{"id":43072,"date":"2022-01-07T19:58:00","date_gmt":"2022-01-07T19:58:00","guid":{"rendered":"https:\/\/authorityhacker.com\/?p=43072"},"modified":"2024-03-27T17:51:07","modified_gmt":"2024-03-27T17:51:07","slug":"link-building-outreach","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/link-building-outreach\/","title":{"rendered":"We Analyzed Our Link Outreach Data For The Past 2 Years, Here Is What We Found"},"content":{"rendered":"\n<p>Over the course of the last 3 years, we sent out over 600,000 link building emails and reached out to 150,000 websites. <\/p>\n\n\n\n<p>As you know backlinks matter a lot when it comes to SEO.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/total-backlinks-per-google-search-rank-ah-1024x661.png\" alt=\"Total Backlinks Per Google Search Rank Ah\" class=\"wp-image-43410\"\/><figcaption class=\"wp-element-caption\"><em>(a chart from one of <a href=\"\/internal-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"our previous studies  (opens in a new tab)\">our previous studies <\/a>based on an analysis of 500,000 search results)<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>In fact, they\u2019re paramount.<\/p>\n\n\n\n<p>Our outreach campaigns played a big role in building up AuthorityHacker and our websites, including <a aria-label=\"one we recently sold for mid six figures in less than 18 months (opens in a new tab)\" href=\"\/how-to-sell-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">one we recently sold for mid six figures in less than 18 months<\/a> since its founding.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/authorityhacker.com-ahrefs-rank-overview-1024x314.png\" alt=\"Authorityhacker.com Ahrefs Rank Overview\" class=\"wp-image-43084\"\/><figcaption class=\"wp-element-caption\"><em>Email outreach has been an important part of our journey.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>In the process, we tracked both our campaigns and the results, so in this article, we\u2019ll share what we learned.<\/p>\n\n\n\n<p>This won\u2019t be another \u201cemail success\u201d guide that deals with <a href=\"https:\/\/autoklose.com\/subject-lines-networking-email\/\" target=\"_blank\" rel=\"noopener\">subject lines<\/a>, replies and open rates. <\/p>\n\n\n\n<p>We looked at the actual results i.e. the won backlinks and how did we earn them. So right on the money. <\/p>\n\n\n\n<p>For the impatient ones, here\u2019s a quick summary of the results:<\/p>\n\n\n\n<ul>\n<li>We <strong>sent out &gt; 600,000 emails, reached out to 150,000 website owners<\/strong> and that translated to <strong>4,300 referring domains<\/strong>. It is a numbers game but it pays off.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>You should <strong>always pay attention to metrics that matter, such as sales, conversions, links<\/strong>. We found that some campaigns with high open rates and many replies translated into poor conversions.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>You can see <strong>quick results<\/strong>. It takes about <strong>8 days on average for an email to convert into a backlink<\/strong>. For opens it\u2019s one day for the reply it\u2019s 6 days.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>We\u2019ve <strong>sent out 3 follow-up emails<\/strong>. That strategy has at least doubled our results. Without follow-up emails, most of our efforts could go to waste.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Most of these results came from a <strong>regular shotgun approach<\/strong>. Shotgun outreach has therefore proved to be a <strong>lowest-cost, high-return approach<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Using the <strong>recipient&#8217;s first name in the initial outreach<\/strong> has shown to have little impact on opens and reply rates but <strong>increased the final result by about 50%<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Domain rating (Ahrefs metric) seems to play a role<\/strong>. Most results came from 30 &#8211; 50 DR websites. Our success rates started to plummet with higher-rated recipients.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>The <strong>best days to reach out turned out to be Mondays and Fridays<\/strong>. Thursdays and Sundays have shown the worst results.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>5.7% of earned backlinks<\/strong> came from the <strong>websites that linked to us before<\/strong>. <\/li>\n<\/ul>\n\n\n\n<ul>\n<li>We <strong>sent out 78 campaigns<\/strong>, 2 campaigns had the best open rates and 3 scored the highest in getting links. Read on to see the subject lines and email templates we used. You can also check here for more <a href=\"https:\/\/www.rightinbox.com\/features\/gmail-email-templates\" target=\"_blank\" rel=\"noopener\">email templates<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>2017 was our best year in terms of results. 2018 was our best year in terms of output. <\/strong>This year our output was little and campaigns were less effective too.<\/li>\n<\/ul>\n\n\n\n<p><strong>Do You Prefer Podcasts? No Worries, we got you covered<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-soundcloud wp-block-embed-soundcloud\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"#183 \u2013 10 Things We Learned Analyzing 600,000 Outreach Emails by Authority Hacker\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=false&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F739663393&#038;show_artwork=false&#038;maxheight=1000&#038;maxwidth=1200\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Now, onto the charts and details.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"our-campaigns-and-app-stack\">Our Campaigns And App Stack<\/h2>\n\n\n\n<p>In short, we reached out to a number of websites with <a href=\"https:\/\/hunter.io\/cold-email-guide\/\" target=\"_blank\" rel=\"noopener\">cold emails<\/a> asking them to link to one of our articles. <\/p>\n\n\n\n<p>We followed a <a aria-label=\"shotgun approach (opens in a new tab)\" href=\"\/link-building-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">shotgun approach<\/a> most of the time, in some campaigns we offered a guest post.<\/p>\n\n\n\n<p>We used <a href=\"\/recommends\/ahrefs\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ahrefs (opens in a new tab)\">Ahrefs<\/a> -&gt; Content Explorer to compile a list of domains we\u2019d like to reach out to, and we used <a rel=\"noreferrer noopener\" aria-label=\"hunter.io (opens in a new tab)\" href=\"\/recommends\/hunter-io\/\" target=\"_blank\">hunter.io<\/a> to find direct emails.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"188\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/outreach-app-stack.png\" alt=\"Outreach App Stack\" class=\"wp-image-43111\"\/><\/figure><\/div>\n\n\n<p>Finally, we uploaded the lists into a cold email tool <a href=\"https:\/\/www.authorityhacker.com\/recommends\/mailshake\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mailshake<\/a>, with templates and follow-up emails to reach out.<\/p>\n\n\n\n<p>Here\u2019s how it all played out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-1-it-s-a-numbers-game\">Takeaway #1: It\u2019s A Numbers Game<\/h2>\n\n\n\n<p>We sent out over 630,000 emails to 152,000 website owners, over the course of three years in 78 campaigns. <\/p>\n\n\n\n<p>As a result, we earned 4,306 backlinks from 4,244 referring domains.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/ah-cold-email-outreach-campaign-stats-1024x656.png\" alt=\"Cold Email Outreach Campaign Stats\" class=\"wp-image-43411\"\/><\/figure><\/div>\n\n\n<p>I would say that\u2019s a great result, but you have to be prepared to do a lot of work.<\/p>\n\n\n\n<p>And likewise, you\u2019ll need patience as firing out so many emails in a short period of time is more likely to get you blacklisted than earn you those backlinks.<\/p>\n\n\n\n<p>Luckily, there are some decent tools out there to help you automate things. <\/p>\n\n\n\n<p>See our app stack or <a rel=\"noreferrer noopener\" aria-label=\"this post (opens in a new tab)\" href=\"\/online-marketing-tools\/\" target=\"_blank\">this post<\/a> on our favorite automation tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-2-don-t-get-blinded-by-vanity-metrics\">Takeaway #2: Don\u2019t Get Blinded By Vanity Metrics<\/h2>\n\n\n\n<p>I read a lot of outreach studies to get better results. I gained a lot of value but oftentimes, they\u2019re all about open rates and replies.<\/p>\n\n\n\n<p>You\u2019ll rarely read about actual conversions. While open rates matter when it comes to measuring the effectiveness of your subject lines, beyond that these metrics are useless.<\/p>\n\n\n\n<p>Oftentimes, they can even be damaging as they make you feel good about your efforts prompting you to do more of it.<\/p>\n\n\n\n<p>But as you saw in the chart above, there\u2019s a big difference in reply rates and getting the actual link. I also looked at individual campaigns and was surprised to find disparity.<\/p>\n\n\n\n<p>Have a look:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/outreach-campaigns-test-results-1024x492.png\" alt=\"Outreach Campaigns Test Results\" class=\"wp-image-43412\"\/><\/figure><\/div>\n\n\n<p>This is a nice example. The campaign A gets fantastic open rates, yet at the end of the day, it\u2019s more of a waste of time as results that matter i.e. earned links are abysmal.<\/p>\n\n\n\n<p>If we didn\u2019t carefully track the earned links, we could have ended up earning a lot less links by focusing on open rates. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-3-most-links-are-earned-within-8-days\">Takeaway #3: Most links are earned within 8 days<\/h2>\n\n\n\n<p>SEO is a long term game but there are ways to accelerate your progress. Sending out cold email campaigns is one of them.<\/p>\n\n\n\n<p>While we sent 3 follow-up emails to each of the contacts, it took on average 8 days for them to give us a backlink. More precisely 8.2 days, with the median being 8.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/cold-outreach-time-to-metric-1024x637.jpg\" alt=\"Cold Outreach Time To Metric\" class=\"wp-image-43316\"\/><\/figure><\/div>\n\n\n<p>The average open rate is within one day range while you can expect a reply in 6 days. <\/p>\n\n\n\n<p>This is quite a quick turnaround. It can take you years to rank well while hoping your content get found organically (which may not happen too) or you can put extra effort in.<\/p>\n\n\n\n<p>In other words, promoting your content is important. If you produce epic content, promoting it the right way can give you solid momentum. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-4-follow-up-follow-up-follow-up\">Takeaway #4: Follow Up, Follow Up, Follow Up<\/h2>\n\n\n\n<p>Altogether we\u2019ve sent 3 followup emails for most campaigns. I always thought this is kind of spammy. <\/p>\n\n\n\n<p>But then, looking at the stats, it doesn\u2019t help just a bit. You will get 40% more links if you follow up which a MASSIVE increase.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/cold-outreach-the-efficiency-of-follow-up-emails-1024x614.jpg\" alt=\"Cold Outreach The Efficiency Of Follow Up Emails\" class=\"wp-image-43318\"\/><\/figure><\/div>\n\n\n<p>We\u2019ve sent each follow-up email in 5 day increments and the average link took 8 days to earn. That means it\u2019s very likely a lot of the first 2 follow-ups were for the already won links.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-5-shotgun-outreach-still-works\">Takeaway #5: Shotgun Outreach Still Works<\/h2>\n\n\n\n<p>In 2019, we popularized the Shotgun skyscraper outreach which essentially automated a lot of the tedious tasks that come with contacting other sites to get links.<\/p>\n\n\n\n<p>And it worked like gangbusters when we started it.<\/p>\n\n\n\n<p>Obviously it became more popular, the success rate went down a bit.<\/p>\n\n\n\n<p>But still, in the past 18 months, most of the links we built were built using shotgun, and even many of the guest posts we secured are a result of initial shotgun outreach.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/cold-outreach-type-of-outreach-1024x637.jpg\" alt=\"Cold Outreach Type Of Outreach\" class=\"wp-image-43319\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-6-people-love-the-sound-of-their-own-name\">Takeaway #6: People Love The Sound Of Their Own Name<\/h2>\n\n\n\n<p>Namely using the first name of the recipient eg. \u201cHey John,\u201d seems to yield higher than average results. <\/p>\n\n\n\n<p>Using the name in the email seemed to have no significant impact on open and reply rates. But it yields more than 50% higher total conversions than the average.<\/p>\n\n\n\n<p>We started with less than 10% contacts knowing their name and those represent more than 15% share of the final conversions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/all-emails-vs-email-with-names-ah-test-1024x587.png\" alt=\"All Emails Vs Email With Names Ah Test\" class=\"wp-image-43413\"\/><\/figure>\n\n\n\n<p>We used the recipient\u2019s name in the further communication for 95% of all the converted links. That\u2019s because most people sign the reply so you learn the name.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/use-of-recipients-name-after-their-first-reply-ah-test-1024x499.png\" alt=\"Use Of Recipients Name After Their First Reply Ah Test\" class=\"wp-image-43414\"\/><\/figure>\n\n\n\n<p>I am pretty sure that had a positive impact as well because I can\u2019t imagine someone being eager to do you a favor if you don\u2019t bother to address them in the subsequent conversations.<\/p>\n\n\n\n<p>It\u2019s just good manners so not much statistics or experimenting here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-7-mid-dr-sites-are-more-likely-to-link-to-you\">Takeaway #7: Mid DR Sites Are more Likely To Link To You<\/h2>\n\n\n\n<p>We mainly targeted websites with 20 &#8211; 80 domain rating (DR), a metric created by <a href=\"\/ahrefs-review\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ahrefs (opens in a new tab)\">Ahrefs<\/a> to estimate the overall strength and authority of the domain.<\/p>\n\n\n\n<p>For 80+ DR domains we used a more sniper like, personalized approach. <\/p>\n\n\n\n<p>We were curious how does domain rating relate to success rates in our outreach campaign. Are high DR sites less likely to link to us? <\/p>\n\n\n\n<p>Unfortunately, we didn\u2019t have the DR of all the contacts, we only tracked the success rates. <\/p>\n\n\n\n<p>So I took 150k random domains and pulled out DR from Ahrefs to see what the distribution so I can compare how we did in relation to that. <\/p>\n\n\n\n<p>It turned out the overall distribution was more or less even. Here\u2019s the performance:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/outreach-email-analyze-domain-rating-distribution-1024x661.jpg\" alt=\"Outreach Email Analyze Domain Rating Distribution\" class=\"wp-image-43321\"\/><figcaption class=\"wp-element-caption\"><em>We took average DR distribution (about 15% &#8211; 17% per segment) and compared to what\u2019s in our dataset. The chart shows % of how likely are websites of given DR to link to us.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>As you can see the sweet spot is 30 &#8211; 50 domain rating. These are solid authority domains. <\/p>\n\n\n\n<p>As we go higher up, the success rate goes down quite dramatically. Very low authority domains also show negative results, probably because their owners aren\u2019t too involved.<\/p>\n\n\n\n<p>It makes sense to start doing more personalized outreach for the domains above 50 DR and shotgun outreach for 30 &#8211; 50, based on these results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-8-monday-friday-are-the-best-outreach-days\">Takeaway #8: Monday &amp; Friday Are The Best Outreach Days<\/h2>\n\n\n\n<p>With this particular study, we can only look at the open rates and we can give a quick glance at reply rates too.<\/p>\n\n\n\n<p>That\u2019s because most opens happen on the same day. But replies and conversion come days and follow-ups later so it\u2019s hard to determine the relevant day of the week.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/weekday-vs-replies-and-open-rates-ah-outreach-test-1024x614.png\" alt=\"Weekday Vs Replies And Open Rates Ah Outreach Test\" class=\"wp-image-43415\"\/><figcaption class=\"wp-element-caption\"><em>Monday was in fact the highest volume and highest result day. Friday was one of our lowest volume days. The chart compares % of opens and replies from sent emails.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>These are the two strongest days in terms of both opens and replies.<\/p>\n\n\n\n<p>One explanation is that people like to catch up after the weekend on Monday and kill time browsing through emails on Friday while waiting for the week to end.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-9-get-more-than-one-link-from-those-who-say-yes\">Takeaway #9: Get more than one link from those who say Yes<\/h2>\n\n\n\n<p>Over the course of our 78 campaigns, 5.7% of earned backlinks came from the same website owner who linked to us before.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/of-links-from-that-linked-to-us-before-ah-test-1024x500.png\" alt=\"% Of Links From That Linked To Us Before Ah Test\" class=\"wp-image-43416\"\/><\/figure><\/div>\n\n\n<p>That\u2019s because we use Shotgun as a way to identify the people who are willing to talk to us and consider a link.<\/p>\n\n\n\n<p>Usually the shotgun skyscraper link points to an informational resource.<\/p>\n\n\n\n<p>We then go back to these people and pitch them links to commercial pages.<\/p>\n\n\n\n<p>This gives us much more valuable links that help us to compete is difficult SERP\u2019s.<\/p>\n\n\n\n<p>It\u2019s really powerful and a low resource cost way to identify potential link partners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"takeaway-10-our-top-campaign-templates\">Takeaway #10: Our Top Campaign Templates<\/h2>\n\n\n\n<p>We looked at all of our 78 campaigns and compared the open rates, reply rates and actual conversion rate i.e. earned backlinks.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/ah-outreach-campaigns-results-table-1024x403.png\" alt=\"Ah Outreach Campaigns Results Table\" class=\"wp-image-43417\"\/><\/figure><\/div>\n\n\n<p>Campaign A, B and C scored the highest open rates of all 78 campaigns. Campaigns C, D and E scored the three highest conversion rates.<\/p>\n\n\n\n<p>This is obviously a very useful way to analyze your campaigns as you might be having a winning email that gets no opens because the subject line sucks.<\/p>\n\n\n\n<p>And vice versa.<\/p>\n\n\n\n<p>Interestingly all three campaigns with the highest open rates used the same subject line &#8211; a quite simple \u201dQuestion?\u201d <\/p>\n\n\n\n<p>For the follow-up, we used \u201cRE: Question?.\u201d<\/p>\n\n\n\n<p>The other two campaigns used Quick question and Question for you? <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/01\/subject-line-open-rates-per-campaign-ah-test-1024x565.png\" alt=\"Subject Line Open Rates Per Campaign Ah Test\" class=\"wp-image-43418\"\/><\/figure><\/div>\n\n\n<p>The best performing email campaign in terms of highest reply rates and the <strong>second-highest <\/strong>final conversion rate was Campaign E. <\/p>\n\n\n\n<p class=\"gb-headline gb-headline-05ef69ae\"><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\"><em>Check out our <a href=\"https:\/\/www.authorityhacker.com\/link-building-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">71 Link Building Statistics And Trends To Prove You Still Need Links In 2024<\/a>.<\/em><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"summary-and-conclusion\">Summary And Conclusion<\/h2>\n\n\n\n<p>Cold outreach provides an excellent way to accelerate your SEO, sales and marketing efforts. It also provides a great way to test new product ideas cheaply and rapidly. <\/p>\n\n\n\n<p>The study shows you can even build up a business on the back of such campaigns.<\/p>\n\n\n\n<p>In terms of what moves the needle the most, the biggest one I would say is follow-up emails as that proved to be the best campaign performance enhancer.<\/p>\n\n\n\n<p>Using the name of your recipients informally can give you an additional boost.<\/p>\n\n\n\n<p>Repeat business is also interesting. If you\u2019ve done a deal or a business with someone in the past they will be more likely to do it again.<\/p>\n\n\n\n<p>That\u2019s no news, but it\u2019s nice to see it work in a campaign such as this one.<\/p>\n\n\n\n<p>In terms of the best days to send out your emails, I would say the most important thing is to send them. If you\u2019re doing volume outreach it shouldn\u2019t matter much.<\/p>\n\n\n\n<p>Finally, yes it is a numbers game but there are more tools and various kinds of API services that can turn this process into a matter of minutes while allowing you to send out credible, highly-personalized cold emails.<\/p>\n\n\n\n<p>Many people feel resistance to cold outreach link building, but pros know it works even though the landscape is indeed getting more competitive. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the course of the last 3 years, we sent out over 600,000 link building emails and reached out to 150,000 websites. As you know backlinks matter a lot when it comes to SEO. In fact, they\u2019re paramount. Our outreach campaigns played a big role in building up AuthorityHacker and our websites, including one we &#8230; <a title=\"We Analyzed Our Link Outreach Data For The Past 2 Years, Here Is What We Found\" class=\"read-more\" href=\"https:\/\/www.authorityhacker.com\/link-building-outreach\/\" aria-label=\"Read more about We Analyzed Our Link Outreach Data For The Past 2 Years, Here Is What We Found\">Read more<\/a><\/p>\n","protected":false},"author":15,"featured_media":82600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[15],"tags":[451,48],"acf":{"coauthors":null},"uagb_featured_image_src":{"full":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed.png",1280,720,false],"thumbnail":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed-520x292.png",520,292,true],"medium":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed-300x169.png",300,169,true],"medium_large":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed-768x432.png",768,432,true],"large":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed-1024x576.png",1024,576,true],"gs-tiny":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed.png",50,28,false],"xl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed.png",1280,720,false],"xxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed.png",1280,720,false],"xxxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed.png",1280,720,false],"xxxxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed.png",1280,720,false],"xxxxxl":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed.png",1280,720,false],"1536x1536":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed.png",1280,720,false],"2048x2048":["https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2020\/01\/600000-Outreach-Emails-Analyzed.png",1280,720,false]},"uagb_author_info":{"display_name":"Michal Ugor","author_link":"https:\/\/www.authorityhacker.com\/author\/michal-ugor\/"},"uagb_comment_info":3,"uagb_excerpt":"Over the course of the last 3 years, we sent out over 600,000 link building emails and reached out to 150,000 websites. As you know backlinks matter a lot when it comes to SEO. In fact, they\u2019re paramount. Our outreach campaigns played a big role in building up AuthorityHacker and our websites, including one we&hellip;","_links":{"self":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/posts\/43072"}],"collection":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/comments?post=43072"}],"version-history":[{"count":11,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/posts\/43072\/revisions"}],"predecessor-version":[{"id":110025,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/posts\/43072\/revisions\/110025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/media\/82600"}],"wp:attachment":[{"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/media?parent=43072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/categories?post=43072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.authorityhacker.com\/wp-json\/wp\/v2\/tags?post=43072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}