Let that sink in for a moment. AI isn\u2019t some future tech \u2013 it\u2019s here, now, and actively being used by a vast majority of people in the online marketing landscape <\/p>\n\n\n\n
We can only see this number increasing as more people unlock its potential at work.<\/p>\n\n\n\n
49.5% Of Marketers Are Using AI Tools Frequently<\/h2>\n\n\n\n We split out the respondents who said they are using AI and found that 30.3% use it daily. A further 33.8% use it several times per week.<\/p>\n\n\n\nWhen compared to all survey respondents, the combined total (64.1%) equates to 49.5% of all marketers.<\/p>\n\n\n\n
It appears we\u2019ve moved beyond early adopters just testing it out into an era where AI is becoming a core component of work for many professionals. It\u2019s hard to imagine this trend slowing down any time soon either.<\/p>\n\n\n\n
Lack Of Knowledge And Lack Of Time Are The Two Biggest Reasons Against Using AI Tools<\/h2>\n\n\n\n We wanted to understand why 21.1% of survey respondents haven\u2019t yet embraced AI. Their main reasons? <\/p>\n\n\n\nThe majority 45.2% cited a lack of knowledge as the barrier. The learning curve for using tools like ChatGPT is really small. Most users grasp it after just a few prompt-writing attempts. <\/p>\n\n\n\n
Its natural language interaction also makes it very user friendly. I suspect that many people perceive the learning process will be more challenging than it actually is.<\/p>\n\n\n\n
Lack of time held back others, which is ironic considering AI\u2019s time-saving capabilities. It\u2019s possible that people believe it will take too long to learn how to use it effectively. Anecdotally, I\u2019ve seen technophobes like my mom pick it up in 15 minutes or so. <\/p>\n\n\n\n
Lastly, 13.9% worried about the accuracy of AI data or content. This is a valid concern as AI frequently makes stuff up. And it sounds very confident when it does. To combat this, ask the AI to give you a confidence score for something it\u2019s said. This will reveal its true position in a more objective manner.<\/p>\n\n\n\n
69% Of Marketers Are Using ChatGPT, Making It By Far The Most Popular AI Tool<\/h2>\n\n\n\n ChatGPT is 4 months old at the time of writing. Yet 89.3% of all AI adopters are using it already. That works out to 69% of all marketers. This beats all other AI tools by a significant margin. <\/p>\n\n\n\nWhy the rapid adoption? This is likely due to ChatGPT\u2019s free basic account and affordable paid options, making it accessible to all. I\u2019m personally glad OpenAI decided to go with this approach rather than gate it behind some exorbitant enterprise pricing. <\/p>\n\n\n\n
While ChatGPT reigns supreme, other free and paid tools still thrive. Jasper<\/a> (formerly Jarvis), Frase<\/a>, and Copy.ai<\/a> are a few of the notable commercial tools that have been around since the underlying GPT-3\u2019s debut in 2020. <\/p>\n\n\n\nWhen we looked at just AI image-generation tools, Midjourney (54.4%) and DALL-E-2 (33.7%) were dominating that segment of the market. <\/p>\n\n\n\nInterestingly, ChatGPT and DALL-E are both owned by OpenAI, but it seems they still have some way to go in dominating the image-generation market.<\/p>\n\n\n\n
85.1% Of AI Users Are Using It For Blog Content Creation<\/h2>\n\n\n\n We asked our AI using respondents what they use AI for. A whopping 85.1% reported using it for article or blog writing<\/a>, while 47.8% put it to work for copywriting. Admittedly there is some overlap between these two use cases, but it\u2019s clear that AI tools are being used predominantly for content creation.<\/p>\n\n\n\nSEO keyword research is another AI favorite with 37.5% harnessing its power. AI is brilliant in generating seed keyword ideas, though in our experience it\u2019s less adept at completing a full set of keyword research.<\/p>\n\n\n\n
As users become more proficient with AI, it\u2019s likely that we\u2019ll see an increase in more complex prompts and use cases too.<\/p>\n\n\n\n
Check out our recent podcast where we dish out 9 ChatGPT prompts<\/a> for content creation, keyword research and link building.<\/p>\n\n\n