{"id":55029,"date":"2021-04-02T20:55:21","date_gmt":"2021-04-02T20:55:21","guid":{"rendered":"https:\/\/authorityhacker.com\/?p=55029"},"modified":"2024-02-29T17:22:03","modified_gmt":"2024-02-29T17:22:03","slug":"snapchat-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/snapchat-affiliate-marketing\/","title":{"rendered":"Affiliate Marketing on Snapchat in 2024"},"content":{"rendered":"\n

Remember when Snapchat was the next big thing?<\/p>\n\n\n\n

When the company was such hot property that Facebook attempted to buy it for $3 billion<\/a> \u2013 and got turned down?<\/p>\n\n\n\n

Well, it\u2019s fair to say those days are largely a thing of the past.<\/p>\n\n\n\n

Just look how global search interest in the picture and video messaging platform has tailed off in the past five years:<\/p>\n\n\n

\n
\"Snapchat<\/figure><\/div>\n\n\n

So that means Snapchat is a waste of time for affiliate businesses, right?<\/p>\n\n\n\n

Well, not necessarily.<\/p>\n\n\n\n

The platform actually offers some pretty interesting affiliate marketing campaign opportunities.<\/p>\n\n\n\n

You just need to know what you\u2019re doing.<\/p>\n\n\n\n

Why Snapchat?<\/h2>\n\n\n\n

It may not be the world\u2019s buzziest app anymore, but Snapchat still has a substantial user base.<\/p>\n\n\n\n

And while growth has definitely tailed off in recent years, it\u2019s still on an upward trajectory<\/a>.<\/p>\n\n\n\n

What\u2019s more, it\u2019s predicted to keep growing at least until the end of 2024.<\/p>\n\n\n

\n
\"Number
Number of Snapchat users worldwide from 2018 to 2024<\/em><\/figcaption><\/figure><\/div>\n\n\n

Unlike truly global social networks like Facebook, Snapchat\u2019s audience is dominated by a handful of countries.<\/p>\n\n\n\n

It\u2019s particularly big in the US<\/a>, which accounts for almost one-third of the platform\u2019s total users.<\/p>\n\n\n

\n
\"Snapchat
Leading countries based on Snapchat audience size as of January 2021<\/em><\/figcaption><\/figure><\/div>\n\n\n

As social networks go, Snapchat\u2019s audience isn\u2019t the largest. <\/p>\n\n\n\n

In fact, it\u2019s not even in the top ten<\/a>.<\/p>\n\n\n\n

However, size isn\u2019t everything.<\/p>\n\n\n\n

Demographics are important, too \u2013 and Snapchat certainly appeals to a group of users who are attractive to affiliate marketers.<\/p>\n\n\n\n

Snapchat\u2019s audience skews younger than most social platforms, with more than three-quarters of 13 to 34-year-olds in the US using it.<\/p>\n\n\n\n

Given that Generation Z and Millennials have a combined direct spending power of over $1 trillion, this base is tough to ignore.<\/p>\n\n\n\n

What\u2019s more, its users are highly engaged<\/a>.<\/p>\n\n\n\n

According to Snapchat\u2019s own statistics, 265 million people use it daily, with the average user opening the app 30 times a day.<\/p>\n\n\n\n

Why do they keep on coming back?<\/p>\n\n\n\n

Because, unlike some platforms I could name, people seem to actually enjoy using Snapchat!<\/p>\n\n\n\n

(Or at least, they do if a study<\/a> commissioned by Snapchat is to be believed.)<\/p>\n\n\n\n

Whereas people use words like \u201canxious\u201d, \u201cisolated\u201d, and \u201coverwhelmed\u201d to describe the experience of using Facebook and Twitter, Snapchat makes them feel \u201csilly\u201d, \u201ccreative\u201d, \u201cadventurous\u201d, and lots of other positive adjectives.<\/p>\n\n\n

\n
\"Social<\/figure><\/div>\n\n\n

Importantly, Snapchatters don\u2019t just spend their time idly browsing video content \u2013 they\u2019re ready to spend, too.<\/p>\n\n\n\n

Compared to the average person, Snapchat users are a staggering 60% more likely to make impulse purchases<\/a>.<\/p>\n\n\n\n

That makes Snapchat marketing a pretty compelling proposition for affiliates.<\/p>\n\n\n\n

What Is Snapchat Affiliate Marketing?<\/h2>\n\n\n\n

As you know, being an affiliate marketer is all about earning commission through referrals.<\/p>\n\n\n\n

In practical terms, that means encouraging customers to click affiliate links to the products you\u2019re promoting.<\/p>\n\n\n\n

That\u2019s where things normally get a little difficult for affiliates, because most social media platforms place limitations on the inclusion of these links.<\/p>\n\n\n\n

But Snapchat isn\u2019t one of them.<\/p>\n\n\n\n

Instead, it allows you to place direct affiliate links within anything you post<\/em>. <\/p>\n\n\n\n

And you don\u2019t even need to reach a certain follower count to do it.<\/p>\n\n\n\n

That means Snapchat is actually a fantastic platform for running affiliate marketing campaigns.<\/p>\n\n\n\n

There are three ways to add affiliate links on Snapchat organically (i.e. without running Snapchat ads \u2013 more on them later):<\/p>\n\n\n\n

    \n
  1. In snaps sent to your followers<\/li>\n\n\n\n
  2. In Snapchat Stories<\/li>\n\n\n\n
  3. In one-on-one chats<\/li>\n<\/ol>\n\n\n\n

    It\u2019s easy to do. You just need to click the \u201clink\u201d button, search for your chosen URL online, then click again to include it.<\/p>\n\n\n\n

    Now, if you\u2019re prepared to ignore my irrelevant imagery, let me guide you through how this looks in practice for a regular snap post<\/strong>…<\/p>\n\n\n

    \n
    \"Snapchat<\/figure><\/div>\n\n\n

    For your Snapchat Story<\/strong>…<\/p>\n\n\n

    \n
    \"Snapchat<\/figure><\/div>\n\n\n

    And for one-on-one conversations<\/strong>…<\/p>\n\n\n

    \n
    \"Snapchat<\/figure><\/div>\n\n\n

    All those different methods give you a lot of potential ways to get in front of customers.<\/p>\n\n\n\n

    You can promote affiliate links<\/a> at scale through regular posts and stories, or take a more personal approach through individual direct messaging.<\/p>\n\n\n\n

    That makes it a lot more diverse than platforms like Clubhouse, Instagram, and TikTok, which place a bunch of limitations on the types of links you use, and how they can be added.<\/p>\n\n\n\n

    How to Use Snapchat for Affiliate Marketing<\/h2>\n\n\n\n

    Okay, so it\u2019s clear that Snapchat can <\/em>be a viable option for affiliate marketers.<\/p>\n\n\n\n

    Now, here are some tips for actually making it work.<\/p>\n\n\n\n

    Grow Your Snapchat Following<\/h3>\n\n\n\n

    Once you create a Snapchat account, it\u2019s time to start building a following.<\/p>\n\n\n\n

    This is actually a little trickier than on some social media platforms<\/a>, because Snapchat feels like a very personal place.<\/p>\n\n\n\n

    However, it\u2019s not impossible to grow a big audience \u2013 after all, Kylie Jenner has 36.5 million followers!<\/p>\n\n\n\n

    Fortunately, you don\u2019t need<\/em> to be a Kardashian-Jenner to build a following on Snapchat (although it definitely helps).<\/p>\n\n\n\n

    To get started with growing your following, simply add all your existing connections with this three-step process:<\/p>\n\n\n\n

      \n
    1. Head to your profile page<\/li>\n\n\n\n
    2. Hit \u201cAdd friends\u201d<\/li>\n\n\n\n
    3. Select \u201cAll contacts\u201d<\/li>\n<\/ol>\n\n\n
      \n
      \"Growing<\/figure><\/div>\n\n\n

      Hopefully, that\u2019s already netted you a few dozen followers \u2013 or maybe a lot more \u2013 in the form of friends, family, and colleagues.<\/p>\n\n\n\n

      Now it\u2019s time to cast the net a little wider by leveraging your presence on other social networks.<\/p>\n\n\n\n

      Gary Vaynerchuk, never one to miss out on an opportunity for self-promotion, has been a big advocate of this approach.<\/p>\n\n\n\n

      As you can see here, when he was pushing the platform in a big way, he\u2019d regularly encourage his millions-strong Twitter following to head over to Snapchat and follow him there, too.<\/p>\n\n\n\n

      \n

      Add me on Snapchat! Username: garyvee https:\/\/t.co\/v1YZqZT2P3<\/a>

      It\u2019s about to get serious –<\/p>— Gary Vaynerchuk (@garyvee)       February 22, 2018<\/a><\/blockquote>