Meanwhile, the market for home fitness equipment was worth almost $7 billion in 2019<\/a> and is expected to reach nearly $9 billion by the end of 2023.<\/p>\n\n\n\n A 2018 survey found that almost two in five people in the US<\/a> had spent money on home gym equipment in the previous 12 months, while Google Trends data shows that search interest in the niche has increased significantly in the wake of the pandemic.<\/p>\n\n\n\n Clearly, there\u2019s no shortage of opportunities in the fitness niche, which means there are lots<\/em> of reasons for starting a blog.<\/p>\n\n\n\n In this article, we\u2019ll dig into some of those reasons, then deep-dive into the practicalities of how to start a fitness blog\u2026<\/p>\n\n\n\n Let’s first start with the basics.<\/p>\n\n\n\n While some fitness bloggers are purely in it for the love of blogging, most get started for more practical<\/em> reasons.<\/p>\n\n\n\n In our experience, these are the three biggest benefits of becoming a health and fitness blogger:<\/p>\n\n\n\n Say you run a fitness business.<\/p>\n\n\n\n Maybe you\u2019re a personal trainer; maybe you sell workout gear; maybe you even have your own gym. Or perhaps you offer fitness advice through an online course.<\/p>\n\n\n\n Either way, starting a fitness blog is a fantastic way to bring in new clients.<\/p>\n\n\n\n Why? Because it allows you to target valuable keywords that your prospective customers will be searching for.<\/p>\n\n\n\n For instance, Ahrefs data shows that the term \u201conline personal trainer\u201d receives 4,400 searches a month in the US alone:<\/p>\n\n\n If you sold personal training courses online, that\u2019s absolutely <\/em>a keyword you\u2019d want to rank for.<\/p>\n\n\n\n Starting a fitness blog, creating content around that term, and building backlinks can make that happen.<\/p>\n\n\n\n Starting a fitness blog has more benefits than driving direct sales.<\/p>\n\n\n\n Anyone with some kind of fitness business can also showcase their expertise through informational blog content<\/em>.<\/p>\n\n\n\n Informative blog content gives you an opportunity to answer the sorts of questions your fitness-focused audience might be asking. Things like:<\/p>\n\n\n\n By creating this sort of content, you get to prove that you really know your stuff.<\/p>\n\n\n\n That way, your target audience feels reassured that you\u2019re a credible source of information, which makes them more likely to buy from you down the line.<\/p>\n\n\n\n But having your own health and fitness blog isn\u2019t just about selling products or services.<\/p>\n\n\n\n The fitness niche also offers plenty of opportunities for affiliate marketers<\/a> to build a consistent stream of passive income.<\/p>\n\n\n\n We\u2019ll talk more about monetizing a fitness blog through affiliate marketing later on in this guide, but in short, it\u2019s about targeting valuable commercial keywords like:<\/p>\n\n\n\n Then join affiliate programs run by your favorite health and fitness brands, and recommend their products to your audience.<\/p>\n\n\n\n Every time someone clicks your affiliate links and makes a purchase, you earn a commission.<\/p>\n\n\n\n (N.B.<\/em><\/strong> we talk all about choosing affiliate programs \u2014 and much more besides \u2014 in our ultimate guide on how to start affiliate marketing<\/a>.)<\/em><\/p>\n\n\n\n Before you start a fitness blog, it pays to take a closer look at your competitors and draw inspiration from their successes to generate some compelling ideas.<\/p>\n\n\n\n What sort of topics are your rivals writing about? What do their fitness websites look like? And how are they making money?<\/p>\n\n\n\n With that in mind, let\u2019s take a look at three successful fitness blogger examples:<\/p>\n\n\n\n As the name suggests, Nerd Fitness<\/a> is a website aimed at people who don\u2019t conform to the stereotype of your classic, buff gym-goer.<\/p>\n\n\n\n Rather, it\u2019s for regular people who want to get fit and healthy in a supportive, judgment-free environment.<\/p>\n\n\n\n Nerd Fitness has a bunch of free informational content covering things like exercise regimes and diet explainers.<\/p>\n\n\n\n All of that stuff exists as a tool to sell membership site subscriptions, which give users access to a wealth of fitness-related content.<\/p>\n\n\n\n Love Sweat Fitness<\/a> describes itself as \u201ca community of inspired, empowered, and motivated women dedicated to changing what living a healthy lifestyle looks like for all women\u201d.<\/p>\n\n\n\n Founded in 2014, it offers tons of nutrition and training advice, plus a \u201csecret\u201d (i.e. closed) Facebook group where members discuss everything from relationships to how to wash their leggings.<\/p>\n\n\n\n The site has a couple of avenues for monetization. First, it has an app featuring premium fitness plans, with subscriptions priced from $8.25 per month. And secondly, it runs an online store selling its own health supplements and workout gear.<\/p>\n\n\n\n Garage Gym Reviews<\/a> is an authority site<\/a> that \u2014 as you can probably guess \u2014 specializes in reviewing home gym equipment, from barbells and squat racks to kettlebells and pull-up bars.<\/p>\n\n\n\n An expert in its niche, the site has gathered a bunch of quality backlinks from sites like Business Insider, Men\u2019s Health, and Inverse.<\/p>\n\n\n\n Its informative blog content focuses on the work required to build a gym in your own home (or garage), while it monetizes through affiliate marketing, with a bunch of buying guides and reviews targeting specific types of equipment.<\/p>\n\n\n\n That\u2019s enough theory \u2014 now let\u2019s take a look at the practicalities of how to start a fitness blog.<\/p>\n\n\n\n There are thousands (or, more likely, tens of thousands) of fitness blogs out there.<\/p>\n\n\n\n Many of them are huge, with large, well-established audiences.<\/p>\n\n\n\n How can your own fitness blog compete with the big guys (and girls)? Simple: rather than starting a general fitness blog, focus on a niche within the broader fitness niche.<\/p>\n\n\n\n In an ideal world, you\u2019ll have at least some level of interest \u2014 and maybe even some proven expertise \u2014 in your chosen niche. To give a simple example, if you love to cook healthy meals, you could start a fitness food blog.<\/p>\n\n\n\n Next, think about the types of people who might want to read your blog. They could be:<\/p>\n\n\n\n And lots more besides.<\/p>\n\n\n\n Don\u2019t worry about defining your audience with too much specificity at this point \u2014 it\u2019s more about coming up with ideas for the sorts of niches you could be targeting.<\/p>\n\n\n\n Hopefully, you\u2019ll think up a bunch of options, so now it\u2019s time to turn those vague fitness blog ideas into practical angles for a fitness website.<\/p>\n\n\n\n Of course, there are any number of options, but examples could include:<\/p>\n\n\n\n Short on blog ideas? Don\u2019t worry, we\u2019ve got a couple of other tricks up our metaphorical sleeve.<\/p>\n\n\n\n Firstly, trawl through websites like Detailed<\/a> and FeedSpot<\/a> to identify examples of other fitness blogs. Find a handful that you love and use them as inspiration for your own fitness blog.<\/p>\n\n\n\n Secondly, once you\u2019ve found a website that you like the look of, you can use it to generate a ton of similar <\/em>blogs by using one of our favorite SEO tools, Ahrefs<\/a>.<\/p>\n\n\n\n Unfortunately, Ahrefs isn\u2019t free, but in our humble opinion, it\u2019s worth every cent. It\u2019ll help you with so many aspects of building and running a fitness blog.<\/p>\n\n\n\n When it comes to finding valuable blog inspiration, its Competing Domains<\/strong> function is your best friend. Simply enter one of your favorite fitness blogs, and you\u2019ll immediately be presented with a list of other sites ranking for similar keywords:<\/p>\n\n\n The more existing fitness blogs you look at, the more ideas you\u2019ll have for your own blog.<\/p>\n\n\n\n Let\u2019s back up a second.<\/p>\n\n\n\n Do you really need to get started in fitness blogging at all?<\/p>\n\n\n\n Couldn\u2019t you achieve the same results by creating a bunch of YouTube videos or starting a Facebook group instead?<\/p>\n\n\n\n If you want a detailed answer to those questions, check out our guide to affiliate marketing without a website<\/a>.<\/p>\n\n\n\n Or if you\u2019re looking for something more succinct, the answer: yes, it\u2019s totally possible to generate fantastic results through a social platform rather than a website. <\/p>\n\n\n\n But starting a fitness blog is better because it gives you a bunch of extra routes to bring in traffic and revenue<\/strong>.<\/em><\/strong><\/p>\n\n\n\n Think about it. When you start a fitness blog, you can:<\/p>\n\n\n\n Essentially, the more channels you have to reach your audience, the less beholden you are to individual social media platforms.<\/p>\n\n\n\n That\u2019s a good thing because social algorithms change all the time. We\u2019ve seen countless examples of big social accounts losing massive amounts of visibility overnight because of a single algorithmic update.<\/p>\n\n\n\n So it\u2019s a better idea to start a fitness blog than a YouTube channel or an Instagram profile.<\/p>\n\n\n\n But to do that, you first need to choose the best blogging platform to publish and manage all your content.<\/p>\n\n\n\n There are myriad options available, from free platforms like Blogger<\/a> and Medium<\/a>, to a paid blogging platform that allows for greater customization.<\/p>\n\n\n\n As far as we\u2019re concerned, the smart choice is to create a WordPress website (N.B. we\u2019re talking about WordPress.org here, not WordPress.com).<\/p>\n\n\n Why WordPress.org? Well, there are lots of reasons, but the biggest advantages are as follows:<\/p>\n\n\n\n![](\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/06\/home-gym-search-trend-1024x458.jpg\")
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Why Start A Fitness Blog?<\/h2>\n\n\n\n
Attracting New Clients<\/h3>\n\n\n\n
![\"Online](\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/06\/online-personal-trainer-keyword-vol.png\")
<\/figure><\/div>\n\n\nDemonstrating Your Expertise<\/h3>\n\n\n\n
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Generating Passive Income<\/h3>\n\n\n\n
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Successful Fitness Blog Examples<\/h2>\n\n\n\n
Nerd Fitness<\/h3>\n\n\n
![\"Nerdfitness](\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/06\/nerdfitness-homepage-1024x481.png\")
<\/figure><\/div>\n\n\nLove Sweat Fitness<\/h3>\n\n\n
![\"Love](\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/06\/love-sweat-fitness-homepage-1024x403.png\")
<\/figure><\/div>\n\n\nGarage Gym Reviews<\/h3>\n\n\n
![\"Home](\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/06\/home-gym-garage-reviews-homepage-1024x534.png\")
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\n\n\n\nHow To Start A Fitness Blog In 10 Steps<\/h2>\n\n\n\n
1<\/em> Choose Your Fitness Blog Niche<\/h3>\n\n\n\n
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![\"Ahrefs](\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/06\/ahrefs-competing-domains-fitness-blog.png\")
<\/figure><\/div>\n\n\n2<\/em> Choose a Blogging Platform<\/h3>\n\n\n\n
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![\"Wordpress.org](\"https:\/\/www.authorityhacker.com\/wp-content\/uploads\/2022\/06\/wordpress.org-homepage.png\")
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