Power of Influence: How The Most Followed Women Are Helping The World Through Philanthropy

The power of social media is growing year by year – 5.04 billion people around the world are now using social media, with 266 million new users coming online within the last year.

In celebration of Women’s History Month, we set out to discover who the most popular female influencers are on major social media platforms like Instagram, Twitter, TikTok, and YouTube – and how they are using their influence and wealth to help others. 

Most Followed Female Celebrities on Social Media

Our research found that women listed in the top 100 accounts per social network have over 10 billion followers in total. 

As of 2024, the most followed women on social media (across all major platforms) are:

1Selena Gomez589.8M
2Ariana Grande553.3M
3Kylie Jenner507.5M
5Taylor Swift458M
6Kim Kardashian451.1M
8Katy Perry365.4M
9Khloé Kardashian347.9M
10Kendall Jenner332.9M
11Jennifer Lopez332.6M
13Kourtney Kardashian258.4M

Here are some interesting insights with regard to popularity and wealth:

  • The Kardashian/Jenner clan holds 6 of the top 12 spots, with a combined follower count of 1.897 billion. 
  • The remaining 6 spots are held by female musicians, who have a combined follower count of 2.979 billion. 

And here’s a breakdown of female influencer popularity on each social media platform:


Instagram is a female influencer stronghold. Women hold 42 out of the top 100 Instagram accounts, with a cumulative total of 6.4 billion followers. 

Male influencers only hold 34 spots, with brands/companies holding 24 accounts.

According to our research, these are the top 10 most influential women on Instagram:

  1. Selena Gomez: 429.8M followers 
  2. Kylie Jenner: 400.5M followers
  3. Ariana Grande: 380.3M followers
  4. Kim Kardashian: 364.3M followers 
  5. Beyoncé: 320.0M followers 
  6. Khloé Kardashian: 310.9M followers 
  7. Kendall Jenner: 294.7M followers 
  8. Taylor Swift: 281.7M followers 
  9. Jennifer Lopez: 253.6M followers 
  10. Kourtney Kardashian: 224.4M followers 

A surprising fact – the Kardashian family has a combined total of approximately 1.194 billion Instagram followers!


TikTok is not as popular as Instagram for female influencers, with only 1.56 billion followers across the top hundred accounts. Out of 100 top accounts, female influencers hold 32 spots. Their male counterparts hold 47 spots in total, with the remaining 21 going to brands and companies. 

According to our research, these are the top 10 most influential women on TikTok:

  1. Charli D’Amelio: 152M followers 
  2. Bella Poarch: 93.8M followers
  3. Addison Rae: 88.6M followers
  4. Kimberly Loaiza: 80.8M followers
  5. Domelipa: 72.7M followers
  6. Selena Gomez: 59M followers
  7. Dixie D’Amelio: 56.4M followers
  8. Kylie Jenner: 54.9M followers
  9. Loren Gray: 53.9M followers
  10. Karol G: 51.4M followers


YouTube is mainly dominated by brands and company accounts, which hold 58 out of 100 top-followed account spots. 

Female influencers hold 15 out of the top 100 spots, with a total of 879 million followers. Their videos reached 488 billion views in total.

These are the most popular female influencers on YouTube:

  1. BLACKPINK: 92.9M followers
  2. Taylor Swift: 56.5M followers
  3. Ariana Grande: 53.5M followers
  4. Billie Eilish: 49.1M followers
  5. Shakira: 45.5M followers
  6. Katy Perry: 44.7M followers
  7. Kimberly Loaiza: 44.3M followers
  8. Ricis Official: 42.9M followers
  9. Rihanna: 22.8M followers

Twitter (X)

On Twitter, female influencers have a total reach of 1.38 billion followers and hold 27 out of the top 100 positions. 

These are the most influential women on Twitter: 

  1. Rihanna: 108.2M followers
  2. Katy Perry: 106.8M followers
  3. Taylor Swift: 95.3M followers
  4. Ariana Grande: 85.3M followers
  5. Lady Gaga: 83.6M followers
  6. Kim Kardashian: 75.2M followers
  7. Ellen DeGeneres: 74.7M followers
  8. Selena Gomez: 66.5M followers
  9. Britney Spears: 54.9M followers
  10. Shakira: 53.7M followers

Net Worth, Charities & Impact on The World

Of course, social media following isn’t the only way to gauge the power and impact of these female influencers. Net worth and charitable work play a big role as well! 

The most influential women in the top 100 accounts per social media network have an estimated total net worth of over $13.6 billion. This list has some overlap with our list of most-followed influencers, though there are some newcomers, including Oprah, Ellen Degeneres, and Lady Gaga

InfluencerNet WorthCharities Supported
Oprah Winfrey$2.8 billion31
Kim Kardashian$1.7 billion24
Rihanna$1.4 billion24
Taylor Swift $1.1 billion33
Beyoncé$800 million37
Selena Gomez$800 million16
Kylie Jenner$680 million1
Ellen Degeneres$380 million52
Katy Perry$330 million33
Lady Gaga$300 million76
Shakira$300 million12
Adele$240 million3

Let’s take a look at the good these celebrities are doing with all that reach and money. Here are some takeaways with regard to their charitable giving: 

On average, the top female influencers and celebrities are supporting around 19 charities and humanitarian causes, according to data from looktothestars.org

The most popular causes that top female influencers support include AIDS/HIV (19 influencers), Health (18 influencers), Children (18 influencers), Human Rights (17 influencers), and Education (17 influencers). 

Some of the most supported charities include Stand Up To Cancer, Red Cross, and UNICEF, with almost 50% of top female influencers supporting these organizations.

In terms of causes and charities supported, Lady Gaga is the most charitable female influencer, with over 76 charities and 37 humanitarian causes supported over the years. She is closely followed by Ellen DeGeneres (54 charities and 31 causes supported) and Miley Cyrus (44 charities and 31 causes).

When looking at monetary support, Oprah leads the way – her charitable foundation alone has donated over $400 million in grants for various humanitarian causes.

Beyoncé and Rihanna have also made a substantial impact. Beyoncé’s BeyGOOD Foundation has donated over $100 million to various causes over the year, and Rihanna has donated $15 million through her Clara Lionel Foundation to support climate justice initiatives in the Caribbean. 

More recently, Taylor Swift contributed $1 million to the Community Foundation of Middle Tennessee – located in the county she grew up in – after tornadoes left hundreds of buildings damaged. 

Taylor has also made many generous donations to food banks along her Eras tour route. No specific sum of money that Taylor donated was reported. However, a food bank in Tampa said the star donated enough cash to “place over 125,000 meals on tables.” Another food bank in Arizona was able to purchase 40,000 pounds of fresh produce thanks to her donation. 

If you’re interested in furthering the cause of female empowerment, here’s a full list of the women-focused charities that celebrities mentioned in this article have supported:

How did we get these numbers and data?

We collected data available from online sources and social media profiles to create a list of the top 100 followed accounts for all 4 major social media platforms – Instagram, Twitter (X), TikTok, and YouTube. 

We sorted these accounts into ones run by women, male influencers, and brands/companies. Note that any account run by multiple people was counted as a brand. 

Data was then cross-referenced with the Look To The Stars celebrity charity database and Forbes reports, as well as other online resources.