Archive

Category Archives for "SEO"
43

SEO Copywriting: Tips & Secrets of a 10-Year Professional Writer

Here are just a few of the thousands -- yes, really, thousands -- of things I’ve written and published in my life:

  • Critical literary essays
  • Insurance guides used by Fortune 500 companies
  • About a dozen poems
  • Articles in trade magazines
  • eBooks published on Amazon
  • Massive case studies for blogs like this one
  • ...and, of course, a sh*tload of SEO-driven articles for the web

In fact, the last time I took stock, I’d written and published close to 1,500 articles on various websites, all of which I’d classify as “SEO copywriting.” That’s not an exaggeration.

Here’s the crazy part, though: of those 1,500 articles, only about 200 were ones I wrote for myself -- for my own websites -- to make myself money.

The other 1,300 were written mostly for one giant website.

If you know me now, that probably sounds crazy. I’m a site builder. I hire writers. I don’t write stuff for other people.

Would Perrin really write 1,300 articles to make someone else money?

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75

The Pareto Outreach Philosophy & How It Can Help You Build 1000% More White Hat Links

Gael's Notes                 

Hey guys, I just finished editing Perrin's post and while it is on par with what him and I talk about pretty much daily, this very much is an advanced post for those of you ALREADY doing outreach link building for your sites.

If you are not doing it yet, check this post out (yes, it's a review but I give away a ton of outreach basics in there). Then run a campaign or two THEN come back to this post.

For the others looking to optimise your link building systems, you're in for a treat.

​Today we are not just unveiling a series of "tricks" to you. We are unveiling a new way of looking at outreach link building that is:

  • ​More efficient
  • More fun
  • More profitable

And this by a HUGE margin.

In our case, we went from being able to build maybe a dozen links a month to up to a dozen links a day with the same allocated time and budget using the paradigm shifts we will be sharing in this post.​

Enjoy!​

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97

A Look At The Best Keyword Research Tools in 2016 & Keyword Difficulty Showdown

Gael's Disclaimer                 

I just finished editing this 10,000-word / 50-minutes-of-video monster Perrin put together, so I will try to keep this short.

In this post we try to establish what the best keyword tool is for regular publishers like us because we spend thousands of dollars monthly producing content and this content makes or breaks our business.

Google being a large part of our traffic, our ability to pick the right keywords and topics to target determines whether we make a profit or a loss on most of our content.

That is why we decided to go super deep on tools and find what according to us is the best keyword research tool.

I stand 100% by the views Perrin expresses in this post and no company paid us to produce any of this content (although some might offer us some money to take it down).

It's also important to note that Perrin was associated with Niche Pursuits who created (and still has a stake in) Long Tail Pro (he doesn't work there anymore).

While he tried to stay objective in the test and didn't seem to give LTP any preferential treatment, it's my job as the editor to disclose that to you.

Now, enjoy the post!

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#23 What To Do If You Have Done Grey Hat Link Building in The Past?

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What You Will Learn In This Podcast


  • Why Grey hat is a bad idea most of the time
  • What to do if you have done grey hat link building on a long term project.
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32

17 Guest Posting Tips I Learned from Failing Thousands of Times

Ah, good ol’ guest posting. The oldest, most battle-tested link-building tactic in the history of humankind (kind of).

Like pretty much every other link-building method, It’s also come under fire in recent years, especially when Matt Cutts published “The Decay and Fall of Guest Blogging for SEO,” which, as you can imagine, caused SEOs around the world throw their laptops in the trash, burn their websites to the ground and move into wilderness, where they could live a life free of the emotional rollercoasters of Internet Marketing.

I kid, but before we get into our 17 guest posting hacks below, I think it bears repeating: guest posting ain’t dead if done properly.

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4

#14 Facebook Vs SEO: Which One Should You Start With?

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What You Will Learn In This Podcast


  • The Pros & Cons of SEO vs Facebook Ads
  • Our recommended plan of action to mix SEO and Facebook ads to grow your site faster.
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37

The Business Case For SHORT Form Content …in 5,414 Words

What I’m about to say is SEO blasphemy.

I’m going to contradict one of the most well-established pieces of conventional wisdom in our weird little world. Are you ready? Here goes…

Sometimes shorter content can be a better choice than longer content.

Still there? If you haven’t closed your browser in a dogmatic rage, I’d like to explain myself. Because I’m dead serious: even if organic search traffic is your primary traffic acquisition strategy, short content can (and—in some markets—should) be part of your content strategy.

Personally, I’ve used short-form content quite a bit, and it brings me lots of traffic (the highest-traffic blog post on my site is just 700 words long).

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#08 Is SEO Making Your Create Boring Content?

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Please consider subscribing and dropping us a honest review on iTunes as well. If you do, we will send you our free training "From $0 to $1,000 / month with affiliate marketing".

What You Will Learn In This Podcast


  • Why SEO tends to yield boring content
  • Examples of boring content created because of SEO
  • How to fix the issue
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3

#07: Spencer Haws On Keyword Research For Niche & Authority Sites (His Step By Step Money Keyword Finding Process Included)

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Please consider subscribing and dropping us a honest review on iTunes as well. If you do, we will send you our free training "From $0 to $1,000 / month with affiliate marketing".

What You Will Learn In This Podcast


  • The Exact steps spencer goes through to find keywords he can rank for
  • The minimum number of searches recommended when picking a keyword
  • The 4 things to look at when evaluating the competition for a keyword
  • Keyword structures that work almost every time that you can use in any niche
  • 1 Trick to refine your keywords for more conversion & less competition
  • What you should not worry about when doing keyword research
  • How to optimise anchor text to rank for these keywords
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74

Ahrefs Review & Tutorial: How To Create Content That Sticks & Build Links That Count

Review of: Ahrefs

Use: SEO and social media insight

Effectiveness

You will learn a LOT and make better marketing decisions

Price

Not cheap but worth the money

Ease of use

Takes some adaptation but great UI

Support

Great answers but some delays.

We Like

  • The in-depth Site Explorer
  • Content Explorer for finding new ideas
  • Rank tracker and crawl reports

We Don't Like

  • The keyword tool is very rudimentary
  • A bit on the pricier side for the standard plan (our recommended plan)

Summary: Ahrefs is the closest you can get to an 'essential' tool if you are a serious content marketer or SEO. It will give you tons of insight into your competitors and you will make much better marketing decisions. 

To help you understand how competitor research can help you find new opportunities, I put together this review that walks you through all of Ahrefs features. If you're serious about marketing, you'll learn a lot from this review. Enjoy !​

From $99/month

You know that creating content is essential for getting traffic. HubSpot data shows that the more content you publish, the more traffic you'll get:

source Hubspot

The truth is though, not all content succeeds. Far, far far from it. And if you have been in the business, you know that creating (great) content doesn't come cheap.

Yet, people keep pumping out post after post in the hope that maybe out of 20, a couple of them will 'stick'.

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