#134 – 8 Mistakes We All Make When Building Authority Sites (And How to Fix them)

What You Will Learn

  • Why there is such a thing as too much linkbuilding
  • Why there is life outside of Amazon
  • Why content freshness is hugely important, and an SEO factor
  • A handy shortcode script to always show the current year

We recently got a lot of new students for the relaunch of the Authority Site System and we are starting a new batch of sites in 2019.

Mark and I took some time to reflect about the most common mistakes we and other people make when starting authority and affiliate sites. In today’s episode, we will go through 8 of these mistakes and how you can avoid them for higher success rates and better resource usage.


Script for Current Year

function currentyear($atts = [], $content = null) {
// always return
return date(“Y”);
add_shortcode(‘currentyear’, ‘currentyear’);

add_filter( ‘single_post_title’, ‘my_shortcode_title’ );
add_filter( ‘the_title’, ‘my_shortcode_title’ );
add_filter( ‘wp_title’, ‘my_shortcode_title’ );

function my_shortcode_title( $title ){
return do_shortcode( $title );

add_filter( ‘pre_get_document_title’, function( $title ){
// Make any changes here
return do_shortcode( $title );
}, 999, 1 );

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