{"id":87459,"date":"2022-06-08T13:14:08","date_gmt":"2022-06-08T13:14:08","guid":{"rendered":"https:\/\/www.authorityhacker.com\/?p=87459"},"modified":"2024-03-04T12:45:04","modified_gmt":"2024-03-04T12:45:04","slug":"copy-ai-review","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/copy-ai-review\/","title":{"rendered":"Copy AI Review 2024: Is It A Competitive AI Writing Tool?"},"content":{"rendered":"\n

When I first discovered AI writing tools, I was very hyped. It felt like a paradigm shift.<\/p>\n\n\n\n

As is life, though, the excitement quickly turned to \u201cyeah, that\u2019s a tool you can use if you\u2019re a writer. Not much else.\u201d<\/p>\n\n\n\n

At least with current technology.<\/p>\n\n\n

\n
\"Technical<\/figure><\/div>\n\n\n

But the silver lining is still there. Even if AI writing tools<\/a> are clunky, and need to be fact checked a lot, they can really help you overcome writer\u2019s block.<\/p>\n\n\n\n

And that\u2019s precisely what Copy AI is good at.\u00a0<\/p>\n\n\n\n

So if you want to find out how it works and what you can create with it, keep reading our Copy AI review.<\/p>\n\n\n\n

What is Copy AI?<\/h2>\n\n\n\n

Copy AI\u2019s marketing says that it\u2019s an \u201cautomated creativity tool,\u201d and that\u2019s not too far away from the truth.<\/p>\n\n\n\n

Copy AI can help you write long-form content, generate marketing copy, digital ad copy, and even sales copy.<\/p>\n\n\n\n

But the output will rarely be publish-ready. You\u2019ll always need to tweak it.<\/p>\n\n\n\n

Even more than some of its competitors, like Jasper AI.<\/p>\n\n\n\n

So it\u2019s good to help you overcome writer\u2019s block<\/p>\n\n\n

\n
\"Writer<\/figure><\/div>\n\n\n

And not a lot more on top of that.<\/p>\n\n\n\n

Just don\u2019t discount it from the get-go! Copy AI has some good templates, like the email ones or the first draft helper.<\/p>\n\n\n\n

So let\u2019s get more technical.<\/p>\n\n\n\n

Copy AI is an AI writing tool, powered by OpenAI\u2019s GPT-3 API. It\u2019s the same infrastructure other AI writing tools like Jasper are based on, and it\u2019s a pretty good artificial intelligence tool.<\/p>\n\n\n

\n
\"OpenAI\"<\/figure><\/div>\n\n\n

It\u2019s not perfect, of course. GPT-3 only indexed 10% of the internet when it was launched, and it has not been updated since.<\/p>\n\n\n\n

So for example, GPT-3 knows nothing about Covid. If you want to write something topical, it\u2019ll be useless. Right off the bat, that means you can\u2019t replace your freelance writer with an AI copywriter.<\/p>\n\n\n\n

But you can still use it for creativity boosts in your writing process. <\/p>\n\n\n\n

So let\u2019s go over a quick tour, to see what it can do. <\/p>\n\n\n\n

The Demo: A Quick Tour of Copy AI<\/h3>\n\n\n\n

When you sign-up for a Copy AI account, you\u2019ll be greeted with an onboarding guide. <\/p>\n\n\n

\n
\"Questions\"<\/figure><\/div>\n\n\n

Here\u2019s how it works.<\/p>\n\n\n\n

You\u2019ll need to choose a type of content you want to write:<\/p>\n\n\n

\n
\"What<\/figure><\/div>\n\n\n


And then fill in some basic details:<\/p>\n\n\n

\n
\"Details\"<\/figure><\/div>\n\n\n

We chose to create a blog post, so we first got an outline of what we needed:<\/p>\n\n\n

\n
\"First<\/figure><\/div>\n\n\n

Then some talking points:<\/p>\n\n\n

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\"Talking<\/figure><\/div>\n\n\n

And then the actual article:<\/p>\n\n\n

\n
\"Article\"<\/figure><\/div>\n\n\n

It\u2019s nothing to write home about.<\/p>\n\n\n\n

Like most other AI writing tools, Copy AI made up facts along the way, and created a pretty general article, with a lot of fluff. <\/p>\n\n\n\n

So if you want to write blog posts with it, maybe stick to just the outline. If you want to use all the content, get ready to edit it heavily.<\/p>\n\n\n\n

After you do an initial piece of content, you\u2019ll be in Copy AI\u2019s main dashboard.<\/p>\n\n\n

\n
\"Copy<\/figure><\/div>\n\n\n

Here, you can access other tools, templates, and even past projects.<\/p>\n\n\n

\n
\"Dashboard<\/figure><\/div>\n\n\n

The templates are the best to create valuable content, so you\u2019ll probably spend most of your time using them. They\u2019re very similar to Jasper AI recipes:<\/p>\n\n\n

\n
\"Recipe\"<\/figure><\/div>\n\n\n

But the other tools are helpful too.<\/p>\n\n\n\n

The basic workflow in Copy AI is this:<\/p>\n\n\n\n

1. Pick a template or tool<\/h4>\n\n\n
\n
\"Pick\"<\/figure><\/div>\n\n\n

2. Fill in some details about your product, or desired output<\/h4>\n\n\n
\n
\"Details<\/figure><\/div>\n\n\n

3. Wait a little bit<\/h4>\n\n\n
\n
\"Magically<\/figure><\/div>\n\n\n

4. Check different outputs by Copy AI<\/h4>\n\n\n
\n
\"Pick\"<\/figure><\/div>\n\n\n

You can influence the output with what you\u2019re writing in the document on the right of your screen:<\/p>\n\n\n

\n
\"Takes<\/figure><\/div>\n\n\n

But not by much.<\/p>\n\n\n\n

It\u2019s not on par with things like a long-form assistant.<\/p>\n\n\n\n

So Copy AI sacrifices a lot of customization, in exchange for efficiency and speed.<\/p>\n\n\n\n

You just write minimal details, and then get a bit of content.<\/p>\n\n\n\n

But there\u2019s more to praise in Copy AI than just speed. So let\u2019s analyze all of its features and templates.<\/p>\n\n\n\n

Copy AI Features and Templates<\/h2>\n\n\n\n

In the free version, Copy AI has 44 advanced templates, and about as many other simpler tools.<\/p>\n\n\n\n

That\u2019s much more than what you find in Jasper, for example.<\/p>\n\n\n\n

So without any further ado, let\u2019s look at the most important ones.<\/p>\n\n\n\n

Blog Content<\/h3>\n\n\n
\n
\"Blog<\/figure><\/div>\n\n\n

You get a lot of templates to help you write blog articles, including one for a headline, an outline, and more.<\/p>\n\n\n\n

The entire process of writing a blog post seems more streamlined than what you\u2019d get in other AI writing tools.<\/p>\n\n\n\n

But honestly, if you go all the way with a blog post, you\u2019ll have to do a lot of editing.

And since Google penalizes AI-generated content, it\u2019s not worth it.<\/p>\n\n\n\n

Best case scenario, you can use Copy AI to help you come up with ideas for a blog post. And that\u2019s about it.<\/p>\n\n\n\n

Social Media Content<\/h3>\n\n\n
\n
\"Social<\/figure><\/div>\n\n\n

Copy AI has tons of templates for posts, updates, and even digital ad copy.<\/p>\n\n\n\n

The most helpful ones will probably be the event promotion, as well as the contest or giveaway promotion.<\/p>\n\n\n\n

All of these templates are very specific in the post they\u2019re for. So if you want clearly targeted marketing copy, you\u2019ll probably like Copy AI\u2019s copywriting software.<\/p>\n\n\n\n

We\u2019d like a general template – in which you just describe a picture, and Copy AI starts to generate marketing copy.<\/p>\n\n\n\n

But this works too.<\/p>\n\n\n\n

Email Templates<\/h3>\n\n\n
\n
\"Email<\/figure><\/div>\n\n\n

Jasper\u2019s email templates are fantastic. Some of the best AI content tools Copy AI offers.<\/p>\n\n\n\n

You get help writing a welcome email, a discount offer, a newsletter, and even a cold outreach email.<\/p>\n\n\n\n

Basically, everything the average business needs.<\/p>\n\n\n\n

And since the structure is already in place in these templates, it\u2019s really easy to get started sending emails.<\/p>\n\n\n\n

Of course, GPT-3 likes to make stuff up:<\/p>\n\n\n

\n
\"Welcome
(we never mentioned the number of modules or lessons)<\/em><\/figcaption><\/figure><\/div>\n\n\n

So you\u2019ll need to fact check the output.<\/p>\n\n\n\n

But other than that, Copy AI is extremely helpful for anyone sending lots of emails.<\/p>\n\n\n\n

Website Copy<\/h3>\n\n\n
\n
\"Website<\/figure><\/div>\n\n\n

This section is pretty thin, it has much fewer templates than all the other Copy AI categories.<\/p>\n\n\n\n

You\u2019ll probably make the most out of the sales landing page, and the About us templates.<\/p>\n\n\n\n

But even if you use them, don\u2019t expect much.<\/p>\n\n\n\n

Here\u2019s what we got for the landing page hero text template:<\/p>\n\n\n

\n
\"Landing<\/figure><\/div>\n\n\n

Yeah, it\u2019s far from an entire landing page. It\u2019s also bad, and repetitive.<\/p>\n\n\n\n

And since it\u2019s just general copy, you can\u2019t really use it anywhere. It would be much more useful if the templates were for landing page sections. But you make due with what you get.<\/p>\n\n\n

\n
\"Case<\/figure><\/div>\n\n\n

The case study section has many more templates than the website copy one. <\/p>\n\n\n\n

And it can help you kickstart the process for writing a case study outline, customer propositions, and the like.<\/p>\n\n\n\n

But the content output is not really good:<\/p>\n\n\n

\n
\"Case<\/figure><\/div>\n\n\n

So if you want to run a case study, you\u2019re probably better off working with a marketing expert. CopyAI\u2019s automated creativity tools have better applications.<\/p>\n\n\n\n

Video Content<\/h3>\n\n\n
\n
\"VIdeo<\/figure><\/div>\n\n\n

Copy AI can\u2019t help you write an entire video script.<\/p>\n\n\n\n

You\u2019ll still need to do that yourself.<\/p>\n\n\n\n

But hey, at least they don\u2019t promise to do it, and then fail miserably like Jasper.<\/p>\n\n\n\n

Copy AI is honest with itself, and it promises a few video content templates. Out of them, I recommend you try the intro. It\u2019s decent, so you can probably tweak it into something publish-ready.<\/p>\n\n\n\n

General Business<\/h3>\n\n\n
\n
\"eneral<\/figure><\/div>\n\n\n

\u201cGeneral business\u201d doesn\u2019t really fit what you\u2019re getting here. <\/p>\n\n\n\n

With a title like that, you\u2019d expect sales copy, product descriptions, or even a writing assistant.<\/p>\n\n\n\n

\u201cHR Templates\u201d would be more appropriate, since most of what you get relates to the hiring process.<\/p>\n\n\n\n

Job descriptions, rejection letters – the templates look helpful from the outside.<\/p>\n\n\n\n

You can streamline sending personalized responses to job applicants, right?<\/p>\n\n\n\n

Actually, I don\u2019t think this is too helpful. <\/p>\n\n\n\n

In the time you spend filling in the details required to create quality content, you\u2019re just going to write the thing yourself:<\/p>\n\n\n

\n
\"Job<\/figure><\/div>\n\n\n

Fun Templates<\/h3>\n\n\n
\n
\"Fun<\/figure><\/div>\n\n\n

Copy AI also has some quirky templates that could (maybe?) be helpful when writing fiction.<\/p>\n\n\n\n

But so would any other creative writing exercise. You don\u2019t need an AI copywriting software to come with bullet points about your short story.<\/p>\n\n\n\n

As for the other fun types of content\u2026<\/p>\n\n\n

\n
\"Wedding<\/figure><\/div>\n\n\n

They\u2019re interesting, I guess.<\/p>\n\n\n\n

But listen, if you use an AI writing tool to work on your wedding vows, that will probably be admissible evidence in divorce courts.<\/p>\n\n\n\n

Other Tools And Features<\/h3>\n\n\n\n

What you\u2019ve seen so far is a small fraction of Copy AI\u2019s content helpers. Besides the templates above, Copy AI also has dozens of simpler tools meant to help you with other types of content:<\/p>\n\n\n

\n
\"Other<\/figure><\/div>\n\n\n

These will just take a minimal command, and then output something based on the category.

They aren\u2019t as effective as the templates above, but they can still come in handy if you need a product description, social media content, or even more help creating emails.<\/p>\n\n\n\n

The most useful one, I think, is the sentence rewrite:<\/p>\n\n\n

\n
\"Sentence<\/figure><\/div>\n\n\n

But other great tools include:<\/p>\n\n\n\n