Arts and crafts are not just hobbies – they are a booming industry, worth US$50.9 billion by 2025. So it’s no wonder you’re considering tapping into this niche. But how do you find the best craft affiliate programs for your audience?
Whether it’s needle felting, knitting, sewing, or any other creative activity, there are plenty of opportunities for you to promote specialist products to a passionate audience and earn passive income.
Like this.
But which affiliate programs are actually worth your time and effort? It’s not only the Etsy affiliate program that’ll get you there. We’ve done all the heavy lifting for you with 11 of the best out there. All that’s left is for you to sign up to a handful of those that work best for your content and audience.
Arts and Crafts Affiliate Programs
- Paper Mart (Up to 5% Commission)
- Annie’s Hook and Needle Club (15% Commission)
- A Cherry On Top (4% Commission)
- Fabricville (1% Commission)
- Monotype (10% Commission)
- Joggles (10% Commission)
- Embroidery Online (10% Commission)
- Hobby Lobby (2% Commission)
- Spellbinders (15% Commission)
- Blick Art Materials (3% Commission)
- ATSM Crafts (10% Commission)
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Paper Mart
Paper Mart, a nearly century-old, family-owned packaging business, doesn’t just offer wholesale packaging. They have an impressive range of craft supplies, perfect for niche site owners looking to promote arts and crafts products.
Your visitors will find mesh, jute, lame, tulle fabrics, colored paper, shrink wrap, tape, ribbon, glitter, trays, floral wraps, bows, and even charming wooden display boxes for showcasing their creations. Plus, purchasing in bulk qualifies your audience for up to 20% off retail prices, a rarity among arts and crafts affiliate programs.
What sets the this affiliate program apart is its two-tier payment system: You’ll earn a 5% commission on sales to new customers and a 3% cut on sales to existing customers. That means you can get paid twice for the same referral.
- URL: Paper Mart affiliate program
- Commission: Up to 5% per sale
- EPC: $71.78
- Cookie length: 30 days
Annie’s Hook and Needle Club
How would you like to get a new crochet or knitting project delivered to your door every month? That’s what Annie’s Hook and Needle Kit Club offers to your audience. They can choose from a variety of patterns and yarns that suit their skill level and preferences to tackle a regular new knitting challenge.
Crochet and knitting are not only fun and relaxing hobbies, but also useful skills to have. You never know when you might need to make a scarf, a blanket, or a baby gift — what if all the stores were suddenly closed and winter was coming?
So the potential market for these subscription boxes spans everyone from expectant mothers to preppers. Oh, and don’t forget the hipsters – they love knitting stuff.
Affiliates promoting this offer will earn $15 commission per sale – there are only two other programs in this roundup offering the same. But what’s equally important is that this business converts almost 10% of its traffic into product sales. This makes Annies Hook and Needle Kit Club one of the best affiliate programs in the market.
- URL: Annie’s Hook and Needle Kit Club
- Commission: $15 per sale
- EPC: $122.00
- Cookie length: 90 days
A Cherry On Top
Its name might evoke dreams of scrumptious baked delights, but A Cherry On Top is actually an arts and crafts company. It aims to provide the finishing touch to each creative masterpiece. Starting from humble beginnings selling stickers in a basement two decades ago, the company now stocks over 50,000 products. That’s plenty for a niche site focused on crafting.
Your visitors can find crafting tools from beads, glue guns, yarn, paper, canvas, paints, crayons to charcoal. It’s impossible to capture the extensive range of arts and crafts products on offer. With such variety, there’s plenty to promote on your craft blog and your audience is bound to adore this company.
Affiliates earn a consistent 4% commission per sale. There’s a standard 30-day cookie length, but that’s still almost 10x what some of the affiliate programs here offer. So you’ll be working with small payouts, but a high volume of them if you can send warm traffic to the landing pages.
- URL: A Cherry On Top affiliate program
- Commission: 4% per sale
- EPC: TBC
- Cookie length: 30 days
Fabricville
Over to the Canadian craft blogger: Fabricville claims to have the largest selection of fabrics of any company in Canada. And it’s a household name, having been in business for over 50 years.
This legacy company has more to offer than just fabric. They cater to the crafting community with an extensive inventory for quilting, needlework, sewing, and patterns, as well as a wide range of craft supplies like felt, ribbons, feathers, and specialty tools.
While there’s a lot to like about this program that does not include the commission rate. You’ll earn a paltry 1% commission rate on each referred product sale.
Obviously, this is up for negotiation if you’re a top-performing affiliate.
- URL: Fabricville affiliate program
- Commission: 1% per sale
- EPC: TBC
- Cookie length: 7 days
Monotype
Forget yarn, thread, and buttons. If you want to take your arts and crafts to the next level, you need fonts. Lots and lots of fonts. Fonts are the key to making printed projects pop. Whether your audience is making banners, posters, mugs, or anything else that requires lettering, they’ll need fonts that match their style and vision.
That’s where My Fonts comes in. They have over 130,000 fonts to choose from, covering every genre and mood. From elegant and classy to funky and quirky, they have it all.
And they’re not some cheap knock-offs. They’re high-quality fonts that look amazing on any surface. And they’re affordable too. You can get font collections for as low as a few bucks each.
What this program offers affiliates is access to five separate e-commerce sites. And you’ll receive a 10% commission rate on each transaction. Sure, the commissions are not huge. You’ll make between 30c and $3 per sale. But people tend to buy multiple fonts at once, so you’ll make up for it in volume.
- URL: My Fonts affiliate program
- Commission: 10% per sale
- EPC: $28.77
- Cookie length: 30 days
Joggles
Don’t judge a book by its cover. Or a website by its design. Joggles may not look pretty, but it has everything your audience needs for their mixed media projects.
It has over 9,000 products in stock, covering paints, inks, stamps, stencils, clay, fabrics, needlework, and more. You name it, they have it.
And they have it for less. Joggles offers up to 15% off on its products compared to other retailers. That’s a sweet deal for your audience who loves to save money on their supplies.
So how do Joggles compare to the other art affiliate programs in our roundup?
Joggles has a high conversion rate. Around 18% of your visitors will end up buying something from them. That means more commissions for you.
And speaking of commissions, you’ll earn 10% on every sale you refer to Joggles. That’s a decent rate for this niche.
- URL: Joggles affiliate program
- Commission: 10% per sale
- EPC: $97.48
- Cookie length: 30 days
Embroidery Online
Embroidery has been part of the fabric of our societies for at least 2,500 years. Pun unashamedly intended.
Oklahoma Embroidery Supply and Design (Embroidery Online) has served fans of that same craft for three decades. They specialize in selling embroidery designs and patterns for its customers to follow, each of which is the result of over 120 hours of artistic input.
You can even choose to have your chosen designed delivered on a USB drive, which can then be plugged directly into an embroidery machine.
They also sell a full range of supplies such as scissors, needles, embroidery thread, stabilizers, and lots of accessories to accentuate each piece. Basically, they’re a one-stop-shop for embroidery enthusiasts.
As you’ve probably noticed, affiliate commission rates vary wildly within the arts and crafts niche. Fortunately, this program pays a hefty 10% on any sale referred through your affiliate links. Based on the cost of a typical design, you’ll make at least $3.50 per sale.
- URL: Embroidery Online affiliate program
- Commission: 10% per sale
- EPC: TBC
- Cookie length: 7 days
Hobby Lobby
Hobby Lobby doesn’t need an introduction if you’re one of our many (and valued) North American readers. And that’s because they operate over 800 stores across the United States and are also active on social media.
Each of those stores has a singular focus – being the best in the area for hobby supplies across a number of arts and craft disciplines.
So your visitors can find the more typical hobbyist stuff like Revell kits, and the glues and paints to go along with them. But they’ll also discover a mosaic and candle-making kits, as well as glass crafting kits. Or all the needles, yarn, beads, and glitter they need for their crafting.
And we’re only scratching the surface here – they have over 80,000 hobby and craft products in stock at any one time.
And now for the “Meh” – you get paid 2% per sale and they only offer a 3-day cookie. The commission rate is understandable, but the 3-day cookie duration is the shortest of any of the affiliate programs we looked at.
Basically, you can expect to earn lots of small commissions here, so focus on volume traffic.
- URL: Hobby Lobby affiliate program
- Commission: 2% per sale
- EPC: $8.87
- Cookie length: 3 days
Spellbinders
For those who love nothing more than a crisp sheet, paper crafting is not just a hobby. It’s an art form. Spellbinders specialises in elevating the blank page with specialist paper crafting products and kits.
But this isn’t the same as printing out some random design with your inkjet or laser printer. These supplies are for paper crafters who want to take their cards and other designs to the next level with “3D” designs, or who need to cut their own dies.
So that’s why Spellbinders supplies everything from basic paper and card products to adhesives, inks, hot foils, and stamps. It even stocks the machines needed for embossing or creating your own dies (the bigger ticket items for serious paper artists). And it covers indecision with monthly kits, offering a box of goodies and ideas delivered to your door every month.
This is another of the featured affiliate programs that pay 15% per sale, which should result in an average payout to you of around $8.80. What’s more, it has a solid conversion rate, and a 30-day cookie length to work with.
- URL: Spellbinders affiliate program
- Commission: 15% per sale
- EPC: $90.29
- Cookie length: 30 days
Blick Art Materials
While Blick’s isn’t one of your typical craft stores (it’s best known for selling art supplies), it does also have a ‘Crafts’ section on its website. Because those communities tend to overlap in many places.
Of all the trained artists I know many of them are crafters — this is also why we covered art affiliate programs separately.
So what types of art and crafts supplies will craft bloggers be able to plug here? Well for the more pragmatic crafter they have soap and candle making supplies. But they do also stock paper, glues, yarn, beads, wood-crafting supplies, mosaic tiles, and all the other basic accessories they’d need. Plus dozens of books covering most of the popular niches within arts and crafts.
Blicks have been around for a long time, so they compare pretty well to the other art and craft affiliate programs here. Affiliates earn 3% per sale on everything except gift cards. That commission rate is on the low side of things but it’s also pretty typical for this niche.
- URL: Blick Art Materials affiliate program
- Commission: 3% per sale
- EPC: $9.73
- Cookie length: 1 day
ATSM Crafts
There’s something very rewarding about creating something with your own hands. My first “business” as a kid was casting and painting lead soldiers — it was crazy watching people pay money for something I literally made with my own hands.
Anyways, ATSM Craft actually made vinyl signs for the traffic industry for over 20 years. But that stuff is kinda boring so they started a side business that works with crafters instead. And more specifically, they sell a huge range of vinyl products including transfers and sheets of craft vinyl.
So if your audience has specialized vinyl requirements, you know where to send them.
So let’s start with the interesting stuff in relation to art affiliate programs – commission. In the case of this company, you’ll earn 10% per sale.
At the other end of the scale, we have boring stuff like cookie length, which is 90 days for ATSM Craft.
- URL: ATSM Craft affiliate program
- Commission: 10% per sale
- EPC: $68.63
- Cookie length: 90 days
Over to You
So that’s it: 11 of the best arts and crafts affiliate programs that we could find.
This was a really interesting niche to research, which surprised the hell out of me. For starters, conversion rates are pretty high across all the programs we looked at.
So you kinda know in advance that your traffic has a better-than-average chance of converting to affiliate cash.
And although the commission rate per sale is quite low for some of the programs, it’s 10% – 15% for many others.
So… I smell money.
Which is probably the same reason you’re here – to earn at least some level of f**k you cash.
Affiliate marketing is one of the smartest ways to do that.
In fact, our affiliate marketing statistics show the average affiliate marketer earns over $8,000 per month.
And you can learn how to actually get started on that path in our FREE training.
Relax, this isn’t one of those icky pitchfests – we actually teach you how to do stuff.
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