How to Come up With a Good Blog Name: Future-proof Your Branding & Niche Angle From Day 1

My site was only getting 400 visits per day when one of the biggest brands in my industry sent me a cease and desist and ordered me to hand over my domain.

By pure chance, I’d picked a brand name very similar to a major company in the space. And it really was an honest mistake; when I first started my site, I literally named it after my own dog.

Needless to say, the lawyers were not nice. And I was freaked out.

But it really wasn’t that big of a deal (of course it would have been more painful if I’d done a ton of marketing under that domain, but I’d only been marketing for a few months).

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KWFinder Review & Advanced Tutorial – The Best Beginners Keyword Tool

KWFinder Review & Tutorial

KW Finder is an excellent keyword research tool that really simplifies the keyword research process in a way other tools just haven’t managed to do.

It offers a comprehensive data set to keep veteran SEO’s happy, but still manages to present that data intuitively inside their user-interface to keep it all noob-friendly.

We liked it so much here at Authority Hacker, we even used it exclusively for one of our new sites.

Free Trial then $12/month


Gives you almost everything you need for effective keyword research, all in one place.


One of the cheapest premium keyword research tools on the market right now.

Ease of use

It has an intuitive UI that makes it super easy to use, even as a beginner.


Multiple support options including a very responsive live chat support.

The Good

  • Probably the most intuitive UI of any keyword research tool on the market
  • Web-based application - bypassing most compatibility issues
  • Strong data aggregation for keyword analysis
  • Multiple research options for unique keyword opportunities
  • Reliable, one-click keyword difficulty score for any keyword
  • Fast and high-quality support
  • One of the cheapest keyword research tools you can buy

The Bad

  • Potentially strict request limitations for heavy users
  • Keyword results are capped (also affecting the import feature)
  • SERP Checker preview cannot be customized
  • Doesn’t support multi-tabbed keyword research
  • Not ideal for competitor research
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How To Trade Money For Contextual Links (Without Buying Them) And 1 Free Copy / Paste System Template For You To Use

Gael's Warning Note: Epic rant incoming                 

In this post, Perrin goes into a pretty long rant about how inefficient / lazy most people trying to trade money for links are and points out the real life mistakes that puts their business at risk.

It's a read many people need, but not a read many people want. It will not bring us lots of search traffic or links but hopefully it will create the mind shift needed for long term success in the heads of those who pay attention. 

However, if you just want the actionable part of building system that trade links for money, just click here, we've prepared a copy/paste process for you ;).

Know what I hate? The shortcut mentality people have when trying to reach a goal.

Especially in SEO. I hate them because SEO is not a short game. It’s a long game. And taking shortcuts, to me, represents a fundamental misunderstanding of the business -- particularly for authority site builders.

Yes, there are proud black hats out there who use short-term tactics on purpose to make “churn-and-burn” sites. More power to them.

That’s not us, and if you’re reading this blog, it’s likely not you either. But I still see it: people seem to be drawn to shortcuts like moths to a flame.

And do you know where I see it the most? Link building.

It’s no mystery that people hate link building, but it’s still weird. Because here’s the thing: link building is a core competency. It’s one of, like, maybe three fundamental skills you have to learn to do SEO and/or build an authority site.

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SEO Copywriting: Tips & Secrets of a 10-Year Professional Writer

Here are just a few of the thousands -- yes, really, thousands -- of things I’ve written and published in my life:

  • Critical literary essays
  • Insurance guides used by Fortune 500 companies
  • About a dozen poems
  • Articles in trade magazines
  • eBooks published on Amazon
  • Massive case studies for blogs like this one
  • ...and, of course, a sh*tload of SEO-driven articles for the web

In fact, the last time I took stock, I’d written and published close to 1,500 articles on various websites, all of which I’d classify as “SEO copywriting.” That’s not an exaggeration.

Here’s the crazy part, though: of those 1,500 articles, only about 200 were ones I wrote for myself -- for my own websites -- to make myself money.

The other 1,300 were written mostly for one giant website.

If you know me now, that probably sounds crazy. I’m a site builder. I hire writers. I don’t write stuff for other people.

Would Perrin really write 1,300 articles to make someone else money?

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How Switching To The Authority Site Model Allowed Perrin To Build a Stable $7,504/Month Income

Gael's Notes                 

If you have been following us for a while, you may have noticed Perrin has been authoring most of the blog posts for a few months but hasn't had a proper introduction.

He has been helping on the blog side while I have been focusing on growing the Business and member area side of Authority Hacker and growing our other authority sites.

I am far from giving up on blogging though and hope to have more time for it next year (I am still on the podcast though)

If you followed Niche Pursuits in the past, you've probably heard of Perrin, but if you have not, here is a quick introduction of how he went from someone just "dreaming" of making money online to making some, to losing everything and to rebuilding it all the right way.

Perrin's one of those people who constantly innovates on 'classic' marketing tactics, which has made it really fun to work with him--and in many cases to coach him--as we grow our sites alongside each other, swapping strategies and creating new techniques along the way.

I'm happy to say his authority site is doing well and he is writing for us by choice and not because he needs the money anymore (not that we don't pay him!).

He now makes around $8,000/month from a site he started just 20 months ago.​

Sit back and enjoy his story!​

$97… that’s all I got for it.

It was basically my only form of entertainment: my Xbox 360.

But I needed a job. Bad. The problem was that my wardrobe was 100% t-shirts and jeans. I needed a job, but before I could even book interviews, I need something to wear.

And I was dead broke...

So I did the only thing I could: I sold my Xbox to a goofy 10-year-old kid on craigslist. It was my only option. I had $35 in my bank account, there was no way to pay rent next month, and I absolutely needed to buy a suit for job interviews.

I sold my baby for $97, took the bus downtown, walked two more miles to H&M, and bought the cheapest suit I could find.

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13 Creative Ways To Come Up With Blog Post Ideas So You Never Wonder What To Blog About Next!

How many times has this happened to you?

You sit down to write a blog post and... nothing.

You know your blog needs content to grow. You know your audiences.

Maybe you even have a little traffic. But no matter how long you sit there it's still just... nothing. 

Here's the good news: there's a much better way to come up with blog post ideas than just staring at a blinking cursor and waiting for a miracle.

More importantly there are methodical, efficient, ROI-driven ways to come up with blog post ideas that can drastically increase your odds of doing well with Google or with your existing audiences. 

Of course, what follows certainly are not the only ways to do it. 

These are just some of the best ways we've found for our businesses to keep the content machine churning out quality articles.

Let's dive in.

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Thrive Leads Review & Advanced Tutorial – How To Capture More Emails With Your Blog

Review of: Thrive Leads

Use: Email list building tool


You will grow your list VERY quickly


Extremely low one off price

Ease of use

The core works great but reporting has issues


Fast response, but no phone support

We Like

  • The drag and drop editor
  • Easy to use A/B testing functionality
  • The extra features built for marketers - signup segue, asset delivery & smart links
  • The price

We Don't Like

  • The reporting is very slow and buggy
  • Some of the templates aren't very well designed
  • The UI is quite clunky in certain areas

Summary: Thrive Leads is THE tool we use across all our sites for collecting emails. It's extensive and ever expanding feature set stand it in a class of its own when it comes to flexibility and performance. Though to be fair though, it's not without it faults.

In this deep dive review, I'll be showing you all of the features that Thrive Leads currently offers. I'll also show you exactly how we use them to grow our email lists.

$67 one-off for one site / $97 for unlimited sites

You hear it all the time: “The money is in your email list.” But until relatively recently, I didn’t get just how important that really was.

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We Ordered the Same Article from 5 Content Creation Services: Here Are the Best Ones (…and The Ones You Should Avoid)

Want to know what people ask me about more than almost anything? Outsourcing content.

It’s a major pain point for lots of marketers, and it’s one of the most difficult hurdles to jump when start to seriously scale a site.

For most people, one of the most crucially important things to get right when building a content machine is finding a good, reliable source for content that allows you to scale.

I did, and my site took a massive jump forward (I’ll tell you which one of these I use for most of my content below).

Of course, not all content agencies are created equal, so we put them to the test. We gave 5 agencies the exact same assignment and let them duke it out. How’d it go? Let’s find out…

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The Pareto Outreach Philosophy & How It Can Help You Build 1000% More White Hat Links

Gael's Notes                 

Hey guys, I just finished editing Perrin's post and while it is on par with what him and I talk about pretty much daily, this very much is an advanced post for those of you ALREADY doing outreach link building for your sites.

If you are not doing it yet, check this post out (yes, it's a review but I give away a ton of outreach basics in there). Then run a campaign or two THEN come back to this post.

For the others looking to optimise your link building systems, you're in for a treat.

​Today we are not just unveiling a series of "tricks" to you. We are unveiling a new way of looking at outreach link building that is:

  • ​More efficient
  • More fun
  • More profitable

And this by a HUGE margin.

In our case, we went from being able to build maybe a dozen links a month to up to a dozen links a day with the same allocated time and budget using the paradigm shifts we will be sharing in this post.​


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A Look At The Best Keyword Research Tools in 2016 & Keyword Difficulty Showdown

Gael's Disclaimer                 

I just finished editing this 10,000-word / 50-minutes-of-video monster Perrin put together, so I will try to keep this short.

In this post we try to establish what the best keyword tool is for regular publishers like us because we spend thousands of dollars monthly producing content and this content makes or breaks our business.

Google being a large part of our traffic, our ability to pick the right keywords and topics to target determines whether we make a profit or a loss on most of our content.

That is why we decided to go super deep on tools and find what according to us is the best keyword research tool.

I stand 100% by the views Perrin expresses in this post and no company paid us to produce any of this content (although some might offer us some money to take it down).

It's also important to note that Perrin was associated with Niche Pursuits who created (and still has a stake in) Long Tail Pro (he doesn't work there anymore).

While he tried to stay objective in the test and didn't seem to give LTP any preferential treatment, it's my job as the editor to disclose that to you.

Now, enjoy the post!

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