{"id":87750,"date":"2022-06-10T20:31:25","date_gmt":"2022-06-10T20:31:25","guid":{"rendered":"https:\/\/www.authorityhacker.com\/?p=87750"},"modified":"2024-03-27T18:00:13","modified_gmt":"2024-03-27T18:00:13","slug":"how-to-start-mom-blog","status":"publish","type":"post","link":"https:\/\/www.authorityhacker.com\/how-to-start-mom-blog\/","title":{"rendered":"How to Start a Mom Blog in 2024 (and Make Money)"},"content":{"rendered":"\n

They say \u201cwrite what you know\u201d. And if you\u2019re a mom and keen to get into blogging, you might be wondering how to start a mom blog. As profitable blogging niches go, mommy blogs are a smart option. <\/p>\n\n\n\n

Moms rely on the internet to help them through the various stages of parenthood \u2014 from potty training to kitting kids out with the latest tech and toys. So they\u2019re online a lot, and they have a ton of buying power.<\/p>\n\n\n\n

As a mom, you\u2019ve probably spent a fair amount of time on mom blogs yourself. So you’ll know it’s not only is it a great community of fellow moms, but it\u2019s also a way to earn money for your family. To do well, you need to do things right from the get-go. We\u2019ll show you exactly how to start a mom blog and give you insider tips to becoming truly successful in this highly attractive niche.<\/p>\n\n\n\n

Why Start a Mom Blog<\/h2>\n\n\n\n

First things first, a disclaimer:<\/p>\n\n\n\n

If you\u2019re doing your research on becoming a mom blogger, you might have come across articles or videos promising that you\u2019re guaranteed to start making money blogging straight away<\/em>.<\/p>\n\n\n\n

The fact is, blogging is difficult in any niche. Speaking to 1,000+ bloggers in various specialisms, Orbit Media<\/a> found that the proportion who report \u201cstrong\u201d results has declined in recent years.<\/p>\n\n\n

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\"Blogging<\/figure><\/div>\n\n\n

But that\u2019s not to say you can\u2019t make it work, as long as you\u2019re prepared to put the effort in.<\/p>\n\n\n\n

Here are three reasons why we think it\u2019s worth all the toil to start a mom blog\u2026<\/p>\n\n\n\n

Grow a Business In Your Free Time<\/h3>\n\n\n\n

Raising kids isn\u2019t easy.<\/p>\n\n\n\n

In fact, one study<\/a> of full-time moms in the US with children aged 5 \u2013 12 found they spend the equivalent of 2.5 full-time jobs on parenting-related tasks, with the average mother \u201cclocking in\u201d at 06:23 and signing off at 20:31.<\/p>\n\n\n\n

Clearly, the average stay-at-home mom doesn\u2019t have a ton of free time. <\/p>\n\n\n\n

Yet that\u2019s exactly why lots of moms choose to start a blog. Because it\u2019s totally flexible, they can do the work in their downtime \u2014 whenever that might be!<\/p>\n\n\n\n

While you\u2019d probably love to get your blog up, running, and generating traffic in a week, realistically it doesn\u2019t matter if it takes a month, a year, or even longer to make it happen.<\/p>\n\n\n\n

That\u2019s a relief because the last thing you need is more time pressure<\/em>.<\/p>\n\n\n\n

Make Money Blogging<\/h3>\n\n\n\n

It\u2019s no secret that one of the biggest reasons to start a mom blog is to generate sweet, sweet passive income.<\/p>\n\n\n\n

There are various ways for moms to make money blogging. We\u2019ll go into them in more depth later in this article, but in our opinion, the smartest <\/em>route is through affiliate marketing.<\/p>\n\n\n\n

In a nutshell, being an affiliate marketer means finding products you love, joining those brands\u2019 affiliate programs, and recommending the products to your audience via the content you create.<\/p>\n\n\n\n

That content should target high-value commercial terms. Again, we\u2019ll discuss this in greater depth later on, but those sorts of terms might include:<\/p>\n\n\n\n

Keyword<\/strong><\/th>Ahrefs Keyword Difficulty<\/strong><\/th>Volume<\/strong><\/th><\/tr><\/thead>
best potty training seat<\/td>15<\/td>5,100<\/td><\/tr>
best detangling brush<\/td>12<\/td>2,400<\/td><\/tr>
best baby wrap<\/td>14<\/td>1,900<\/td><\/tr>
best shampoo for eczema<\/td>14<\/td>1,600<\/td><\/tr>
best postpartum clothes<\/td>12<\/td>1,300<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

When someone clicks an affiliate link in your content, visits a brand\u2019s website, and makes a purchase, you get a chunk of the profits.<\/p>\n\n\n\n

Sounds good, right?<\/p>\n\n\n\n

(Like the sound of making money by recommending products you love? Check out our guide on <\/em>how to become an affiliate marketer<\/em><\/a>!)<\/em><\/p>\n\n\n\n

Build a Community<\/h3>\n\n\n\n

Let’s be honest: having kids can feel pretty isolating at times, especially for the primary caregiver.<\/p>\n\n\n\n

Indeed, research<\/a> shows that 82% of moms under the age of 30 feel lonely some of the time, with 80% saying they meet their friends less since having a kid.<\/p>\n\n\n

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\"Mom's<\/figure><\/div>\n\n\n

Even if you\u2019re lucky enough to have a fantastic support network who you get to see on a daily basis, a lot of other parents don\u2019t have that.<\/p>\n\n\n\n

That\u2019s why many mom bloggers choose to start a mom blog in the first place \u2014 it helps them build a community, reach out to like-minded people, and generally blow off some steam.<\/p>\n\n\n\n

Successful Money-Making Mom Blog Examples<\/h2>\n\n\n\n

In our experience, the best way to begin your mom blogging journey is to check out the competition.<\/p>\n\n\n\n

What do other mom blogs look like? What topics do other bloggers cover? And how are they making money blogging?<\/p>\n\n\n\n

With that in mind, let\u2019s take a look at three mom blogging success stories:<\/p>\n\n\n\n

Your Modern Family<\/h3>\n\n\n
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\"Your<\/figure><\/div>\n\n\n

Your Modern Family<\/a> is the work of Becky Mansfield, a certified child development therapist and teacher. <\/p>\n\n\n\n

Her site provides a ton of advice to parents, covering everything from potty training to sustaining a happy marriage. It even crosses over into the personal finance niche by offering helpful tips on how to save money.<\/p>\n\n\n\n

Becky monetizes her site in lots of ways.<\/p>\n\n\n\n

For starters, she\u2019s part of the Mediavine ad network, which means she gets paid when people click ads on her site.<\/p>\n\n\n\n

Beyond that, she sells physical products via her own online store, and also includes affiliate links in some of her articles:<\/p>\n\n\n

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\"Your<\/figure><\/div>\n\n\n

Scary Mommy<\/h3>\n\n\n
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\"Scary<\/figure><\/div>\n\n\n

Scary Mommy<\/a> is more of a digital magazine than a traditional mom blog, but it\u2019s obviously targeting the same audience, so it\u2019s worth looking at here.<\/p>\n\n\n\n

Part of the BDG media group, it writes about a wide range of parenting<\/a> topics, from trying to conceive, to pregnancy, to parenting. <\/p>\n\n\n\n

It also covers a lot of topics you\u2019d expect to find on lifestyle blogs, such as fashion, beauty, health, and wellness.<\/p>\n\n\n\n

As with Your Modern Family, the site has various ways to make money. Again, it sells ad space, and it also publishes sponsored posts created alongside its advertising partners.<\/p>\n\n\n

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\"Scary<\/figure><\/div>\n\n\n

And it also dabbles with affiliate marketing, primarily via the Shopping<\/a> category of its website, which is packed full of buying guides.<\/p>\n\n\n\n

Alpha Mom<\/h3>\n\n\n
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\"Alpha<\/figure><\/div>\n\n\n

Alpha Mom<\/a> bills itself as a parenting and pregnancy resource, although \u2014 as with Your Modern Family and Scary Mommy \u2014 it also covers topics that overlap with the mom blog niche, such as health, relationships, money, and work.<\/p>\n\n\n\n

Once again, it has multiple routes to make money, from selling ad space via the MediaMath network, to running affiliate marketing activity through Amazon Associates and various other affiliate programs.<\/p>\n\n\n

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\"Alpha<\/figure><\/div>\n\n\n
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How to Start a Mom Blog In 10 Steps<\/h2>\n\n\n\n

Now that you’ve seen what success looks like, it’s time to get your own mom blog off the ground. At Authority Hacker, we\u2019ve been helping people start and run profitable sites for years. Our approach is practical and easy to follow. Follow this step-by-step guide to get started on your journey.<\/p>\n\n\n\n

1<\/em> Choose Your Mom Blog Niche<\/h3>\n\n\n\n

There are a lot of other bloggers out there writing about all things mom-related.<\/p>\n\n\n\n

In fact, according to one old but fascinating survey<\/a>, the number of moms who had started blogging reached an astonishing 4.2 million in 2017.<\/p>\n\n\n

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\"Us<\/figure><\/div>\n\n\n

That\u2019s some serious competition! With all those other blogs out there, how on Earth are you ever going to generate any blog traffic, let alone make a bit of cash along the way?<\/p>\n\n\n\n

The answer is simple: niche down.<\/em><\/p>\n\n\n\n

In other words, don\u2019t start a mom blog that aims to be all things to all moms. Rather, focus on a niche within the broader mom blogging industry.<\/p>\n\n\n\n

But how do you choose the \u201cright\u201d blog niche? <\/p>\n\n\n\n

Start by thinking about your target audience \u2014 the people who\u2019ll be visiting your site and reading your content. They might be:<\/p>\n\n\n\n