The 33 Best Chrome Extensions For Online Marketers
I think I'm about to ruin your day. Not because of anything bad. But because I'm about to give you 33 awesome toys to play with.
When you do SEO day in and day out--which, at its heart, is just a bunch of stuff on the internet--you end up finding tools that make your job (or your life) just a teensy bit easier.
I've found a lot, and I wanted to share them with you guys. Of course, there are tons of tools, and this is by no means an exhaustive list. It's just a list of what we like to use around here. So if I missed anything, let me know in the comments!
Fair warning : if your computer doesn't have a lot of ram (8GB or more) and you often work on battery, I recommend you hand pick the extensions you install. Adding a lot of extensions to Chrome significantly increase its battery usage and CPU requirements. Be smart!
Gmass is by far my favorite new marketing tool. It does almost everything--almost!--premium email outreach tools do, but it's 100% free and about a million times easier to use.
Gmass connects with Google Sheets, pulling in data and using column headers as the customizable fields you're used to with most outreach tools.
The best feature, in my opinion, though, is the ability to send a bunch of emails in one click. Other features include one-click follow-up campaigns, sending emails as replies to previous conversations, and the ability to space out emails, which allows you to send up to 10,000 messages in a single campaign (again, with one click).
The only thing it doesn't do is keep track of relationships, but since it's synced with Gmail, you can just stick important relationships in a folder.
2. Auto Text Expander
Auto Text Expander allows you to create shortcodes (essentially macros) to quickly fill in any text field in your browser. For marketers, the real power is being able to quickly populate contact forms without having to copy and paste a script.
Honestly, when I was executing outreach campaigns, I used to just skip sites that didn't list emails and not even use contact forms because it took so long. Auto Text Expander makes it ridiculously fast--I'm talking 5-10 seconds per form if you're not personalizing much.
This can dramatically boost the number of sites you're contacting during a link-building campaign.
Auto Text Expander
Outreach using contact forms
Ahrefs is honestly becoming one of the best SEO tools on the market. For my money, the way things are going, it will probably be the only tool you have to buy before long.
The Ahrefs Chrome extension is a counterpart to the Mozbar, but, of course, it uses Ahrefs database instead of Moz's database. And Ahrefs has a much better database than Moz.
The one downside of this plugin is that you can't export data from the SERPs, which is a major perk of Mozbar.
Quickly analyzing the strength of a site or page
Hootsuite is no secret at this point, and really, you could write a blog post on HootSuite alone. There are just so many applications.
For most people, though, the important functions are: (1) being able to share posts across multiple social networks at the same time, (2) scheduling posts, and (3) having all your social media analytics aggregated in one place.
If you have a site that depends on social traffic, and you don’t yet have a posting, scheduling, or analytics solution, this is a good, free place to start. Of course, you can upgrade for a more robust version.
Social Media Posting & Analytics
Posting to Multiple Networks
Feedly is a content aggregator, and it’s a really good one. After installing Feedly, you’ll get a dashboard, where you can add the feeds of your favorite blogs.
You can also categorize blogs based on the type of content. So, for example, I’ve got a feed called “Amazing Marketers” with Fat Stacks and Rank XL in it. But you can add virtually any site on the internet.
By default, Feedly shows the most recent, unread articles, which keeps your feed fresh. When you search for a site to add it, you’ll also
Use Feedly to organize all the industry blogs you like, find new ones, and keep track of all the stuff you’ve not yet read.
News & Content
Keeping Up on Industry News
6. Email Hunter
One of my favorite new tools is Email Hunter.
I’ve been saying for a long time that the first guy to invent a working software that actually finds contact information reliably will have SEOs basically throwing money at him. This isn’t that. But it’s a step in the right directly.
The beauty of Email Hunter is that it’s just one button. You go to a website, click the button, and see all the emails the software finds.
You’ll also be able to see the sources of those emails, so you can visit them (or take a quick look-see at the pages the emails are coming from) to see if they’re legit.
The coolest thing about this tool, however, is that it uses APIs from other email databases in addition to scraping the site you’re on. So the odds of finding an email are usually pretty good.
BuzzMarker is the counterpart to BuzzStream, which, as you know, is one of our favorite outreach tools. Buzzstream is for emails, BuzzMarker is for prospecting.
BuzzMarker will take any list of URLs (including the SERPs from Google) and take you through them one-by-one. It will find as much information as it can for you (social accounts, emails), but you can add your own as well.
It does all of this without leaving that website. Then, it uploads it into a BuzzStream project you specify. If you’re doing your own link prospecting and you use BuzzStream, you pretty much have to use BuzzMarker.
Link Prospecting with BuzzStream
8. Print Friendly
Print Friendly is a great plugin if you ever need to take something from the web with you and won’t have access to it online.
For me, when I’m traveling by plane, I’ll often print out a bunch of good articles from around the web and read them like I would a magazine. The problem, of course, is that websites print like crap.
Print Friendly fixes that. It strips articles down to their bare essentials and allows you to quickly delete stuff you don’t want in there (like images).
Additionally it's a great plugin to create quick lead magnets off blog posts.
Quality of Life
Printing Websites & Articles
9. Google Analytics URL Builder
If you’ve ever tried to set up an event to track a particular link in Google Analytics, you probably know what an absolute nightmare it is. Google Analytics URL Builder is a great, simple fix for that.
It allows you to create a link for any URL and track all of the data from it in your analytics account.
It’s especially useful for, say, tracking traffic from Facebook shares (which would normally be lumped together with every other click coming from Facebook) or newsletters (which would all count as direct traffic).
Google Analytics URL Builder
Analytics & Tracking
Creating & Tracking Links in Google Analytics
10. What Font
What Font is an ultra-simple plugin that mostly helps when you’re designing your site by telling you which fonts other websites are using.
All you have to do is click the What Font button and hover over the font on any webpage. And that’s it!
It’s small, and it’s simple, but I think all of us have spent a few hours searching for that one weird font we like. This solves that problem.
Quality of Life & Design
Finding Fonts Used on Other Websites
Mozbar has been a staple for SEOs for a long time. It’s still pretty good, and it’s more or less the industry standard, so It’s worth installing.
Mozbar lets you quickly judge the power of both a single page and an entire site by using the Domain Authority and Page Authority metrics.
Just remember that Moz’s database is terrible, and they scale DA off the sites with the most links, which makes it a useless metric at the lower end of the spectrum. Still, it’s a good way to get a feel for how powerful a site is or how easy a keyword might be to rank for.
Research & Data
Competitor & Keyword Research
LastPass, oh LastPass… how did I ever live without you?
LastPass is my favorite password manager, and since installing it about two years ago, I’ve thanked the internet gods every time I use it. It’s just so good and so easy.
Not only does it remember every one of your passwords for every site you ever need to log into, but it also lets you share passwords with people (Vas, for example) without revealing them, which is very useful to those of us managing small teams of freelancers.
Quality of Life
Nimbus is one of many screenshot extensions out there, and it’s one of my favorites.
I use it mostly for taking ultra-quick screen caps that I’m planning to send via instant messenger. The coolest part of the tool, though, is that it lets you quickly record and send video.
This is super useful when training new freelancers or employees. They’ll ask a question, and I’ll just record my screen for 30 seconds, showing them how to do whatever it is they need to do. It speeds up the training process tremendously.
Recording Quick Videos & Screenshots
14. SEO Quake
SEO Quake has been around since before I knew what SEO even was, and it’s still around today. It’s also probably one of the best tools to get a quick, comprehensive look at any webpage.
The power of SEO Quake is in its ability to display all kinds of metrics from a variety of different data sources (e.g. Google, SEM Rush, Alexa).
You can also see stuff like keyword density, word count, and others. I like to use it when I’m reverse engineering my competitor’s content, but you can use it for a bunch of stuff.
Data & Research
Reverse Engineering Competitors
15. Evernote Web Clipper
Evernote Web Clipper is a premier plugin with a whole lot of uses.
Personally, I use it mostly for taking screenshots and creating images out of them, since their markup format is really well-designed.
But, of course, there are lots of other uses. You can “clip” articles, LinkedIn profiles and the like. Then, you can save them all in your account, highlight important bits, and even add your own annotations. It’s really robust, and you can probably find about a thousand other uses for it.
Evernote Web Clipper
Screenshots & Content Saver
Marking up Screenshots & Webpages
16. List Goal
List Goal is a cool little plug that doesn’t do much but helps keep you focus on the ultimate goal of most of us internet marketers: building a damn email list.
It integrates with your email service and keeps track of your daily email goal, and it shows you how close you are to hitting your number each time you open a new tab in your browser.
It’s mostly motivational, but it’s still pretty cool.
Motivation & Focus
List Building Motivation
17. The Great Suspender
The Great Suspender is a plugin that can save you lots of processing power.
If you’re anything like me, you probably have, like, 500 tabs open every time you’re working—especially if you’re doing outreach.
This aint a gud sentance?
The Great Suspender “pauses” unused tabs so they don’t eat up all your memory. It’s especially good if you’re a someone who likes to game during your workday (cough Gael cough), since Chrome can severely hinder your FPS.
The Great Suspender
Gaming When You Should be Working
Grammarly is awesome if you’re not quite sure if your grammar is running at 100% or you are not a native speaker.
It’s an online service that allows you to upload, write, or share documents and then check for spelling and grammar mistakes.
It doesn’t catch everything, so you still need to know what you’re doing, but it’s a good supplement for folks who need a grammar brush-up.
Be careful though, it messes up with Thrive Content Builder.
Editing and Outsourcing
Double Checking Your Writers' Grammar
WiseStamp gives you much more professional looking emails in both Gmail and Google Apps.
It more or less transforms your signature into something that looks like it was sent from a “real” company. Combined with Google Apps, which gives you a branded email address, this can really boost your conversions if your outreaching to other businesses.
At the very least, it makes you look a lot more professional and allows you to softly promote things like your social profiles and latest blog posts every time you email someone.
Professionalism & Outreach
Fancy Email Sigs that Boost Conversions
20. VidIQ Vision
If you’re trying to build a YouTube presence, VidIQ is an invaluable plugin.
VIdIQ gives you access to a bunch of juicy data for any YouTube video. You can see Facebook shares, Reddit upvotes, and engagement levels.
The most useful metric for us marketers, however, is the estimated revenue, which can give you a rough idea of how much you can make in a certain market (after enough poking around).
YouTube Market Research
If you’re just building a site and don’t want to fork over a bunch of cash for a premium outreach tool, Yesware is a good free option to get you started.
The platform integrates with Gmail and has most of the features you’ll find in a more expensive tool: custom templates, email tracking, follow-up reminders and others.
In my view, the free version of Yesware isn't as good as Gmass; however, it does do a much better job at tracking relationships, which can be good if you’re doing a bunch of high-level relationship building.
Plus, you can use both together and put your outreach on steroids!
Free High-Level Relationship Building
22. Check My Links
Check My Links is a Chrome extension you probably know about if you’ve done much broken link building at all—mostly because it’s by far the best extension for finding broken links.
In a nutshell, Check My Links will crawl a webpage and look for (you guessed it) broken links. If you find any, you can email the webmaster and ask them to replace the broken link with yours.
Even better, you can plug that broken link into Ahrefs and email everyone who is still linking to it. All in all, it’s a great, simple plugin that can get you loads of links.
Check My Links
Finding Amazing Broken Link Opportunities
There are plenty of good contact-finding tools (we’ve even got a few in this list), but if all else fails, you can use Rapportive to manually guess someone’s email.
Rapportive connects LinkedIn profiles to Gmail. So, if you’re emailing someone, you can see their LinkedIn profile. Obviously, the plugin wasn’t built to find emails, but you can use it find emails if you simply type in guesses until you get one right.
Again, it’s a lot more manual than, say, Email Hunter, but if there’s an email you really want, Rapportive is a good way to find it.
Finding those Hard-to-Reach Emails
BuiltWith is an awesome little plugin that can help you deconstruct competitors to see exactly what they’re using to build and host their websites.
You can see the platform it’s built on, where it’s hosted, which CDNs they’re using and a lot more.
One thing that’s particularly useful for us marketers is being able to see everywhere a website is advertising, which is obviously a great piece of info to have.
Deconstructing Competitor Tech Stacks
25. Find That Lead
The last contact-finding extension in this list is Find That Lead (FTL for short). It works almost exactly like Rapportive, only it’s more automatic: it uses LinkedIn to guess emails.
You simply have to find a first name, last name and a domain, and FTL will run through combinations of those until it finds an email registered to LinkedIn.
I’ve found that you can find slightly more emails with Rapportive, but, of course, FTL is much faster, so it’s a tradeoff. Still, this is a great plugin for prospecting.
Find That Lead
Using Names to Find Emails on Certain Sites
Sniply is an incredibly powerful plugin, especially if you have an established audience (or if you’re just really good at social media).
This extension allows you to place your own calls to action over other people’s content. Yes, you read that correctly.
You can, for example, share an amazing, popular piece of content on Facebook, and if people interact with it, they will also see a CTA asking them to subscribe to your email list perhaps.
It’s a really, really great way to give your audience amazing content from LOTS of other great sources will still capturing emails or diverting traffic to your blog posts. This is not one to miss.
P.S. I joked about "never doing this to you!" when sharing Brian Dean's content, but in reality, I think sharing other people's great content & offering something related is really a win-win for everyone!
Social & List Building
Sharing Great Content & Getting Emails
Want to know what’s super annoying? …Trying to decide which hashtags to use.
Ritetag puts an end to all that nonsense. It’s a really simple plugin that automatically finds and inserts hashtags based on how popular they are.
So, for example, if you’re writing a tweet about puppies, Ritetag will scan your tweet, see which of the words have the best exposure, and then turn those words into hashtags. It’s an awesome, useful little extension that helps you broaden your reach pretty much without thinking.
Social Media Optimization
Optimizing Social Media Posts
28. Eye Dropper
I can’t even tell you how many times I’ve spent half an hour trying to find the hexcode for one stinkin’ color on a web page. It’s usually just such a pain in the butt.
I wish I’d know about Eye Dropper sooner. This is an awesome little plugin that lets you find any color on any webpage with one click.
Just click the icon, then click the color. That’s it. It also saves colors, so you can, for example, record the whole color pallet of a website to use on your own. Very cool and very useful.
Finding Colors & Hexcodes
Everyone likes a little automation, right? Followr is a great way to (somewhat) automate Twitter growth.
The basic idea is to add a few topics to the tool (the areas in which you’d like to grow your following). The tool will then search for tweets every 30 minutes or so and favorite a small number of them.
It’s nothing extreme, and the develops of Followr make sure to let you know this is “tasteful” automation. Still, it’s a nice little extra social boost.
Social Media Growth
I get questions about productivity all the time. And believe me, there’s no shortage of productivity tools out there. Personally, I like RescueTime.
The idea behind rescue time is to categorize the sites you typically spend time on (or should be spending time on. The extension will track your time and put it all together in a nice report.
You can check your daily time, and you can see how much time you usually spend on that site. If a to-do list doesn’t cut it for you, this is a solid plugin to boost your productivity.
Tracking Your Time Site by Site
If you’re really into the details of your productivity—and especially if you want to figure out the true ROI on your time—Toggl is an awesome little extension that can track virtually every minute of your day.
Once you sign up, you’ll have access to a dashboard as well as an extension. In both of them, you can start a new task, name it, file it under a product, and start a timer. Then, you can stop or continue. The tool will track each minute of that project, and you’ll be able to see exactly how your time (or your employee’s time) was spent that day.
Highly Detailed Time Tracking
32. Link Clump
We’ll end our list with one of the most brilliant little plugins I’ve found so far. It’s called Link Clump, and it only does one thing but it does it really well, and there’s pretty much no one else doing it.
All it does is… open a bunch of links at once. That’s it.
But I’m telling you… it’s so nice when you’re doing some link prospecting. Instead of having to click every single link in a list of 50 links, you can just drag your mouse over the whole list and see the new tabs appear. So. Satisfying.
Quality of Life
Opening Lots of Links in New Tabs
33. Similar Sites
Similar sites is a really great extension that helps you find sites similar to the one you're currently looking at. For us, the most useful application is probably competitor keyword research.
Find an awesome competitor around your authority with a bunch of juicy keywords? Awesome! But don't stop there. You can use similar sites to find all the competitors of your competitors. It can literally lead you on an endless treasure hunt for amazing keyword opportunities.
It's also great for outreach, though--and guest posting in particular. Say, for example, you got a guest post accepted at one site, and you want to send out more pitches. Similar Sites is a good way to find other sites who are likely to dig your content.
Competitor Research & Light Outreach
Wrapping it up...
Everyone loves a good extension, am I right? I find new ones all the time, and I'm sure I'm missing boatloads. So do me a favor, would you? Leave your favorite extensions in the comments, so I can check 'em out!