Affiliate Marketing

11 Arts and Crafts Affiliate Programs in 2024

12 min read
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Are you considering tapping into the arts and crafts niche? But how do you find the best craft affiliate programs for your audience?

Arts and crafts are not just hobbies—they are a booming industry that will be worth US$50.9 billion by 2025.

Whether you’re needle felting, knitting, sewing, or engaging in any other creative activity, there are plenty of opportunities to promote specialist products to a passionate audience and earn passive income.

Like this.

affiliate commissions
affiliate commissions

But which affiliate programs are actually worth your time and effort? It’s not only the Etsy affiliate program that’ll get you there. We’ve done all the heavy lifting for you with 11 of the best out there. All left is for you to sign up for a handful of those that work best for your content and audience.

Arts and Crafts Affiliate Programs

  1. Hobby Lobby (2% Commission)
  2. Paper Mart (Up to 5% Commission)
  3. Annie’s Hook and Needle Club (15% Commission)
  4. A Cherry On Top (4% Commission)
  5. Fabricville (1% Commission)
  6. Monotype (10% Commission)
  7. Joggles (10% Commission)
  8. Embroidery Online (10% Commission)
  9. Spellbinders (15% Commission)
  10. Blick Art Materials (3% Commission)
  11. ATSM Crafts (10% Commission)
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1 Hobby Lobby

Hobby Lobby Homepage Screenshot

If you’re one of our many (and valued) North American readers, Hobby Lobby doesn’t need an introduction. They operate over 800 stores across the United States and are also active on social media. 

Each store has a singular focus—being the best in the area for hobby supplies across several arts and crafts disciplines.

So your visitors can find the more typical hobbyist stuff, like Revell kits and the glues and paints to go along with them. But they’ll also discover mosaic and candle-making kits, as well as glass crafting kits, or all the needles, yarn, beads, and glitter they need for their crafting.

And we’re only scratching the surface here – they have over 80,000 hobby and craft products in stock at any time.

And now for the “Meh” – you get paid 2% per sale, and they only offer a 3-day cookie. The commission rate is understandable, but the 3-day cookie duration is the shortest of any of the affiliate programs we looked at. 

You can expect to earn lots of small commissions here, so focus on volume traffic.

2 Paper Mart

Paper Mart Homepage Screenshot

Paper Mart, a nearly century-old, family-owned packaging business, offers more than wholesale packaging. It also offers an impressive range of craft supplies, perfect for niche site owners looking to promote arts and crafts products.

Your visitors will find mesh, jute, lame, tulle fabrics, colored paper, shrink wrap, tape, ribbon, glitter, trays, floral wraps, bows, and even charming wooden display boxes for showcasing their creations. Plus, purchasing in bulk qualifies your audience for up to 20% off retail prices, a rarity among arts and crafts affiliate programs.

What sets this affiliate program apart is its two-tier payment system: You’ll earn a 5% commission on new customers and a 3% cut on sales to existing customers. That means you can get paid twice for the same referral.

3 Annie’s Hook and Needle Club

Annies Hook Homepage Screenshot

How would you like a new crochet or knitting project delivered to your door every month? Annie’s Hook and Needle Kit Club offers your audience that option. Members can choose from various patterns and yarns that suit their skill level and preferences to tackle a new knitting challenge.

Crochet and knitting are not only fun and relaxing hobbies but also useful skills. You never know when you might need to make a scarf, a blanket, or a baby gift — what if all the stores were suddenly closed and winter was coming?

So, the potential market for these subscription boxes includes everyone from expectant mothers to preppers. Oh, and don’t forget the hipsters—they love knitting stuff.

Affiliates promoting this offer will earn $15 commission per sale—only two other programs in this roundup offer the same. Equally important is that this business converts almost 10% of its traffic into product sales. This makes Annies Hook and Needle Kit Club one of the best affiliate programs in the market. 

4 A Cherry On Top

A Cherry On Top Homepage Screenshot

Its name might evoke dreams of scrumptious baked delights, but A Cherry On Top is actually an arts and crafts company. It aims to provide the finishing touch to each creative masterpiece. Starting from humble beginnings selling stickers in a basement two decades ago, the company now stocks over 50,000 products. That’s plenty for a niche site focused on crafting.

Your visitors can find crafting tools, from beads, glue guns, yarn, paper, canvas, paints, crayons, and charcoal. The extensive range of arts and crafts products on offer is impossible to capture. With such variety, there’s plenty to promote on your craft blog, and your audience is bound to adore this company.

Affiliates earn a consistent 4% commission per sale. The standard 30-day cookie length is almost 10 times what some affiliate programs offer. So, if you can send warm traffic to the landing pages, you’ll be working with small payouts but a high volume of them.

5 Fabricville

Fabricville Homepage Screenshot

Over to the Canadian craft blogger: Fabricville claims to have the largest selection of fabrics of any company in Canada. And it’s a household name, having been in business for over 50 years.

This legacy company offers more than just fabric. It caters to the crafting community with an extensive inventory of quilting, needlework, sewing, patterns, and a wide range of craft supplies, such as felt, ribbons, feathers, and specialty tools.

While this program has a lot to offer, it does not include the commission rate. You’ll earn a paltry 1% commission on each referred product sale.

This is up for negotiation if you’re a top-performing affiliate. 

6 Monotype

Monotype Homepage

Forget yarn, thread, and buttons. If you want to take your arts and crafts to the next level, you need fonts. Lots and lots of fonts. Fonts are the key to making printed projects pop. Whether your audience is making banners, posters, mugs, or anything else that requires lettering, they’ll need fonts that match their style and vision.

That’s where My Fonts comes in. They have over 130,000 fonts, covering every genre and mood. From elegant and classy to funky and quirky, they have it all.

And they’re not some cheap knock-offs. They’re high-quality fonts that look amazing on any surface. And they’re affordable, too. You can get font collections for as low as a few bucks each.

This program offers affiliates access to five separate e-commerce sites and a 10% commission rate on each transaction. Sure, the commissions are not huge—you’ll make between 30c and $3 per sale—but people tend to buy multiple fonts at once, so you’ll make up for it in volume.

7 Joggles

Joggles Homepage Screenshot

Don’t judge a book by its cover. Or a website by its design. Joggles may not look pretty, but it has everything your audience needs for their mixed media projects.

It has over 9,000 products in stock, covering paints, inks, stamps, stencils, clay, fabrics, needlework, and more. You name it, they have it.

And they have it for less. Joggles offers up to 15% off on its products compared to other retailers. That’s a sweet deal for your audience who loves to save money on their supplies.

So, how do Joggles compare to the other art affiliate programs in our roundup?

Joggles has a high conversion rate. Around 18% of your visitors will end up buying something from them. That means more commissions for you.

And speaking of commissions, you’ll earn 10% on every sale you refer to Joggles. That’s a decent rate for this niche.

8 Embroidery Online

Embroidery Online Homepage Screenshot

Embroidery has been part of the fabric of our societies for at least 2,500 years. Pun unashamedly intended.

Oklahoma Embroidery Supply and Design (Embroidery Online) has served fans of that same craft for three decades. It specializes in selling embroidery designs and patterns for its customers to follow, each resulting from over 120 hours of artistic input.

You can even have your chosen design delivered on a USB drive, which can then be plugged directly into an embroidery machine.

They also sell a full range of supplies, such as scissors, needles, embroidery thread, stabilizers, and lots of accessories to accentuate each piece. Basically, they’re a one-stop shop for embroidery enthusiasts.

As you’ve probably noticed, affiliate commission rates vary wildly within the arts and crafts niche. Fortunately, this program pays a hefty 10% on any sale referred through your affiliate links. Based on the cost of a typical design, you’ll make at least $3.50 per sale.

9 Spellbinders

Spellbinders Homepage Screenshot

For those who love nothing more than a crisp sheet, paper crafting is not just a hobby. It’s an art form. Spellbinders specialises in elevating the blank page with specialist paper crafting products and kits.

But this isn’t the same as printing random designs with your inkjet or laser printer. These supplies are for paper crafters who want to take their cards and other designs to the next level with “3D” designs or who need to cut their own dies.

So that’s why Spellbinders supplies everything from basic paper and card products to adhesives, inks, hot foils, and stamps. It even stocks the machines needed for embossing or creating your dies (the bigger ticket items for serious paper artists). And it covers indecision with monthly kits, offering a box of goodies and ideas delivered to your door every month.

This is another of the featured affiliate programs that pays 15% per sale, which should result in an average payout of around $8.80. It also has a solid conversion rate and a 30-day cookie length. 

10 Blick Art Materials

Blick Art Homepage Screenshot

While Blick’s isn’t one of your typical craft stores (it’s best known for selling art supplies), it also has a ‘Crafts’ section on its website because those communities tend to overlap in many places.

Of all the trained artists I know, many are crafters—this is also why we covered art affiliate programs separately.

So, what types of arts and crafts supplies will craft bloggers be able to plug here? Well, for the more pragmatic crafter, they have soap and candle-making supplies. But they also stock paper, glues, yarn, beads, wood-crafting supplies, mosaic tiles, and all the other basic accessories they’d need. Plus, dozens of books that cover most of the popular niches within arts and crafts.

Blicks has been around for a long time, so they compare pretty well to the other art and craft affiliate programs here. Affiliates earn 3% per sale on everything except gift cards. That commission rate is on the low side, but it’s also pretty typical for this niche.

11 ATSM Crafts

Atsm Crafts Homepage Screenshot

There’s something very rewarding about creating something with your own hands. My first “business” as a kid was casting and painting lead soldiers — it was crazy watching people pay money for something I literally made with my own hands.

ATSM Craft actually made vinyl signs for the traffic industry for over 20 years. But that stuff is kind of boring, so they started a side business that works with crafters instead. More specifically, they sell a huge range of vinyl products, including transfers and sheets of craft vinyl.

So, if your audience has specialized vinyl requirements, you know where to send them.

So, let’s start with the interesting stuff about art affiliate programs – commission. In the case of this company, you’ll earn 10% per sale. 

At the other end of the scale, we have boring stuff like cookie length, which is 90 days for ATSM Craft. 

Over to You

So that’s it: 11 of the best arts and crafts affiliate programs we could find.

This was a really interesting niche to research, which surprised the hell out of me. For starters, conversion rates are pretty high across all the programs we looked at.

So you know in advance that your traffic has a better-than-average chance of converting to affiliate cash.

And although the commission rate per sale is quite low for some programs, it’s 10% – 15% for many others.

So… I smell money.

Which is probably the same reason you’re here – to earn at least some level of f**k you cash.

Affiliate marketing is one of the smartest ways to do that.

Our affiliate marketing statistics show the average affiliate marketer earns over $8,000 per month.

You can learn how to get started in our FREE training.

Relax, this isn’t one of those icky pitchfests – we actually teach you how to do stuff. 

So, you’ll walk away from the experience of understanding the basics of building a niche affiliate site.

And without having to pay a single cent. 

about the author

Niall is a Senior SEO Specialist who excels in on-page optimization and off-page link building campaigns. He's been in SEO so long that his experience predates the existence of Google. 

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