🗒️ Overview
- A new way to source dozens of original images for your site every day
- How to organize your account to maximize your traffic
- How to structure your team to optimize the whole process
Not all social media platforms are made equal, and Pinterest is one that can really drive serious amounts of traffic. In this week’s episode, we chat with Tony Hill, who shares insights about his journey and his strategies for maximizing Pinterest traffic.
Pinning Strategies and Tactics
The ultimate new Pinterest strategy? Source your images from Instagram, attribute them to the original creators, and embed them on your site without using the Instagram embed feature.
At least, that’s what Tony does. While using images from Instagram on websites can be a grey area, Tony believes that as long as the images are not edited or used for product promotion, and proper attribution is given, you’ll be fine.
Tony’s been doing this for several years, and he says that so far it hasn’t caused him any issues.
Tony’s site monetizes primarily through ads, as people visit his site for the images rather than the written content. And by continuing to spend on Pinterest image ads, his organic reach remains consistent.
Traffic Generation Strategy
There’s definitely potential for tapping into Pinterest to drive traffic and monetization. To drive significant traffic from Pinterest, Tony pins a high volume of images (40-80 pins) every day.
To achieve this, he uses custom back-end tools and a team of virtual assistants based in the Philippines. His team is responsible for things like image sourcing, content creation, and Pinterest management.
Tony suggests using a data-driven approach to ensure that your pinned images resonate with your target audience. Carefully select the images based on audience preferences, demographics, and what is currently performing well on Pinterest to maximize the chances of achieving viral success.
The Power of High-Quality Original Images and Competition Analysis
While Tony has experimented with AI-generated images, he’s not sure whether the extra effort it takes to create these images compares to simply using high-quality original images from real people. AI-generated images do seem to perform well though, and still resonate with his audience.
On the more SEO side of things, Tony uses Google Discover, Pinterest Trends, and he studies his competitors. He suggests using this to understand what content and images resonate well with your target audience, and to align your content strategy accordingly. If you create pins that are highly engaging and shareable to your audience, you’ll improve the chances of them going viral.
Tony also uses his Pinterest traffic to boost other platforms, like Google. Earning those valuable backlinks from Pinterest to your site strengthens your overall online presence and improves organic visibility.
Testing, Consistency, and Patience
Tony’s advice for success on Pinterest is to test different strategies and remain consistent with pinning images. But he emphasized the importance of giving these strategies time to see results. It can take anywhere from 6 to 12 months to achieve substantial traction. Patience is key.
