{"id":34843,"date":"2021-12-27T09:40:00","date_gmt":"2021-12-27T09:40:00","guid":{"rendered":"https:\/\/authorityhacker.com\/?p=34843"},"modified":"2024-03-27T18:13:21","modified_gmt":"2024-03-27T18:13:21","slug":"headlines","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/headlines\/","title":{"rendered":"How To Write The Best Headlines For Shares, Links & Traffic [Data Powered Guide]"},"content":{"rendered":"\n
Without a reasonably good headline, nobody will bother to read your content.<\/p>\n\n\n\n
That makes the headline the most important part of it.<\/p>\n\n\n\n
It sucks to say, but to be perfectly on point, writing a good headline even beats writing great content itself, as bad content gets most exposure these days because of<\/strong> better headlines.<\/p>\n\n\n\n Plus, it\u2019s much easier to write a catchy headline than it is to put a great piece of content together.<\/p>\n\n\n\n Ask most newspapers.<\/p>\n\n\n\n And, even if you are a hardcore SEO person who thinks this social media B.S doesn\u2019t apply to you, you are wrong.<\/p>\n\n\n\n Headlines and clickable titles are important for several reasons:<\/p>\n\n\n\n So even if you are an SEO and want something that will give you an edge over the competition, read on.<\/p>\n\n\n\n Additionally, the knowledge we have put in this article can be used for:<\/p>\n\n\n\n And pretty much anything else that has a headline.<\/p>\n\n\n\n We analyzed 1.5 million heavily shared headlines so we can put together a straightforward guide to write solid headlines.<\/p>\n\n\n\n Before you go on and read about how to write actually useful headlines, here\u2019s a short overview of the actual findings:<\/b><\/p>\n\n\n\n So that\u2019s for a quick glimpse. Now, onto the actionable stuff.<\/p>\n\n\n\n It is said that successful marketers spend up to 60% of their time on the headline alone, surprisingly there\u2019s little data behind the science of writing it.<\/p>\n\n\n\n A couple of good studies were done in recent years, one by Buzzsumo<\/a>, another one by CoSchedule<\/a>, both companies in the business of content marketing.<\/p>\n\n\n\n Both of these studies are great and served as an inspiration for this one.<\/p>\n\n\n\n We took a slightly different approach, however.<\/p>\n\n\n\n First, we obtained 1.5 million headlines that were quite heavily shared.<\/p>\n\n\n\n We looked at Facebook, Twitter, and Reddit (now the 5th most visited website in the US.<\/a>) <\/p>\n\n\n We focused on getting 1.5 million headlines that already had some meaningful social scores.<\/em><\/p>\n\n\n\n There\u2019s little utility in getting an entirely random dataset as most content gets no shares, so you only end up with a small number of \u201ctop performers\u201d getting statistically meaningless data.<\/em><\/p>\n\n\n\n We used Ahrefs\u2019 Content Explorer, Ahrefs\u2019s API, Reddit, and Twitter APIs to obtain our data (stats like shares, traffic, type of content, referring domains, etc.)<\/p>\n\n\n\n The data were cleaned up, outliers and duplicates removed.<\/p>\n\n\n\n Another thing we did differently is that we broke it all down into the top 20%, top 10%, top 5%, and top 1%.<\/p>\n\n\n\n\n
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How we scraped 1.5 Million headlines for this study<\/h2>\n\n\n\n
Note<\/h4>\n\n\n\n
Threshold Scores<\/b><\/h4>\n\n\n\n