{"id":52700,"date":"2023-04-26T06:15:00","date_gmt":"2023-04-26T06:15:00","guid":{"rendered":"https:\/\/authorityhacker.com\/?p=52700"},"modified":"2024-03-04T14:33:25","modified_gmt":"2024-03-04T14:33:25","slug":"pinterest-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/pinterest-affiliate-marketing\/","title":{"rendered":"Pinterest Affiliate Marketing: How to Make Money on Pinterest"},"content":{"rendered":"\n

Looking for new ways to boost your affiliate marketing? <\/p>\n\n\n\n

Don’t overlook the power of Pinterest. With its wealthy users and eye-catching visuals, it’s a goldmine for affiliates. In fact, 45% of US households earning over $100K<\/a> use Pinterest. At Authority Hacker, we’ve driven millions of blog visitors through Pinterest affiliate marketing campaigns.<\/p>\n\n\n\n

In this guide, you\u2019ll learn to craft attention-grabbing pins, optimize keywords, and engage with your audience. We’ll also unveil two techniques for incorporating affiliate links into your pins. Let’s explore how to maximize Pinterest for affiliate marketing success.<\/p>\n\n\n

\n\n

\ud83d\udca1In a Nutshell<\/h3>\n\n\n\n

<\/path><\/svg><\/span>Follow Pinterest’s rules and your affiliate program guidelines<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Stay on top of trends and embrace new features like Tailwind Communities<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Optimize your pins for SEO and use Rich Pins for added value<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Create multiple pins for each post and schedule them with Tailwind<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Engage with your audience and other content creators in your niche<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Track your data and promote high-performing pins<\/span><\/p>\n\n<\/div><\/div>\n\n\n

Why Use Pinterest For Affiliate Marketing<\/h2>\n\n\n\n

Pinterest is a popular website where people can find and share pictures, videos, and ideas. There are a lot of people who use Pinterest every month, over 445 million<\/a>! This makes it a great place for people who want to sell things, like affiliate marketers.<\/p>\n\n\n\n

It’s also one of the most popular platforms for affiliate marketing. According to our affiliate marketing statistics<\/a> page, 42.2% of affiliate marketers use Pinterest to drive traffic and promote products. <\/p>\n\n\n\n

Affiliate marketers can create and share pictures of things they want to sell, and when someone buys something through their link, they get a commission. Here are some reasons why affiliate marketers should use Pinterest:<\/p>\n\n\n\n

<\/path><\/svg><\/span>People on Pinterest like to shop! <\/strong><\/span><\/p>\n\n\n\n

In fact, 75% of them say they’re always looking for things to buy<\/a>. And 83% of people who use Pinterest have bought something they saw on the site. This means that it’s a good place to find people who might be interested in what you’re selling.<\/p>\n\n\n\n

<\/path><\/svg><\/span>Things you post on Pinterest stay there for a long time.<\/strong><\/strong><\/span><\/p>\n\n\n\n

On other websites, posts might disappear quickly, but on Pinterest, people can still see your posts and buy things from your link even after a long time has passed.<\/p>\n\n\n\n

<\/path><\/svg><\/span>Pinterest is also a search engine, like Google. <\/strong><\/strong><\/span><\/p>\n\n\n\n

This means that you can use keywords and other techniques to make sure your posts show up when people are searching for things related to what you’re selling. And sometimes, your posts might even show up on Google too!<\/p>\n\n\n\n

For example, someone might search for “patio ideas” to find pictures and information to help them with a project or a purchase. According to Ahrefs<\/a>, 39,000 people search for “patio ideas” every month. Out of those 39,000 people, about 7,000 of them go to Pinterest to get inspiration.\u00a0<\/p>\n\n\n\n

If you post pictures of patio ideas on Pinterest, there’s a good chance that some of those 7,000 people might see your post and use your link to buy things you’re selling.<\/p>\n\n\n

\n
\"patio<\/figure><\/div>\n\n\n

One great example of Pinterest success is Lantern Lane Designs<\/strong><\/a>. This site specializes in DIY and home decor content. They have over 43,000 followers and receive more than 10 million monthly views. <\/p>\n\n\n

\n
\"lantern<\/figure><\/div>\n\n\n

Their visually appealing pins help users with home projects. When clicked, these pins often lead to blog posts containing affiliate links. The creator earns a commission each time someone makes a purchase after clicking their links.<\/p>\n\n\n

\n
\"lantern<\/figure><\/div>\n\n\n
\n\n\n\n

How Does Pinterest Affiliate Marketing Work<\/h2>\n\n\n\n

Pinterest affiliate marketing is a powerful way to use your Pinterest pins and boards to drive traffic to affiliate offers. There are two main ways to use Pinterest for affiliate marketing:<\/p>\n\n\n\n

Method #1: Link Directly to Affiliate Offers<\/h3>\n\n\n\n

You don\u2019t need to build a website<\/a> to harness the power of Pinterest for affiliate marketing. Just put affiliate links as the attached URL in your pins, and you’ll earn money when people buy through them. Pinterest is cool with this<\/a>, but make sure to be transparent about your intentions.<\/p>\n\n\n\n

\ud83d\udccc Case Study:<\/strong> CabyCades<\/a>, an Amazon affiliate, uses video pins to sell products. When someone clicks the Amazon link in the pin and buys something, CabyCades earns a commission.<\/p>\n\n\n

\n
\"cabycades<\/figure><\/div>\n\n\n

This profile sees 16.5k monthly views and is literally nothing more than a compilation of super short videos with Amazon links attached to it. <\/p>\n\n\n\n

The point is, anyone can do this. <\/p>\n\n\n\n

Here\u2019s an example of a product they\u2019re selling. It uses a real human voice to provide a \u201cshushing\u201d noise to a baby when they\u2019re sleeping. <\/p>\n\n\n

\n
\"cabycades<\/figure><\/div>\n\n\n

They\u2019ve recorded a simple 14 second video explaining how the product works and each time someone purchases, they get their commission. <\/p>\n\n\n\n

<\/figure>\n\n\n\n

A $35 product at 3% commission per sale, they make around $1.05 each time someone purchases one of these. <\/p>\n\n\n\n

That might not sound like a lot but CabyCades has hundreds of videos with products ranging from more expensive items (like an herb garden grow light), to cheaper stuff like lip balm. <\/p>\n\n\n\n

Even if every video only makes one commission at an average of 50 cents, if they have 200 videos – that\u2019s $100 per day<\/strong> for a bunch of 10-20 second videos. <\/p>\n\n\n\n

Not bad huh? <\/p>\n\n\n\n

While this method requires the lowest amount of effort and generates more traffic to your offers than indirect linking, it also has its downsides. It may result in lower conversion rates since you’re not providing your users with context behind the products you’re promoting.<\/p>\n\n\n\n

Pros of direct affiliate linking on Pinterest<\/h4>\n\n\n\n

<\/path><\/svg><\/span>Minimal effort and cost to start \ud83d\udcb8<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>More traffic to your offers \ud83d\udcc8<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Perfect for beginners dipping their toes in the affiliate marketing pool \ud83c\udfca\u200d\u2640\ufe0f<\/span><\/p>\n\n\n\n

Cons of direct affiliate linking on Pinterest<\/h4>\n\n\n\n

<\/path><\/svg><\/span>No context clicks (users might not know they’re clicking an affiliate link) \ud83e\udd14<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Lower conversion rates \ud83d\udcc9<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Reliance on a single traffic source \ud83d\udea6<\/span><\/p>\n\n\n\n

Method #2: Drive Traffic to An Affiliate Link in a Blog<\/h3>\n\n\n\n

For a long-term, trustworthy approach to Pinterest affiliate marketing, build a blog. Sure, it requires a bit more effort upfront, but it pays off when it comes to conversions.<\/p>\n\n\n\n

\ud83d\udccc Case Study: Stephanie\u2019s Sweet Treats<\/a> is a food blog<\/a> that uses Pinterest traffic and social media<\/a> to boost their content\u2019s visibility and earn more commissions. <\/p>\n\n\n\n

The profile has 15,000+ pins bringing in 7.7 million monthly views. <\/p>\n\n\n

\n
\"stephanie<\/figure><\/div>\n\n\n

Stephanie\u2019s blog uses visuals to get attention and spark enthusiasm in people who are looking for baking recipes. <\/p>\n\n\n\n

Stephanie\u2019s Sweet Treats even provides a 2022 food blog income report<\/a> to help break down how she made $128,000 on her food blog.<\/p>\n\n\n\n

<\/figure>\n\n\n\n

She boasts throughout the report about how she\u2019s used Pinterest to drive traffic to her blog with July being one of her best months. <\/p>\n\n\n

\n
\"smore<\/figure><\/div>\n\n\n

A post on \u201cs\u2019mores cookies\u201d went viral on Pinterest and Instagram resulting in a higher number of visitors from social. <\/p>\n\n\n\n

If we hop over to the blog post we\u2019re greeted with an extensive cookie recipe<\/a>. Right at the top of the post is a disclaimer stating that the post \u201cmay contain affiliate links.\u201d <\/em><\/p>\n\n\n\n

As I scoured the post, I was really surprised to only find one link to a cookie scooper. <\/p>\n\n\n\n

You could soup up your affiliate strategy by including more links. You can create affiliate links for almost anything including the chocolate chips, marshmallows, cookie trays, parchment paper, cooling racks, and more. <\/p>\n\n\n\n

The bottom line is that she is using Pinterest to get attention and sending that traffic to her blog to supplement other forms of traffic<\/a>. <\/p>\n\n\n\n

If you\u2019re already creating content why not repurpose it and take snippets of video content to share on Pinterest? <\/p>\n\n\n\n

Stephanie\u2019s Sweet Treats has done exactly that and has made $128,000 and accumulated millions of views for her food blog. You can do the same thing too.<\/p>\n\n\n\n

Pros of linking to your affiliate blog on Pinterest<\/h4>\n\n\n\n

<\/path><\/svg><\/span>Warms up traffic with engaging blog content \ud83d\udd25<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Higher conversion rates thanks to trust-building \ud83e\udd1d<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>The go-to method for professional affiliates \ud83d\udcaa<\/span><\/p>\n\n\n\n

Cons of linking to your affiliate blog on Pinterest<\/h4>\n\n\n\n

<\/path><\/svg><\/span>More work upfront (website and content creation) \ud83d\udee0<\/span><\/p>\n\n\n\n

<\/path><\/svg><\/span>Slower initial traffic growth \ud83d\udc22<\/span><\/p>\n\n\n

\n\n
\ud83d\udca1 Pro Tip:<\/strong> Combine both methods for a winning strategy! Start with direct linking on Pinterest while building your blog on the side. This way, you’ll enjoy short-term gains while setting yourself up for long-term success.<\/div>\n\n<\/div><\/div>\n\n\n

This is what Oh Joy<\/a> did. This lifestyle and decor blog uses video and written content to promote a large variety of products ranging from beauty to artwork. <\/p>\n\n\n

\n
\"oh<\/figure><\/div>\n\n\n

This board alone has over 3.5 million followers and is loaded with Amazon affiliate links, amongst others. <\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"oh<\/figure><\/div>\n\n\n

On the same board you\u2019ll find pins like this. <\/p>\n\n\n

\n
\"oh<\/figure><\/div>\n\n\n

This pin takes you to a post on their blog about creative Easter baskets where you can purchase some of the contents from Amazon and other sites. <\/p>\n\n\n\n

I recommend deploying this strategy if you\u2019re just starting out in affiliate marketing<\/a>. Building a blog can take time and doing both is a great way to get quick wins while you work on your long-term strategy. <\/p>\n\n\n\n

Best of all, you don\u2019t even need to create new content, just repurpose your blog posts like Oh Joy does. She\u2019s using the main photo from her blog in the Pinterest post. You can do that and take content from the post as well to create multiple pins pointing to the same post. <\/p>\n\n\n\n

Doing this will help you make some commissions while you wait for your blog to gain traction in the SERPs. <\/p>\n\n\n\n

\n\n\n\n

How to Do Affiliate Marketing on Pinterest<\/h2>\n\n\n\n

Master the art of Pinterest affiliate marketing with these killer tips.<\/p>\n\n\n\n

1<\/em> Amp Up Your Pinterest Profile<\/h3>\n\n\n\n

Don’t just create a Pinterest business account<\/a> (you\u2019ll need this for access to analytics), optimize<\/em> it. Make sure your profile attracts the right audience by choosing a niche that fits your interests and expertise.<\/p>\n\n\n

\n
\"passionate<\/figure><\/div>\n\n\n

Optimizing your profile doesn\u2019t have to be complicated. Tell users what you do, what you\u2019re interested in, and what they can gain by following you. <\/p>\n\n\n\n

The Passionate Penny Pincher<\/a> does this in her bio but I think she does it even better in her pins.<\/p>\n\n\n

\n
\"optimized<\/figure><\/div>\n\n\n

DIY easter bunny wreath and easy porch decor are both keywords that people might look up on Pinterest and find her. <\/p>\n\n\n\n

Make sure you\u2019re doing this with every pin and ensure that the headers and descriptions are congruent with what you\u2019re actually<\/em> providing your users. <\/p>\n\n\n\n

2<\/em> Curate Boards<\/h3>\n\n\n\n

Keep your pins organized and easy to find by creating multiple, well-defined boards. <\/p>\n\n\n\n

\"pinterest<\/figure>\n\n\n\n

The Passionate Penny Pincher does a great job of this as well. <\/p>\n\n\n\n

This not only improves user experience but also helps Pinterest’s algorithm find and share your content with the right crowd.<\/p>\n\n\n\n

3<\/em> Get Your Affiliate Links Ready<\/h3>\n\n\n\n

Apply to affiliate networks and programs that suit your niche. Some of the top affiliate programs<\/a> include Wayfair, Priceline, Home Chef, BH Photo Video, Amazon Associates, and Walmart<\/strong>. But don’t limit yourself \u2014 you can often find a retailer’s affiliate program by checking the page footer for “Partner Program” or “Become a Partner.”

Keep in mind that commission rates vary, with Wayfair’s 7% commission being a standout. Stll, even though Amazon\u2019s commissions may be lower than they once were, conversions are great, making this the best option for making money. Trusted retailers like eBay, and Home Depot are great options, too.
<\/p>\n\n\n\n

4<\/em> Design Show-stopping Pins<\/h3>\n\n\n\n

Grab your audience’s attention with visually stunning pins. Experiment with various pin formats:<\/p>\n\n\n\n