#166 – Why You Need to Get Into Video to Stay Competitive

What You Will Learn

  • How video is changing the SEO landscape
  • Answers to the most common beginner video questions
  • Actionable tips on implementing video content into your business
  • Examples of surprisingly successful SEOs on YouTube

If you are like me, at this point, you spend more time consuming content on YouTube or Instagram stories than you spend Googling stuff. And trust me, it’s not just me and you.

Many people are shifting the way they are consuming content, simply because watching short videos is easier and lazier than actually reading. I know there will be a few of you in the back of the class that will disagree (I’ve seen you Mark Jenner…) but you can’t deny that it’s a trend for most people.

So in today’s podcast, we are going to talk about how video fits in the authority site model and how you can use it to grow faster.


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  1. I know you guys have mentioned Camtasia a few times, and Gael suggested trying Da Vinci a couple of weeks ago. Is either of these superior when it comes to making review-type videos?

    Also, do you guys have any plan to create a blueprint or course around creating these types of videos? I’m considering purchasing Dean’s training course, but it’s ultra-expensive.

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