How to use Google’s Freshness Factor To get a ranking Boost When Updating Website Content

What if I told you that with one easy tweak to your website’s tech you could:

  • Increase your rankings on Google for your target keyword overnight
  • Increase the click through rate to your site in search
  • Increase the user’s engagement with your content

And all of that for free and within about 20 minutes.

You will probably call B.S and I won’t blame you. These kinds of claims only live on Alex Becker’s old VSL’s and a few terrible Clickbank products.

Yet, we have applied the trick I am going to show you on the Authority Hacker blog and here is what our ranking movements looked like 2 days later on Ahrefs (our review).

Our rankings after the technical tweak I will show you in this post.

Actually, this is one of the many on page tests we have been running since coming back from conferences in Asia and despite publishing absolutely no new content, we’ve managed to push our organic traffic up by more than 50% partially due to the hack I am about to share with you.

I will say though, this tip only rank for already existing content that has a bit of traction in Google.

If you are nowhere to be seen in the top 5 pages or you don’t have a website yet, you will still learn something useful in this post but you will not get the instant gains existing site owners will get.

Content Decay and Google’s bias for recency

If you are a mature site owner, you probably know this graph oh too well.

You build a hit piece of content that gets you great traffic for years.

And as time passes, competition intensifies, the content gets a bit out of date, and slowly but surely, your traffic erodes down to much lower amounts than what they used to be.

Sad, sad indeed but this is a really common scenario.

A large part of that is due to the way Google handles content freshness.

Google is biased to give more exposure to fresh content *all other metrics being equal*.

Illustration from Cyrus Shepard’s excellent post on the MOZ blog.

What that means for you is that as your content age, it’s search visibility will decay unless you ongoingly acquire links and other strong signals that show it is still relevant.

This is a big part of why Updating old content has become an almost hotter strategy than publishing new content in 2018.

Because after a certain critical mass of content, updating old content yields higher returns that publishing new pieces for publishers.

There’s an issue though…

On most people’s websites, when you update content, it’s almost invisible.

Invisible to the user:

Most WordPress site default to showing the original publish date of a post, regardless of updates

And (almost) invisible to Google and people who find the content on search:

Regardless of how many times Glen updates his content, Most WordPress sites will show the publish date.

And while Google does reindex the content and pushes it back up to some extent if enough of it is new.

If the publish date displayed on the front end of your site is still the original publish date of your post, you will NOT get the full ranking boost you deserve.

WordPress does usually serve last Updated dates via Schema but when the original publish date is present on the page, Google does seem to use this data over the last update date.

PRO Tip: You can test the schema of any page on Google’s free schema testing tool.

Testing The Alternative

So what if we stopped providing publish date at all to Google but served updated dates only?

Would recency have a stronger effect on content updates?

Authority Hacker was the perfect storm to try this hypothesis.

We had a lot of content that had been touched up over the year but still displaying the original publish date.

What will happen if we change both the displayed date and schema data of the post to focus on the last updated date and dropped any mention of the original publish date?

To implement the change, we have used the excellent Last Modified Info plugin from the WordPress repository.

You can install it by looking for it in the plugin search engine inside WordPress.

Once installed, you are presented with a new menu item under settings

We only enabled it for posts because they’re the only “real” content we post on this site but the page options and Template tag options look similar.

If you want the plugin to work properly you will need to enable it on post frontend AND enable the schema markup for your posts.

You then need to select the display method.

You can either automatically insert it before/after the content but then it will not replace your publish date.

Or you can use the manual option which is what we prefer using.

We then used the Elementor PRO theme builder’s integration to add it within our post template using the “post info element”

Then selecting type “Custom” and clicking on the “Dynamic” button to select “last modified date”

Then click on the wrench tool to make sure the schema is enabled and to pick your date format

You can then click on the wrench tool then advanced to add text before the date like “last updated on: “

As you can see, after this change, only the last updated date is served on the front end of the site and through the schema data.

The Results

And here is what happened to the search results, they magically updated to the last publish date.

Does this mean the Freshness algorithm also kicked in?

Yep, the page returned to its former traffic glory. I did rewrite the introduction and fixed some broken links to it as well but the revamp was very minor.

Additionally, since I edited the template, I also saw many pages that did not get any update this round get massive ranking increases.

So if you have aging content, it will receive a massive freshness ranking boost.

The great news as well is that every time you will go in WordPress, update your content and click the update button, the plugin will automatically update the “last updated date”.

Meaning that you will get a full ranking boost every time you spend time and energy keeping your content up to date and without any extra work.

While it is hard to measure because the rankings also went up, I also guess the much more recent date displayed on the post is very likely to have increased the user’s click through rate of this page

According to Webmaster’s Console, we managed to 3x the click through rate of this page.

I must say this experiment along with many others I have been running in the past few months have fundamentally changed my view of how Google works.

I used to be on the side of those who said “Google is smart enough to figure good content out” or “These tactics probably don’t have a big impact:.

But they do.

We have experienced massive traffic growth over the past few weeks on multiple sites applying small technical tweaks that did not make our content better, just more in line with what Google seems to like.

Does this mean our content quality will drop?

Absolutely not.

If you want to convince the humans that read you to take action, you need to bring your A game anyway.

And we will only use this tactic when we actually update our content.

However, there really is an extra layer of work that needs to be done on content for it to reach its full potential on search.

Maybe I’ll share a few of these other tweaks here on the blog.

Let me know in the comments if you are interested :).

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114 Comments

  1. Like (i asume) so many others i ‘m having trouble implementing the shortcode in the posts in a way that it replaces the published date with the last updated date.

    I guess Elementor is the only way to get this to work. I am using a Thrive theme and used the custom HTML element from Thrive Architect to put the shortcode in.

    Question for Gael:

    I know you dont manually update the published date cause otherwise every post would get bumped to the top but does that date get replaced by the Last Modified plugin or do you still see the actual date when it was first published there in wordpress?

    1. Hey Higgins,

      You would need to edit your theme if you don’t use Elementor templates.

      Yes, you do see the original publish date in WordPress.

  2. Does it matter if you simply change the publish date when you make the freshness edits, or do you need to have the plugin that makes it clear the new date is the “last updated”? Can Google even tell the difference?

  3. I noticed that you don’t do this (yet), but here’s a way to make the post look fresh to readers: Set the comments to display the newest ones first. Hope this helps somebody!

  4. Hi Gael, excellent article. Nice to see the small changes are working for you.
    I’m seeing Elementor Pro being used, which you have to pay for but you said in your intro “And all of that for free and within about 20 minutes”.
    Don’t mind paying, I just want to make sure I’m following along correctly.
    Can’t wait to try this.

  5. Did you also do any changes on the content of the posts? I wonder if goggle “accept” the update if nothing is changed.

  6. I have a WP website that’s build up with pages instead of posts. What would be your strategy there?

    My idea is to manually add ‘Last update on’ and change publish date to today OR change the last modified date in Schema.

  7. Do you know if there is a way to get this to work with Elementor if you use your Themes default post style?

    I’d prefer not to rebuild my entire post template with Elementor.

    Thanks.

  8. Michael Pedrotti

    You can also actually do this with YouTube videos and setting the “recording date” to today. Have been doing this for the past few years now!

  9. Hmm, but what if I update Content in a post and and klick on “update”. Does WP not put the update Date in the structured Data?

    And what is with Yoast Plugin? Because with the Yoast Plugin, I can see in the source code “published_time” and “modified_time”.

    Is this not enough for Googles Freshness Factor?

  10. I think this is a GREAT idea to maintain freshness in the eyes of Google. The problem that I’m running into is doing this at scale and keeping track of it all.

    For example, if I have ten old posts that I’m trying to update and each one of those posts are targetting 5 keywords (1 main keyword + 4 long tails), now I need to manually keep track of 50 keywords and try and see if the freshness is correlated (or causing) higher rankings.

    Do you guys have any suggestions on how to do this in a time-efficient way?

  11. Hi Gael,
    I updated almost all of my posts and I’m using the plugin but Google still show the published date.
    I use WPbakery visual composer.

  12. Hi Gael,
    You have suggested the “Last Modified Info” plugin to update the post date. I’m having one doubt in it. I think you know about “Top stories” in google. These top stories section will display only recent post. Will my old post come in to top stories section if I update the post date with “Last Modified Info” plugin.

  13. Hi Gael, great Post!!

    How can I apply it with DIVI? because in the example you use Elementor and you say that only the manual option will override the publish date.

    Thanks!!

  14. You’ve answered a question I have been asking for a long time so thank you for that!

    I’ve just installed the plugin and it’s now showing ‘Last updated on’ before my content. Is there any way to style this at all to make it look more aesthetically pleasing?

  15. Awesome breakdown!

    I’m definitely looking forward to trying this on my own blog. I try to update some of my content every few months.

    Writing is definitely a process and it helps to go back and see if what I wrote still makes sense. Luckily for me it’s also an SEO benefit.

  16. Hi Gael,

    Thanks for that really nice tricky, implemented it on one of my website and well the results speak for itself. At first looked like I was loosing some keywords but traffic was shooting upward, but then after some few days everything were back to normal and the traffic trend continued in the upward trend
    Here are the results https://imgur.com/a/k9COgDq

  17. HI! How does this compare to simply updating the content and changing the publish date? Is this less risky. For example, I have an article in P1 for a main term but it’s been pushed down by an answer box for a secondary term – is this a less “risky” way to update it than refreshing the article and changing the publish date?

    1. I’d say overall it’s more accurate to say updated, especially when you only do slight edits. But I guess both can work.

  18. Hi Gael

    Amazing Post. Thank you for the tip and case study! Really appreciate the way you have written and explained.

    I am really gonna apply this for the future. Worth reading it.

    Can I use this strategy for website inner pages as well?

    Thanks for sharing it with us.

    Good work..!!

  19. Hey Gael,

    Great article, thanks.

    Something I noticed in the structured data screenshot, it identifies the type as a Blog, rather than a BlogPosting, strictly speaking, I don’t think that’s the right type.

    Is it possible you screenshotted the wrong bit or is the type right and Google cool with it?

    The reason I ask is that I’m using GatsbJS, so will implement this myself.

    Cheers,

    Ben

  20. Sometimes, I do go back to old posts and try to add just a tid bit more content, or correct any mistakes made after I updated the domain to https://, so that not only can I keep search engine spiders attracted to all content on my site, but also show that my content is easily accessible and shared. I’m always writing new content so hopefully I’ll stay in the search engines’ indexing favor. :-)

  21. Hey Gael, thanks for a very thorough description + a good tip!

    My elementor single template doesn’t show any schema data after I followed your steps. Did you have to do anything with the schema settings in Elementor?

    I set the template to All posts, the custom field says Yes to schema, yet Google only sees it as a page with no schema> https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Flacnatvorbawebstranok.com%2Fpripravte-sa-na-zmenu-ako-wordpress-5-0-a-gutenberg-zmenia-vasu-stranku%2F

    thanks,
    Lukas

  22. Thanks for the great post – this is exactly what I was looking for.

    I tried it out and could not get schema to display using the Elementor Pro post info element. It works if I choose Before content or after content – but not with manual.

    Also – I checked Schema for this article and I see a Schema type NewsArticle – which shows both publish and update dates. You said in this article that Google will always choose the publish date.

    Also – in your “Blog” schema type there is no update date.

    I bring this to your attention because after updating to the latest version of Elementor Pro I noticed that the link on my Author name has disappeared. Wondering if your schema is still working as intended.

    Thanks again for all your awesome content!

  23. This is what I am doing these days. I am doing this process from last 9 days and I have deleted more than 70 blog posts till now.

    Here is what I am doing.

    1. Finding all the posts which are talking about the same thing.
    2. Keeping best article and merging all small articles into that.
    3. Redirecting (301) all those thin content articles to that big article.
    4. Publishing that new article for the new date.

    Am I on the right path?

  24. Hi Gael, I have downloaded the WP Last Modified Info plugin today. It was version 1.4.5. – I think yours was 1.4.3. The problem is that I do not have a “Enable Schema Markup on Posts” toggle, I only have “Enable for Posts on Frontend:”. I am not sure if anything changed in the plugin, but without that, the schema would not change, which is the most important thing, I believe :(

  25. Is it fine if we still keep the old published date?
    Not everyone uses elementor & not as simple to customize the post meta part. What if we just add a “Last modified : DATE” in the beginning of content and keep the publish date as it is? Or should we only keep 1? Thanks

  26. Hey Gael,
    I have an issue,
    I have changed the last updated date through the above mentioned plugin, but the date in serps is still the same(published date). When will it be updated?
    p.s ( I am not using Elementor but i have disabled the published date on my posts recently)
    Basit

  27. Hi Gael,

    Another excellent article and I’ve been using the schema markup (my web designer helped me with it and not using any plugin) to show the latest update date in Google search results.

    For beginners or those who can’t afford to have a designer who can do all that schema related stuff, the plugin you mentioned can do the trick. I’ve not yet given a try to it, I’ll definitely see how it works in any of my other blogs.

    Yes, Google freshness is definitely a great ranking factor you need to consider as there’s no point in updating your content and still noticing an old date in search results (as it won’t persuade users to click even if you’ve compelling headlines).

    Thanks for the great post. I’ve a question: does the plugin you mentioned worked out of the box or should we make any more changes to show the latest date information on search?

  28. I am not sure, but if you put a dynamic auto updated YEAR date in the articles titles is not good according to hummingbird or another algorithm I don’t remember the name!

    Is this trick dangerous as well?

    I mean if you really update your content and not just changing a comma or dot it should not be a problem right?

    1. Hey Marco,

      Not too sure about your bug, but yes, if you actually do update your content properly, this tip should be safe. Otherwise Brian Dean is in trouble too :D

  29. For those using the Astra theme, you can bypass installing yet another plugin and just use the code from here instead:

    https://wpastra.com/docs/show-last-updated-not-published-date/

    However the above code does not include the schema markup, so in code linked above, just change the line:

    $output .= ‘ ‘ . $modified_on . ”;

    to include the appropriage schema markup like so:

    $output .= ” . $modified_on . ”;

    If you would like to abuse/disrupt this further, modify the $modified_on variable to say, the 1st of the current month so you don’t even have to bother updating the post every now and then.

    PS: How long before Google catches on this hack and starts looking at actual modifications to the content?

      1. Hi Eric – which hook should this be set to? I tried several options (header/html before/content before etc) and it just displayed the actual code on the website.

  30. Tried this but for some reason, the published date is still showing. I am guessing this is coming from Yoast possibly, any ideas?

    1. Yep, you need to deactivate the FB Opengraph data inside Yoast, apparently, it feeds the publish date to Google otherwise. Credit to Dom from Humanproofdesigns for the tip.

  31. Hi Gael,
    Some very valuable information indeed and I would sure love to see more.
    One thing that can be a real pain-point in this is editing your theme to add the code. If your theme has an option of doing it without really going in there and editing it, then it is fine but if it doesn’t, then it is a recipe for disaster. Also when most themes update, the codes are over-written, so this will become a recurring process.
    Just one question that I had – considering that the Big G is always a couple of steps ahead of us when it comes to tweaking to get our pages ranked, can this in some way affect the rankings of the website, if they just decide that it is some form of gaming the system.

    Regards
    Dilip

    1. Hey Dilip,

      the solution to the theme edit thing is to create a child theme, then there is no problem with the updates.

      I think this can (and already is) used to game the system. But if you genuinely update your content, I don’t see why Google would penalize you.

  32. Hi Gael, thanks for the post!

    I’m still confused how to edit post template without using the Elementor Pro, can you please shed some light? All I need is place the shortcode in the post template?

    1. Actually, you can place the “post info” element then select custom and click on Dynamic to select the last updated plugin.

  33. Hi Gael,

    Another commenter asked this question but I don’t think you understood in your reply. I am also in a position where I don’t show any published date on my posts or within SERPS. This is a setting option within Thrive. I’ve been wondering if enabling the Publish Date would be beneficial for SEO and CTR. Do you have an opinion on this?

  34. Hi GAEL,
    Thanks for sharing this great post. I’m using thrive architect and thrive theme. Would you know how can i do this with thrive products?

  35. Great post. I follow the same principle to “refresh” dated content. I use the auto post scheduler plug-in to recycle posts from a specific category.

  36. Great tip! I’ve gotten these same results for years by just republishing and setting the date to present time. I feel the extra plugin (lik most plugins) will increase load time. Does the ‘enable schema markup for posts’ toggle make an extra difference compared to just updating the date in WP? Apart from not bumping the posts in the WP backend? Thanks! Love the work you guys do, incl the podcast. Cheers, René (from Amsterdam).

    1. Hey Rene,

      I did test the load time before and after and we really didn’t increase it since we removed a query for publish date while adding one for update date. Yeah the main part I am trying to avoid is the bump as we can be running a lot of tests on some posts and I don’t want it to look like we bump posts up every 2 days.

    1. Because it bumps the post up and I like to try and avoid that, especially when running sometimes a few tests/week on some posts.

  37. An SEO friend shared this post with me and I must say that this works wonders!

    I did a minor up update to one of posts few days (even without knowing the benefits), after a while I noticed a sudden increase in rankings. I was marvelled!

    Can’t wait to more to this.

  38. Since SchemaPro doesn’t have the “Blog” schema type, how do you think Google is calculating the freshness factor? Is Google smart enough to recognize every Article, Blog, BlogPosting, and other misc schema types that have an ‘updated’ field?

    1. TBH Google does not follow schema to the letter, mostly because people don’t really mark things up properly. So even if you used say the “article” markup, it would probably work the same.

  39. According to “WP Last Modified” developer, the plugin isn’t compatible with Thrive. Seems Thrive is missing a schema mark-up element in the opening tag.

    SEOPress doesn’t offer the Blog schema mark-up type, only “Article” types and no UpdateDate is available.

    I looked at WP SEO Structured Data Schema. They offer a “BlogPosting” type with a dateModified field, but you have to provide publishedDate and several other fields and update the dateModifield field manually each time you update the article.

    Google reference docs don’t mention anything about Blog or BlogPosting types: https://developers.google.com/search/docs/data-types/article#article_types

    Round and round we go. With so many schema options, and unclear support for each, I wonder if schema mark-up has next to nothing to do with the ranking increases.

    1. Yeah, schema is confusing and poorly applied across the board and as a result, Google is using the data extremely loosely. But it has been the same for html5, css3 etc. Most people can’t do markups properly so Google is only very broadly using incorrect markup.

  40. I’m trying to play around with this idea, but I’m not seeing a Custom area in the Elementor Pro Post Info area. Or am I looking in the wrong place for that?

  41. What if there is not only the post date but also the comments below an article have dates. This could lead to very conflicting signals to Google that you’re doing something fishy here.

    1. Not really as you specify that this is the last updated date both in your schema and on the post. It’s just that you don’t provide the original publish date.

  42. Gael, on Google’s Structured Data Guide there is no entity type of Blog. Schema.org itself on the other hand does mention Blog as a type, but it should be used for describing the site itself if it is a blog, not the posts.

    The Google Guide recommends Article type or any of its child types: Article, NewsArticle or BlogPosting. When you use these types and validate your page, it errors due to dataPublished being mandatory.

    Therefore, using your tactic, we are either marking up our post with the wrong type (Blog) or we have an invalid markup (BlogPosting without datePublished).

    What do you think?

    References:
    https://schema.org/docs/full.html
    https://developers.google.com/search/docs/data-types/article

    1. I think in theory you are right. But basically what is happening is most sites are improperly marked and as a result, Google is flexible in the way they interpret the data on the page and it does not affect things much.

      1. What would you think about only display “Updated on: {{dateModified}}” on the frontend of the users but then the Article Markup displays both {{datePublished}} and {{dateModified}}. Google as you say want to see it both in markup and text in the frontend.

        I see you used Microdata in together with the text element for the frontend. Any experience how this would affect with Article and JSON-LD markup displaying both {{datePublished}} and {{dateModified}} and then normal text to display the publish date with dynamic content?

        Last Update: January 15, 2019

        Think you forgot to tell the audience to also check so they have enabled the “show dates in SERP” in e.g Yoast.

  43. Hey,

    Awesome post. Quick questions.

    I currently don’t display any dates on my posts.
    I use Thrive and under Meta Info I have Post Date Disabled.

    So my posts don’t show a date and also my SERPS are without a date.

    1) Does it still make any sense to use the plugin if I don’t actually display the date on the page? Of course I want to rank better when I update my content, but I don’t want the date to display in the SERP or post.

    2) Isn’t manually changing the Publish Date of the post in WP whenever I do substantial editing for post the same?

    Thanks!

    1. Hey Eddie,

      You can’t really have both not be showing the date and the benefits of this tactic. You can change the publish date but then it changes things like the order in which posts are displayed on your site, can affect menus etc. I preferred skipping that part.

  44. Hi Gael, Thanks for the Detailed post.
    I have few doubts.
    Is there any difference of using auto update date features with help of WordPress functions?

    Found some site are using automatic updation of date and year. Especially Coupon sites.

    Dealing with that technique will affect SEO?

    1. It really depends on how your theme is coded. Some work like this out of the box. But some don’t. The best way to know on which side you are is to check the schema data and date that appears on Google after you have updated a post.

      1. Those websites are basically using basic formulas, which you can do easily with Yoast SEO:
        %%currentmonth%%
        %%currentyear%%

        Example: Authority Hacker Christmas Coupon (%%currentmonth%% %%currentyear%%)

        It can affect SEO, indeed. The idea behind is to increase the CTR, but never forget to also tweak, test and update your title.

        Same logic as Gael’s post, but these are not, by far, recent tactics.

        Great read tho.

        Cheers!

  45. Great post Gael! I was wondering if you have noticed any hard timescale for when Google sees content as becoming old and/or do you think it depends upon how much new content which is in direct competition for the same keywords has been published? In other words… how often do you think posts really need to be updated?

    1. Yeah, it’s not really a time thing. It depends on what else Google has to show for the query.

      As for how often posts should be updated, I’d say once a year is a good benchmark.

  46. Hey, I am not BAIDHURYA but maybe you didn’t understand his question.

    I have the same question as he does. He was not talking about having the publish dates as part of the URL.

    “I have tried using last updated date in the past but the problem is even if you correct a typo or edit a link, the date gets changed and I find it to be misleading for users. Thoughts?”

    Can you address this please?

    And this is a good question too
    “Certain blog posts on Authority Hacker don’t display any date in SERP as well as on the blog post. Is there a strategy to not display any date at all for certain blog posts?”

    1. It’s not ideal but I wouldn’t call it misleading. I guess you are free to draw the line where you think it should be drawn.

      Not sure about the AH posts. which ones are you thinking about?

  47. I’ve been waiting for Google to “close” this loophole for nearly a year. It doesn’t seem to be going away. It’s become a standard operating procedure for our site portfolio now.

    Every 3 months or so, we’ll review all pages traffic for the previous 90 days. Anything that saw ranking or traffic attrition gets a freshness + semantic relevance update. I haven’t seen it not work yet.

    I do think the power is in the quality of the freshness update, though. Adding true value to the article instead of just changing a few lines to make it “fresh” is, in my opinion, how this strategy will have longevity.

    And, while just updating the post date (and doing nothing else) seems to have some benefit currently, I don’t think that will last for the long-term. There have been instances where I’ve seen post dates disappear on SERPs for pages/sites that abuse this too much, too often. It seems like the post dates come back after 60-90 days, but I’d imagine it’ll get worse than that if you’re a repeat offender.

    We typically will just do a TF*IDF analysis for the page we want to boost and let that tell us what needs to be added to provide more value to the reader. It kills two birds with one stone, so to speak. Once we know what subtopics need to be added to the content, we’ll just add a new section or expand on what was already said. Pretty easy stuff, for sure.

    1. Hi VIN,

      Thanks for providing actionable steps. Can you go a little deeper into how to do the TF*IDF analysis, and what tools you use for that?

  48. Gael,
    1. Thank you for the tip and case study!
    2. Why did you not just “republish” the post to get the new date? Republishing (editing the Published On” tab) seems much simpler than installing a new plugin, etc. Am I missing something?

    Thanks again!
    David

  49. Thanks Gael, I have a website with content from 2017 mostly that has really suffered. I look forward to trying this technique! Each new plugin worries me a bit though, as they say to keep the plugins under 10, which I’m having a hard time with.

    1. TBH it depends on how the plugins are built and how heavy they are. It’s not about how many but how much server load they use.

  50. Hi Gael, great Post!!

    How can I apply it with DIVI? because in the example you use Elementor and you say that only the manual option will override the publish date.

    Thanks!!

    1. I haven’t tried with DIVI but in general editing your post template and putting the shortcode in will do the trick.

  51. I will definitely try this tip. Thanks for sharing the experimental results. Seeing the screenshots, I feel promising to give a try.

    Thanks again

  52. Thank you for sharing details about the experiment. I update my old content from time to time and whenever I do a major update, I make sure to republish it. That’s like once in a year for a blog post. And it always leads to a surge in traffic.

    I also do minor updates from time to time but I currently don’t display any date on my blog posts and even in SERP. Do you think displaying a last updated date will boost traffic?

    I have tried using last updated date in the past but the problem is even if you correct a typo or edit a link, the date gets changed and I find it to be misleading for users. Thoughts?

    Certain blog posts on Authority Hacker don’t display any date in SERP as well as on the blog post. Is there a strategy to not display any date at all for certain blog posts?

    1. Hey there,

      The issue is you have the publish dates in your URL. In this case, the plugin shared in this post should help as it won’t change the publish date.

  53. Yes definitely i would like to see more tweaks Gael.

    Although I haven’t try it out but it sure looks promising.

    Thanks for sharing the tips.

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