#168 – Why Link Exchanges Are Not as Toxic as You Think, and How to Do Them the White Hat Way

What You Will Learn

  • A brief history of the hate towards link exchanges
  • What we think about link exchanges today
  • Questions you need to ask yourself before agreeing to a link exchange

Link exchanges are basically the link building tactic that has more stigma than meeting your partner on Tinder.

In today’s episode, Mark and Gael will talk about why you might be a bit overzealous over link exchanges and why they have value, and can help your site rank better while building healthy relationships with other sites in your industry.