What You Will Learn
- Why KW data has become outdated behind the scenes
- How this changes KW research
- Why KW research tools were never that accurate in the first place
Did you know, back in January, almost all keyword research tools lost a huge dataset used to provide traffic estimations? That’s right, when Avast shut down their Jumpshot service, they lost all ability to predict traffic accurately and the more that data becomes out of date, the worse the estimations become.
It’s not all doom and gloom for keyword research though. In fact, this data was never particularly accurate in the first place. So how can marketers react and what does this mean for you? Mark and Gael discuss.