10 Best Basketball Affiliate Programs In 2024 (Top Offers)

Basketball affiliate programs offer sports fans a lucrative way to make a passive income.

The global basketball gear market was worth over $803 million in 2021, and is expected to grow by 4.4% annually from 2022 to 2030.

This presents a huge opportunity for affiliate marketers, as there are numerous potential streams of revenue.

Are you interested in becoming a basketball affiliate? Be sure to check out our data-driven guide to the best programs in the niche.

Basketball Affiliate Programs

  1. DICK’S Sporting Goods
  2. Wilson
  3. Nike
  4. Under Armour
  5. Way of Wade
  6. Fanatics.com
  7. NBA Store
  8. Team Express
  9. Vert Shock
  10. The Jump Manual
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Affiliate Earnings

1 DICK’S Sporting Goods

dicks sporting goods homepage

DICK’S Sporting Goods started as a single fishing tackle shop in upstate New York before growing into America’s largest sporting goods retailer, with 850+ physical stores and annual revenues of over $12 billion in 2022. 

The company stocks a huge range of sporting products, including sports equipment, footwear, apparel, and accessories.

Sign up for the retailer’s affiliate program through Impact Radius. DICK’S offers a three-day cookie window and pays a flat 2% commission on orders of 15 items or fewer — so bulk purchases and existing customer sales are non-commissionable. According to Impact, the program has a 30-day EPC of $0.11.

DICK’S provide affiliates with various marketing tools and resources, including exclusive promo codes and a detailed product catalog. It also supports deep linking to specific category and product pages.

The retailer is open to working with influencers, so this could be the perfect basketball affiliate program if you’ve got a large social media following.

  • URL: DICK’S Sporting Goods affiliate program
  • Commission rate: 2% per sale
  • Cookie duration: 3 days
  • Products/Services sold: Athletic equipment, apparel, footwear, accessories
  • Payment methods: PayPal, check, Wire transfer, direct deposit, ACH
  • Market(s): US only

2 Wilson

willson homepage

Wilson is one of the world’s top basketball brands. It was chosen as the official supplier of NBA balls ahead of the 2021-22 season, reigniting a partnership dating back to 1946.

As an official NBA store, Wilson sells products from all 30 franchises and stocks a wide range of WNBA merchandise. 

Away from the professional game, the brand sells a host of basketball-related products, including game balls, bags, and training equipment. US customers get free shipping on orders over $50.

Wilson’s affiliate program is available through Impact Radius and FlexOffers. The most attractive terms can be found via Impact, with an 8% commission rate and a 30-day cookie window.

Whichever affiliate network you choose, you’ll be able to access various promotional resources, including unique promo codes and deep linking.

NetworkCommissionCookie DurationMarketURL
Impact8%30 daysUS, UK, FR, DE, ES, ITSign Up
FlexOffers6.4%30 daysSign Up
  • Products/Services sold: NBA & WNBA merchandise, basketballs, training equipment, accessories

3 Nike

nike homepage

Nike is one of the world’s top brands, reaching customers in 160+ countries and generating over seven million monthly website visits. 

The Nike website features hundreds of basketball products, including shoes, apparel, and equipment. Loyalty program members enjoy free shipping and 30-day returns.

Find Nike’s affiliate program on FlexOffers and CJ Affiliate (formerly known as Commission Junction). 

Both networks offer a seven-day cookie window, but the commission rates vary from a flat 1% on CJ to 0.8% – 4.8% on FlexOffers. According to CJ Affiliate, the program has a three-month EPC of $35+, so there’s plenty of earning potential here.

Nike offers a great range of marketing resources, including text links, banner ads, logos, and a product data feed. As an affiliate partner, you can also access sneak peeks on product launches, regular newsletters, and support from a dedicated affiliate team.

NetworkCommissionCookie DurationMarketURL
CJ Affiliate1%7 daysUS onlySign Up
FlexOffers0.8% – 4.8%7 daysSign Up
  • Products/Services sold: Basketball shoes, apparel, equipment

4 Under Armour

under urmour homepage

Under Armour is an American sports equipment brand that sells a range of basketball gear for men, women, and kids — including footwear, apparel, accessories, and equipment.

The company has superb brand recognition, thanks partly to high-profile collaborations with big names like Dwayne “The Rock” Johnson and Tom Brady. Customers get free US shipping on $99+ orders and free returns.

Under Armour’s affiliate program, managed through Awin, offers a 30-day cookie window and a flat 5% commission on all sales originating from your affiliate link. With an average order value of $100, expect to earn around $5 per sale.

Unlike many other programs, Under Armour even pays commissions on self-referrals. 

The brand offers various marketing materials and resources, including a regularly updated data feed, a vast library of banner and text creatives, and frequent updates on new products, promotions, and technologies.

  • URL: Under Armour affiliate program
  • Commission rate: 5% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Basketball footwear, apparel, accessories, equipment
  • Payment methods: BACS, international wire transfer, ACH

5 Way of Wade

Way of Wade

Way of Wade is a partnership between Chinese sports brand Li Ning and former professional basketball player Dwyane Wade. Launched in 2012, the brand is best known for its basketball shoes, which are popular with professional players in the NBA, Japan, and Germany.

The online sports store releases new drops every month, with shoes ranging from $120 – $255 and an average order value of $230. 

Way of Wade’s basketball affiliate program is available through CJ Affiliate — the fourth-most-popular affiliate network, according to our affiliate marketing statistics. It has a flat 3% commission per sale, a 15-day cookie window, and a three-month EPC of $14.91.

Like all the best affiliate partnerships, Way of Wade offers various perks and resources to basketball affiliates, including monthly updates on the latest releases and newsletters containing new promotions. Affiliates can also access free sneakers and clothing.

  • URL: Way of Wade affiliate program
  • Commission rate: 3% per sale
  • Cookie duration: 15 days
  • Products/Services sold: Basketball shoes, clothing, accessories 
  • Payment methods: Check, direct deposit, Payoneer
  • Market(s): Various

6 Fanatics.com

fanatics homepage

Fanatics.com is an official online shop for various sporting series, including the NBA. The online business stocks a vast selection of jerseys, shirts, hats, sports memorabilia, and collectibles, with a catalog of over 500,000 products.

The website makes a big deal of understanding what fans want. It even offers “jersey protection,” allowing fans to swap their jersey if their favorite player gets traded or changes teams.

Promote Fanatics by signing up for its affiliate program on the Impact network. It offers a seven-day cookie window and an 8% commission on sales of most products, rising to 15% for select soccer merchandise. According to Impact, the site boasts a 30-day EPC of $0.34.

Fanatics affiliates can take advantage of various marketing resources, including unique promotional codes and deep-linking to specific pages, which can help to improve conversion rates.

  • URL: Fanatics affiliate program
  • Commission rate: 8% – 15% per sale
  • Cookie duration: 7 days
  • Products/Services sold: Officially licensed NBA merchandise, sports collectibles, sports memorabilia, fan gear 
  • Payment methods: PayPal, check, Wire transfer, direct deposit, ACH
  • Market(s): Global

7 NBA Store

nba store homepage

As the name suggests, NBA Store is the official store for the NBA (as well as the WNBA and D-League). 

The website is operated by Fanatics and delivers to customers in 180+ countries, with 12 dedicated local language stores and multilingual call centers providing support in 11 languages.

Want to start promoting the official NBA Store affiliate program? Sign up through the Impact Network. It pays a flat 8% commission and offers a 30-day cookie window, with Impact reporting a 30-day EPC of $0.10.

NBA Store affiliates can leverage a wealth of promotional resources, including a detailed product catalog, unique promo code tracking, and high-quality product ads.

  • URL: NBA Store affiliate program
  • Commission rate: 8% per sale
  • Cookie duration: 30 days
  • Products/Services sold: NBA jerseys, T-shirts, headwear, footwear, accessories, retro kit
  • Payment methods: PayPal, check, Wire transfer, direct deposit, ACH
  • Market(s): US, CA, MX

8 Team Express

team express homepage

Team Express sells athletic equipment, footwear, and apparel via its website, Texas-based retail store, and Team Express catalogs.

The retailer’s basketball range includes 500+ products across various categories, including footwear, apparel, uniforms, and equipment. Customers receive free standard shipping within the contiguous US for all orders of $99+.

Sign up for the Team Express affiliate program through Avantlink. It offers a 30-day cookie window and pays a flat 5% commission on all sales. With an average order value of over $100, you could earn $5+ per sale.

To help you out, Team Express provides various marketing materials, including affiliate-only offers and frequent discount codes.

  • URL: Team Express affiliate program
  • Commission rate: 5% per sale
  • Cookie duration: 30 days
  • Products/Services sold: Athletic equipment, footwear, apparel
  • Payment methods: Direct deposit/ACH, wire transfer, PayPal
  • Market(s): US only

9 Vert Shock

vert shock homepage

Vert Shock is a basketball training program developed by former NCAA Division I basketball player Adam Folker.

Through a series of training videos and techniques, Vert Shock claims to help ballers increase their vertical leap by 9 – 15+ inches in less than eight weeks. More than 20,000 people have signed up for the program, and there are some fantastic testimonial videos on the website to help boost conversions.

Vert Shock’s affiliate program is available through ClickBank and FlexOffers, paying commissions of up to 75% per sale. With access to the complete Vert Shock program costing $67, expect to earn approximately $50 per conversion. It also offers a one-click upsell to boost your sales value and commissions.

Vert Shock has a high-converting website, partly thanks to its sales pipeline. Any leads you refer will be sent follow-up emails to help close the deal. 

The company also offers a wealth of promotional resources, including banner ads, text links, email swipes, and an engaged affiliate team.

NetworkCommissionCookie DurationMarketURL
ClickBank75%GlobalSign Up
FlexOffers60%GlobalSign Up
  • Products/Services sold: Basketball training aids

10 The Jump Manual

the jump manual homepage

The Jump Manual is another online basketball training program designed to help customers boost their dunking skills.

The brainchild of vertical jump specialist Jacob Hiller, The Jump Manual claims to increase members’ vertical leaps by 10+ inches in just 12 weeks through a series of coaching videos and science-backed techniques.

Like Vert Shock, The Jump Manual’s affiliate program is available through ClickBank and pays a generous 75% commission per sale, with a 55-day cookie window. With the course currently priced at $97, expect to earn approximately $73 per sale.

Affiliate partners can increase their earnings through upsell opportunities and recurring billing.

  • URL: The Jump Manual affiliate program
  • Commission rate: 75% per sale
  • Cookie duration: 55 days
  • Products/Services sold: Instructional videos 
  • Payment methods: Check, direct deposit, wire transfer, Payoneer
  • Market(s): Global

👉 See also: How to Start a Sports Blog


There are tons of solid basketball affiliate programs. But you’re only interested in the best of the best.

That’s why we took the time to review 15 of the biggest basketball affiliate sites — including ​​The Hoops Geek, Hoopsbeast, Interbasket, and Dunk or Three — to see which programs they promote. All those sites, and lots more besides, are making big money from the basketball affiliate programs in this article.

Want to do the same? The first step is to build your own sports-related website to generate traffic, clicks, sales, and commissions. It takes time — but we can help.

Sign up for our free training to learn seven best practices for building and optimizing a high-performing affiliate site, including one fantastic tip for stealing your competitors’ best keywords!