanced algorithms.<\/p>\n\n\n\n<p>It technically also helps because the keyword magic tool doesn\u2019t stop at search traffic per month &#8211; it displays a lot of extra metrics.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"591\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-magic-tool-semrush-1-1024x591.png\" alt=\"Keyword Magic Tool Semrush\" class=\"wp-image-50808\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-magic-tool-semrush-1-1024x591.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-magic-tool-semrush-1-300x173.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-magic-tool-semrush-1-768x443.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-magic-tool-semrush-1-1600x924.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-magic-tool-semrush-1-1536x887.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-magic-tool-semrush-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>And that\u2019s good\u2026 sometimes, although some metrics don\u2019t seem to have a place.<\/p>\n\n\n\n<p>What\u2019s also good is that you can add modifiers from the left bar to quickly refine your search.<\/p>\n\n\n\n<p>And they get data from a bunch of platforms, so it should be easier to target keywords fit for your site.<\/p>\n\n\n\n<p><strong>But it\u2019s not all rosy.<\/strong><\/p>\n\n\n\n<p>Because there\u2019s a ton of metrics to take into account, it can get confusing. SEMRush tries to do all things at once, and serve everyone at once.<\/p>\n\n\n\n<p>That could work if they leave some wiggle room for customizations.<\/p>\n\n\n\n<p>But as of right now, you can\u2019t modify the Keyword Magic Tool\u2019s dashboard, so you get organic search, paid search and in-house metrics all bundled up in the same place.<\/p>\n\n\n\n<p>On top, finding the best organic search opportunities is harder than in other tools, because it\u2019s all broken up in three dashboards.<\/p>\n\n\n\n<p>That\u2019s right.<\/p>\n\n\n\n<p>Besides the keyword overview and the keyword magic tool, you can also access the <strong>Keyword Manager<\/strong>, where you\u2019ll centralize all of this data.<\/p>\n\n\n\n<p>Don\u2019t blame them too much though &#8211; the keyword manager is great if you\u2019re an agency or a big website and you need a way to organize your projects or silos.<\/p>\n\n\n\n<p>Besides the keyword research tool(s?) you can also manually analyze search results.<\/p>\n\n\n\n<p>Whenever you plug a keyword into the overview, you can click on a SERP link and it\u2019ll automatically take you to a competitor analysis, which simplifies niche and SERP analysis.<\/p>\n\n\n\n<p>The problem is &#8211; SEMRush doesn\u2019t automatically load numbers in their SERP analysis tool (maybe to keep you from feeling like 3000 reports each month is not enough) which can get mildly annoying after looking at a big list of search results and target keywords.<\/p>\n\n\n\n<p>Additionally, even if you run the metrics, some crucial metrics like Authority score for the domains are missing which makes it much less usable than say Ahrefs or <a rel=\"noreferrer noopener\" href=\"\/recommends\/mangools\/\" target=\"_blank\">Mangools<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/serp-analysis-dashboard-in-semrush-1024x536.png\" alt=\"Serp Analysis Dashboard In Semrush\" class=\"wp-image-50742\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/serp-analysis-dashboard-in-semrush-1024x536.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/serp-analysis-dashboard-in-semrush-300x157.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/serp-analysis-dashboard-in-semrush-768x402.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/serp-analysis-dashboard-in-semrush-1600x838.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/serp-analysis-dashboard-in-semrush-1536x804.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/serp-analysis-dashboard-in-semrush.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>On top, if you want to take a closer look, tools like Mangools will let you expand the view, and modify the dashboard.<\/p>\n\n\n\n<p>This lets you get a grip on who you\u2019re competing against.<\/p>\n\n\n\n<p>But it doesn\u2019t work like that in SEMRush.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/serp-preview-in-semrush-1024x732.png\" alt=\"Serp Preview In Semrush\" class=\"wp-image-50741\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/serp-preview-in-semrush-1024x732.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/serp-preview-in-semrush-300x214.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/serp-preview-in-semrush-768x549.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/serp-preview-in-semrush.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>It\u2019ll just show the actual search results page, with some data on top.<\/p>\n\n\n\n<p>This can be helpful at times\u2026 but it\u2019s not so much compared to competing tools.<\/p>\n\n\n\n<p>However, SEMRush has some more tricks up its sleeve. Besides the audit tool, you can also get numbers on your competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competition-analysis\">Competition Analysis<\/h3>\n\n\n\n<p>Yes, SEMRush has an entire toolkit for spying on your competitors.<\/p>\n\n\n\n<p>But while testing SEMRush for this review, I often found myself clicking on links just to be transferred to a totally different toolkit, which especially happened when researching competitors.<\/p>\n\n\n\n<p>Yeah, the tool has cumbersome navigation at times.<\/p>\n\n\n\n<p>But there are a lot of things you can do to analyze a competing business. In fact, this used to be SEMRush\u2019s USP: the ability to reverse-engineer a site in matters of organic search and replicate what worked for them.<\/p>\n\n\n\n<p><strong>Is it still viable?<\/strong><\/p>\n\n\n\n<p>First, they\u2019ve got some faulty numbers.<\/p>\n\n\n\n<p>We compared the number of unique monthly visitors from our own sites with the traffic estimates from SEMRush.<\/p>\n\n\n\n<p><em>(Remember, this is US-based organic traffic, excluding mobile).<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th>Site<\/th><th>Exact<\/th><th>SEMRush<\/th><\/tr><\/thead><tbody><tr><td>Site 1<\/td><td>18,200<\/td><td>11,800<\/td><\/tr><tr><td>Site 2<\/td><td>19,620<\/td><td>6,300<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>As you can see, SEMRush was a bit off. That&#8217;s why these traffic estimates are best taken with a pinch of salt.<\/p>\n\n\n\n<p>On top, it can make you wary of their numbers in general if they can be so off in a specific case.<\/p>\n\n\n\n<p>However, getting an overview of specific competitors is easy and insightful.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-domain-overview-semrush-1-1024x610.png\" alt=\"Competitor Domain Overview Semrush\" class=\"wp-image-50809\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-domain-overview-semrush-1-1024x610.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-domain-overview-semrush-1-300x179.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-domain-overview-semrush-1-768x457.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-domain-overview-semrush-1-1600x952.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-domain-overview-semrush-1-1536x914.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-domain-overview-semrush-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>You get access to a lot of helpful data, so it\u2019s easy to scoop some data on your competitors.<\/p>\n\n\n\n<p>Granted, Ahrefs does it a bit better. Whenever you do a site audit, they\u2019ll have you list keywords and suggest competitors based on keywords intersect. <\/p>\n\n\n\n<p>It\u2019s better for beginners, and easier for experienced SEOs.<\/p>\n\n\n\n<p>But SEMRush kind of makes up for it with advanced views. For example, the competitive positioning map is good to get an idea of how big your competitors are, especially when it comes to content size.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"397\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/competitive-positioning-map-semrush-1024x397.png\" alt=\"Competitive Positioning Map Semrush\" class=\"wp-image-50757\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/competitive-positioning-map-semrush-1024x397.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/competitive-positioning-map-semrush-300x116.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/competitive-positioning-map-semrush-768x298.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/competitive-positioning-map-semrush.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>You can also get an overview and comparison of their organic traffic sources.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-keyword-gap-analysis-1-1024x557.png\" alt=\"Competitor Keyword Gap Analysis\" class=\"wp-image-50811\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-keyword-gap-analysis-1-1024x557.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-keyword-gap-analysis-1-300x163.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-keyword-gap-analysis-1-768x418.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-keyword-gap-analysis-1-1600x870.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-keyword-gap-analysis-1-1536x835.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/competitor-keyword-gap-analysis-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>This is great if you want to keep an eye on top-performing keywords.<\/p>\n\n\n\n<p>And that\u2019s helpful, since you can see the keywords your competitors rank for, which in turn makes it easier to find content ideas.<\/p>\n\n\n\n<p>If you want to take a closer look, you can check the keyword gap, which puts things better in perspective.<\/p>\n\n\n\n<p>Just try not to \u201coverheat\u201d it with a lot of competitors. I was met with this screen when I played with the tool too much.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"285\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/something-went-wrong-error.png\" alt=\"Something Went Wrong Error\" class=\"wp-image-50739\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/something-went-wrong-error.png 512w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/something-went-wrong-error-300x167.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\"><em>Don\u2019t blame this on SEMRush, it could be an extremely rare bug.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>But the view overall is great. It shows top opportunities for your site, and a comparison with competitors to see how your business fares.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-overlap-semrush-1-1024x508.png\" alt=\"Keyword Overlap Semrush\" class=\"wp-image-50812\" style=\"width:768px;height:381px\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-overlap-semrush-1-1024x508.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-overlap-semrush-1-300x149.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-overlap-semrush-1-768x381.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/keyword-overlap-semrush-1.png 1175w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>And you can do the same thing with backlinks.<\/p>\n\n\n\n<p>It\u2019s not as complex as the keyword gap, but you can get prospect recommendations to kickstart link building efforts.&nbsp;<\/p>\n\n\n\n<p>They calculate that based on content intersect, and it\u2019s a really helpful tool.<\/p>\n\n\n\n<p>But there\u2019s more you can do when it comes to link building.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"link-building\">Link Building<\/h3>\n\n\n\n<p>First, the link building overview is basically the backlink gap dashboard slightly augmented, so there\u2019s no real reason to keep them in separate dashboards.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-dashboard-semrush-1-1024x505.png\" alt=\"Backlink Dashboard Semrush\" class=\"wp-image-50813\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-dashboard-semrush-1-1024x505.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-dashboard-semrush-1-300x148.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-dashboard-semrush-1-768x378.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-dashboard-semrush-1-1600x788.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-dashboard-semrush-1-1536x757.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-dashboard-semrush-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Again, unnecessary complexity.<\/p>\n\n\n\n<p>But it\u2019s not a useless feature.<\/p>\n\n\n\n<p>As you\u2019ll see, you get a lot of dashboards to play around with for links.<\/p>\n\n\n\n<p>The best one is the Backlinks view, since you can see all referring domains to your competitors.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlinks-overview-1-1024x667.png\" alt=\"Backlinks Overview\" class=\"wp-image-50814\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlinks-overview-1-1024x667.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlinks-overview-1-300x196.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlinks-overview-1-768x501.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlinks-overview-1-1600x1043.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlinks-overview-1-1536x1001.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlinks-overview-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>This helps you gauge potential links for your website, so don\u2019t gloss over it.<\/p>\n\n\n\n<p>Our recommendation is to take each one in turn and see who you can work with.<\/p>\n\n\n\n<p>Besides the default view, you can also choose to see subdomain data or root URL data, and you get a lot of filters for these numbers.<\/p>\n\n\n\n<p>It can get overwhelming, but they did a good job of streamlining the process for the link building dashboard.<\/p>\n\n\n\n<p>If you want to get into the nitty gritty of it, you can add filters to your links research.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"250\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-filters-semrush-1-1024x250.png\" alt=\"Backlink Filters Semrush\" class=\"wp-image-50815\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-filters-semrush-1-1024x250.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-filters-semrush-1-300x73.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-filters-semrush-1-768x188.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-filters-semrush-1.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>This makes it extremely easier to go deep on a specific keyword set, so your content promotion efforts should go smoother with SEMRush.<\/p>\n\n\n\n<p>On top, you can use their link building tool to research new opportunities.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-link-building-tool-1-1024x854.png\" alt=\"Semrush Link Building Tool\" class=\"wp-image-50816\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-link-building-tool-1-1024x854.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-link-building-tool-1-300x250.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-link-building-tool-1-768x641.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-link-building-tool-1-1600x1335.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-link-building-tool-1-1536x1281.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-link-building-tool-1.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Now, let\u2019s talk about drawbacks.<\/p>\n\n\n\n<p>First, this dashboard displays Linkedin as a backlink opportunity.<\/p>\n\n\n\n<p>Ok, I get it, just a small error.<\/p>\n\n\n\n<p>But it displays it as just as accessible and valuable as a general review website, which could make you question their algorithms (again).<\/p>\n\n\n\n<p>And you don\u2019t want to take any numbers risk for your online business.<\/p>\n\n\n\n<p>Second, as with anything SEMRush, it might take some time before you understand how to use each dashboard.<\/p>\n\n\n\n<p>However, it\u2019s a good tool to kickstart your backlink empire.<\/p>\n\n\n\n<p>And everything we talked about is just for finding new backlinks.<\/p>\n\n\n\n<p>If you want to clean up your backyard, you can do a backlink audit.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-audit-semrush-1-1024x567.png\" alt=\"Backlink Audit Semrush\" class=\"wp-image-50817\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-audit-semrush-1-1024x567.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-audit-semrush-1-300x166.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-audit-semrush-1-768x425.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-audit-semrush-1-1600x886.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-audit-semrush-1-1536x851.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/backlink-audit-semrush-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>And like most things SEMRush, it\u2019s filled with data<\/strong><\/p>\n\n\n\n<p>You can see all referring domains and backlinks, you get a report on your target pages, and you also get other metrics like Domain Authority Score or link toxicity. <\/p>\n\n\n\n<p>In our case, the report came out pretty good, and if you know what you\u2019re doing, you won\u2019t end up with any bad links from the get-go, so any position tracking tool can be just as useful for the occasional bad referral.<\/p>\n\n\n\n<p>But it still has a decent comprehensive view of your backlinks, and it\u2019s especially useful if you have a lot of links to analyze.<\/p>\n\n\n\n<p>Overall, the system works if you have some old websites.<\/p>\n\n\n\n<p>Or if you bought an online business and you want to give it a check-up.<\/p>\n\n\n\n<p>Other than that, their rank tracker is more than enough.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rank-tracking\">Rank Tracking<\/h3>\n\n\n\n<p>First, a fun fact:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"408\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-search-engines-search-1-1024x408.png\" alt=\"Semrush Search Engines Search\" class=\"wp-image-50818\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-search-engines-search-1-1024x408.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-search-engines-search-1-300x120.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-search-engines-search-1-768x306.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-search-engines-search-1-1536x612.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-search-engines-search-1.png 1550w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>SEMRush is the only tool I\u2019ve ever seen that lets you track data for China\u2019s search engine.<\/p>\n\n\n\n<p>So I guess, if you\u2019re an SEO trying to compete on Baidu\u2026 definitely go for SEMRush, not anything else.<\/p>\n\n\n\n<p>Talk about enabling research on all search engines.<\/p>\n\n\n\n<p>Now for the full rank tracker review.<\/p>\n\n\n\n<p>You\u2019ll have to add what keywords you\u2019re tracking manually, which is already a downgrade from Ahrefs.<\/p>\n\n\n\n<p>Over there, the keywords you\u2019re ranking for are indexed automatically and you don\u2019t need to take any extra steps to get their email notifications.<\/p>\n\n\n\n<p>There is a workaround.<\/p>\n\n\n\n<p>If you have the Guru plan, you can export all the keywords found in the initial site audit and upload them here.<\/p>\n\n\n\n<p>But it\u2019s still not a viable solution if you\u2019re looking for efficiency.<\/p>\n\n\n\n<p>However, if you put in the time in the beginning, and then add keywords as you upload new content, you get a pretty decent position tracking tool.<\/p>\n\n\n\n<p>Besides the general tracking, you can also track particular posts.<\/p>\n\n\n\n<p>And for the cool part &#8211; You can use the SEMRush Sensor.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-sensor-1-1024x793.png\" alt=\"Semrush Sensor\" class=\"wp-image-50819\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-sensor-1-1024x793.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-sensor-1-300x232.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-sensor-1-768x595.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-sensor-1-1600x1240.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-sensor-1-1536x1190.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-sensor-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>This is more of a trends dashboard, but for industries and their organic search numbers.<\/p>\n\n\n\n<p>It\u2019s a lot to unpack, and I found myself playing around with it more and more.<\/p>\n\n\n\n<p>However, unless you have an empire of authority websites, you can\u2019t do much with it besides seeing how you fare against your industry.<\/p>\n\n\n\n<p>(not to say that\u2019s a bad thing)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content-marketing-toolkit\">Content Marketing Toolkit<\/h3>\n\n\n\n<p>Again, this is a toolkit in and of itself, but a lot of options will take you to the SEO view, so we\u2019ll deal with it here.<\/p>\n\n\n\n<p>You can find topic ideas from keywords or domains.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-content-marketing-tool-1-1024x478.png\" alt=\"Semrush Content Marketing Tool\" class=\"wp-image-50820\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-content-marketing-tool-1-1024x478.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-content-marketing-tool-1-300x140.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-content-marketing-tool-1-768x359.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-content-marketing-tool-1-1600x747.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-content-marketing-tool-1-1536x717.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-content-marketing-tool-1.png 1801w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>And if you plug any seed niche, you\u2019ll get a lot of recommendations for things that get a lot of shares or references.<\/p>\n\n\n\n<p>Yeah, they\u2019re not always the best recommendations.<\/p>\n\n\n\n<p>For example, you can\u2019t write anything about \u201cspend time\u201d that\u2019s similar to a Wikipedia article.<\/p>\n\n\n\n<p>So even if, overall, SEMRush has good recommendations, that\u2019s the 4th (or was it 5th?) strike.<\/p>\n\n\n\n<p>SEMRush seems to be rough around the edges sometimes, both in the data they serve and the way they display it.<\/p>\n\n\n\n<p>Not to bash them too much though &#8211; this feature is a great aid to find new article ideas, especially after you\u2019ve written 30 or 40 pieces and you feel like you covered everything you could in your niche.<\/p>\n\n\n\n<p>You can also use the SEO Template, which has recommendations for optimizing your website and individual articles.<\/p>\n\n\n\n<p>Just plug a keyword and you\u2019ll get a template for the type of content you need to create.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"779\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-seo-recommendations-for-content-1-1024x779.png\" alt=\"Semrush Seo Recommendations For Content\" class=\"wp-image-50821\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-seo-recommendations-for-content-1-1024x779.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-seo-recommendations-for-content-1-300x228.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-seo-recommendations-for-content-1-768x584.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-seo-recommendations-for-content-1-1600x1217.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-seo-recommendations-for-content-1-1536x1169.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/semrush-seo-recommendations-for-content-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>On top, you get a lot of general recommendations for how your articles should look like.<\/p>\n\n\n\n<p><strong>But wait, there\u2019s more.<\/strong><\/p>\n\n\n\n<p>The SEO Writing Assistant (technically) helps you create content that is optimized for search results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"800\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-content-editor-1024x800.png\" alt=\"Content Editor Semrush\" class=\"wp-image-50755\" style=\"width:512px;height:400px\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-content-editor-1024x800.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-content-editor-300x235.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-content-editor-768x600.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-content-editor.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>But does it really help?<br><br>The Quick Checker lets you review your content, but considering the limited amount of keyword suggestions, I\u2019d only advise you use it for short product descriptions.<\/p>\n\n\n\n<p>You can also add it as an extension on Google Docs.<\/p>\n\n\n\n<p>Unfortunately, it\u2019s not as depthful as the <a href=\"\/recommends\/surfer-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Surfer Content Editor<\/a> for example, it just has a few recommendations.<\/p>\n\n\n\n<p>Compare that to <a href=\"\/surfer-seo-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">Surfer<\/a>\u2019s extensive suggestions:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"1024\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/surfer-editor-seo-content-keyword-suggestions-1-541x1024.png\" alt=\"Surfer Editor Seo Content Keyword Suggestions\" class=\"wp-image-50823\" style=\"width:406px;height:768px\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/surfer-editor-seo-content-keyword-suggestions-1-541x1024.png 541w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/surfer-editor-seo-content-keyword-suggestions-1-158x300.png 158w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/surfer-editor-seo-content-keyword-suggestions-1-768x1454.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/surfer-editor-seo-content-keyword-suggestions-1.png 786w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/figure><\/div>\n\n\n<p>Plus, considering how light it is, it doesn\u2019t really warrant a tool in and of itself.<\/p>\n\n\n\n<p>But it can be helpful for specific cases.<\/p>\n\n\n\n<p>Besides the SEO tweaks, you can also do brand monitoring.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"816\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/brand-mention-tool-semrush-1-1024x816.png\" alt=\"Brand Mention Tool Semrush\" class=\"wp-image-50824\" style=\"width:768px;height:612px\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/brand-mention-tool-semrush-1-1024x816.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/brand-mention-tool-semrush-1-300x239.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/brand-mention-tool-semrush-1-768x612.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/brand-mention-tool-semrush-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>This is great to see mentions, social reach and get notified whenever people talk about you.<\/p>\n\n\n\n<p>If you sell products, you\u2019ll quickly see any reviews that crop up.<\/p>\n\n\n\n<p>If you get mentioned without any links pointing back to you, you can turn that into a link building opportunity.<\/p>\n\n\n\n<p>And if you need anything extra, you can also use their content audit.<\/p>\n\n\n\n<p>While great in theory, it\u2019s only helpful if you\u2019ve been in the business for a few years.<\/p>\n\n\n\n<p>It\u2019s going to give you an overview of your newest pages, SEO and content quality.<\/p>\n\n\n\n<p>This is where you\u2019ll first see the limitations of their cheapest plan. If you don\u2019t upgrade to the Guru plan, you\u2019ll only see an audit on your top 50 pages.<\/p>\n\n\n\n<p>But they\u2019ve also got other awesome services.<\/p>\n\n\n\n<p>For example, you can order a rewrite on articles you\u2019ve been struggling with.<\/p>\n\n\n\n<p>This is helpful if you want to break into the blogosphere by investing a lot of money.<\/p>\n\n\n\n<p>But it\u2019s not good news if you\u2019re bootstrapping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"semrush-for-seo-is-it-worth-it\">SEMRush for SEO: Is it Worth it?<\/h3>\n\n\n\n<p>All in all, it\u2019s a great tool. Definitely our <a href=\"\/ahrefs-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">alternative to Ahrefs<\/a> if you don\u2019t like the blue-haired all-in-one.<\/p>\n\n\n\n<p>When you look at everything you can do for SEO, SEMRush has technically more features.<\/p>\n\n\n\n<p>But they\u2019re often just bells and whistles.<\/p>\n\n\n\n<p>So you can make due, but it\u2019s not the easiest to use alternative.<\/p>\n\n\n\n<p>Especially if you\u2019re either a beginner, bootstrapper or don\u2019t have a huge website.<\/p>\n\n\n\n<p>However, as long as you\u2019re an experienced SEO, have a big website (generally in content size) and don\u2019t mind an over cluttered interface, it can work.<\/p>\n\n\n\n<p>But if you browse the SEMRush site, SEO is not the only thing they claim to help with.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"semrush-and-paid-advertising\">SEMRush and Paid Advertising<\/h2>\n\n\n\n<p>Besides SEO, you can also track a lot of paid advertising metrics.<\/p>\n\n\n\n<p>And you\u2019ll be able to do that in most views. For example, keyword research for SEO is bundled along with PPC numbers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"865\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-ppc-metrics-1024x865.png\" alt=\"Semrush Ppc Metrics\" class=\"wp-image-50763\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-ppc-metrics-1024x865.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-ppc-metrics-300x253.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-ppc-metrics-768x648.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-ppc-metrics.png 1311w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>For anyone that wants to sell products in the niche they\u2019re writing in, it\u2019s a nice addition.<\/p>\n\n\n\n<p>For example, if you have a website that sells neck massagers and you\u2019re writing articles about how to use them, buying guides and the like, it can help.<\/p>\n\n\n\n<p>You can be writing a guide on how to choose the best Naipo neck massager, and also get an estimate on how much you should spend for each click on your Naipo ads.<\/p>\n\n\n\n<p>But it does deeper.<\/p>\n\n\n\n<p>You can get the same overviews as you would for organic traffic, like the domain analysis, competitor comparison and a bunch of other tools, from a PPC perspective.<\/p>\n\n\n\n<p>And it\u2019s a well-rounded tool<\/p>\n\n\n\n<p>But let\u2019s round up the best features.<\/p>\n\n\n\n<p>First, you get tools to check on your competitor\u2019s ads, both on display and search network.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"797\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ideas-for-search-ads-semrush-1-1024x797.png\" alt=\"Ideas For Search Ads Semrush\" class=\"wp-image-50825\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ideas-for-search-ads-semrush-1-1024x797.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ideas-for-search-ads-semrush-1-300x234.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ideas-for-search-ads-semrush-1-768x598.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ideas-for-search-ads-semrush-1-1600x1245.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ideas-for-search-ads-semrush-1-1536x1196.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ideas-for-search-ads-semrush-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Which is a great way to get a grip on the keywords you want to target.<\/p>\n\n\n\n<p>Although, if we\u2019re honest here, it\u2019s not too much when compared to the Google Ads data you can get.<\/p>\n\n\n\n<p>On the other hand, the Ad Builder has a lot of potential.<\/p>\n\n\n\n<p>This feature bundles all the data it can get, and it generates ideas based on the keywords you\u2019re ranking for, with input from what your competitors advertise on.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ad-builder-semrush-1-1024x473.png\" alt=\"Ad Builder Semrush\" class=\"wp-image-50826\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ad-builder-semrush-1-1024x473.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ad-builder-semrush-1-300x139.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ad-builder-semrush-1-768x355.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ad-builder-semrush-1-1600x739.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ad-builder-semrush-1-1536x710.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/ad-builder-semrush-1.png 1636w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>In theory, that\u2019s fantastic, but it isn\u2019t much in practice. Really, it\u2019s just another place to centralize all the data from before.<\/p>\n\n\n\n<p>Plus, if you want to make use of all the insights SEMRush offers, you\u2019ll have to paste your ads from the Google Ads platform, so it\u2019s strenuous.<\/p>\n\n\n\n<p>And the insights aren\u2019t much compared to what you see in the regular Ads view.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/paid-search-positions-semrush-1-1024x333.png\" alt=\"Paid Search Positions Semrush\" class=\"wp-image-50827\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/paid-search-positions-semrush-1-1024x333.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/paid-search-positions-semrush-1-300x98.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/paid-search-positions-semrush-1-768x250.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/paid-search-positions-semrush-1-1600x520.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/paid-search-positions-semrush-1-1536x499.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2017\/03\/paid-search-positions-semrush-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>All in all, it can be a benefit for a few specific individuals.<\/p>\n\n\n\n<p>But it can also make everything confusing.<\/p>\n\n\n\n<p>So if you want to get SEMRush solely as an advertising aid, you\u2019d be better off just mastering Google Ads and Google Analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"social-media-marketing-with-semrush\">Social Media Marketing with SEMRush<\/h2>\n\n\n\n<p>As a general rule, if you want to create an authority website (or even a niche website) focus on SEO.<\/p>\n\n\n\n<p>You can do some PPC if you can afford, but only if you manage to get a ROI for your products.<\/p>\n\n\n\n<p>Social media\u2026<\/p>\n\n\n\n<p>That\u2019s a different ball game, and it should really just be an afterthought.<\/p>\n\n\n\n<p>Or something to focus on when you get much bigger.<\/p>\n\n\n\n<p>Keeping that in mind, let\u2019s see what SEMRush helps with.<\/p>\n\n\n\n<p>First, it\u2019s great that you can connect your social platforms and schedule posts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"798\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-social-media-toolkit-1024x798.png\" alt=\"Semrush Social Media Toolkit\" class=\"wp-image-50762\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-social-media-toolkit-1024x798.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-social-media-toolkit-300x234.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-social-media-toolkit-768x599.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-social-media-toolkit.png 1532w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>If you ever bootstrapped a Facebook and Instagram combo, you\u2019ll immediately know that this takes care of a lot for you.<\/p>\n\n\n\n<p>But is SEMRush worth it for the social media insights too?<\/p>\n\n\n\n<p>Well, you do get a place to centralize all social media insights.<\/p>\n\n\n\n<p>On top, you can also:<\/p>\n\n\n\n<ul>\n<li>Measure your competition\u2019s social media presence<\/li>\n\n\n\n<li>Boost your posts<\/li>\n\n\n\n<li>Track your performance<\/li>\n<\/ul>\n\n\n\n<p>So we tried it for a week.<\/p>\n\n\n\n<p>And we weren\u2019t disappointed, it\u2019s really helpful when managing a page of any size.<\/p>\n\n\n\n<p>But unless you\u2019re running a multi-million dollar company with a huge social following, you\u2019ll be better off focusing on a few channels and just gathering data individually.<\/p>\n\n\n\n<p>The data is already there.<\/p>\n\n\n\n<p>And you can\u2019t justify the added expense.<\/p>\n\n\n\n<p>Yes, they also have a beta for running social media ads.<\/p>\n\n\n\n<p>So it has the potential to become huge.<\/p>\n\n\n\n<p>And if you spend some time with the tool, you\u2019ll probably like to have everything in one spot.<\/p>\n\n\n\n<p>But again &#8211; it\u2019s only worth it for big platforms.<\/p>\n\n\n\n<p>If you have a few thousand followers on IG, it\u2019s not so helpful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"semrush-as-a-service\">SEMRush as a Service<\/h2>\n\n\n\n<p>Overall, SEMRush has a well-rounded service.<\/p>\n\n\n\n<p>The pricing is more or less on par with Ahrefs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-pricing-1024x522.png\" alt=\"Semrush Pricing\" class=\"wp-image-50767\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-pricing-1024x522.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-pricing-300x153.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-pricing-768x392.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-pricing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The basic plan is $99.95 per month, Guru is $199.95 per month and a Business subscription can set you back $399.95 each month.<\/p>\n\n\n\n<p>You get all of your needs taken care of with the Basic plan, so if you like SEMRush, go for that.<\/p>\n\n\n\n<p>Just make sure you try the free trial first, because you may be overwhelmed while using SEMRush if you\u2019re not working for a big agency or website.<\/p>\n\n\n\n<p>The only benefit over Ahrefs is the cap.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-plans-comparison-1024x555.png\" alt=\"Semrush Plans Comparison\" class=\"wp-image-50769\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-plans-comparison-1024x555.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-plans-comparison-300x163.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-plans-comparison-768x416.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-plans-comparison.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>You (technically) get more keyword searches with SEMRush, but that\u2019s justified since you\u2019ll use the reports cap for more things related to analytics.&nbsp;<\/p>\n\n\n\n<p>Ahrefs gives you 25 advanced reports for the Basic plan each dat, but you get way more mileage out of them. The process there is much more streamlined and you get all the data faster.<\/p>\n\n\n\n<p>Support wise, SEMRush does its best to help you get started. All of the complicated metrics have explanations and they have a big support center.<\/p>\n\n\n\n<p>Getting in touch is not as easy as with most other tools.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"625\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-support-system-1024x625.png\" alt=\"Semrush Support System\" class=\"wp-image-50766\" style=\"width:768px;height:469px\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-support-system-1024x625.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-support-system-300x183.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-support-system-768x468.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/semrush-support-system.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>The interface also looks pretty old.<\/p>\n\n\n\n<p>But you shouldn&#8217;t feel overwhelmed if you know what you\u2019re doing.<\/p>\n\n\n\n<p><strong>Now for the good stuff.<\/strong><\/p>\n\n\n\n<p>If we\u2019re to talk management tools, you can see that SEMRush was built for agencies.<\/p>\n\n\n\n<p>For example, they want to help with lead generation.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/lead-generation-semrush-1024x561.png\" alt=\"Lead Generation Semrush\" class=\"wp-image-50764\" srcset=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/lead-generation-semrush-1024x561.png 1024w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/lead-generation-semrush-300x164.png 300w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/lead-generation-semrush-768x421.png 768w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/lead-generation-semrush-1600x877.png 1600w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/lead-generation-semrush-1536x842.png 1536w, https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/08\/lead-generation-semrush.png 1762w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Awesome way to add value to your customers, if not a bit too on the nose. Having worked in an agency background, most of them will likely have their own fancy lead generation methods.<\/p>\n\n\n\n<p>But when it comes to clients you already signed, it\u2019s easy to separate everything you\u2019re working on into projects and keep tabs on what organic and paid data sets go where.<\/p>\n\n\n\n<p>You also get a Calendar, which isn\u2019t revolutionary, but it helps you have everything in one place.<\/p>\n\n\n\n<p>Putting it all on paper, I think SEMRush\u2019s dream is to become the Jarvis of marketers. They do try to make your life easier.<\/p>\n\n\n\n<p>And more often than not, they succeed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"who-should-use-semrush\">Who Should Use SEMRush?<\/h2>\n\n\n\n<p>If you have a big site, you could give it a try.<\/p>\n\n\n\n<p>If you\u2019re an established agency, you could also give it a shot<\/p>\n\n\n\n<p>Other than that, Ahrefs is a better choice overall. If you want to learn more, read about our <a href=\"\/semrush-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMRush alternatives<\/a>.<\/p>\n\n\n\n<p>Bootstrappers and the regular blog owners will have a much better experience with Ahrefs.<\/p>\n\n\n\n<p>First of all, because of the unnecessary complexity in SEMRush.<\/p>\n\n\n\n<p>Second, because some processes are better streamlined in Ahrefs.&nbsp;<\/p>\n\n\n\n<p>For example, when you analyze a keyword in Ahrefs, youk get instant data on SERP numbers, a more exhaustive competitive analysis and backlink suggestions.<\/p>\n\n\n\n<p>Most of them one click away from the initial dashboard.<\/p>\n\n\n\n<p>In SEMRush, you\u2019ll often need to switch between views to get the same type of insights, not to mention the better support you get with Ahrefs.<\/p>\n\n\n\n<p>Third, Ahrefs data is (so far) more reliable.<\/p>\n\n\n\n<p>If you want to find out more, read our <a href=\"\/ahrefs-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs review<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"semrush-review-conclusion\">SEMRush Review: Conclusion<\/h2>\n\n\n\n<p>SEMRush can be a viable choice for a lot of marketers.<\/p>\n\n\n\n<p>And it can help with:<\/p>\n\n\n\n<ul>\n<li>A decent audit tool for SEO, backlinks and content<\/li>\n\n\n\n<li>A good keyword research tool<\/li>\n\n\n\n<li>Helpful content marketing features<\/li>\n\n\n\n<li>A viable position tracking tool<\/li>\n\n\n\n<li>Organic and paid metrics<\/li>\n<\/ul>\n\n\n\n<p>And much more.<\/p>\n\n\n\n<p>So SEMRush provides most blog owners with what they\u2019ll need to succeed<\/p>\n\n\n\n<p>And it\u2019s got a free trial, so give it a shot if you liked what you read today.<\/p>\n\n\n\n<p>But it can lag in one or more areas.<\/p>\n\n\n\n<p>And there are better options for your business.<\/p>\n\n\n\n<p>So let us know, do you agree with our SEMRush review?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahrefs is our go-to all-in-one SEO tool. It\u2019s easy to start, and it packs quite the punch. And while SEMRush fell out of grace with us the last time we looked at it, it went through some facelifts. It can help you find keywords to rank, audit your site, pit your business against your competitors, &#8230; <a title=\"SEMRush Review &#038; Tutorials (2024 Edition)\" class=\"read-more\" href=\"https:\/\/www.authorityhacker.com\/semrush-review\/\" aria-label=\"Read more about SEMRush Review &#038; Tutorials (2024 Edition)\">Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":98463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[15],"tags":[454,13],"acf":{"coauthors":null},"uagb_featured_image_src":{"full":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft.png",2668,1501,false],"thumbnail":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft-520x292.png",520,292,true],"medium":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft-300x169.png",300,169,true],"medium_large":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft-768x432.png",768,432,true],"large":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft-1024x576.png",1024,576,true],"gs-tiny":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft.png",50,28,false],"xl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft-1600x900.png",1600,900,true],"xxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft-2200x1238.png",2200,1238,true],"xxxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft.png",2668,1501,false],"xxxxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft.png",2668,1501,false],"xxxxxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft.png",2668,1501,false],"1536x1536":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft-1536x864.png",1536,864,true],"2048x2048":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/07\/semrush-review-ft-2048x1152.png",2048,1152,true]},"uagb_author_info":{"display_name":"Theodor Porutiu","author_link":"https:\/\/www.authorityhacker.com\/author\/theodor-porutiu\/"},"uagb_comment_info":20,"uagb_excerpt":"Ahrefs is our go-to all-in-one SEO tool. It\u2019s easy to start, and it packs quite the punch. And while SEMRush fell out of grace with us the last time we looked at it, it went through some facelifts. It can help you find keywords to rank, audit your site, pit your business against your competitors,&hellip;","_links":{"self":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/posts\/10833"}],"collection":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/comments?post=10833"}],"version-history":[{"count":16,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/posts\/10833\/revisions"}],"predecessor-version":[{"id":109087,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/posts\/10833\/revisions\/109087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/media\/98463"}],"wp:attachment":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/media?parent=10833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/categories?post=10833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/tags?post=10833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}