Whether you’re a beer connoisseur, a home-brewing expert, or simply love a frosty pint at the end of a long day, beer affiliate programs could be the perfect way to earn money online.
There are a couple different angles for monetizing the beer niche.
Arguably the biggest opportunity is around home beer delivery, with the value of alcohol ecommerce sales across 10 markets (including the US) expected to surpass $40 billion by 2024.
Another attractive sub-niche is the home-brewing segment. The global market for home beer brewing machinery is predicted to grow from $19 million in 2020 to more than $25 million in 2030.
Meanwhile, data from the Brewers Association reveals that 1.1 million Americans brewed their own beer in 2017, with 40% taking up the hobby within the previous four years.
Ready to launch a relevant website, start writing a beer blog, and referring craft beer lovers to your favorite brands? Let’s dive into our pick of the top beer affiliate programs.
Beer Affiliate Programs
- Adventures in Homebrewing
- Craft Beer Club
- Beer Drop
- BrewDemon
- Micro Matic
- BottleKeeper
- Brooklyn Brew Shop
- BroBasket
- Bottle Breacher
- Beer of the Month Club
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Adventures in Homebrewing
Adventures in Homebrewing was born in 1999, when founders Jason and Jon began selling home-brewing gear and recipes from Jon’s basement.
Fast-forward to the present day and it’s grown into an online business selling beer-making, kegging, and wine-making products, including homebrewing equipment, kegging equipment, beer-brewing ingredients, wine-making ingredients, and homebrew recipe kits. And it’s still proudly family-owned.
The Adventures in Homebrewing affiliate program is managed in-house and pays a 6% commission on all sales.
Speaking of sales, you’ll get access to a dedicated affiliate manager to help you devise impactful affiliate marketing strategies.
Not only that, but Adventures in Homebrewing provides all the text links you need to track purchases from the customers you refer, as well as useful affiliate marketing tools like banner ads and regular deals.
- URL: Adventures in Homebrewing affiliate program
- Commission rate: 6%
- Cookie duration: Unknown
Craft Beer Club
As you can probably guess from the website name, Craft Beer Club is a craft beer club. More specifically, it’s a monthly club that aims to deliver the very best in American craft beers — from ales and lagers to porters and stouts — direct to customers’ doors.
Every craft beer in its extensive catalog of beer products has been produced by independent brewers using traditional ingredients and methods.
Craft Beer Club members can choose from 12 – 24 bottles a month and from four different beer styles, as well as selecting their preferred delivery frequency — monthly, quarterly, or every other month.
Sign up for the Craft Beer Club affiliate program and you’ll earn a 5% commission on all sales. However, the cookie window only extends for seven days — the shortest of all the beer affiliate programs we’ve reviewed — so the traffic you send will need to be highly qualified if you’re going to earn decent commissions.
It’s definitely not all bad news though, with the website boasting a $190 average sale and a 7% conversion rate.
One other thing to bear in mind here: you’ll need a Pepperjam or ShareASale account to sign up.
- URL: Craft Beer Club affiliate program
- Commission rate: 5%
- Cookie duration: 7 days
Beer Drop
Beer Drop sells personalized boxes of beers selected by its proprietary algorithm, which uses artificial intelligence to sift through thousands of beers and choose the perfect brews for its audience of beer drinkers.
Every year, the website adds another 1,500+ new beers to its range, from classic pilsners to innovative IPAs, so even the fussiest beer connoisseur is sure to find something they like here.
Price plans start at $39, with deliveries arriving once per month.
Affiliates earn a flat 10% on all sales through the Beer Drop affiliate program, although performance and bonus incentives are available to top performers.
To help drive those all-important referrals, affiliate marketers can access a range of promotional materials, including regularly updated banner ads, special coupons, and seasonal promotional opportunities.
Again, you’ll need a ShareASale account to sign up for this one.
- URL: Beer Drop affiliate program
- Commission rate: 10%
- Cookie duration: 90 days
BrewDemon
BrewDemon is the brainchild of Sam Dramis, who founded the online business in early 2012 after spotting a gap in the market for cool but affordable home-brewing equipment.
Something of a craft beer nerd, Sam had always wanted a conical fermenter. However, traditional conical fermenting kits are big, bulky, and — more importantly — cost hundreds or thousands of dollars, putting it way beyond the reach of your average home-brewing enthusiast.
That’s when he started designing his own range of smaller conical fermenters based on those used by brewing professionals. Lo and behold, the BrewDemon 2-gallon conical fermenting system was born!
Prices for the conical fermenter start at $48, while the website also sells various other products in the beer-based niche, including brewing starter kits, recipe kits, and other equipment.
Affiliate marketers who promote BrewDemon will earn 8% – 12% per sale, with bonuses available for top performers.
The website also offers regularly updated (and compelling) creative and has a responsive affiliate management team to set you on the right track. Exactly what you need to drive traffic and sales.
- URL: BrewDemon affiliate program
- Commission rate: 8% – 12%
- Cookie duration: 30 days
Micro Matic
Micro Matic describes itself as the global market leader in the world of supplying keg couplers, keg spears, and dispensing solutions. Established in 1953, the company provides draft beer, cocktail, water, and wine dispensing solutions to customers in over 120 countries.
While most of its beer products are very much aimed at business users, Micro Matic also sells a range of pre-made “kegerators” — beer dispensers designed for home use.
The cheapest of those kits costs $78, although prices climb to $2,000+ for high-end kegerators. That explains the substantial average order value of approximately $150.
The Micro Matic beer affiliate program offers a 10% commission on more than 2,100 products on its website — with the exception of those pre-made kegerators, which pay a flat fee of $25 per sale.
Join the partner program and you’ll receive your commissions in the form of a check mailed at the end of every month. If you don’t reach the $100 threshold, your commissions roll over to the next month.
- URL: Micro Matic affiliate program
- Commission rate: 10%
- Cookie duration: 90 days
BottleKeeper
BottleKeeper sells beer coolers — otherwise known as stubby holders or koozies — for people who simply can’t abide drinking warm beer (but also hate having cold hands).
Cousins Adam and Matt launched the company in 2013, having identified an opportunity for a better beer-drinking solution after a day at the beach spent swigging decidedly lukewarm brews from red party cups.
The online business has gone from strength to strength since those early days and now fulfills hundreds of thousands of direct-to-consumer orders every year. The website also stocks a range of promotional merchandise, including T-shirts, trucker caps, and decals.
The BottleKeeper affiliate program pays a generous commission of 20% per sale — not bad considering the average order value of more than $65. The only small downside here is the 15-day cookie window, which is pretty short compared to other beer affiliate programs.
- URL: BottleKeeper affiliate program
- Commission rate: 20%
- Cookie duration: 15 days
Brooklyn Brew Shop
Established in 2009, Brooklyn Brew Shop sells attractive and easy-to-use beer-making kits designed to fit even the most compact apartments.
It might be a direct-to-consumer business offering affordable prices, but its home-brewing kits incorporate exactly the same high-quality ingredients used by the world’s finest craft brewers. That means no extracts or sugar powders; just grain, hops, yeast, and (occasionally) spices.
With a unique gourmet focus, the company also sells a range of DIY food kits, helping avid foodies make their own hot sauce, sourdough, rainbow bagels, and much more.
Brooklyn Brew Shop products have been featured in a string of high-profile publications, including the New York Times and Food & Wine Magazine, so there’s no shortage of brand awareness here.
Want to promote Brooklyn Brew Shop? Its affiliate program commission structure pays 15% on sales to new customers and 10% on existing customers.
- URL: Brooklyn Brew Shop affiliate program
- Commission rate: 10% – 15%
- Cookie duration: 60 days
Bro Basket
Bro Basket was launched back in 2014 as a local delivery service specializing in beery gift baskets. However, orders started flooding in from across the US, so it soon realized that shipping nationwide was definitely the way to go.
Today, the company sells a range of craft beer gift baskets priced from $49.95, as well as stocking spirits, engraved bottles, and even beef jerky. Exactly what the “bro” in your life has been looking for!
The Bro Basket beer affiliate program pays a solid 12% commission on all sales that convert within the 30-day cookie window.
Payments are made directly via PayPal, although the company leverages the ShareASale affiliate marketing network for tracking and reporting purposes.
- URL: BroBasket affiliate program
- Commission rate: 12%
- Cookie duration: 30 days
Bottle Breacher
Possibly the most American company in the world, Bottle Breacher sells bottle openers fashioned from dummy 50-caliber ammunition casings. Oh, and did I mention those bottle openers are hand-made by veterans and active duty service members?
Every Bottle Breacher opener is professionally powder-coated, personalized with a laser engraver, and finely polished to ensure the highest-quality finish. Prices start at just $10.99.
If you think that sounds like a great product, you’re not the only one, with the company counting Mark Cuban Kevin O’Leary from Shark Tank among its investors.
Bottle Breachers’ beer affiliate program pays a flat commission of 4% per sale, with a 30-day referral window.
- URL: Bottle Breacher affiliate program
- Commission rate: 4%
- Cookie duration: 30 days
Beer of the Month Club
There’s no shortage of beer clubs today, but one of the oldest and best known is the aptly named Beer of the Month Club. It was the first venture launched by MonthlyClubs.com, which has since expanded its lineup to include wine, cheese, chocolate, cigars, and flowers.
Founded in 1994, Beer of the Month Club has served more than one million satisfied customers and achieved a Better Business Bureau A+ rating, so it’s clearly good at what it does.
The company has a dedicated panel of brewmasters and beer judges, who have rated more than 7,500 beers, ensuring the quality and range of its products is simply unparalleled.
Beer club membership prices start at $31.95 per month, plus $15 for shipping and handling.
The Beer of the Month Club affiliate program pays a standard commission of $10 per sale, increasing to $11 for 50 or more sales a month, and $12 for 100+ sales in a month.
Affiliates can access a range of promotional materials, including banner ads, text links, and coupons, and can also get assistance from the company’s dedicated affiliate program manager.
- URL: Beer of the Month Club affiliate program
- Commission rate: $10 – $12
- Cookie duration: 90 days
Conclusion: Are Beer Affiliate Programs Right For You?
Sure, you like a beer. But is the beer niche the best space for you to make money online?
It’s definitely a competitive space; it feels like a new beer blog or website launches every day.
That means you need to put in the hard yards if you’re going to earn a job replacement income here, from doing effective keyword research to building high-converting landing pages and creating quality content. Plus you’ll need to select the right beer affiliate programs for your audience.
Fortunately, your fellow beer lovers at Authority Hacker are here to help.
We can give you the affiliate marketing training you need to create a high-quality beer affiliate website. Just sign up for our free tranining.
Chin-chin!
