{"id":35449,"date":"2022-01-17T08:40:00","date_gmt":"2022-01-17T08:40:00","guid":{"rendered":"https:\/\/authorityhacker.com\/?p=35449"},"modified":"2022-02-04T16:06:23","modified_gmt":"2022-02-04T16:06:23","slug":"internal-links","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/internal-links\/","title":{"rendered":"What Data Says about 1 million internal links and how you can use it to improve your rankings"},"content":{"rendered":"\n

When it comes to ranking in Google links matter a lot.<\/strong><\/p>\n\n\n\n

In this article we\u2019ll talk about internal links – the links that point to your page from other pages of your website<\/strong>.<\/p>\n\n\n\n

We\u2019ve already established, in our previous study<\/a>, that the number of external links is the single most dominant factor that stands out among the top Google results.<\/p>\n\n\n\n

That was measured by the number of referring domains.<\/p>\n\n\n\n

But for your reference here\u2019s another study we did that looks at all backlinks instead of unique referring domains only:<\/p>\n\n\n\n

\"Total
(based on a study of 500,000 search results)<\/figcaption><\/figure><\/div>\n\n\n\n

So that\u2019s for links from other websites – different study, different dataset, results confirmed.<\/p>\n\n\n\n

But what about internal links<\/strong>? Do they matter at all?<\/p>\n\n\n\n

We\u2019ve done a new study, so in this article, we\u2019ll give you the answer.<\/p>\n\n\n\n

You\u2019ll also gain a thorough understanding of internal linking so when you\u2019re done with this blog you can go on and take some immediate action<\/strong>.<\/p>\n\n\n\n

Let\u2019s do this.<\/p>\n\n\n\n

What Are Internal Links?<\/h2>\n\n\n\n

An internal link is any kind of link on your website that links to another page on your website.<\/b><\/p>\n\n\n\n

\"What<\/figure><\/div>\n\n\n\n

Internal links are not just links within the readable text, they include all links that point to other pages of your website<\/b>.<\/p>\n\n\n\n

That includes navigation links<\/b>, CTAs<\/b>, links in widgets<\/b> such as \u201crecommended articles,\u201d image links<\/b> and so on.<\/p>\n\n\n\n

Another key term that we use a lot is \u201cbacklink\u201d. There are external and internal backlinks and they refer to links on other pages and websites pointing back to your page.<\/p>\n\n\n\n

\"What<\/figure><\/div>\n\n\n\n

As already pointed out, external backlinks play a pivotal role in getting your pages rank high up in the Google results.<\/p>\n\n\n\n

But when it comes to marketing, internal links are very useful too. In general, they fulfil three key functions. They help with SEO, user experience and conversion.<\/p>\n\n\n\n