Gael's Warning Note: Epic rant incoming
In this post, Perrin goes into a pretty long rant about how inefficient / lazy most people trying to trade money for links are and points out the real life mistakes that puts their business at risk.
It's a read many people need, but not a read many people want. It will not bring us lots of search traffic or links but hopefully it will create the mind shift needed for long term success in the heads of those who pay attention.
However, if you just want the actionable part of building system that trade links for money, just click here, we've prepared a copy/paste process for you ;).
Know what I hate? The shortcut mentality people have when trying to reach a goal.
Especially in SEO. I hate them because SEO is not a short game. It’s a long game. And taking shortcuts, to me, represents a fundamental misunderstanding of the business -- particularly for authority site builders.
Yes, there are proud black hats out there who use short-term tactics on purpose to make “churn-and-burn” sites. More power to them.
That’s not us, and if you’re reading this blog, it’s likely not you either. But I still see it: people seem to be drawn to shortcuts like moths to a flame.
And do you know where I see it the most? Link building.
It’s no mystery that people hate link building, but it’s still weird. Because here’s the thing: link building is a core competency. It’s one of, like, maybe three fundamental skills you have to learn to do SEO and/or build an authority site.