Ah, good ol’ guest posting. The oldest, most battle-tested link-building tactic in the history of humankind (kind of).
Like pretty much every other link-building method, It’s also come under fire in recent years, especially when Matt Cutts published “The Decay and Fall of Guest Blogging for SEO,” which, as you can imagine, caused SEOs around the world throw their laptops in the trash, burn their websites to the ground and move into wilderness, where they could live a life free of the emotional rollercoasters of Internet Marketing.
I kid, but before we get into our 17 guest posting hacks below, I think it bears repeating: guest posting ain’t dead if done properly.
As long as links are an important part of Google’s ranking algorithm (and they are) guest posting on reputable sites will continue to be one of the best ways to earn them.
Want some proof? Just look at my site…
Personally, I use guest posting (or version of it) as one of my primary link acquisition strategies. Of course, I also mix it up, but when I start any site (or help someone start a site), the tactic I usually kick things off with is guest posting.
Here’s a screenshot of the first couple of months of growth of my current site. The site had been live for about six months at this point, but this is when I really started guest posting.
Of course, I’ve kept guest posting and executing other types of link building campaigns, and the site has grown a lot since last summer, but still, you can see the obvious positive impact guest posting had on my site.
Why is guest posting so awesome (and why isn’t it “dead”)?
Guest posting is still alive and kicking for one important reason: it’s built on relationships.
To secure a guest post, you have to talk to the person on the other end of that Ethernet cable—the person in control of that website’s content. They have to like you. They have to like your idea. They have to make the decision to publish your article, and, even more importantly, they have complete control of your link.
Aside from natural links earned by the sheer awesomeness of a piece of content, this is one of the purest forms of link building possible.
And that’s lesson #1: guest posting is safe.
It’s also powerful. If you’re new to link building, do yourself a favor and read “All Links are Not Created Equal: 10 Illustrations on Search Engines’ Valuation of Links” by Rand Fishkin. It’s a great primer on which links are actually worth going for.
The whole article should be required reading for any SEO, but here’s the long and short of it: contextual, dofollow links inside the actual content area of a trusted sites are the most powerful links you can get.
Here’s a quick visual from the same post.
The problem, of course, is that those links can be tough to get. Of the hundreds—or possibly even thousands—of link building tactics out there, only a few can get you those kinds of links. And of those, guest posting may be the best at it.
So that’s lesson #2: guest posts get you powerful links.
But that’s not what I love most about guest posting. Nope.
Here’s what I really like about guest posting: it completely squashes the hands-down most idiotic link-building practice alive today: PBNs.
You Don’t Need a Private Blog Network when the World is Your PBN
A lot of you know about the darker days of my SEO past, but if you don’t, the elevator-story is that I used PBNs (setting up a private blog network by buying and hiding expired domains to trick Google into thinking people are actually linking to you), and my whole business got destroyed overnight.
Since then, I’ve been on a rampage. I’ve been telling anyone who would listen how terrible an idea PBNs are (if your goal is to build a long-term business, anyway).
That said, PBNs do work, because they provide the same kinds of powerful links mentioned above: contextual, dofollow links in the main content area of a post.
But here’s the thing: a simple guest posting campaign can do everything a PBN does—only much better and an order of magnitude cheaper.
There is a LOT required to set up an adequate private blog network. You need to find domains (good ones with half-decent DAs can cost $500+). You need to host each one on a separate C-Class IP.
You need to fill it out with good content (so before you even get your link, you have to write 5-6 more “natural” articles per site). And if you’re really trying to make the site look natural, you may want a logo and other design elements.
In my experience, it’s not uncommon for one PBN site to cost $500-$1,000 and take upwards of 20 hours to set up. Does that seem like a good cost-per-link to you?
My last guest posting campaign took me about 20 hours and cost me $250. And for that, I got eleven links. Not one. Eleven. And one of the sites was a highly relevant site with a DA of 75.
The difference between guest posting and using a PBN–in cost, time, effciency, and risk–is so extreme, so utterly obvious, that I’m honestly starting to question the business acumen (…and in some cases the overall sanity) of SEOs who still insist on using PBNs.
Looking at the (approximate) table above, you get 9 guest post links for the cost of 1 PBN links. Who do you think really wins on the SERPs in the end?
…I’m honestly starting to question the sanity of SEOs who still insist on using PBNs.
Here’s the cherry on top…
By guest posting, you’re building real relationships with people in your market. Friends. Colleagues. People who can help you or with whom you can launch joint ventures. As your little hobby site begins to grow into a “real” business, these are the relationships that can really boost you to the next level.
Anyway, here’s my point: if you’re a PBN’er, please just consider guest posting. Try it once, and compare the total ROI.
With that out of the way, we can probably talk about how to actually do this stuff, eh?
Lots of people know how to guest post, and there are plenty of great guides out there (like Brian Dean’s). We don’t reinvent the wheel here at Authority Hacker, so, instead, I wanted to give you a big, juicy list of all the little hacks I’ve learned along the way.
17 Killer Guest Blogging Tips & Tricks
Some of these are new twists on old tricks. Some of them may be totally new. But they should all be extremely useful and help you squeeze every last ounce of ROI out of your guest posting campaigns. Let’s get started.
#1. Create Market Overlap & NEVER Run Out of
Guest Posting Opportunities
When I really started trying to scale up my outreach, one of the first obstacles was running out of blogs to contact in my niche. I’d contacted about 400 dog blogs, and everything else was mostly just crap.
Obviously, I wanted more links than the 20 or so I got from those 400 blogs, so I had to come up with a creative way to manufacture more opportunities.
The answer was something I like to call market overlap.
Market overlap is essentially just finding a place where your niche overlaps with some other niche.
Say you have a camping blog, and you’ve already emailed the 500 good camping blogs you could find. It’s probably not a great idea to email 200 more spammier, weaker camping sites. Those links won’t move the needle Instead, your next move could be contacting fitness blogs.
When you contacted these blogs, you could pitch posts like, “9 Surprising Fitness Benefits of Hiking” or “What Type of Fit Do You Need to Be for Extreme Camping?”—or anything else that would feasibly connect the two sites.
Here’s a quick visualization.
But here’s the idea: you can guest post in pretty much any market. All you have to do is find a little common ground.
#2. Use (Even More) Advanced Queries to Find Quality Sites Publishing Guest Posts (even if
They Don’t Advertise It.
Advanced queries are modifiers you can add onto your Google queries to apply advanced filters your results. They’re a great, creative way to find really specific stuff, including guest post opportunities.
For example, if you type in “inurl:guest-post,” you’ll find pages with “guest-post” in the URL. Advanced queries are perhaps the most “traditional” way to find guest posting opportunities. And, honestly, they’re not the best way to find them.
Guest posting is one of the oldest link-building tactics, and as such, it’s been beaten to death by virtually every Internet marketer and digital marketing agency. And most of the time, these folks rely heavily on guest posting.
And how do the vast majority of them find guest posting opportunities? Advanced queries. What’s that mean for you? Mostly, it means that using advanced queries to find guest posts is more likely to yield opportunities that have already been pitched by a bunch of other people.
Of course, that’s no reason not to do it. It’s still an efficient way to compile big lists of potential targets quickly. Just be ready for a slightly lower conversion rate than some of the other tactics I’ll show you below.
Most people use advanced queries to search for “write for us” pages (e.g. inurl:write-for-us). The problem is that these pages get bombarded with guest post pitches almost daily.
You’re not most people. You’re an Authority Hacker reader. You do stuff in a smarter, more efficient way: instead of looking for for “write for us” pages, you search for high-quality sites that publish guest posts without necessarily advertising it.
This is basically a way to take the path of least resistance. Instead of going after targets likely to get hundreds of SEOs pitching them every month, the aim here is to identify lesser-known targets by efficiently sniffing out guest posts published in the past.
Here are a few advanced queries to find these higher-quality guest post targets (just type them into Google):
- [Keyword] “guest post by”
- [Keyword] “guest post written by”
- [Keyword] “guest author today”
- [Keyword] “my guest posts”
- [Keyword] “places I’ve guest posted”
- [Keyword] “this is a guest post by”
- [Keyword] “guest article”
- [Keyword] “the following guest post”
As you can probably guess, these queries are meant to help find footprints inside actual articles. Your results will typically be a bit higher quality, since what you’re essentially just following around good guest posters instead of looking for sites with pages looking for guest posts (which are pitched a lot).
#3. Conquer Contact Forms with TextExpander
If you’ve ever done even a tiny outreach campaign, you’ll probably know how annoying contact forms can be. If you’re not rewriting your pitch over and over, you’re copying and pasting from a notepad.
Either way, it takes tons of time, and if you skip sites with contact forms only, you’ll be missing out on a lot of opportunities.
Luckily, there’s a really awesome little plugin that makes filling out contact forms (or any text field) about 100 times faster than normal.
It’s called TextExpander (see it in the Chrome store here).
For example, you could create a shortcut “@contact,” which, when typed into a contact form, gets replaced with your guest post pitch. This ultra-simple plugin has saved me dozens of hours of work.
#4. Use VoilaNorbert & Rapportive to Find Almost ANY Email Address
One of the most frustrating things about outreach is not being to find any damn emails.
And it’s not by accident. Editors are often busy people, and they’re typically really tired of being pitched by weirdos with Viagra sites, so they sometimes bury their emails to ward off spammers. Of course, we still want to get in contact with them (we’re not spammers, and we have brilliant content that can help their audience!).
They need our content. We just have to get creative to find the right email, so we can deliver it.
There are a couple ways to do that. First, however, you need at least one name. An editor. A marketing person. A webmaster. Whoever. You just want to find the best person possible and look for their email. The best places to find names are “Staff,” “Meet the Team,” “About Us,” and “Editors” pages.
To find the names of people working at companies, don’t hesitate to use Linked in and search for people associated with the company. Together with these 2 tactics you’ll find anyone’s email.
When you do have a name, use these two tools to find their email:
Rapportive is a Gmail plugin. When you type in an email address associated with a LinkedIn account, that person’s LinkedIn profile will show up in the right sidebar of your Gmail window. It looks like this.
Here’s the cool part: you can use Rapportive to guess emails. Simply type in emails until a LinkedIn profile pops up. If one does, you’ll know you’ve found the right email.
To guess, use common combinations of a person’s first name, last name, first initial, and last initial with a site-specific domain email address. For example, if I were trying to guess Gael’s email, I might try:
If you want to completely automate this process, you can use VoilaNorbert, an ingeniously simple website that checks for working email using the same kinds of combinations of names domain-level email addresses.
All you have to do is type in the name of the person you want to contact and the site. VoilaNorbert does the rest.
VoilaNorbert is free for a limited number of searches. After that, you can buy searches for $0.25 each. It only counts successful searches, which makes it super reasonable.
#5. Automatically Scrape Site Metrics & Contact Info with URL Profiler
If you’re a BuzzStream fanboy like we are, you’ve probably discovered that their built-in contact finder leaves a lot to be desired. This isn’t some crazy phenomenon unique to BuzzStream, either. Virtually every contact-finding program I’ve tried has be mostly crap.
Except one: URL Profiler.
This is one of my favorite paid tools. It’s a relatively cheap ($19/mo) desktop program that scrapes a list of URLs you provide for pretty much any data you could ever want for outreach, including contact information.
URL Profiler finds:
- All emails on “Contact” pages
- All emails on “About” pages
- All emails on “Write for Us” pages
- All other emails on the site
- “Contact” page URLs
- “About” page URLs
- “Write for Us” page URLs
But it also scrapes loads of other information:
- Google indexation
- Spam and malware status
- Domain authority
- Trust and citation flow
- Topical relevance
- And a whole lot more
Honestly, I try to be really careful about what I scrape with this tool; it can return so much information that it becomes difficult to sift through.
However, with the right filters, URL Profiler makes it extremely easy to prioritize the best guest posting targets and can automate 90% of the contact-finding research.
Here’s a quick demonstration of how it works.
#6. For Small Blogs: Make Friends Before You Pitch
One of the biggest revelations I had when doing outreach was this: you’ll have much better results if you treat small blogs differently than you treat big sites—and vice versa.
Consider the context.
A small blog is usually run by a single person who’s simply blogging about their passion. Most of the time, these webmasters are struggling to make a splash. They’re often ignored. Many don’t have traffic, and even more have a bit of traffic but aren’t making great money.
More importantly, I’ve often found that small-time bloggers are extremely suspicious of people looking for links. There was a time—circa 2010 or so (a.k.a. the Wild West)—where people gave out links with almost no thought. As a result, most people were absolutely abused by spammers, especially the small bloggers.
They learned their lesson, and now, most bloggers’ default response to any link request is going to be a big fat NO.
How do you get around that? Don’t pitch them.
At least not at first. Instead, engage with their content (via comments and shares) and spend your first emails simply making friends. Ask them about their blog–or a trip, or a hobby, or their dog.. Swap stories. Have a laugh. Don’t make a friend hoping to get a link. Actually try to make a new friend.
After you’ve made a friend—a real-life friend—then offer to write some content for them. You’ll already be friends, and it’ll be a win-win for them.
Does it take more time? Yes. Can you still fail to secure a link. Sure. However, your conversion rates should skyrocket, and your network of industry colleagues should grow by a lot, which can lead to much more profitable opportunities outside simply getting a link or two.
#7. For Big Blogs: Pitch Up Front & Make it
SnappyBig blogs are the opposite of small blogs.
You’re not talking to someone who’s poured their heart and soul into a blog. Instead, you’ll probably be talking to an editor who’s paid to come into the office and respond to emails.
Lots of emails. Hundreds of emails per day. And a good chunk of them will be pitches just like yours.
You can’t make friends with these folks (most of the time). Here’s what works about a thousand times better: show them you value their time by pitching extremely good ideas in a very short email.
Don’t give them your resume. Don’t write a laundry list of your accomplishments. Don’t include anything other than your article ideas. They. Do. Not. Care.
They want one thing and one thing only: quality content (i.e. content they don’t have to edit much) for free. So write a short email and pitch some killer ideas. If they don’t respond, follow up with a few similarly short, snappy, professional emails.
#8. Use BuzzSumo and Ahrefs to See (and Emulate) a Site’s Most Successful Posts
Really want to impress an editor? Show them you know exactly what works for their site and pitch them similar ideas.
The problem with guest posts—from an editor’s standpoint—is that almost nobody takes the time to really think about what would work for their audience. I can’t tell you how many times I’ve been pitched totally irrelevant guest posts. And every time, I ask myself, “What is this person thinking?”
If you can demonstrate that you understand a site’s audience, your conversion rates should increase dramatically. One of the best ways to do that is to use BuzzSumo and Ahrefs (read the review) to see a site’s most successful posts and pitch similar ideas.
These are paid services, but each has either a free trial or a free version. Both platforms show you the most highly shared piece of content. There are just a couple differences between the two.
For example, Ahrefs also shows you how many links each piece of content earned, which may be important to some webmasters.
BuzzSumo, on the other hand, does not show you links, but it does allow you to filter results by guest posts; so, not only can you see which posts are most successful overall, but you can also see which guest posts have been most successful. This can be great leverage.
To use BuzzSumo, just type a domain into the front page.
Then, set the date filter to “Past Year,” since you want to get a feel for their all-time most successful posts—not just recent ones.
If you want to look at guest posts, un-select all “Content Type” filters except guest posts. Then, click “Filter.”
You can use Ahrefs in pretty much the same way. First, navigate to the “Site Explorer” section. Then, enter the domain, and click “Search” (you’ll have to register for a free trial account if you don’t have one).
Scroll down until you see the “Top Content” section, where you can see the top-performing content. If you want to dive a bit deeper, click “Explore more results.”
Take some notes. See if you can spot some patterns. What type of content really knocks it out of the part for them? What do their readers gravitate to? What’s getting shares? What’s getting links? Which guest posts are doing best?
Then, bring this stuff up in your pitch. It doesn’t have to be fancy. Something as simple as, “I saw [Post X] did really well for you. I think I can expand on that in a way your readers might really get a kick out of. What do you think of something like, [Your Post Idea]?”
#9. Use the “site:domain” Operator to See What They Like to Publish on YOUR Topic
You’re not always going to be writing a guest post on blogs in your exact niche. The world just doesn’t work that way.
Lots of times, you’ll end up writing a post about your specific niche on a more general blog. For example, if you’ve got a site about weight lifting, you might find a good opportunity on a general wellness blog.
In these cases, doing a bit of extra research can pay big dividends. Why? Because just a tiny bit of investigation can tell (1) if they’re even open to publishing content about your niche, and (2) you can see what they like to publish if they do publish content from bloggers like you.
And it’s super simple.
Just type this into Google: “[Your Niche] site:targetdomain.com.” So, for example, if you had a weight lifting blog, and you wanted to guest post on MindBodyGreen, you’d Google “weight lifting site:mindbodygreen.com.”
This is a great way to see what kind of posts from your sub-niche a target site actually publishes, and it’s much faster than searching the site manually. Is it all one type of article? Are they mostly in a particular format?
In the example above, you can see that MindBodyGreen does publish weightlifting articles, but they’re almost always lists, and they often combine with other topics that are more relevant to their audience, like yoga or women’s health.
If you know this stuff, you can make much more educated pitches and not waste your time pitching to sites that are not interested in your sub niche.
#10. Reverse Engineer Prolific Guest Posters in Your Niche
What better way to find a bunch of amazing places to guest post than to see where the very best, most prolific guest posters are posting?
Lots of people don’t even know this is a possibility. But you can do it. All you need to do is find one good guest poster in your niche. You can do that simply be searching for your broad keyword in BuzzSumo and setting the “Content Type” filter to “Guest Posts” or by using one of the advanced queries above.
When you do find someone who looks like they’re writing a bunch of guest posts, there are two ways to find where they’re getting their guest posts published.
First, you can simply Google their author bio. Most people use the same author bio for every guest post they do. So, if you simply search for their exact bio in Google, you’ll likely see a bunch of different sites on which they’ve posted.
If this doesn’t work, try simply googling the first line of their bio; even if they don’t use the same exact bio for every guest post, they may start it the same way.
Here’s an example. In our industry, one of the most prolific guest posters is Neil Patel. I know Neil guest posts a lot at Search Engine Journal, so I copied and pasted his author bio into Google using quotation marks, so Google knows to search for the exact text. I also already know he guest posts at Search Engine Journal, and I don’t want those to show up in my search, so I excluded those results.
This is what I googled:
“Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.” -searchenginejournal.com
I’m asking Google to find every place on the Internet where this specific block of text occurs except for Search Engine Journal. Here are the results.
You can do this with virtually any guest poster. It’s a great way to quickly compile a list of sites that actively publish people like you.
Beware of scrapers though. Some sites with the bio will be sites that copy/paste content from other sites. If a site does that, don’t bother pitching them a guest post.
Of course, there’s a tool for this (…if you didn’t know by now, there’s a tool for everything): BuzzStream’s Discovery Beta.
This is a relatively new tool developed by the BuzzStream team, and, as of the time of writing, you don’t need an account for the first couple of searches. It’s built to help find influencers, but it’s absolutely fantastic for finding guest post targets as well. Here’s how to use it.
First, type in the name of a prolific guest poster. Here, we’re using good ol’ Neil Patel again.
Find the person (sometimes the matches can be weird), and click “View Full Profile.”
Then, click the “Footprint” tab. This will show you all of the places that person has posted with all of their known footprints. How cool is that?
Perhaps the best feature of this tool is that it ranks the sites according to the number of times that person has posted, which makes it extremely easy to find opportunities that are working best for them. For example, Neil posts a lot of posts on Entrepreneur.com. Something’s clearly working for him there, and it’s certainly worth some deeper investigation.
#11. Use CoSchedule’s Headline Analyzer to Suggest Better Ideas in Your Pitches
Editor’s know what a good idea looks like. Even more importantly, they know what a good headline looks like.
If you can suggest an amazing idea with an even better headline, you’ll be much more likely to get a “yes.” One super-easy way to come up with great headlines whose emotional impact is backed up by actual data is to use CoSchedules headline analyzer.
This is an awesome tool that measure the quality of your headline based on the types of words you use, the format, and the length of your headline.
Take your idea, and simply start typing in headlines. As long as your score is green (above 70), it’s probably pretty damn good.
I’ve spent way too long trying to come up with great headlines. See if you can beat this one (…and feel free to steal this if you’re reaching out to parenting blogs; I’m kidding—don’t use this).
#12. Use Yesware to Organize Outreach & Follow Up for Free
There’s no shortage of email tools. Here, we prefer Buzzstream (it just seems to do the job better than everything else).
However, if you’ve never done outreach, want to save money, or simply don’t need to build links at scale, there’s no sense burning that $19/mo. Instead, go with something free.
And for free outreach, our weapon of choice is Yesware. Yesware is a paid tool with a very robust free version. You can use it to organize contacts, set follow-up reminders, create custom outreach templates, and more.
If you want a full walkthrough from Gael, he breaks down Yesware—as well as a bunch of other amazing free outreach tools–in our members area.
#13. Use Google Apps to Increase Sending Limits
If you’re like me, you like to do things in batches. Research a bunch of outreach targets first; and then, when you’ve got a list, email them all at once.
That can put you up against some pretty annoying technical issues, namely, Gmail’s sending limits. And if you don’t want to invest in an expensive third-party delivery service, like Mandrill, it can significantly slow down your outreach.
Aside from some other cool features like being able to use Gmail with domain-specific email addresses and built-in team collaboration, Google Apps also increases your email sending limit.
#14. Put Links in a “Resources” Section at the End of Your Guest Posts
One of the trickier parts of guest posting is getting your links past editors. Editor’s aren’t dumb, and they do not want shady links on their site. Most of the time, especially on big sites, editors will be on the lookout for links that don’t fit.
Of course, they also understand that the link is your compensation for writing the post, so they can be cool about it, too. But the point is that they don’t want weird, semi-relevant, anchor-rich links plopped into their content willy nilly.
The first part of getting your links past editors is, of course, linking only to fantastic, highly relevant content.
Aside from that, though, there’s one other awesome little trick: putting my link into a “Sources” section at the bottom of the article. Instead of awkwardly working my link into a sentence, I’ll create a list of amazing, relevant sources at the end of the post and use one of those bullet points to link to my own amazing, relevant content.
It’s natural, it’s less obtrusive, and if you include a bunch of other fantastic sources alongside your own, editors are much more likely to be in “yes” mode when deciding whether or not your link can stay.
I also use a variation of this technique in my guest posts. I usually make them list posts where each point is associated to a piece of content on our site.
Then at the end of each section I add something like this:
It adds value, it doesn’t feel spammy, it gets you a lot more referral traffic from your guest posts and a bunch of deep links to help all these pages rank!
#15. Link to a Sales or Opt in Page Your Author Bio
Don’t get me wrong: we want to shoot for dofollow, contextual backlinks in our guest posts. But most of the time, we’ll also get an author bio box to do with as we please.
So don’t waste it.
This isn’t the best place for a link, but it absolutely IS the best place to pre-sell someone who really loved your post.
If someone reads through your entire post and likes it enough to look for an author box to find out more about you… they have officially become a warm lead, my friends. So sell them something.
It can be as easy as something like this:
Of course, this works better on blogs with active audiences, and you can’t very well implement this strategy if you don’t have anything to sell. But if you do have something to sell, this is a really, really good place to sell it.
#16. Become a Contributor for Endless Streams of “Deep” Links
By now, we probably all know that multiple links from the same domain experience diminishing returns. For this reason, it’s usually not worth the effort building multiple links from an external site to a single page.
You don’t want to guest post a bunch of times with only your homepage link in your author bio, for example.
However, securing multiple links to strategic, “deep” pages on your site—individual articles you want to rank for targeted keywords—can be benefits.
One great way to do this is to become a regular contributor for a site.
There are a couple ways to do this. The most optimal way is to form a relationship with a site that doesn’t actively seek out contributors.
Most of the time, these will be sites for which your guest post is a home run; when your post generates a bunch of traffic, shares, and links, it’s pretty easy to ask to post on a regular basis.
If you’re accepted as a contributor, you’re more or less free to link to whatever you want (within reason, of course), and you can tap into a virtually endless supply of “deep” links.
Another way to do this is to search for large media sites actively looking for contributors. For example, Entrepreneur.com has an ongoing application process for new contributors. You just have to fill out an application and pitch some ideas.
You can find these sites with advanced queries like:
- [Keyword] “become a contributor”
- [Keyword] “apply to be a contributor”
- [Keyword] inurl:contribute
- [Keyword] inurl:contributor
- [Keyword] inurl:contributor-application
Just be careful, some of these sites are saturated with spammers. NaturalNews, for example, took on as many contributors as they could, and the site virtually imploded.
So shoot for big, reputable sites with massive audiences.
#17. Engage In the Comments of Your Guest Post & Email People Who Liked it
Want to know what the easiest pitch in the world is? Pitching a post to a person who liked another one of your guest posts enough to leave a nice comment.
Really, you should be pretty active in the comment sections of your guest posts anyway. It’s good for that blog’s audience, and it’ll show the editor you really care, which goes a long way when trying to secure another guest post.
In the comment section, look for people who really like the post, and then see if they have a related blog of their own. If they do, make friends and ask if they’d like some similar content for their blog.
I’ve only done this a few times, but my conversion rate has been really close to 50%. That is insane.
For these opportunities, I usually connect via social media if I can, since I’ve likely already talked to these folks, and we’re typically a bit friendlier. Here’s an example of what I’ll send.
The comment part is huge provided blog readers engage with your content. A lot of our Pro members today found us via guest posts, followed us then signed up.
Wrapping it up…
Above all, guest posting requires creativity.
And this might be more true with guest posting than any other type of research. Guest posting is built almost entirely on relationships, which means every email sent counts for a lot more.
So if you’re going to try to “hack” anything, hack guest posting. And if you’re going to hack guest posting, these tricks are (hopefully) a good place to start.